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INTRODUCTION TO TOURISM
Prepared by: Mabellene F. Geronimo
Course ObjectivesAfter studying this course you will be able to:
Define Tourism Outline the important international and domestic tourism
organizations Describe the economic impact of tourism Identify promoters of tourism List reasons why people travel Describe the Socio-cultural impact of tourism Familia
Prepared by: Mabellene F. Geronimo
Tourism
Prepared by: Mabellene F. Geronimo
Tourism
Comprised of activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. (World Tourism Organization (WTO).
Prepared by: Mabellene F. Geronimo
Tourism
Temporary short-term movement of people to destinations outside the places where they normally live and work and their activities during their stay at these destinations. (Tourism Society in Britain)
Prepared by: Mabellene F. Geronimo
History of TourismEARLY TRAVEL:
Earlier travel was essentially to seek food or to escape danger.
Travel was also undertaken for trade. Growth of cities along fertile river banks like
Nile etc encouraged water travel. Ancient empires like the Romans helped
shape modern travel.
Prepared by: Mabellene F. Geronimo
History of Tourism
THE EMPIRE ERA
The Egyptians
At its peak the travel for business and pleasure flourished.
Travel to outlining cities was necessary. Various amenities were offered to travellers. They travelled for pleasure and festivals were held every
year. People used to travel to attend these festivals.
Prepared by: Mabellene F. Geronimo
History of TourismThe Persians:
They started travel initially for military use. Later facilties earlier used for military were
transformed to facilitate travel. Roads were built, markers were established to
indicate distances. Safety of travelers was given importance. Modes of transport like wagons, donkeys/mules
were introduced.
Prepared by: Mabellene F. Geronimo
History of Tourism The Greeks:
Greeks were the first, who shaped the modern day travel.
Pleasure travel was popular.Travel was advanced by two developments: Currency exchange: Greek cities accepted foreign
currency,making it easier for travelers.Communication: The Greek empire covered the entire
Mediterrenian thus the language was widely understood.
They provided all the ammenities required.
Prepared by: Mabellene F. Geronimo
History of Tourism The Romans
The prosperity of the roman empire was reflected in the development of travel.
The Romans included a large group of middle class who had money and time to travel.
They built excellent roads, transportation and communication systems.
They built rest houses.
Prepared by: Mabellene F. Geronimo
History of TourismRENAISSANCE AND GRAND TOUR
(AD 1763-1773)
The rise of Italy as intellectual capital of Europe .
• GRAND TOUR – a tour to the principal cities and places of interest in Europe, formerly said to be an essential part of the education of the young man of ‘good birth’ and ‘fortune’.-Main travelers were diplomats, business people, and scholars Mainly for career, education, culture, literary, health, scientific, business, and economic reasons.
Prepared by: Mabellene F. Geronimo
History of TourismThomas Cook the Father of Tourism.His first organized trip was ‘Leicester
to Loughborough ’ in 1841.It covered a distance of 22 km for 570
members.He acted as an agent by buying
tickets in bulk and selling it to others on a non profit basis.
This gave him an idea to package tours in a profitable manner.
Prepared by: Mabellene F. Geronimo
History of Tourism
He organized the travel arrangements, accommodations, transport at the destinations and return to the homeland.
He organized the first ‘inclusive tour’ to Paris Exhibition in 1855.
‘Hotel voucher’ was introduced by Thomas Cook in 1867 and ‘Circular Note’ in 1873 which made travel easier.
First ‘Round the world tour’ in 1872.
