Date post: | 18-Aug-2015 |
Category: |
Marketing |
Upload: | luca-fasolis |
View: | 26 times |
Download: | 2 times |
Fact:
More than 90% of visitors to your website leave
without buying
So what should youdo with them?
How does Retargeting work?
Why does it work well?
Show too many impressions
Show enough impressions
Neglecting creatives
Update creatives, more branding
Using multiple providersHave a good network reach
Using multiple providers
Good network reach
Failing to segment
Segment the active audience
Roadmap and StrategyFBXFrequency cap testingOptimized pixels implementationSequential messaging testFirst touch analysisHow can you help?
FAQEnsure optimized pixels implementation with
Google and Facebook
tag assistant
Campaigns’ Structure: Avoid multiple
campaigns overlap
Campaigns’ Structure: One campaign
per country
Avoid to have text ads in the same ad group
of display ads
Text ads separated from display ads
Test recency in Google: 82% of all conversions are generated during
the first day
Test Recency in Facebook:64% of all conversions are
generated during the first 3 days
Run Dynamic Creatives
if you have a big
portfolio of products
Flash Banners perform
better if you have
a small portfolio or a stronger product
Identify the best
performing products and isolate their campaign
from the other ones
Roadmap and StrategyFBXFrequency cap testingOptimized pixels implementationSequential messaging testFirst touch analysisHow can you help?
FAQ