Introductions

Possible Methods of IntroductionEpigramStatistic

StoryDescription

Actual imageRhetorical question

Providing a counterargument

In the economy today, stores should be more responsible in their use of manipulative advertising techniques such as those that

prey on a consumer's sense of sight and smell.

What options might we have for an introduction for this topic?

Option B: There is a "style guide" that hiring managers get to see. It contains almost no text - just a few dozen pages, each with a full-sized color photograph of different ethnicities - a male and a female for each. They are supposed to serve as examples of the kind of people you should hire. Presumably so the managers will know what good-looking minorities look like. They're amongst the confidential files that are never meant to leave the office, but I'm surprised none have ever surfaced. (And all of the minorities, by the way, are as white looking as a person can be without actually being Caucasian). - A former Abercrombie "visual manager," once in charge of hiring and recruiting

Rank 3 introductions from the Arak based on the following criteria:

* Engaging hook that encourages a reader to continue * Relevant information to the topic that is not too

generic or outdated * Adequate information to give a reader a clear sense

of the topic * Transitions well from one idea to another

* Intriguing and cohesive thesis

• The music is pumping from the overhead speakers. The air is heavy with cologne. Everywhere you look, there are half-naked bodies. Where are you? Not at a college party but at the multi-million dollar store, Abercrombie and Fitch. A&F is not the only company that relies on these types of advertising strategies. As a poll in 2011 showed, more and more department stores rely on sensory tactics to convince their consumers to buy a product. However, in the economy today, stores should be more responsible in their use of manipulative advertising techniques such as those that prey on a consumer's sense of sight and smell.