Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

2010 ➡ 2015 STRATEGIC PLAN

The American Institute of ArchitectsDriving positive change through the power of design

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Introduction to the Strategic Plan

From Where We’ve Come

 In 1999, the AIA began a planning process that resulted in The AIM Report: A Strategic Long-Range Plan for The American Institute of Architects. Aligning the Institute for the Millennium (AIM) established a mission and vision for the AIA, along with core values and major objectives. In 2002, the AIA developed a strategic plan in response to AIM that served as a bridge between the initial AIM principles and the strategies articulated in the 2002 strategic plan. Subsequently, the strategic plan was updated in 2004, 2005, and 2006.

2006 Mission and GoalsThe strategic plan developed in 2006 included a new mission statement and four overarching goals:

• Increase member value • Be the authoritative source • Serve as the credible voice • Optimize organizational performance

MetricsIn addition, the plan incorporated for the first time metrics for measuring success in implementing the strategies of the plan.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Introduction to the Strategic Plan

From Where We’ve Come cont.

2007–2009 National Component Strategic Plan The 2007–2009 National Component Strategic Plan was implemented in January 2007. Because the environment does not remain static, the plan was updated based on organizational performance to date, data and industry trends gleaned from the annual Environmental Scan, the internal scan, and the market and member research conducted to assess the AIA’s performance on measures of member satisfaction, and other performance indicators. The plan was fine-tuned and updated to reflect what has been learned so far and to respond to the new challenges and opportunities that the organization and its members are expected to face in the current and future environment.

2008-2010 National Component Strategic Plan As with previous plans, the 2008-2010 National Component Strategic Plan focused on the goals, strategies, and metrics of the national component, and recognized the strategic initiatives. However, the national component remained committed to collaborating with local and state components and to providing resources for their use. Therefore, state and local components were encouraged to utilize the national component plan as a model for developing their own strategic plans.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Introduction to the Strategic Plan

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Introduction to the Strategic Plan

From Where We’ve Come cont.

Scanning the ProfessionIn 2009, the AIA Board of Directors embarked on a year-long process to set the strategic outlooks for the Institute for the next five years. Guided by eight principles identified in the 2008-2010 plan update – focus, flexibility, ethics, technology, relevance, connection, access, and innovation – the Board Strategic Direction Group’s process began with a series of scans of the Components, the architecture profession, and the environment that influences it.

Board AdvanceNext, the Board met in July 2009 in Washington, D.C. for a two-day planning session in which they reviewed the feedback received from members and stakeholders, validated and reaffirmed the mission and goals, and drafted a vision statement as well as new strategies for the future. 

Component , Members, Allied Organizations, and Stakeholder InputFrom August through October 30, 2009, there was an open comment period during which the AIA solicited input from components, members, allied organizations, and other stakeholders on the draft 2010-2015 strategic plan. The AIA held three webinars open to all members and encouraged board members to gather feedback at their regional meetings. The final version of this plan reflects the feedback from these sources.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

CACEComponent Pres/Pres. ElectComponent StaffYAFKnowledge CommunitiesAAFAIASRegional DirectorsACE MentorAlliance to Save Energy (ASE) American Architectural Foundation (AAF)American Institute of Steel ConstructionAmerican Planning Association (APA) American Society of Heating

American Society of Landscape Architects (ASLA) Associated Builders and Contractors (ABC)Associated General Contractors of America (AGC)American Society of Heating Refrigerating & Air Conditioning Engineers (ASHRAE) American Society of Interior Designers (ASID) Construction Owners Association of America (COAA) Construction Specifications Institute (CSI)

Design Build Institute of America (DBIA) Green Building Initiative (GBI) Illuminating Engineering Society (IES) International Codes Council (ICC) International Facilities Management Association (IFMA)International Interior Design Association (IIDA) National Society of Professional Engineers (NSPE) National Building Museum (NBM)National Organization of Minority Architects Society of Design Administration (SDA)U.S. Green Building Council (USGBC)U.S. Council of MayorsGovernment Services Administration (GSA)Urban Land Institute (ULI)National Association of Industrial and Office Properties (NAIOP)National Fenestration Rating CouncilArquitectosNational Association of County OfficialsNational Institute of Building Sciences

