Date post: | 01-Nov-2014 |
Category: |
Career |
Upload: | eminent-marketing |
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Introduction To Online Marketing For Future Marketing Managers
Tweet at #eomuts
Why Online Marketing?
• Build profile • Generate leads/sales • Reputation management • Build community
• http://www.youtube.com/watch?v=owGykVbfgUE
Types of Online Marketing
• Search Engine Optimisation
How Does SEO Work?
• How important is your website?
• Increasing your ROI
• What is your website about?
• What are people searching for?
Keyword Research
On-page SEO
Off-page SEO
Testing, Monitoring,
Tracking
Types of Online Marketing
• Search Engine Optimisation • Paid Advertising • Social Media • Local Marketing
Case Study: Travel IndoChina
Benefits • Faster Time to market • Test overseas market with limited expenses
• No overseas offices/ staff required for initial expansion
Outcomes • Within 6 months the sites had 750 leads per
day
• Now more than 5000 leads per day
• Ranks top 5 for more than 50 keywords
Case Study: Princess Polly
Princess Polly Facebook
Benefits • Direct contact with target market
• Demographic information on 90,000+ customers
• Viral promotions through likes and comments
Outcomes • Grew from 1 store in 2005 to 11 stores in
2011
• Reaches regional and international customers through online store and shipping product
Case Study: VodaFail
VodaFail Twitter Stream
Impact • “The media in all its forms has brought these
issues of public concern to the forefront of the public's minds… Vodafail has helped to organise that effort.”
• Extensive media coverage • Complaint reports launched to Government
auhorities
Case Study: Mozo
Mozo Question
• Let’s check the backchannel • www.twitter.com
Where To From Here?
• Your assignments
• Your current jobs
• Your future jobs
Stay In Touch
• www.twitter.com/EminentOnlineMk
• www.twitter.com/jannacathrin