Introduction to Evaluations

Foundation Portfolio 2014

What is the evaluation?• 7 set questions which much be tackled individually• Presented digitally in your blog• Makes creative use of ICT and digital technologies

Marking Criteria LEVEL 4 16-20 marks• Excellent skill in the use of appropriate digital technology or ICT in the

evaluation.• Excellent understanding of issues around audience, institution,

technology, representation, forms and conventions in relation to production.• Excellent ability to refer to the choices made and outcomes.• Excellent understanding of their development from preliminary to full

task.• Excellent ability to communicate

Examiner Advice• The seven questions must be explicitly used to structure the

evaluation and this element should be seen as an opportunity for some creative critical reflection.• The specification states clearly that it should not be seen as an essay

and that responses should make creative use of the media in which they are produced.• The best work demonstrates a broad capability for employing

different digital media in the presentation of their evaluations, with specific detail and references presented in varied and lively ways.

How can you be creative?

The 7 questions1. In what ways does your media product use, develop or challenge forms and

conventions of real media products?2. How does your media product represent particular social groups?3. What kind of media institution might distribute your media product and why?4. Who would be the audience for your media product?5. How did you attract/address your audience?6. What have you learnt about technologies from the process of constructing

this product?7. Looking back at your preliminary task, what do you feel you have learnt in the

progression from it to the full product?

Audience Feedback• As part of your evaluation you need to obtain audience feedback on

your finished product and integrate this into the appropriate questions.