Prepared by: Mabellene F. Geronimo
YEAR MILESTONE
01 4000BC Invention of money by Sumerians (Babylonia)
02 5th-15th century AD
Dark Era of Tourism
03 AD 1763-1773
Renaissance stage of tourism
04 1820 Introduction of regular steamboat services
05 1830 First passenger train service begins
06 1841 Thomas Cook began running a special excursion train from Leicester to Loughborough (England)
07 1867 Thomas Cook introduced Hotel voucher
08 1872 Thomas Cook first organized ‘the round the world trip’
09 1873 ‘Circular note’ was introduced by Thomas Cook
10 1888-89 The Savoy, Claridges, and Carlton hotels were opened in London
Prepared by: Mabellene F. Geronimo
11 1903 Airplane’s first flight at Kitty Hawk, North Carolina by the Wright brothers
12 1903 The first major hotel company-Trust Houses- opens a chain of hotels through out Britain
13 1920 Chartered flights appear in tourism
14 AD1945 IATA was established
15 1947 IUOTO was constituted
16 1950 Commercial air transportation increased and air transportation became cheaper
17 1958 Boeing 707 jet was introduced
18 1966 UFTAA was founded
19 1970 First wide-bodied jet (Boeing 747) appeared in service(capable of carrying 400 pax)
20 1975 WTO began its legal existence
Prepared by: Mabellene F. Geronimo
Two classifications of visitors Tourist- temporary visitors
staying at least 24 hours with purposes such as leisure, recreation, holiday, family, business or meeting.
Excursionist- temporary visitors staying less than 24 hours in the destination visited and not making an overnight stay, including cruise travelers but excluding travelers in transit.
Prepared by: Mabellene F. Geronimo
The Tourism System-is a group of interrelated, interdependent and
interacting elements that together form a single structure.
Prepared by: Mabellene F. Geronimo
Five interdependent core elements
1. Tourist (role in the system)- the tourist is the actor in this system.
Tourism -is a very human experience-enjoyed, anticipated and remembered by many as one of the most important times of their lives.
Prepared by: Mabellene F. Geronimo
Five interdependent core elements
2.Traveler-generating region
- generating market of tourism; provides the ‘push’ to stimulate and motivate travel.
Prepared by: Mabellene F. Geronimo
Five interdependent core elements
3.Tourist-destination region- “sharp-end of tourism”, where full impact of tourism is felt and planning and management strategies are implemented.
Prepared by: Mabellene F. Geronimo
Five interdependent core elements
4.Transit route region- represents the short period of travel to reach the destination and also intermediate places visited.
Prepared by: Mabellene F. Geronimo
Five interdependent core elements
5.Tourism Industry- is described as the range of business and organizations involved in delivering the tourism product.
Prepared by: Mabellene F. Geronimo
What is Tourism? Four different perspectives of tourism can be identified:
The tourist: The tourist seeks various psychic and physical experience and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.
The business providing tourist goods and services: Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist markets demand.
The government of the host community or area: politicians view tourism as a wealth factor in the economy of their jurisdiction. Their perspective is related to the income their citizens can earn from this business. They also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly. The government can lay an important role in tourism policy, development, promotion and implementation.
The host community: Local people usually see tourism as a cultural and employment factor. Of importance to this group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect may be beneficial or harmful, or both.
Tourism – Myths and Realities
Myths Realities The majority of tourism in the world is international
Tourism in the world is predominantly domestic (people traveling their own country). Domestic tourism accounts for about 80% of tourist trips.
Most tourism journeys in the world are by air as tourists jet-set from country to country
The majority of trips are surface transport (mainly by car.
Tourism is only about leisure holidays. Tourism includes all types of purpose of visit, including business, conference and education.
Employment in tourism means substantial travel and the chance to learn language.
Most employment in tourism is in the hospitality sector and involve little travel.
Large multinational companies such as hotels chains and airlines dominate tourism.
The vast majority of tourism enterprises in every destination are SMEs
Tourism is a straightforward sector demanding little research or planning
Tourism is a complex multi-sectoral industry demanding high-level planning underpinned by research to succeed.
Prepared by: Mabellene F. Geronimo
Prepared by: Mabellene F. Geronimo
Definition by UNWTO
Tourism defined as “ the activities of persons traveling to and staying in place outside their usual environment for not more than one consecutive year for leisure, business and other purpose”
Prepared by: Mabellene F. Geronimo
Elements of Tourism
Distance- distance traveled on a trip by the traveler. Trip is defined as each time a person goes to a place more than 100 miles away from home.
