Date post: | 15-Jul-2015 |
Category: |
Small Business & Entrepreneurship |
Upload: | justo-hidalgo |
View: | 534 times |
Download: | 1 times |
Hi!
■ Co-founder, • Worry about metrics
■ Data Integration and Management,
Product Strategy and Innovation
■ Ph.D. in Computer Science on Data
Integration and Web Automation
■ Ergo: Love Data
■ @justohidalgo
Qualitative measurement
• Competitive landscape, UX quality, …
Standard financial metrics
• Revenue, Balance, Burn rate, Runway, …
All possible metrics in the world
• As many as asses
What I won’t talk about
AARRR
Acquire Activate Retain Refer Get Revenue
SEO
SEM
Campaigns
Blogs
…
Landing
Page
Product
Features
…
Content
(blogs,
articles,
…)
Emails
Alerts
…
Campaigns
Emails
…
Shopping
cart
Subscriptions
Lead Gen
…
traffic social business
Metrics
40000
45000
50000
55000
60000
65000
70000
75000
80000
85000
Time per page
Time on site
# Sign ins!!! Recency (time since user did
something meaningful)
(and churn as well!!!)
Number of unique/returning visitors
Visits over time
Average session time
Metrics. The standard ones…
# Active readers
# Books read per user
Pages read per active
reader per month
… but also domain-specific!!!
Pages read per
paid user per
month
Quick!!!
• What’s the number of active subscribers who readmore than 10% of a book per month?
• How many of our Colombian users switch devices whilethey read the same book?
• What’s the most read category, segmented by gender?
• What’s the number of readers per book page? Can youdraw a graph?
• We just learnt there’s a new metric investors are using… can we process it today?
Not enough to have a nice GUI
Amplification rate:
• (#shares, #RTs, …)
K-Factor = AR *
conversion rate
• = 1: steady state
• > 1: growth
➤ 1.4 < x < 2.1 => hot &
viral!!!
• < 1: decline
Virality
% viral hosts
Contact rate per active host
Duration of each active host’s
infectious time period
Infection conversion
Source: http://framethink.wordpress.com/2008/01/15/the-four-viral-app-
objectives-aka-social-network-application-virality-101/
The Four Viral App Objectives
Lifetime Value =
100%
LTV
Sourc
e: http://b
log.k
issm
etr
ics.c
om
/how
-to-c
alc
ula
te-l
ifetim
e-v
alu
e/
Churn rateARPU *
CAC Ratio=
Bessemer: average ratio of SaaS companies = 0.6
Customer Acquisition Costgross margin per customer
sales/marketing costs per customer
time/conversion rate
Pri
ce
/pa
ge
Growth
Profit threshold
Consolidation
Freemium for Books. Price per page
@justohidalgo
Thanks for your time!
@justohidalgo
Justo Hidalgo
http://www.loscuentosdelabuelo.com
CreditsOlivier Guin, from The Noun Project
Dima Yagnyuk, from The Noun Project
Redesign from Otl Aicher’s icon, from The Noun Project
Axsys, from The Noun Project
Monika Ciapala, from The Noun Project
Rob Schill, from The Noun Project
Martin Karachorov, from The Noun Project
Alexandre Mendes, from The Noun Project
All other icons from The Noun Project
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