Slide 1

Web 2.0 tools and their application to business.

By Samantha Bell & Joanne Spainwww.samanthabell.com.au | www.joannespain.com 1. 2. 3. www.samanthabell.com.au | www.joannespain.com IntroWhat is 2.0 and how does it apply to SSA?Mash-up & user generated information examplesDiscussionWhat info & data could be crowd generated?Web2.0 tools Live demosEnabling an environment that allows for Web 2.0.Group DiscussionHow do we enable that environment?Close

Todays Presentation:21. 2. 3. www.samanthabell.com.au | www.joannespain.com Availability of dataThe toolsCollaboration

We intend to focus on three important aspects of Web 2.0:3www.samanthabell.com.au | www.joannespain.com 40% use social networking sites.39% upload photos online.12% upload video online.11% write their own blog.5.6% use a micro-blogging service.December 2009; www.globalwebindex.net93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008) 42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) 66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their companys market position (McKinsey)

Who is using Web 2.0 tools?www.samanthabell.com.au | www.joannespain.com

2/3 of the global internet population visit social networksVisiting Web2.0 Sites is now the 4th most popular online activity ahead of personal emailTime spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time (Nielsen, Global Faces & Networked Places, 2009)Who is using Web 2.0 tools?Theyre entrepreneurial...more likely to be employed part-time (16% vs. 11% average)and have an average income of US$58,000. http://www.andersonanalytics.com/www.samanthabell.com.au | www.joannespain.com

Web 2.0 tools and their growth:

Getting involved!blogs, message boards, forums, industry sites etcWeb 2.0 gets you to them!What is Web 2.0?A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs.

www.samanthabell.com.au | www.joannespain.com

Community cluster.Interaction.Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc people are meeting, connecting, organising, sharing and collaborating in unprecedented ways.How does Web 2.0 work?Visualising the network.www.samanthabell.com.au | www.joannespain.com 3. Current process: Data Information Knowledge.www.samanthabell.com.au | www.joannespain.com 9

Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:Greater sharing & collaboration between people and organisationsReal-time communication, discussion, questioning, debate, inputReal-time iteration and feedback loop enabled increased feedback from sectors & publicDATAKNOWLSSAHospitalKNOWLINFOINFODATADATAwww.samanthabell.com.au | www.joannespain.com 10

SSAHospitalDATADATADATADATAINFOINFOWeb 2.0 encourages crowd generated data & information:www.samanthabell.com.au | www.joannespain.com 11

http://www.ushahidi.comhttp://swineflu.ushahidi.com/Mash-ups crowd generated information.A web application that combines data or functionality from two or more sources into a single integrated application.www.samanthabell.com.au | www.joannespain.com http://FixMyStreet.com

Mash-ups crowd generated information.www.samanthabell.com.au | www.joannespain.com

Mash-ups organisation generated information.

www.samanthabell.com.au | www.joannespain.com http://www.builditback.org/

FlowerdaleANZCSIROINFOInstitute of ArchitectsINFOKNOWLINFOINFOBuilding CommissionMash-ups organisation generated information.www.samanthabell.com.au | www.joannespain.com 15http://foursquare.com

We can get information; what about crowd generated data?www.samanthabell.com.au | www.joannespain.com What info & data could be crowd generated?

www.samanthabell.com.au | www.joannespain.com How could we enable it?How could we incentivize crowd generated data?

17

Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:DATAKNOWLSSAHospitalKNOWLINFOINFODATADATAwww.samanthabell.com.au | www.joannespain.com 18

Web 2.0 technologies: Lets look at some of the tools!http://wave.google.com

http://delicious.com

http://blogger.comhttp://flickr.comhttp://twitter.comhttp://slideshare.comwww.samanthabell.com.au | www.joannespain.com

http://wave.google.com

www.samanthabell.com.au | www.joannespain.com

http://delicious.com

www.samanthabell.com.au | www.joannespain.com

http://blogger.com

www.samanthabell.com.au | www.joannespain.com

http://slideshare.com

www.samanthabell.com.au | www.joannespain.com

http://flickr.com

www.samanthabell.com.au | www.joannespain.com

www.samanthabell.com.au | www.joannespain.com

http://twitter.com

1. Eco-system:From disparate silos to connected nodes

2. Hivemind:From hoarding to collaborating4. Metafilter:Finding meaning of all the noise.3. Dynamic Signal:Communication for work , not as workEnabling an environment that allows for Web 2.0: www.samanthabell.com.au | www.joannespain.com How do we enable an environment that allows for Web 2.0? www.samanthabell.com.au | www.joannespain.com What are the benefitsApplication to your division

1. 2. 3. Web2.0 - Three areas:www.samanthabell.com.au | www.joannespain.com Availability of data

The tools

Collaboration

28

THANK YOU!

Samantha Bell & Joanne SpainSocial Media | Public Speaking | TrainingFollow us on twitter: @samanthabell1 & @joannespainwww.samanthabell.com.au | www.joannespain.com