Length of stay at destination- tourists makes at least one overnight stay; excursionists do not stay overnight in the place that they visit.
Residence of the traveler- origin of the visitorsPurpose of travel- visiting friends and relatives ,
conventions and seminars, business, outdoor recreation, entertainment, medical, funeral, wedding and others.
Prepared by: Mabellene F. Geronimo
Seven Characteristics of Tourism
1. Product is not brought to the consumer.2. Products of tourism are not used up.3. Tourism is a labor-intensive industry.4. Tourism is people-oriented.5. Tourism is a multi-dimensional phenomenon.6. The tourist industry is seasonal.7. The industry is dynamic.
Prepared by: Mabellene F. Geronimo
Importance of Tourism
1. Contribution to the balance of payments2. Dispersion of development3. Effects on general economic development4. Employment opportunities5. Social Benefits6. Cultural Enrichment7. Educational Significance8. A vital force for peace
Prepared by: Mabellene F. Geronimo
Factors for growth in Tourism Rising disposable income for
large sections of the population
Growth in the number of retired persons who have the desire and energy to travel- life expectancy is increasing.
Increase in discretionary time
Greater credit availability through credit cards and bank loans
Growth in the number of singles
Greater credit availability
through credit cards and bank loans
Higher Educational levels The growth of cities Simplification of travel
through the package tour Growth of multinational
business Modern transportation
technology Shift in values Advances in communication Smaller families and
changing roles
Prepared by: Mabellene F. Geronimo
Tourism Category Tourism can be divided by four category:
1. International tourism1. Inbound tourism: Visits to a country by
nonresidents2. Outbound tourism: Visits by residents of a country
to another country2. Internal tourism : Visits by resident and non
residents of the country of reference3. Domestic tourism : Visits by residents of a
country to their own country4. National tourism : Internal tourism plus outbound
tourism
Prepared by: Mabellene F. Geronimo
Traveler Terminology for Tourism.
All types of travelers engaged in tourism are described as visitors.
International visitors are persons who travel for a period not exceeding twelve months to country other than the one in which they generally reside and whose main purpose is other than exercise of an activity remunerated from within the place visited.
Internal visitors are persons who travel to destination within their country, that is outside their usual environment, for a period not exceeding twelve months.
Prepared by: Mabellene F. Geronimo
Traveler Terminology for Tourism
All travelers are subdivided into two further categories:
Same-day Visitors: Visitors who do not spend for the night in a collective or private accommodation in the country visited. E.g. A cruise ship passengers spending four hours in a port or days-trippers visiting attraction.
Prepared by: Mabellene F. Geronimo
Traveler Terminology for Tourism
Tourist: Visitors who travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited”.
Prepared by: Mabellene F. Geronimo
Classification of Visitors Segments.
Organised mass tourists – These people have little or no influence over their travel experience other than to purchase one package or another. They commonly travel in a group, view the destination through the windows of a tour bus, and remain in preselected hotels. Shopping in the local market often provides their only contact with the native population.
Prepared by: Mabellene F. Geronimo
Classification of Visitors Segments
Individual Mass Tourist – These people are similar to the previous category but have somewhat more control over their itinerary. E.g. The tourist may rent an auto to visit attractions
Explorers – These people plan for their own itinerary and make their own reservations. They tend to be sociable people who enjoy interacting with people at the destination.
Drifters – These people, the backpackers group, will seldom, if ever be found in a a traditional hotel. They may stay out at the youth hostels with friends or camp out. They tend to mix with the lower-socio-economics native groups and are commonly found riding third-class rail or bus. Most tend to be young.
Prepared by: Mabellene F. Geronimo
Classification of Visitors Segments
Visiting Friends or Relatives (VFR) – These people are stay in the homes of friends and relatives.
Business Travelers – This often encompasses any form of business including conventions, trade shows, job seeking and many other reasons
Pleasure travel – This too is a very wide and all-
encompassing classification .
Business and pleasure travelers – many convention and business travelers plan to incorporate a period of relaxation prior to or after their business.