Introduction - Contributing Groups

Component , Members, Allied Organizations, and Stakeholders Involved

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

• Driving – a proactive position for architects both leading and collaborating, moving forward

• positive – highlights the value added through design

• change - recognizes the condition architects constantly face and frequently promote

• power - stresses the importance and strength of design

• design - confirms the AIA’s central focus, previously only implied

1 Vision Statement

VisionAmerican Institute

of Architects – Drivingpositive change

through the power of design

The AIA Vision is a narrative description of the future state of the AIA; a compelling, conceptual image of our desired future. This vision statement is directional and answers the question “Where will we be in five to ten years?” It describes the AIA’s intended future and provides a framework from which all of our components, at every level, can make strategic decisions.  

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Our AIA Mission is an External statement … It’s what we tell the world about the AIA. Our Mission outlines who we must be and and what we must do to get there …

2 Mission Statement

MissionThe American

Institute of Architects is the voice of the

architectural profession and a resource for its members in service

to society

• Resource for Members Vision

American Institute of Architects – Driving

positive changethrough the power

of design

The AIA Vision is an Internal statement … It is our own hope about how we see the AIA being perceived one day

➡

The Mission reaffirms the AIA’s critical role as voice, resource, and service, broadly directing those roles towards our AIA Positions Principles of The Practice, The Architect, and The World … or now Profession, Members, and Society.

• Voice of the Profession

• Service to Society

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

3 AIA Institute Goals

Member

Increase Member Value

Increase value to members through programs and services that effectively meet, anticipate, and exceed

their needs

Profession

Be the Authoritative Source

Be the recognized leader for knowledge about the practice and profession of architecture

Society

Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

MissionThe American

Institute of Architects is the voice of the

architectural profession and a resource for its members in service

to society

VisionAmerican Institute

of Architects – Drivingpositive change

through the power of design

Increase

Member ValueIncrease value to members through programs and services that effectively meet, anticipate, and exceed their needs

Be the

Authoritative SourceBe the recognized leader for knowledge about the practice and profession of architecture

Serve as the

Credible VoicePromote the AIA as the credible voice for quality design and the built environment

The AIA Goals grow directly from the three roles of the Mission, and more specifically focus our future Strategies and Initiatives towards the full spectrum from Member to Society

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

4 AIA Institute Strategies

Member

Increase Member Value

Increase value to members through programs and services that effectively meet, anticipate, and exceed

their needs

Profession

Be the Authoritative

Source

Be the recognized leader for knowledge about the

practice and profession of

architecture

Society

Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

Mission

GoalsStrategies

Vision

VisionAmerican Institute

of Architects – Drivingpositive change

through the power of design

2 AdvocacyAdvance policies about design through political

outreach, education, and engagement that are responsive to the

public and the profession.

1 KnowledgeCreate, promote, and

disseminate interdisciplinary study and research ensuring the AIA’s members are

leaders in the profession, the

industry, and their communities.

3 CommunicationElevate the voice of

architects to promote the value of design and to enhance the public’s understanding of the

importance of architecture.

4 CollaborationAlign resources and

empower networks of members, components, and allied professionals

to build teamwork.

MissionThe American

Institute of Architects is the voice of the

architectural profession and a resource for its members in service

to society

The AIA Strategies create four broad areas where National and Components can develop Initiatives, independently or together , that have potential to further each of the AIA Goals.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

4.1 Strategy - Knowledge

KnowledgeCreate, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

4.2 Strategy - Advocacy

AdvocacyAdvance policies about design through political outreach, education, and engagement that are responsive to the public and the profession.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

4.3 Strategy - Communication

CommunicationElevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

4.4 Strategy - Collaboration

CollaborationAlign resources and empower networks of members, components, and allied professionals to build teamwork.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Member

Increase Member Value

Increase value to members through programs and services that effectively meet, anticipate, and exceed

their needs

Profession

Be the Authoritative

Source

Be the recognized leader for knowledge about the

practice and profession of

architecture

Society

Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

MissionThe American

Institute of Architects is the voice of the

architectural profession and a resource for its members in service

to society

Mission

GoalsStrategies

Vision

5 Initiative Categories

Actions and Operations

based on the Framework of:

Environment +

Stewardship

Components +

Community

Technology+

Innovation

Business +

Practice

VisionAmerican Institute

of Architects – Drivingpositive change

through the power of design

2 AdvocacyAdvance policies about design through political

outreach, education, and engagement that are responsive to the

public and the profession.

