CAREER BOOSTING SHORT COURSE
DIGITAL MARKETINGGain a foundational understanding of the building blocks, terminology, best practice and important metrics
Introductory Certificate in
Red & Yellow has been teaching business leaders to think creatively since 1994
Duration: 6 weeks
Time commitment: 6-8 hours / week
A highly respected Red & Yellow Certificate
Cost: R9 900 *payment plans available
THE COURSE DETAILS
This 6-week online course, is designed to kick-start or consolidate your
digital marketing knowledge using the latest in online learning techniques
and expert-reviewed content.
CAREER BOOSTING SHORT COURSE
Who should take this course? • Traditional Marketing and Brand Managers, who need a quick
accelerator into the digital realm in order to brief teams and drive
improved performance and engagement
• Corporate players who are not involved in marketing, but
ARE concerned about how the brand is stacking up in this new,
unpredictable space
• Small business owners who use freelancers and third parties
for their digital marketing initiatives, so that they can better
understand what is possible to ascertain if they are getting the
‘best bang for buck’
• ‘Newbies’ to digital marketing who want to explore if it is indeed
a subject that interests them
• Corporates who are moving into marketing for the first time - or
don’t want to be marketers, but do want to understand the impact
of how digital is levelling the playing field
• Ambitious professionals looking to move roles and need digital
marketing expertise to progress
• SMEs and start-ups who need to get their message out to drive
success, growth and sustainability and understand the pivotal
role digital marketing plays in engaging and growing audiences -
in a cost-efficient way
What you’ll learn
• The critical elements of a digital
marketing strategy
• Understanding the (new) customer
journey
• What makes for effective digital content
• The nuances and behavioural shifts that
work best across the various social media
channels/platforms
• How to analyse the many data points and
what is important
• The different types and applications of
paid/performance media
• The importance of SEO and UX
Introductory Certificate in
DIGITAL MARKETING This is a great beginner’s guide for marketers and
business owners who want to get their heads
around the basics of the quirks, characteristics,
strategies and best practice of the mercurial
beast that is digital marketing.
- Robyn Hazekamp, Head of Instructional Design
Get the major additional benefit of our eMarketing textbook! Now
in its 6th edition, and celebrating its 10th anniversary, this textbook is
used by universities around the world.
We’ll send you the magnificent
hardcopy at the start of the course,
to use as a reference throughout.
It’s worth R750 and packed with
exclusive content and over $2000 in
vouchers to get you going.
EXCLUSIVE only for Digital Marketing students!
This is the first textbook that I found in college that has made
an impact on me and my career. It was informative, while
also being easy to read and enhanced my love of marketing.
- Marisa Miller, student @ University of Mississippi
I have been using your textbook since 2012 and have
found it to be the most comprehensive and reliable
guide to digital marketing strategy.
- Martin Key, Assistant Professor @ University of Colorado
International accolades
DIGITAL MARKETING: INTRODUCTION
Become conversant with the non-technical basics
Learn About
� High-level overview in Strategy
� Understand campaign types & goal
� Overview of channels
� Overview of platforms & purpose
� Overview of Content Marketing
� Overview of UX Design
� Overview & Principles of SEO
� Overview of Analytics & Optimisation� Setting SMART objectives
� Analyse creative for fit to brief
R 16 500R 9 900R 9 900 R 24 500
DIGITAL MARKETING DIGITAL MARKETING:PROFESSIONAL CERTIFICATION
Deep understanding & the ability to implement
Learn & Do
� In-depth introduction to strategy
� Plan and outline a campaign
� Overview of channels� Understand when to choose each channel� Understand through-the-line integrated media planning
� Understand platforms� Exploration of purpose� Basics of advertising� Community management
� Overview & Analysis of content marketing
� Overview & Best Practices of UX Design
� Overview & Principles of SEO� Best practices of SEO
� Overview of analytics & optimisation� Setting SMART objectives� KPIs� Tracking a campaign
� Create a digital marketing strategy
In-depth proficiency in all aspects of digital marketing
Learn & Master
� Implementation of strategy know-how� In-depth understanding of campaign planning
� Run a campaign
� Overview of channels� Know when to choose each channel� Touchpoint planning� Integrated media planning
� Understand platforms� Exploration of purposes of platforms� Implementation of platforms� Advertising on platforms� Community management� Analytics & Optimisation of platforms
� Overview, Analysis & Implementation of
� Overview of UX Design
� Principles of SEO� Best practices of SEO� Implementation of SEO
� Overview of analytics & optimisation� Setting SMART objectives� KPIs� Tracking� Optimising a campaign
� Implement a digital marketing campaign
STRATEGY
TEXTBOOK
CAMPAIGNS
CHANNELS
SOCIAL MEDIA
UX
SEO
ANALYTICS &
OPTIMISATION
FINAL ASSIGNMENT
CONTENT MARKETING content marketing
Most popular
6 WEEKS 10 WEEKS 14 WEEKS
� Our 6th edition eMarketing textbook Our 6th edition eMarketing textbook � Our 6th edition eMarketing textbook NATIONAL CERTIFICATE IN ADVERTISING, SPECIALISING IN DIGITAL MARKETING
A deep-dive to gain Digital Marketing expertise that will give
students intense industry-relevant knowledge, expose them to
international best practice (in the South African context), and
teach them theoretical foundations and practical techniques
and skills relevant to the 21st Century
ADVANCED DIPLOMA IN DIGITAL MARKETING
This flagship programme in Digital Marketing is designed to
give graduates an intensive understanding of the theory and
practices in this fast-moving, highly-sought after competitive
field. Every module is followed by an assignment where you
get to implement what you've learnt in real-life projects,
coupled with bi-monthly tutorial sessions that give you a
chance to meet fellow students (online) and chat with the
subject-matter experts.