Prepared by: Mabellene F. Geronimo
Classification of Visitors Segments
Tag-along visitors – Members of the family are common “tag-along” visitors. The presence of tag-along children has created a sub industry of child care and entertainment.
Grief travel – Family and friends attending funeral services. This types of tourist will increase in importance as society ages.
Education and Religious travel – This group includes student, those on a pilgrimage, missionaries and a host of others.
Pass-through tourist – The visitors who travel through the city without staying in place or just stop by.
Prepared by: Mabellene F. Geronimo
Classification of Visitors Segments
This group of person are not include as a visitors at all:
Transit passengers Immigrant The army who are work at the borders The ambassador of each country
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Purposes of Travel Business
Primary activities Conventions Consultations Inspection
Secondary activities Dining out Recreation Shopping Sight seeing VFR
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Purposes of TravelVisiting Friends or Relatives
Primary activities Socialising Dining in Home entertainment
Secondary activities Dining out Physical recreation Shopping Sight-seeing Urban entertainment
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Purposes of Travel
Other personal business Primary activities
Shopping Religious visit Medical appointment
Secondary activities Dining out VFR
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Purposes of Travel
Pleasures Primary activities
Recreation Sight-seeing Dining out
Secondary activities VFR Convention Business Shopping
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The Tourist Destination
Tourist Destination- is a geographical unit which the tourist visits and where he stays.
The success of a tourist destination depends upon the interrelationship of three basic factors:
3 A’s
Prepared by: Mabellene F. Geronimo
3 A’s1. Attractions- may be site or event attractions and
natural or man-made.
Site attractions- the destination itself has the appeal to the tourist. It maybe a country, geographical region, a city or a resort.
Event attractions- include congresses, exhibitions, and festivals.
Natural attractions- include natural formations all over the world.
Man-made attractions- include buildings of historical or architectural interests.
Prepared by: Mabellene F. Geronimo
3 A’s2. Amenities or Facilities- include
accommodation, food, local transport, communications and entertainment at the site.
3.Accessibility- means having regular and convenience of transport in terms of time and distance to the destination from the originating country at a reasonable price.
Prepared by: Mabellene F. Geronimo
Impacts of Tourism
Prepared by: Mabellene F. Geronimo
Economic Impacts of Tourism
POSITIVE IMPACTSIncome-The industry obviously generates income within a
destination country. Nations wanting to increase their income have used tourism as a means for reasonably quick growth.
Employment- The tourist industry offers more employment opportunities than other economic sectors.
Balance of Payments- Is an accounting of the flow of goods, services and funds in and out of the country during a given period.
Investment and Development- Once an area has become economically successful, more businessmen and government agencies may be influenced to invest in tourism and other industries in that area.
Prepared by: Mabellene F. Geronimo
Economic Impacts of Tourism
NEGATIVE ECONOMIC IMPACTS
Inflation and Land Values- increase in the prices of goods and lands in a short period of time
High Leakages- high loss of profitSeasonality- brought about by the fluctuations in
demandOverdependence on Tourism- depending on the
industry alone and not seeing the significance of the co-existing industry
Prepared by: Mabellene F. Geronimo
Economic Impacts of Tourism
IMPACT CONTROL MEASURESDevelop tourism graduallyMaintain a scale of tourism development that is appropriate for
the local as well as national environment. Involve residents and their spokesmen in planning and decision-
making so that they can participate in determining the future of the sector.
Apply the concept of tourism development zonesMake certain that residents have easy access to products of
tourismProvide incentive to the local business sectorsDevelop strong linkages between tourism and other economic
activitiesTrain local people to work effectively in all levels of tourism
Prepared by: Mabellene F. Geronimo
Social Impacts of TourismPOSITIVE IMPACTS
Tourism causes more interaction between peoples particularly between the tourists or visitors and the local residents or hosts.
Social Change and Multi-cultural Understanding- one of the most important benefits of tourism is the bringing together of diverse people to help them understand one another.