1 KnowledgeCreate, promote, and

disseminate interdisciplinary study and research ensuring the AIA’s members are

leaders in the profession, the

industry, and their communities.

3 CommunicationElevate the voice of

architects to promote the value of design and to enhance the public’s understanding of the

importance of architecture.

4 CollaborationAlign resources and

empower networks of members, components, and allied professionals

to build teamwork.

The AIA Initiative Categories are intended to create a framework for the operational activities of National and the Components.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Environment +

Stewardship

Components +

Community

Technology +

Innovation

Business +

Practice

5.1 Initiative Categories

Putting a Plan into ActionMoving forward, every AIA component has the opportunity to connect their programs to the 2010-2015 strategic plan. We offer a framework for planning around common categories of initiatives that enable cross-collaboration and organization of work. Those strategic initiative categories are:

Environment + Stewardship – SustainabilityComponents + Communities – Diversity +

InclusivenessTechnology + Innovation – Integrated Project DeliveryBusiness + Practice – Global Initiatives

The AIA will maintain an ongoing planning schedule so that plans are responsive to changes in the environment and member needs. The strategic plan will be revisited regularly to refine existing strategies and metrics based on organizational performance in implementing the plan. In five years, the plan will be reviewed to determine the need for more substantial changes to the goals and strategies as a result of issues identified through the ongoing assessment of the internal and external environments.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Member

Increase Member Value

Increase value to members through programs and services that effectively meet, anticipate, and exceed

their needs

Profession

Be the Authoritative

Source

Be the recognized leader for knowledge about the

practice and profession of

architecture

Society

Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

MissionThe American

Institute of Architects is the voice of the

architectural profession and a resource for its members in service

to society

Mission

GoalsStrategies

Vision

Flexibility and Change

Actions and Operations

based on the Framework of:

Environment +

Stewardship

Components +

Community

Technology+

Innovation

Business +

Practice

VisionAmerican Institute

of Architects – Drivingpositive change

through the power of design

2 AdvocacyAdvance policies about design through political

outreach, education, and engagement that are responsive to the

public and the profession.

1 KnowledgeCreate, promote, and

disseminate interdisciplinary study and research ensuring the AIA’s members are

leaders in the profession, the

industry, and their communities.

3 CommunicationElevate the voice of

architects to promote the value of design and to enhance the public’s understanding of the

importance of architecture.

4 CollaborationAlign resources and

empower networks of members, components, and allied professionals

to build teamwork.

The AIA Strategic Plan framework allows National, Regional, and Local components to revisit each level and develop new strategies and initiatives that fit their needs.

Long Term Long Term 5 Years 1-3 Years 1 Year

Re-evaluation

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

ProfessionBe the

Authoritative Source

Be the recognized leader for knowledge about the

practice and profession of architecture

Society Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

Strategies

Member Increase

Member Value

Increase value to members through

programs and services that effectively meet, anticipate,

and exceed their needs

Advocacy

Initiatives

Credible Voice action for Advocacy

Communication

Initiatives

Credible Voice action for Communication

Knowledge

Initiatives

Credible Voice action for Knowledge

Collaboration

Initiatives

Member Value action for Advocacy

Initiatives

Member Value action for Communication

Initiatives

Member Value action for Knowledge

Initiatives

Member Value action for Collaboration

Initiatives

Authoritative Source action for Advocacy

Initiatives

Authoritative Source action for Communication

Initiatives

Authoritative Source action for Knowledge

Initiatives

Authoritative Source action Collaboration

Initiatives

Credible Voice action for Collaboration

5.2 Matrix to Define Initiatives – the Weave

Goals

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

5.3 Defining Initiatives – a Pilot Example

by Goals

knowledge advocacy communication collaborationaiagv guide charrettes aiagv guide charrettescharrettes ibc & sust neighborhood honor awards (3) scholarship (3)design lectures (6) legislative day (2) design lectures (6) golf (3)lunch and learn (7) joint (ipd legal) ibc & sust neighborhood csi expo (4)ibc & sust neighborhood grassroots csi expo (4) web and newsletterstours (9) sprawl lecture ipd lecture (2)ipd lecture (2) legislative day (2) disability lecturedisability lecture tours (9) joint (ipd legal)design thunk (5) grassroots nosh (3)joint (ipd legal) chalk the walk (2) canstruction