NQF7 | 2 YEAR | ONLINE
NQF5 | 1 YEAR | ONLINE
Get your certificate from the leaders in Digital Marketing Training
Online short courses Accredited online programmes
MODULE 1: STRATEGY
• Understand how the marketing mix works in the online world
• Assess all the factors that influence your brand online
• Identify the online customer journey
• Understand the interplay of paid, earned, and owned media
MODULE 2 : OWNED MEDIA
• Understand how search engines work
• Assess your brand’s website for UX best practices
• Assess the suitability of different social media platforms
• Understand the importance of data analytics and identify metrics to measure your digital marketing campaign
MODULE 3 : EARNED MEDIA
• Learn how to craft a winning Earned Media strategy
• Assess and understand good customer relationship management
• Understand the uses of different social media platforms
• Identify and explain social media and website analytics and insights
MODULE 4 : PAID MEDIA
• Identify the benefits of paid media
• Differentiate between the kinds of paid media
• Analyse and improve on your quality score
How it unfolds…The first week is dedicated to familiarising yourself with the online learning
platform (virtual classroom), and meeting the humans that’ll support you. Then from the next
week, you’ll start delving into the modules - the tools, techniques, terminology and tactics, but
not the practical implementation. For this, you’ll need to complete our flagship Certificate in
Digital Marketing
THE LEARNING JOURNEY
Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.
Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.
A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,
Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.
We develop online courses that are:
Weekly assignments build on each other (scaffold). Together with the final
research project, the outcome will be a new set of skills and the know-how to
implement immediately.
(Voilà - a beautiful new skill mastered!)
Creative Thinking
Critical
Thinking
Social Intelligence
Conflict
Resolution
Adaptability
The reality is that AI and robots will replace many of the jobs we know
today. The likes of NASA and Google are already ahead of the game in
their early recognition of the importance of ‘soft’ skills.
Our courses and programmes are designed to prepare humans for this
unknown world, by combining topic-specific knowledge and know-how,
as well as a selection of the 10 uniquely human skills we’ve identified
that will set us apart from ‘robots’:
Learning you won’t get anywhere else!
*UNIQUELY HUMAN SKILLS
Leadership
Empathy
Conflict resolution
Critical thinking
Adaptability
Creative thinking
Social intelligence
Persuasion
Negotiation
Mindfulness
OUR HUMAN TOUCH
Uniquely Human Skillskey to this course:
+
SarahFadlar
Vuyani Kelly Zubeida
Phakamisa
A dedicated team available on email, phone and online
forum to support, encourage and assist you.
AvantiCourse Coordination
Team Manager
THE RED & YELLOW DIFFERENCE
Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’
with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical
know-how to implement, and the human skills essential for the future.
The leading benefits of online learning are time-flexibility, convenience and the ability
to study anywhere in the world. To offer the best of both worlds, we’ve transformed our
online platform into a ‘virtual classroom’ learning experience you won’t get anywhere
else - combining human interactions, input from our academic staff and industry gurus,
with all the convenience you need.
Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the
best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there
to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts
are always available for more course specific questions.
Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure
it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is
able to add value from day one.
ONLINE LEARNING + the ‘human touch’ you’ll only get from us
Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask
industry experts all your questions and pick their brains on your challenges.
NEXT STEPS
SIGN UP NOW AND SECURE YOUR PLACE
1. Visit redandyellow.co.za/course/digital-marketing-introduction to sign up now
2. Select “Book and pay now” to pay the full price upfront.
3. Fill out the quick registration form and pay via credit card, EFT or Snapscan
Need a payment plan? We have options - check out our handy payment plans
www
HAVE QUESTIONS?
Give one of our amazing Career Advisors a call at +27 872 273 283
or pop us an email [email protected]
DIARISE THIS LIFE-CHANGING DATE
Pop the start date into your calendar and get ready for 10 of the most
important life-changing weeks. We can’t wait to see what you achieve!
Get in touch +27 872 273 283
redandyellow.co.za
Follow us: @redandyellowed
Great insightful course. The notes are
detailed and easy to follow. There is
simple access to online questions and
assistance. Practical application of
theory learnt.
Katya Paterson
HAVE YOUR SAY
We care deeply about our students’ learning
experience, so we’ve built 3 feedback-opportunities into
the process. We look forward to
your input!Have a group of individuals you’d
like to put on this course?
We’re always keen to play a bigger role in educating more
people. So if you have a few people you believe could
benefit, we’ll find a way to make it work for all parties.
Contact: Steven Fine, Business Development Consultant
Email: [email protected]
Phone: +27 872 273 283