Intuit Investor Presentation

July 2013

FY’13-15 Operational Priorities

g

Using Datato Create Delight

Delivering AwesomeProduct Experiences

Enabling the Contributions of Others-

“Network Effect Platforms”

Intuit’s Growth Strategies

Intuit’s Strategy: how we accelerate results

• Amazing 1st Use Experiences: delivering the customer benefit

• Reimagining Mobile 1st/ Mobile Only: design and capabilities

• Solving Multi-Sided Problems Well: creating a virtuous circle

• Expanding Globally: platforms localized by users and developers

• Enabling Customer Data: better products & break-through benefits

To be a premier innovative growth company…

Acc

eler

atin

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on

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ted

S

ervi

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Small Business Group

We improve the bottom line of small businesses by >20%…

Get and keep customers

Managefinances

Make/Accept payments

Hire/Manage employees

Intuit Full Service Payroll

SBG Vision and Offerings

SMB Market is Big and Growing

• 29M SMBs in the US

• 500M SMBs Globally

• $60B in US SMB Spend in Target Markets

+7%

+5%

+12%+15%

• Acquire Customers segment growing fast

• Non-Consumption is biggest opportunity

Growth RateCurrent SMB Spend ($B)

~2B Invoices

~1.5B Bills Paid

1.6B Vendors

4.2B Customers

30M Employees

$2T in Commerce

The New Opportunity

5M SMBs

100K Developers

250K Accountants

1.2M Payroll SMBs

>90% Retail Share

360K Payments SMBs

FY

08

FY

11F

Y12

FY

13F

Y14

FY

15

FY

09F

Y10

Our EmergingAssets

2M Company Files in the Intuit

Cloud

Our Enduring Assets + =

133K

2M

Continue to grow attach

Penetrating QuickBooks ecosystem

remains key

Lifetime Value of QBO exceeds desktop

$5B attach opportunity

remains

QB Pro QB Online

$409

$978

$382

$1409SoftwareEcosystem Attach

Current Attach

Attach Opportunity

Desktop Online

Use data for in product discovery

29% 17%

$1.1B Payroll Attach Opportunity

Current Attach

Attach Opportunity

Desktop Online

Payments as a QB Feature

5% 6%

$4B Payments Attach Opportunity

Extending the Core: Demandforce

Effortless CommunicationUse email, text, social and search to grow your business and keep customers coming back

Online ReputationBuild, maintain and leverage your most valuable asset – a good online reputation

Demandforce Network

Increase exposure to your local community and maximize results

Helping SMBs thrive in an evolving & increasingly complex, connected world

Automated marketing & communications solutions

Value proposition based on generating 3x ROI

each month

What: We solve small business payments needs

QuickBooks Payments Mobile PaymentsRetail Payments

Get paid anywhere, with any payment type, on any device

Consumer Tax

Lots of room for long-term growth

ManualSoftware

8/22/13

8/22/13

8/22/13Est. FY12 Returns(Intuit Estimate)

TurboTax has just 21% of Total Tax Returns, 7% of Revenue

~146M ~$20B

* Software $ represents TurboTax estimated average revenue per return.

Source: Intuit estimates, surveys

Manual

Franchise/Tax Store

Pro / CPA

Software~5M filers

enter

~3.5M filers exit

$239

$203

$46*

$0

51

28

38

-44

1%

-1%

7%

-14%

PriceNet

Promoter5 yr

CAGR

FY08 FY09 FY10 FY11 FY12

Strategically positioned in the sweet spot

Manual is not our largest customer source

Sources of FY’09-’12 TurboTax customers

8/22/13

8/22/138/22/138/22/13

Opportunity: reacquire & retain customers

70M+ unique visitors to TT.com

~35M unique customers over last 3 years

Customer gains and losses

8/22/13 8/22/13

1 pt conversion = $40M and 720k customers1 pt retention= $14M and 250k customers

We are striving for one True North outcome for Intuit (best we can be)

• Grow organic revenue double digits

• Grow revenue faster than expenses

• Deploy cash to highest-yield opportunities

• Maintain a strong balance sheet

Financial Principles

Drive Growth In Our Core ProductsAcquire New Users Retain Existing Users Increase Offerings/User

$1 Billion+ Opportunity

10M+ customers leave Intuit annually

Average 1.5 apps/userwith low awareness

1st use experiencesnot as easy as expected

For every 100 we attract…

Between 2-14 convert!

Improve Conversion 50%= up to $1 Billion

Save 1 out of 10 = $75+ Million

Increase 0.5 apps/user= $500 Million