web and newslettersjoint (ipd legal)nosh (3)canstruction

by Strategies

credible voice authoritative source member valueaiagv guide aiagv guide scholarship (3)

charrettes design lectures (6) honor awards (3)

honor awards (3) ibc & sust neighborhood golf (3)

design lectures (6) csi expo (4) design lectures (6)

csi expo (4) legislative day (2) lunch and learn (7)chalk the walk (2) ipd lecture (2) ceu events

sprawl lecture disability lecture ibc & sust neighborhoodweb (3) sprawl lecture tours (9)

nosh (3) joint (ipd legal) csi expo (4)

canstruction MHPN ipd lecture (2)

joint (ipd legal) grassroots disability lecture

gr podcasts sprawl lecture

news (3) web and newsletters

Sample Initiatives, Programs, and Activities are from a pilot in AIA Grand Valley in West Michigan AIA GV

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015Strategies

5.2 Initiatives woven into the Matrix

ProfessionBe the

Authoritative Source

Be the recognized leader for knowledge about the

practice and profession of architecture

Society Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

Member Increase

Member Value

Increase value to members through

programs and services that effectively meet, anticipate,

and exceed their needs

Advocacy Communication

Action

Member Value action for Communication

Initiatives

Credible Voice action for Communication

Knowledge Collaboration

Goals

design lectures (6)lunch and learn (7)

ibc & sust neighborhoodtours (9)

ipd lecture (2)disability lecturedesign thunk (5)joint (ipd legal)

ibc & sust neighborhoodjoint (ipd legal)

legislative day (2)grassrootsceu events

design lectures (6)ibc & sust neighborhood

tours (9)joint (ipd legal)

legislative day (2)grassroots

honor awards (3)csi expo (4)

ipd lecture (2)disability lecturejoint (ipd legal)

csi expo (4)web and newsletters

nosh (3)scholarship (3)

golf (3)

aiagv guidedesign lectures (6)

ibc & sust neighborhoodipd lecture (2)

disability lecturejoint (ipd legal)

MHPN

ibc & sust neighborhoodjoint (ipd legal)

legislative day (2)grassroots

MHPN

aiagv guidedesign lectures (6)

ibc & sust neighborhoodjoint (ipd legal)

legislative day (2)grassrootscsi expo (4)

sprawl lecture

charrettesjoint (ipd legal)

csi expo (4)web and newsletters

nosh (3)canstructiongr podcasts

aiagv guidecharrettes

design lectures (6)joint (ipd legal)

gr podcasts

charrettesjoint (ipd legal)

aiagv guidedesign lectures (6)

joint (ipd legal)honor awards (3)

csi expo (4)sprawl lecture

chalk the walk (2)web and newsletters

charrettesjoint (ipd legal)

csi expo (4)web and newsletters

nosh (3)canstructiongr podcasts

Sample Initiatives, Programs, & Activities are from a pilot in AIA Grand Valley in Western Michigan

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

5.3 Defining Initiatives – a Second Pilot Example

by Strategies

Sample Initiatives, Programs, & Activities are from a pilot in AIA Washington DCAIA DC

Knowledge advocacy communication collaboration

ArchitectureDC Magazine (quarterly) - published in-houseGuide to Architecture of Washington DCGuide to Architecture of Washington iphone appWinning 101 (helpful hints to prepare a winning portfolio – seminar and write up on web)Archive of winning projects (now on website)Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards RoundtableChapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design)Emerging Architects AwardCentennial Medal

Washington Architectural FoundationOnline DirectoryNewsflash – Member only e-newsletterStudent CompetitionCANstructionDesign DCEmployment referralsResume collectionEmployment ads on websiteBusiness Advice/ReferralsInsuranceLegal IssuesOffice organizationUseful contacts Research resource – “how do I..? Where do I find…?Fellows Prep meetingsEmerging Architects Lecture SeriesMentoring WorkshopKnowledge Communitites

