Date post: | 17-Oct-2014 |
Category: |
Technology |
View: | 23,532 times |
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@gdecugis
Inventing the future of publishing through human-curated big data
Guillaume DecugisCo-Founder & CEO – Scoop.it
@gdecugis
Tim Berners-Lee, 1999
“I have a dream for the Web [in which computers]
become capable of analyzing all the data on the Web”
@gdecugis
The Web today
I’m talking to
you!
I’m looking for you!
@gdecugis
Hi, my name is Guillaume. I’m an Engineer and I like data too.
And also now an Entrepreneur (Musiwave, Scoop.it)
@gdecugis
We Engineers love data and algorithms.
@gdecugis
In 1993, I built a neural network algorithm…
…to predict stock market
performance based on financial data
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This is where I’d be if it had worked
@gdecugis
People produce a lot of content
@gdecugis
And yes, algorithms can filter content based on analytics, social data…
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But smart systems use people to correct data.
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And people like to do it.
@gdecugis
Media is discovery. Not Search.
What I know What I know I don’t know
Search Media
What I don’t know I don’t know
@gdecugis
“Curation starts when Search stops working”
Clay Shirky, 2010
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The Search for the perfect Content Algorithm
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Human Publishing
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Algorithmic Publishing
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7 things that content personalization algorithms do poorly
• Anticipation• Risk Taking• Big Picture• Pairing• Social Importance• Mind-blowingness• Trust
Eli Pariser, 2011
@gdecugis
Humanrithm“The Algorithm + the Crowd are Not Enough” Rand Fishkin, Moz.com
We need humans data editors/curators.
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Humanrithm at work – episode I
Big Data
@gdecugis
Humanrithm at work – episode I
Big Data
+ Human curation
@gdecugis
Humanrithm at work – episode I
Big Data
+ Human curation
50M pieces curated in 18 months
= Clever Publishing
80M visitors
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Humanrithm at work – episode II
Curations in silo
@gdecugis
Recommend
Humanrithm at work – episode II
#curatethecurators
Categorize
Curations in silo
@gdecugis
Recommend
Humanrithm at work – episode II
#curatethecurators
Interest Channels
Categorize
Curations in silo
@gdecugis
The past of publishing
Content
Audience Organisation& context
AuthorsCurator
s
AuthorsEditors
Readers
Value
@gdecugis
The future of publishing
Content
Audience Organisation& context
AuthorsCurator
s
AuthorsCurator
s
Readers
Opportunity
@gdecugis
One way or another, the Web will be organized.
What’s your favorite scenario?
@gdecugis
Thank you!
Guillaume Decugis@gdecugis