19
© EduPristine – www.edupristine.com Search Engine Marketing
| Date post: | 05-Jan-2016 |
| Category: |
Documents |
| Upload: | erickankar |
| View: | 218 times |
| Download: | 0 times |
© EduPristine Digital Marketing © EduPristine – www.edupristine.com
Search Engine Marketing
© EduPristine Digital Marketing
What is Online Advertising?
Using internet to deliver promotional material/messaging to the intended audience
1
© EduPristine Digital Marketing
Growth of online advertising
2
© EduPristine Digital Marketing
World’s largest Internet Market (2013)
568 Million Users
254 Million Users
213 Million Users
SOURCE: Internetworldstats.com & IAMAI
Internet Market across the globe
© EduPristine Digital Marketing
Time Spent Online
© EduPristine Digital Marketing
SOURCE – IAMAI (Figures as on December 2013)
39% 61%
Demographics of Internet Users (India)
© EduPristine Digital Marketing
36%
39%
16% 6% 3%
15-24 Yrs 25-34 Yrs 35-44 Yrs 45-54 Yrs 55 + Yrs
SOURCE - Comscore
User Age Range Using Internet
Demographics of Internet Users (India)
© EduPristine Digital Marketing
137 Million
URBAN 68 Million
RURAL
58% YOY
Growth
SOURCE - IAMAI (Figures as on December 2013)
Demographics of Internet Users (India)
© EduPristine Digital Marketing
Where do I find these Ads?
8
Ads Search for them!!
© EduPristine Digital Marketing
Examples
9
Ads
© EduPristine Digital Marketing
Types of Online Advertising
Search Based
Display Ads
Banners
Interstitials
Video
Retargeting
10
© EduPristine Digital Marketing
Search Ads
Search intent is the keyword/phrase that the user is being searched
Google, Bing providers for search
Focused on keyword data
11
© EduPristine Digital Marketing
SEM vs SEO
12
SEM
SEO
© EduPristine Digital Marketing
Golden Triangle of Search
Most of this golden triangle is taken up with Ads
Therefore its a faster method than SEO
13
© EduPristine Digital Marketing
Display Ads
Targeting is done via demographic data and interest groups
Discussion about Display Planner and other display related tools
14
© EduPristine Digital Marketing
Interstitial Ads
Stops viewing the actual content
Guaranteed eyeballs
Higher CTR due to “accidental clicks
15
© EduPristine Digital Marketing
Video
16
© EduPristine Digital Marketing
Retargeting
17
Shopper Visits a Website & is tagged
Shopper leaves the site and starts browsing
Since the Shopper is tagged, using remarketing, the shopper is shown the Ad of the 1st website
Shopper clicks on the Ad and is redirected to the 1st Website
© EduPristine Digital Marketing © EduPristine – www.edupristine.com
www.edupristine.com
Thank You!
