EMAIL MARKETINGIntroduction to

by Alexander Zagoumenov

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... IS WHERE I LEARNED IT

AGENDA

1. What is it and why use it?

2. What are the key ingredients?

3. Doing it right.

PART 1To get us all on the same page

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PUSH VS. PULL

First deploy, then analyze

the results, then deploy again.

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BLOGS VS. EMAIL MARKETING

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WHAT’S THE PURPOSE?

1. Delivers information in a comfortable way

2. Serves as a tool to build loyalty

3. Keeps subscribers up to date

PART 2What are the key ingredients

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THE PROCESS

1. Information collection

2. Understanding the goals

3. Campaign management

• Creative and copy

• Email list setup

• Deployment

4. Results analysis

IMPORTANT EMAIL PARTS

1. Subject line2. Headlines3. Clear calls to action4. Body text, links and images5. Footer

TESTING FOR COMPATIBILITYMaking sure they see what you sent them

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LOOKING AT THE RESULTS

PART 3Playing by the rules

5 TIPS TO DO RIGHT

1. Proper collection method

2. Unsubscribe procedure

3. Be clear in your message

4. Be honest with the reader

5. Pay attention to complaints

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CHECKING IF I’M A SPAMMER

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GETTING OUT OF IThttp://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767

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IT’S A TOOLBOX

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IN REVIEW

1. Do it right

2. Review the results

3. Do it even better than the first time

QUESTIONS

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