Investor & Analyst PresentationNovember 17th, 2014
Dr. Cornelius Patt, CEO
Andreas Grandinger, CFO
Investor Presentation 201411 | page 2
This document includes supplemental financial measures that are or may be non-GAAP financial measures. These supplemental financial measures should not be viewed in isolation as alternatives to measures of zooplus’ financial condition, results of operations or cash flows as presented in accordance with IFRS in its Consolidated Financial Statements. Other companies that report or describe similarly titled financial measures may calculate them differently.
This document contains statements related to our future business and financial performance and future events or developments involving zooplus that may constitute forward-looking statements. We may also make forward-looking statements in other reports, in presentations, in material delivered to stockholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of zooplus’ management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond zooplus’ control, affect zooplus’ operations, performance, business strategy and results and could cause the actual results, performance or achievements of zooplus to be materially different from any future results, performance or achievements that may be expressed orimplied by such forward-looking statements or anticipated on the basis of historical trends. Further information about risks anduncertainties affecting zooplus is included throughout our most recent annual and interim reports, which are available on thezooplus website, www.zooplus.de. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results, performance or achievements of zooplus may vary materially from those described in the relevantforward-looking statement as being expected, anticipated, intended, planned, believed, sought, estimated or projected. zooplus neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments whichdiffer from those anticipated.
Due to rounding, numbers presented throughout this and other documents may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures.
Safe Harbor Statement
Investor Presentation 201411 | page 3
Summary on 9M and Q3 results 2014
€ m
Net sales
Total sales
Gross margin
Total cost ratio
EBITDA
EBT
EBT ratio
9M 2013 9M 2014 delta
292.7 384.8 + 31.5%
306.7 403.4 + 31.5%
34.3% 31.6% - 2.7%p
33.9% 30.1% - 3.8%p
2.0 6.9 + 4.9
1.2 6.1 + 4.9
0.4% 1.5% + 1.1%p
Q3 2013 Q3 2014 delta
102.5 140.0 + 36.6%
107.8 146.4 + 35.8%
33.7% 31.1% - 2.6%p
32.1% 29.2% - 2.9%p
2.0 3.1 + 1.1
1.7 2.8 + 1.1
1.6% 1.9% + 0.3%p
Investor Presentation 201411 | page 4
zooplus strong sales growth will continue and more than € 1.1 bn total sales should be reached already by 2017
Total sales 2010 – 2017e
194257
336
427
> 550
~ 700
~ 900
> 1.100
2010 2011 2012 2013 2014e 2015e 2016e 2017e
+ 63
+ 79
+ 91
in € m,based on organic growth in European countries
32.5% 30.7% 27.1% 30%Total sales growth vs. PY
+ 123
27% 29%
+ 150
+ 200
> 200
22%
New customer sales (1st year)
Repeat customer sales
Total sales
Retention rate93%93%
92%90%
85%79%
81%
Investor Presentation 201411 | page 5
In a large and fragmented niche market zooplus dominates online – and is rapidly catching up with the offline leaders
Market share zooplus and competitors 2014e
~ 50 % market share zooplus online
~ 2 % market share online and offlineCAGR: 2011-14e: 30%
Growth 2014e: 10%
Net sales:
€ 0.5 bn Growth 2014e: 5%
Total net sales:
~ € 1.4 bn
Total pet supplies market Europe (incl. VAT):
~ € 25 bnCAGR: 2011-14e: 2 - 3%
Source: Euromonitor, company information, zooplus estimation; 1 online share of total net sales
Total net sales:
~ € 0.9 bnOnline: € ~ 0.01 bn (< 2%)1
Online: € ~ 0.07 bn (~ 5%)1
Net sales:
~ € 0.2 bn
Investor Presentation 201411 | page 6
481 m EUR (2013)
2.1% of total market
4.2% of specialty market (non-grocery)
Sales incl. VAT / market shares
HU
Source market size: Euromonitor, zooplus estimation, market growth 2%p p.a., BMF;sales growth 2014e rounded to 5% steps
4.4 bn36 m 0.8%
4.8 bn187 m 3.9%
3.4 bn79 m 2.3%
1.6 bn24 m 1.5%
