Introduction to Marketing

Dr. Michael Edmondson

Vocabulary

Marketing Vocabulary

1. Marketing = words2. Sales = transactions3. Advertising = avenues/methods4. PR/Comm = press/public5. Graphic Design = technical6. Social Media = interactive7. Market Research = questions8. Brand = emotional connection9. Value Proposition = uniqueness

Marketing DefinitionsDictionary - the action or business of promoting and selling products or services, including market research and advertising.

American Marketing Association - Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)

Peter Drucker - "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“

10 Marketing Strategies