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Opening Activity
• Get out a blank piece of paper• Write down all the responses that come
to mind, in the order they come to mind• Name the seven dwarfs.
What is Memory?
• To psychologists, memory is learning that has persisted over time; it is information that has been acquired, stored, and can be retrieved.• Research on the extremes helps us
understand more about memory• Examples of extremes• Clive Wearing – lost memory• Joshua Foer – winner 2006 USA Memory
Olympics
Memory Models
• Information-processing models are analogies that compare human memory to a computer’s operations. • Encoding describes getting information
into our brain.• Storage describes how we retain
information.• Retrieval describes how we later get the
information back out.
Memory Models
• Like all analogies, computer models have their limitations. • Computers process sequentially where
human dual-track minds process simultaneously.• Parallel Processing describes the
processing of many things simultaneously.• Enter the classroom; see the warm-up, hear
conversations, think about last class, etc.
Memory Models
• Connectionism model promotes the idea that neural connections are changed or strengthened when you learn something. • Atkinson and Shiffrin propose a three-
stage model:1. We first record information as a fleeting
sensory memory.2. From there, we process information into
short - term memory, where we encode it through rehearsal.
3. Finally, information moves into long - term memory for later retrieval.
Memory Models
• Atkinson and Shiffrin three-stage model
External Events
Sensory Memory
Long-term Memory
Memory Models
Others have modified the Atkinson and Shiffrin model to include the idea of working memory.
• Working memory is a newer concept of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information and of information retrieved from long-term memory.
Memory Models
Modified three-stage model that includes the idea of working memory.
External Events
Sensory Memory
Long-term Memory Storage
Sensory InputSensory Input Encoding
Working Short-term
Memory
Encoding
Retrieving
Maintenance Rehearsal
Attention to important or novel
information
Automatic Processing
Building Memory: Encoding
Effortful –vs– Automatic Processing
• Atkinson & Shiffrin’s model focused on explicit memories.• memory of facts and experiences that one
can consciously know and “declare.” (Also called declarative memory)
• We encode explicit memories through conscious, effortful processing.• encoding that requires attention and
conscious effort.
Building Memory: Encoding
Effortful –vs– Automatic Processing
• Example of effortful processing:
.citamotua emoceb nac gnissecorp luftroffE
• At first this requires effort, but with practice it can become more automatic.
Building Memory: Encoding
Effortful –vs– Automatic Processing
• Automatic processing skips the conscious track and happens without awareness.• unconscious encoding of incidental
information such as space, time, frequency, and of well-learned information such as word meanings.
Building Memory: Encoding
Effortful –vs– Automatic Processing
• Examples of automatic processing:• Space: you encode the place on a page
where certain information is located.
• Time: you unintentionally note the sequence of events that happened in your day.
• Frequency: you effortlessly keep track of how many times things happen to you.