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Introduction to gartner value proposition to emerging technology providers

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  • 1. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartneraudience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected,and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.For questions related to this document please contact:Joachim Marciano - EMEA SMB Technology ProvidersEmail: Joachim.marciano@Gartner.comDirect: + 44 (1) 784267700Mobile: + 44 (7) 901 764 986Date: 20th March 2012Gartner for Business LeadersEmerging & Midsize TechnologyProviders

2. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__2Our unique insight is drawn from thousands ofinteractions with your clients, every day65% ofFortune 1000;85% ofGlobal 50055conferences3,700CIOs750 analystsacross 80countries100,000+IT end-userinquiries10,000mediainquiries2 million+IT end-usersearchesGartnerprovidesinsight we cantget anywhereelse.Wes HaydenCEO, Genesys60,000IT end-userclients11,000cliententerprises5,500benchmarks 3. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__5Customers Competitors Gain insight into competitorsofferings and strategies soyou can differentiate yourself Gartner Magic Quadrants,MarketScopes, SWOTs,Vendor Ratings, CompetitiveLandscapesTechnologies Develop deep knowledge ofcurrent technologies Identify opportunities inemerging technologies whereproviders should lead the curveon investment (i.e., investingbefore engagements)775 Gartner Analysts10 marketing analysts; 75+ segmentand industry analystsInsight from 11,500 cliententerprisesGartner is uniquely qualified to help, due to our relationshipwith your customers and knowledge of the marketplaceMarkets Identify market and growthopportunities, and prioritizeinvestments Market Forecasts, MarketTrends, Market Statistics,Emerging Markets Understand your customerskey business issues,concerns and buyingbehavior so you can craftyour messaging accordingly Customer Insights, IT KeyMetrics DataCustomersGo-to-Market Learn effective marketingstrategies Best practices, case studies 4. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__4Gartner experts deliver thought leadership through writtenresearch 5. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__7 and through direct client interactions Brainstorm strategies Re-examine investments Enhance competitive positioning on proposals Validate offering and product/service road maps Identify new partners Get feedback on channel or sales strategy Test plans to enter a new market Prepare for investor and prospect meetings 6. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__22Industries Research: VerticalComplement to gartner Core Research Banking / Invest Education Energy & Utilities Healthcare Insurance Manufacturing Media RetailCore ResearchApplications of existing technologies in the industryTechnology business trends for the industryIndustry-specific technology (e.g., trading systems)Emerging technologies that support industry processes(e.g., banking self-services)Horizontal technologies/processes deployed acrossmultiple industries (eg. ERP, CRM, BPM)IASBROAD PERSPECTIVEINDUSTRY-FOCUSED RESEARCH / CONTENTHorizontal technologies/processes appropriate to all industries.Delivered in the context of specific IT roles. 7. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__23Marketing Essentials:How-to advice and IT marketing best practicesMarketing Activity Cycle How to Market to and With Channels How to Create the Perfect Elevator Pitch Nine Ways to Grow Your Business Four Changes Successful Emerging ProvidersMake to Enable Long-Term Growth How to Make Yourself an Attractive AcquisitionTarget How to Design a Marketing Guarantee Program How to Build the Business Case for Partnering Channel Program Trends in Key Regions Insight for Startups: What to Remember WhenCommunicating to Investors How to Generate Leads in a Soft Economy How to Brand a Company, a Product orYourself Strategic Options for EffectivelyCommunicating with Customers on SocialMedia During a CrisisResearch HighlightsEvaluate ExamineExecuteCommunicate PlanGrowth 8. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__24Exclusive Gartner for Business LeadersResearch Emerging Market Reports Analyzethe key trends and recommendationsacross multiple dimensions such astechnology, channel and vertical forcountries with rapidly developingtechnology markets. Emerging Technology Reports buildon the relevant Hype Cycle andprovide more in-depth coverage oftechnologies that will impact clients. SWOT Reports provide anobjective, high-level perspective on acompanysstrengths, weaknesses, opportunitiesand threats. 9. 2009 Gartner, Inc. and/or its affiliates. All rights reserved.Gartner is a registered trademark of Gartner, Inc. or its affiliates.__25Lets discuss how Gartner can support yoursuccessJoachim MarcianoEMEA Emerging & Midsize TechnologyProvidersEuropean HeadquartersTamesis, The GlantyEgham, Surrey, TW20 9AWUnited KingdomDirect (FR): +33 (0)1 71 01 32 74Direct (UK): +44 (0)1 78 42 67 700Joachim.Marciano@gartner.comgartner.com

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