Investment Perspective in Handicraft Sector in

Jharkhand

Jharkhand , the 28th state of the Indian Union was brought into existence on

November 15, 2000- Land of Opportunities

The State is rich in forest & minerals complementing its vibrant tribal culture

Tribal people can make valuable contributions to the national society’s

knowledge of socio-economic adaptations to fragile eco-systems

Major challenges

• High incidence of rural poverty . 49% as per the national survey – Highest in nation

• Health and education indicators are below the national average

• Child Malnutrition , Infant mortality rates are very high compare with national average

Key Strategic Challenges for Inclusive and Sustainable Growth

• Addressing institutional gaps (building new institutions as well as improving the performance of existing institutions)

• Improving access to infrastructure (such as irrigation, roads, power, telecommunication, storage facilities, schools and clinics)

• Expanding rural opportunitiesSource –Addressing challenges of inclusive Development-

world bank report

CRAFTS SECTOR

• The country's total handicrafts exports stood at USD 2.3 billion in 2010-11. 

• 23 Million craftspeople are employed• Craftspeople form the second largest employment

sector in India, second only to agriculture•  63% of exports turnover•  9 items dominate exports of handicrafts• These nine items include art metal ware, wood

ware, hand-printed textiles, hand-knotted and embroidered textiles, leather goods, stoneware, carpets and floor coverings.

ESAF

Jharcraft – Creating opportunity Changing lives

• 2006 – Jharcraft was started as an n institution to create new opportunities to rural areas with an objectives to change the lives

• The main objective is to provide a marketing space for merchandise manufactured by the rural artisans & NGO’s

Jharcraft

• Jharcraft provides support for Tasar silk, woodcrafts , Bamboo crafts , Dhokra art , Lac Bangles , Lather items , Cane products , Jute crafts , Terracotta products ect.

• Currently it supports more than 40000 artisans

• 26 Emporiums across the country

• Total turn over touched Rs 30 Crore in 2010-11

Introduction to ESAF• Originated in 1992

• Micro Finance & Micro Enterprises Development are Major Operational Areas

• Reaches out to 4 Lakh members through 150 branch offices in India

• Loan outstanding to tune of 300 Crores

• Provides Marketing & Business Development services to 25000 SHG groups

• Integrated approach towards creating self-reliance among the underprivileged & marginalized people

ESAF

MAHALI COMMUNITY • Mahali is a community of

people among the santals live in santhal pargana area.

• They are totally dependant on bamboo for their livelihood, like basketry, mat making and other utility items.

• There are approximately 30000 to 50000 Mahalis are there in each districts of Santhal pargana

• Land less labors • Traditionally they work as a

familyESAF

Training• We train the artisan groups for better quality

and improved market relevant products

Village production Centre

• Trained artisans come into a group and work on the orders given by ESAF

• Village production centers introduced

• Packing , labeling and other final touches taken care at Business incubation centers in nearby towns

Village Craft Production Centre at Nayapada Village – The beginning

8 Women are working in this village regularly Under the leadership of an entrepreneur from 2008.They are earning around 2000 Rs/ month.Now migration is stopped among them.

Training Programs in villages

ESAF Creating opportunities

• Signed MOU with Jharcraft 2011

• Trained more than 1000 artisans.

• Migration arrested in more than 20 villages

• Developed more than 150 designs of bamboo crafts

• Promoted Tribal paintings of sohrai art, jadopatia art ect

The Impact

• The Income of Individual has increased from 20 – 30 Rs earlier to 80 – 120 Rs a day which is almost 500 – 600% Increase

• They are getting regular orders

• Quality has improved substantially

• Migration is arrested

• Education is promoted

Story of Lal Murmu•Hails from Jamkanter village, Shikaripara block of Dumka district•Earlier migrate to Bengal four times an year with family•Earn 2000/ month along with wife•In traditional bamboo work earns around 1500/ month both husband and wife•Started to work with ESAF one year back after getting training•Now earning approximately 4000 /month together if regularly working• Never migrated•Sending daughter to school•Now leading a production group in his villageESAF

•Got 2500 as incentive in December•Bought a goat and other household things

ESAF

SUBASH HANSDA

ESAF

ESAF

ESAF

New InitiativesTRIBAL ART RANGE

• Revived Two major local Tribal art forms ( Jadopatia & Sohrai)through transferring them to

various functional products

Bamboo & Wood Products

Bamboo & Leather Products

• Bamboo craft was mixed with the famous ‘Santiniketan Leather art”, a handcrafted leather work which is a heritage of the Tagorean institute, Santiniketan located barely 130 Kms from Dumka

BambooFurniture Making - Training

•35 Artisans are trained•Production work started•Government sanctioned to build a CFC at a cost of 17 Lakhs Rs at Barheit, Sahibgunj District

Furniture Products

Future vision of Jharcraft

• Organize 100000 self help groups

• Opening new chain outlets within the country and abroad

• Turn Jharcraft into Rs 1000/- crore company by 2017

• Set up a exclusive sate of art head quarter at Ranchi

• Make Artisans and Wavers a sake holder of the company

ESAF