2.5 bn34 m 1.3%
1.8 bn62 m 3.3%
23 bn481 m 2.1%
Total market Size of total market online and offline
Sales zooplus
1.4 bn26 m 1.9%
Market share zooplus
DK, SE, FI
D,A,CH PL, CZ, SK, HU, RO, SI, HR, TR
2.5 bn33 m 1.3%
ES, PT
zooplus is the online market leader in all geographies of Europe – with the widest possible base for further growth
NL, BE, LU
+35%
+50%
+50%
+45%
+30%
+60%
+15%
+30%Sales growth2014e
+30%
Investor Presentation 201411 | page 7
zooplus has constantly improved the cost structure andalready is cost leader in the specialty segment today
4.8% 4.5% 4.5% 3.8%
7.0%5.0% 4.8%
4.2%
22.9%22.9% 21.7%
20.2%
5.8%
4.6%2.5%
1.8%
2011 2012 2013 2014e
33.5%30.0%
IT/Admin / payment (incl. depreciation & interest)
Advertising/Marketing Logistics Personnel
in % of total sales
Source: company data; zooplus estimation; 1) 2013 2) 2012
Cost structure 2011 – 2014e
Pets at Home 42% 1)
Fressnapf Group 38% 2)
Rewe Group 29% 1)
40.5%36.9%
(Grocery channel)
Investor Presentation 201411 | page 8
Strong improvement of KPIs during last 3 years with more to come in next years
2011
Competitive index 0.5 1.0
Gross margin (before advertising) 39% 32%
Share of food 64% 77%
Retention rate 79% 90%
New business (€ m) 100 166
Net growth total sales (€ m) 63 123
Advertising (€ m) 15 10
Gross margin (after advertising) 33% 30%
Operating costs (before advertising) 35% 28%
Total sales ( € m) 257 > 550
Gross profit (after advertising) (€ m) 85 165
Earnings before tax EBT 1 (€ m) - 4 + 8
Strongly increased competitive pressure
Lowered prices (reactive / proactive)
Net growth doubled
Advertising efficiency tripled
Massive efficiency gains and scaling effects
Top line CAGR: 29% p.a.
Gross profit CAGR: 25% p.a.
Maintaining a growth rate of ~ 30% p.a. while achieving in-year-profitability + benchmark retention rates
Excellent basis for future growth and value creation
2014e
Focus on food + right pricing
Retention boost
1 one-off effects of logistics migration adjusted in 2011
Investor Presentation 201411 | page 9
Current outlook shows a strong improvement in sales development
2015e
2016e
2017e
CAGR:2013-17e
~ 700 + 27 %
~ 900 + 29 %
> 1.100 + 22 %
Total sales (€ m)
2014e > 550 + 30 %
EBT (€ m)
8 – 12 1)
12 – 18 1)
20 – 35
~ 8
1) Pre possible one-offs for migration of IT platforms to SAP and Hybris
2013 427 + 27 % vs. PY 3.8
27% p.a. > 50% p.a.
Investor Presentation 201411 | page 10
Current shareholder structure is very much focused on growth and mid-term value creation
November 2014December 2012
Burda 50.04%
Capital Research
7.99%
The Nomad Investment Partnership 7.98%
Ruane, Cunniff & Goldfarb 5.90%
Wasatch Advisors5.39%
Management 4.00%
Others 18.70%Burda 34.30%
Capital Research 7.99%
Ruane, Cunniff& Goldfarb
10.01%
Wasatch Advisors4.99%
Management 5.34%
Others 18.15%
MaxburgBeteiligungen GmbH 14.99%
Deutsche Asset & Wealth 4.23%
Investor Presentation 201411 | page 11
Liquidity in the zooplus stock has increased during 2014
Ø per day€ 176 k
Ø per day vs. 2013
€ 287 k 1.1.-30.6.2014 + 63 %
€ 329 k since 1.7.2014 + 87 %
€ 480 k last 4 weeks + 173 %
2013 2014 Daily tradingvolume in € k
Source: Deutsche Börse, data until 07.11.2014
Investor Presentation 201411 | page 12
zooplus market cap and net sales development since listing in May 2008
Net salesrun-rate in € m
Market capin € m
0,8 0,5 0,5 1,0 0,6 0,6 0,6Ø Market capp.a. / net sales
Ø last 4 weeks:0,7
Source: zooplus data; Deutsche Börse, data until 07.11.2014
Investor Presentation 201411 | page 13
zooplus: a winning investment case
Successful development in 2014: sales 30% up, cost ratio at 30%, EBT up > 100%
Balanced shareholder structure – increased liquidity in the zooplus stock
Strong balance sheet for further growth – high return on capital
Market of € 25 bn leaves great potential – closing the gap towards the No. 1 in Europe
Committed management board with 5% in the capital of the company
Excellent outlook:
zooplus : prepared for strong value creation for investors
Superlinear growth 27 % p.a.
Total sales > € 1 bn in 2017
EBT CAGR until 2017 > 50% p.a.