Design DCAdvocacy for Chapter with National AIALocal Government Advocacy

How to work with an architect (once yearly)Exhibit of winning project boardsContinuous exhibit of winning projects at the Chapter HouseArchitectureDC Magazine (quarterly) - published in-houseArchitectureDC.netPR: updates to media on member and Foundation newsGuide to Architecture of Washington DCGuide to Architecture of Washington iphone appWorking with Washingtonian Magazine for coverageArchive of winning projects (now on website)Washingtonian Residential Design AwardsWashingtonian Residential Jurors’

Glenn Brown AwardAIA|DC ScholarshipOffice TourWalking Tours of Modern ArchitectureContinuing Education CoursesMovie NightPanel DiscussionsSustainability Classes Practice ClassesVirtual Book ClubDesign DCLunch n Learns (twice monthly)ARE Prep Course (2 times a year) Emerging Architects Lecture SeriesARE Prep LibraryKnowledge Communitites

Roundtable DiscussionChapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design)Chapter Awards RoundtableEmerging Architects AwardCentennial MedalGlenn Brown AwardUnbuilt AwardsLecturesOffice TourOther special events – Dinners/ AuctionsWalking Tours of Modern ArchitectureStudent CompetitionCANstructionDesign DCWashington Architectural Foundation

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015Strategies

5.2 Initiatives woven into the Matrix

ProfessionBe the

Authoritative Source

Be the recognized leader for knowledge about the

practice and profession of architecture

Society Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

Member Increase

Member Value

Increase value to members through

programs and services that effectively meet, anticipate,

and exceed their needs

AdvocacyKnowledge Collaboration

Goals

Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app

Winning 101 (helpful hints to prepare a winning portfolio – seminar and write up on web)

Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards RoundtableEmerging Architects Award

Centennial MedalGlenn Brown AwardAIA|DC Scholarship

Office TourWalking Tours of Modern Architecture

Continuing Education CoursesMovie Night

Panel DiscussionsSustainability Classes

Practice ClassesVirtual Book Club

Design DCLunch n Learns (twice monthly)

ARE Prep Course (2 times a year) Emerging Architects Lecture Series

ARE Prep LibraryKnowledge Communitites

Design DCAdvocacy for Chapter with

National AIALocal Government Advocacy

Architect/Client Resource CenterDirectoryReferrals

How to work with an architect (once yearly)Online Directory

AIA|DC News Newsletter (published 10 times per year)Newsflash – Member only e-newsletterGuide to Architecture of Washington DC

Guide to Architecture of Washington iphone appWorking with Washingtonian Magazine for coverage

Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards RoundtableEmerging Architects Award

Centennial MedalGlenn Brown Award

LecturesOffice Tour

Other special events – Dinners/ AuctionsWalking Tours of Modern Architecture

Student CompetitionCANstruction

Annual Meeting/Chapter AwardsDesign DC

Online DirectoryNewsflash – Member only e-newsletter

Student CompetitionCANstructionDesign DC

Employment referralsResume collection

Employment ads on websiteBusiness Advice/Referrals

InsuranceLegal Issues

Office organizationUseful contacts

Research resource – “how do I..? Where do I find…?

Fellows Prep meetingsEmerging Architects Lecture Series

Mentoring WorkshopKnowledge Communitites

ArchitectureDC Magazine (quarterly) - published in-house

Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app

Office TourWalking Tours of Modern Architecture

Continuing Education CoursesMovie Night

Panel DiscussionsSustainability Classes

Practice ClassesDesign DC

Lunch n Learns (twice monthly)Emerging Architects Lecture Series

Knowledge Communitites

Design DCAdvocacy for Chapter with

National AIALocal Government Advocacy

ArchitectureDC Magazine (quarterly) - published in-houseArchitectureDC.net

PR: updates to media on member and Foundation news

Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app

LecturesOffice Tour

Other special events – Dinners/ AuctionsWalking Tours of Modern Architecture

Student CompetitionCANstructionDesign DC

Washington Architectural Foundation

Student CompetitionCANstructionDesign DC

Washington Architectural Foundation

Emerging Architects Lecture Series

Knowledge Communitites

ArchitectureDC Magazine (quarterly) - published in-houseGuide to Architecture of Washington DC

