Introduction to Web Writing
Noemi Beth G. Macario, CESE, CKM Web writer/ e-course writer
Topic Outline
Introduction
Presuppositions
Facts and Figures Concepts & Principles of Web Writing
Content and Scope of Web Writing
Para kanino ka sumusulat?
Know your audience
Medium
Goal
Others things to look up
Presuppositions
Presuppositions: Audience
PEOPLE WILL READ
Not true.
Presuppositions: Audience
PEOPLE WILL READ WHAT I WRITE Not true.
Your audience scans Web copy. Glances at it. They don’t read
… until they find what they want to read.
Presuppositions: Audience
PEOPLE WANT WHAT I WANT
Not true.
Your article must appeal to audience’s self-interest
— not yours
Presuppositions: Audience
PEOPLE HANG OUT ONLINE Not true. Your audience goes online to get something done. They are on their phone getting notices about other things. They are searching while doing other tasks.
Presuppositions: Audience
PEOPLE HANG OUT ONLINE Not true.
AVERAGE ATTENTION SPAN
• 2000 =12 seconds.
•2016 = 8 seconds
• goldfish = 9 seconds. Time Magazine, May 14, 2015
Presuppositions: Web
MY WEBSITE IS ABOUT MY (office/research/program).
Not true.
It’s not about us, It’s about them.
It’s not about nomcaarrd, It’s about what your audience wants or needs to know from NOMCAARRD
Presuppositions: Web
• Identify your intended audience
• get to know and understand their needs through data and research. Analytics, surveys, focus groups, interviews.
I KNOW WHAT MY WEB CONTENT SHOULD BE. True, but only partially.
Presuppositions: Web
Please, Please, Please, NO
Start with content!
Strategize!
Make a plan!
Let content lead design, features & navigation—not the other way around
I KNOW WHAT MY SITE SHOULD LOOK LIKE —I’LL ADD CONTENT AS IT COMES
Presuppositions: Web
Outline information and develop a content strategy:
• to focus your writing for your audience.
• to identify valuable, findable, meaningful content for your audience to create and
• ensure you can maintain continued useful, usable content.
Let content lead design, features & navigation—not the other way around
I KNOW WHAT MY SITE SHOULD LOOK LIKE
• In research, 79% of test users always scan any new page they came across;
•Only 16 percent read word-by-word
•55% of visitors read your articles For 15 Seconds or Less
Facts and Figures
Percentage of Text Read
• On an average visit, users read half the information only on those pages with 111 words or less.
• users will read about 20% of the text on the average page.
Most used button
•Clicking hypertext links remains the most-used feature;
•Clicking buttons (on the page) to become the second-most used
•Back button is now the 3rd most-used feature on the Web.
@atinorthmin
#atinorthernmindanao #iShareknowledge
#ATIiNspire
Visit our website at
www. ati.da.gov.ph /ati-10
Email us at: [email protected]