INTRODUCTION TO INTRODUCTION TO MARKETINGMARKETING

• Moving goods or services from producer to consumer (selling or match-making)

• Goods, services and events

• Marketers must discover consumer’s needs and wants and customer satisfaction

• Marketing is NOT JUST advertising.

• Creating awareness on topics of consumer interest – ie: connecting through a BRAND – symbols, slogans, jingles, logos, mascots, etc…

• Managing customer relationships in ways that benefit the organization.

What is Marketing?What is Marketing?

“First impressions are lasting impressions”

1. Dress code: People judge you by your look.

2. When you meet someone for the first time such as interview, you do not want to be late. Be on time.

Communication – verbal, written Presentation Listening Creativity Hard working Curiosity

Marketing Skills….?Marketing Skills….?(People who succeed in marketing (People who succeed in marketing

field are….)field are….)

Leadership Technological Social Smarts! (Social skills) Business-minded Goal oriented Inquisitive/Risk-taking

Marketing Skills….?Marketing Skills….?(People who succeed in marketing (People who succeed in marketing

field are….)field are….)

The purpose of marketing is to create meaningful images and messages

projected in media – so to convince us consumers of their meaning,

power and of course, the necessity to BUY IN.

The Power of a SymbolThe Power of a Symbol

70% of language is nonverbal… this is very powerful in Marketing…

The key for any marketing expert is to find symbols that can sell – to make them universally recognized so to influence in the greatest possible amount to buy. Just think about how influenced we are by these logos….

A Universal Language…A Universal Language…

1976 1998

Let’s play logo game. A prize for a winner will be…..Does anyone want to lead the class for this game? We need a leader and a score-keeper.

http://www.sporcle.com After playing this game, you guys

will have the rest of the class for your “Marketing You” assignment.

Almost done…Almost done…