Guide to Architecture of Washington iphone appArchive of winning projects (now on website)Washingtonian Residential Design Awards

Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards (Architecture, Interior, Historic Resources,

Catalyst and Citation for Sustainable Design)Chapter Awards RoundtableEmerging Architects Award

Centennial MedalGlenn Brown Award

Unbuilt AwardsOffice Tour

Walking Tours of Modern ArchitectureKnowledge Communitites

Advocacy for Chapter with National AIA

Local Government Advocacy

How to work with an architect (once yearly)Exhibit of winning project boards

Continuous exhibit of winning projects at the Chapter HouseArchitectureDC Magazine (quarterly) - published in-house

ArchitectureDC.netPR: updates to media on member and Foundation news

Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app

Working with Washingtonian Magazine for coverageArchive of winning projects (now on website)Washingtonian Residential Design Awards

Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards (Architecture, Interior, Historic Resources,

Catalyst and Citation for Sustainable Design)Chapter Awards RoundtableEmerging Architects Award

Centennial MedalGlenn Brown Award

Unbuilt AwardsLectures

Office TourOther special events – Dinners/ Auctions

Walking Tours of Modern ArchitectureStudent Competition

Student CompetitionCANstruction

Washington Architectural Foundation

Knowledge Communitites

Sample Initiatives, Programs, & Activities are from a pilot in AIA DC

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

The AIA Strategic Model

Welcome to the virtual 3D model of the AIA Strategic Plan Cube

Wrapping the squares of the AIA Strategic Plan structure diagram into this three dimensional cube you can begin to see the equal and integrated relationship of the goals to each other, each touching directly on both the Vision and the Mission.

With the latest version of Adobe Reader or Acrobat, you can rotate and study the higher level portions of the Plan

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Make Your Own AIA Strategic Plan Cube

MissionThe American

Institute of Architects is the voice of the

architectural profession and the

resource for its members in service to

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Driving positive change through

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AIAVision

For those times you don’t have digital access to the virtual 3D AIA Strategic Plan Cube You can always print this version and build your own!

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

Member

Increase Member Value

Increase value to members through programs and services that effectively meet, anticipate, and exceed

their needs

Profession

Be the Authoritative

Source

Be the recognized leader for knowledge about the

practice and profession of

architecture

Society

Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

MissionThe American

Institute of Architects is the voice of the

architectural profession and a resource for its members in service

to society

Mission

GoalsStrategies

Vision

Structure of the Strategic Plan

Actions and Operations

based on the Framework of:

Environment +

Stewardship

Components +

Community

Technology+

Innovation

Business +

Practice

VisionAmerican Institute

of Architects – Drivingpositive change

through the power of design

2 AdvocacyAdvance policies about design through political

outreach, education, and engagement that are responsive to the

public and the profession.

1 KnowledgeCreate, promote, and

disseminate interdisciplinary study and research ensuring the AIA’s members are

leaders in the profession, the

industry, and their communities.

3 CommunicationElevate the voice of

architects to promote the value of design and to enhance the public’s understanding of the

importance of architecture.

4 CollaborationAlign resources and

empower networks of members, components, and allied professionals

to build teamwork.

Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives

American Institute of Architects STRATEGIC PLAN 2010-2015

ProfessionBe the

Authoritative Source

Be the recognized leader for knowledge about the

practice and profession of architecture

Society Serve as the Credible Voice

Promote the AIA as the credible voice for quality

design and the built environment

Strategies

Member Increase

Member Value

Increase value to members through

programs and services that effectively meet, anticipate,

and exceed their needs

Advocacy

Initiatives

Credible Voice action for Advocacy

Communication

Initiatives

Credible Voice action for Communication

Knowledge

Initiatives

Credible Voice action for Knowledge

Collaboration

Initiatives

Member Value action for Advocacy

Initiatives

Member Value action for Communication

Initiatives

Member Value action for Knowledge

Initiatives

Member Value action for Collaboration

Initiatives

Authoritative Source action for Advocacy

Initiatives

Authoritative Source action for Communication

Initiatives

Authoritative Source action for Knowledge

Initiatives

Authoritative Source action Collaboration

Initiatives

Credible Voice action for Collaboration

The Weave – Component Initiatives

Goals