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New Mobility: Fad, Friend or Foe? David Betteley & Ed White
New Mobility:Fad, Friend or Foe?
David Betteley & Ed White
39% of respondents said access to
mobility is necessary, but owning a
vehicle is not.
Cox Automotive Mobility Study 2018
Currently mobility hasn’t gained enough traction to replace the existing private
vehicle ownership model.
Why?
“...it has become clear that the
mobility services delivered by
Chariot over the past five years
will not be a sustainable
solution going forward.”
Why is it not working?
Taxi via an app
Short term lease/
long term rental
Rental by the hour
Mobility: Emperors new clothes
Does that have to mean dealerships will lose out?
?£900 billion
mobility market
Missing ingredient
£900 billion mobility market
New products built on flexible access
Vehicle-as-a-Service
Car share
Ride hail
Demand Responsive Transit
Subscription
Leasing and Finance Vehicles
Under utilised Rental fleet
Dealer and OEM demonstrators
APIDemandmatching
APIConnectivity &
availability
AssetOptimisation | Management | Movement
Control towerTracking | Parameter settings | Reporting
Connecting vehicles from traditional suppliers flexiblyand simultaneously to mobility service providers.
We make vehicle assets liquid.
JRNY is the key to mobility
With vehicle supply we can make revenue from
existing assets
Leverage customer relations to offer a wider range
of offers
Example 1:
Listing over age vehicles for rental or subscription
services whilst simultaneously listing it for sale so
it generates revenue whilst the assets are unsold.
Example 2:
Take pre registered new cars create a white label
rental or car share service to generate revenue to
existing and attract new customers.
Don’t fight mobility– lead it
