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Introduction to Social Media (AUM Social Media Conference)

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social media for business lauren candito, co-founder SocialMediaSolutionsLLC Monday, April 4, 2011
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Page 1: Introduction to Social Media (AUM Social Media Conference)

social mediafor business

lauren candito, co-founder

SocialMediaSolutionsLLC

Monday, April 4, 2011

Page 2: Introduction to Social Media (AUM Social Media Conference)

i’m the co-founder of social media solutions llca boutique social media consulting firm

hello! I’m Lauren Candito

we help create authentic, powerful, & long lasting unions between people & brands.

Monday, April 4, 2011

Page 3: Introduction to Social Media (AUM Social Media Conference)

hands up who…

is on Facebook?

uses social media?

knows what social media is?

is on LinkedIn?

is on Twitter?

Monday, April 4, 2011

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What is Social Media?Monday, April 4, 2011

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Social Media is...

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A conversationMonday, April 4, 2011

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That is powered by...

Monday, April 4, 2011

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Who’s Talking?

your customers

your employees

your board members

your critics

your fans

your competition

anyone who has access to the internet and an opinion

Monday, April 4, 2011

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And guess what??

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The conversation is Not Controlled...

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And it’s Not YOUR Message

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Social Media Spectrum

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but these things are just tools

if they don’t last will social media then be ‘over’?

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we’re seeing a fundamental shift in the way we communicate

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from a time when we saw our websites as a destination

‘build it and they will come’

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to a recognition that our customers are playing elsewhere

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if we want to talk to them we need to be where the conversation is

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we need to be useful

and we need to be wherever they want us to be

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what does this mean?

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anyone can have a voiceMonday, April 4, 2011

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individual experts can build up global influence without the mediation of publishers

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groups of people can quickly organize themselves: for, or against

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Source: eBay.com; Amazon.com

customer opinions about products & services are freely available

Monday, April 4, 2011

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so...

What are businesses doing about it?

they are joining in!

Monday, April 4, 2011

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Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products

that’s over 30%

Monday, April 4, 2011

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What Social Networks are Small Businesses Using?

Twitter

Facebook

LinkedIn

WordPress

Flickr

Tumblr

Blogger

Monday, April 4, 2011

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Small Business Owners Have Multiple Profiles on Major Networks

FacebookTwitter

31%

10%Monday, April 4, 2011

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Where is the Engagement?

50%47%

3%

Twitter Facebook Everything Else

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what does this mean?

Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.

Monday, April 4, 2011

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How often do small businesses post on social networks?

62%24%

14%

8+ posts 1-7 posts post less than once* per week

Monday, April 4, 2011

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let’s see a few examples

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Dr. Irena Vaksman, DDSMonday, April 4, 2011

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Forelinksters.comMonday, April 4, 2011

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The Creme Brulee Man

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6 tips to get you started

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who are they?

where are they online?

what are they doing?

what tools are they likely to use?

know your audience

Monday, April 4, 2011

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find out who’s saying what about you

set up Google alerts

twitter search

listen

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what is it you’re trying to achieve…

know your objectives

to listen and understand?

to engage in conversations?

to generate buzz?

to encourage participation?

Monday, April 4, 2011

Page 39: Introduction to Social Media (AUM Social Media Conference)

offer value

be authentic, transparent and helpful

link to those that disagree

disclose your position/interests

match your message to the environment -these are social spaces…

follow the rules of engagement

Monday, April 4, 2011

Page 40: Introduction to Social Media (AUM Social Media Conference)

a facebook fan page?

a blog?

ratings and reviews on your site?

twitter?

choose the right tools

an island in second life?

use what’s right for your audience and objectives, not the big new thing

Monday, April 4, 2011

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think outside normal boundaries

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hands up who…

knows what social media is now?

Monday, April 4, 2011

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Ok - now let’s get to the good stuff!

Monday, April 4, 2011

Page 44: Introduction to Social Media (AUM Social Media Conference)

any questions?

[email protected]

socialmediasolutionsllc.com

twitter.com/sms_connect

Monday, April 4, 2011


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