Adaptation to the Realities of Modern life and Improvement of the Host Country’s lifestyle- tourism promotes progress and modernization through exposure to other attitudes, values, improvement in facilities and services.
Use of Foreign Language- use of foreign language brings people in contact with those other language group, thus improve the quality of future experiences.
Improve Health conditions and Disease Control- through tourism local residents comes become aware of both health problems and good hygiene that can change the health infrastructure of a destination.
Prepared by: Mabellene F. Geronimo
Social Impacts of TourismNEGATIVE IMPACTS
Social Saturation- the presence of large number of tourists in a certain area is the cause of this phenomenon. It results to a tight competition among the tourists and residents for limited resources in the area causing resentment in the local community.
Change in Social Structure , Behavior and Roles- tourism changes the traditional forms of employment which results in lowering of the status of agricultural workers, migration of the population and breaking up of families.
Community Problems- tourism can increase prostitution and crime in a certain area.
Negative Demonstrative Effects- refers to tourist behavior s which can be considered socially and economically inappropriate.
Prepared by: Mabellene F. Geronimo
Social Impacts of Tourism
IMPACT CONTROL MEASURES
Reducing the contact between hosts and guests
Designing Community education and citizen involvement programs centered on tourism development, policy and regulatory issues
Expanding human resources development and training programs in all components of the tourism system.
Prepared by: Mabellene F. Geronimo
Impact Of Tourism On Culture
POSITIVE IMPACTSIntercultural Communication- tourism can
contribute to the removal of social or national prejudices and promotion of better understanding and positive social change.
Renaissance of Native Culture- tourism is important to the host country to remind its people of its history and culture. Tourism has stimulated the preservation of traditional art including traditional songs and dances.
Prepared by: Mabellene F. Geronimo
Impact Of Tourism On Culture
NEGATIVE IMPACT
Destruction of a country’s work of art- several tourists persuade the natives to sell traditional objects which have been used for generation. Beside the loss for artifacts, the increased demand for them has led changes in the form and function of art objects.
Prepared by: Mabellene F. Geronimo
Impact Of Tourism On Culture
IMPACT CONTROL MEASURES
Develop programs which enhance tourism’s contribution to the intercultural communication and interaction such as matching tourist types with destination characteristics; designing programs for the interaction of local residents and guests promoting goodwill “ambassador” tourist education.
Incorporate local indigenous features within western style structures such as decorating hotel interiors with local paintings, murals and sculpture and encouraging porters, maids and waiters to dress in native costumes.
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ENVIRONMENTAL IMPACT OF TOURISM
POSITIVE ENVIRONMENTLAL IMPACT OF TOURISMConservation- tourism has created environmental
awareness and has raised man’s awareness of the earth’s beauty and made it easier for him to see and enjoy it minimum damage.
Development of Attractions- tourism helps in the discovery and development of new attractions all over the world.
Historic Preservation- many historical sites in both urban and rural areas have been preserved to attract tourists.
Resident Benefits- the results of conservation and preservation can be enjoyed by the local community as well as by tourists.
Prepared by: Mabellene F. Geronimo
ENVIRONMENTAL IMPACT OF TOURISM
NEGATIVE ENVIRONMENTLAL IMPACT OF TOURISMEnvironmental Conflicts- tourism can affect the quality
of the environment and may destruct the vegetation, pollution and the destruction of wildlife.
Geological Conflicts- some tourist collect minerals, rocks and fossils affecting the geological formations of a certain area.
Resident Conflicts- conflicts frequently occur between residents and tourist developers. Tourism developments often forces residents to move from the area that is subject for development. Conflicts between tourists and local residents may also arise because of littering, vandalism and traffic congestion caused by tourists.
Prepared by: Mabellene F. Geronimo
ENVIRONMENTAL IMPACT OF TOURISM
IMPACT CONTROL MEASURESGeneral protective measures. The protective
measures are designed to protect the various aspects of the environment – endangered animals and plants, beaches and forests- through the creation of national parks and wilderness areas.
Regulation and control of tourist development. Regulation and control refers to zoning and land use, specifications on the facilities being built.