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Inventors Council of Central Florida
What Goes Into A Sell Sheet?
What is a Sell Sheet?
• A summary of the reasons why someone would buy your invention
• It is brief and to the point
• Usually a single sheet
• One side for the main points
• One side for the details
Who Reads Sell Sheets?
• Investors
• Manufacturers
• Wholesalers
• Retailers
• Consumers
What do They Want To Know?
• What is it?
• How will it benefit me?
• What will I have to invest?• Money• Time• Resources
• How to I contact the owner?
What Else do They Want to Know?
• Is it available now?
• Is it tested?
• Is it patented?
• Is it UL listed?
• Does it have proper government approvals?
What Goes on a Sell Sheet?
• Your logo
• Headline
• Intro paragraph
• Product pictures/pricing
• Benefits
• Contact info
• Call-to-action
An Elevator Speech in Paper
• Use marketing techniques
• Catch their attention quickly
• Get right to the benefits of your product• Express it as it would benefit them
• Always include a Call-to-Action• Contact me now.• Call Today.• Get your Free Sample by…• Invest in your future by…
Formatting
• Make it quick and easy to read
• Pictures
• bullet points
• Tables
• Graphs
Front
• Logo (Branding)
• Big Picture
• Benefit Statement
• Bullet points• Sell to
Consumer• Sell to
Manufacturer
• Contact Info.
• This stands alone
Back
• Benefit Statement
• Logo
• More Detail
• Small blocks of text
• More pictures
• Call To Action
Leave This out
• No whining!
• No discussion of setbacks
• No asking for money
• No history (unless it adds value)
• Nothing negative
• It is all about the product and its value to the reader.
Helpful Sites
• Discussion of what goes into a sell sheet: http://blog.nextdayflyers.com/how-to-make-sell-sheet/
• Author of “One Simple Idea” shows sample sell sheets: http://stephenkey.com/2011/04/13/sell-sheet-samples/
Credits/Copyright
Produced by:
The Inventor’s Council of Central Florida
www.InventorsCouncilCentralFla.us
David Woods, Author
This may be freely distributed in its original form as long as this copyright page is attached.
© 2013