Investor Presentation 201411 | page 14
Backup: Key Financials
Investor Presentation 201411 | page 15
Backup: Key Financials Q3 2014
» Total sales up 36%, adding € 38.6 m on prior year period
» Significantly increased efficiency in logistics (-1.4%p), customer acquisition (-0.3%p) and personnel (-0.8%p)
» Total cost ratio of 29.2% (previous year 32.1%)
P&Lin € m
Q3 2014 Q3 2013 ∆∆∆∆ abs ∆∆∆∆%
Total sales 146.4 107.8
abs. 38.6
∆ in % 35.8%
COGS100.8
68.9%71.5
66.3%
29.3
2.6%p
Logistics29.2
19.9%23.0
21.3%
6.2
-1.4%p
Payment1.6
1.1%1.6
1.4%
0.0
-0.3%p
Customer acquisition2.6
1.8%2.3
2.1%
0.3
-0.3%p
Personnel5.1
3.5%4.6
4.3%
0.5
-0.8%p
G&A3.9
2.7%2.9
2.7%
1.0
0.0%p
EBITDA3.1
2.1%2.0
1.9%
1.1
0.2%p
I&DA0.3
0.2%0.3
0.3%
0.0
-0.1%p
EBT2.8
1.9%1.7
1.6%
1.1
0.3%p
Investor Presentation 201411 | page 16
Profit & Loss 9M 2014
in € m9M 2014 9M 2013
abs % abs %
Sales 384.8 95.4% 292.7 95.5%
Other income 18.6 4.6% 14.0 4.5%
Total sales 403.4 100.0% 306.7 100.0%
Cost of materials -276.0 -68.4% -201.4 -65.7%
Personnel costs -15.6 -3.9% -13.8 -4.5%
Depreciation -0.5 -0.1% -0.5 -0.2%
Other expenses -104.8 -26.0% -89.5 -29.2%
thereof logistics / fulfillment (-81.9) -20.3% (-67.3) -22.0%
thereof marketing (-7.0) -1.7% (-8.3) -2.7%
thereof payment (-4.9) -1.2% (-4.4) -1.4%
thereof other costs (-11.0) -2.7% (-9.4) -3,1%
Earnings before interest and taxes (EBIT) 6.4 1.6% 1.4 0.5%
Financial income 0.0 0.0% 0.0 0.0%
Financial expenses -0.3 -0.1% -0.3 -0.1%
Earnings before taxes (EBT) 6.1 1.5% 1.2 0.4%
Taxes on income -2.3 -0.6% -0.9 -0.3%
Consolidated net result 3.8 0.9% 0.3 0.1%
Differences from currency translation 0.0 0.0% 0.1 0.0%
Hedge reserve 1.3 0.3% 0.1 0.0%
Items that may be relclassified subsequently to profit orloss
1.4 - 0.2 -
Comprehensive income 5.2 1.3% 0.4 0.1%
Earnings per share in €
basic 0.62 - 0.05 -
diluted 0.60 - 0.04 -
Investor Presentation 201411 | page 17
Balance Sheet as of Sep. 30th, 2014
Assets Equity and Liabilities
in € m Sep. 30th, 2014 Dec. 31st, 2013 ∆∆∆∆ abs
A. Non-current assets
I. PP&E 0.8 0.5 0.3
II. Intangible assets 7.6 4.9 2.7
III. Financial assets 0.0 0.0 0.0
IV. Deferred tax assets 5.0 6.9 -1.9
Total non-current assets 13.4 12.5
B. Current assets
I. Inventories 57.6 43.7 13.9
II. Advance payments 5.4 0.3 5.1
III. Trade receivables 12.5 10.8 1.7
IV. Other current assets 6.9 10.9 -4.0
V.Derivative financialinstruments
2.0 0.0 2.0
VI. Cash and cash equivalents 11.8 5.6 6.2
Total current assets 96.2 71.3
109.6 83.7 25.9
in € m Sep. 30th, 2014 Dec. 31st, 2013 ∆∆∆∆ abs
A. Equity
I. Capital subscribed 6.4 6.1 0.3
II. Capital reserves 55.4 50.3 5.1
III. Other reserves 1.4 0.0 1.4
IV. Profit and Loss carried forward -15.9 -19.7 3.8
Total equity 47.3 36.7
B. Non-current liabilities 1.0 0.5
C. Current liabilities
I. Trade payables 16.0 16.2 -0.2
II. Financial liabilities 19.0 13.0 6.0
III. Derivative financial instruments 0.1 0.1 0.0
IV. Other current liabilities 19.5 12.7 6.8
V. Tax liabilites 1.6 0.8 0.8
VI. Provisions 3.8 2.7 1.1
VII. Deferred income 1.3 1.0 0.3
Total current liabilities 61.3 46.5
109.6 83.7 25.9
Investor Presentation 201411 | page 18
Cash Flow 9M 2014
EBT 6.1 1.2
Cash flow from operating activities -0.9 -2.9
Cash flow from investing activities -3.4 -3.3
Cash flow from financing activities 10.4 10.7
Net change of cash and cash equivalents 6.1 4.6
Cash on hand, bank deposits, cheques 11.8 7.6
in € m 9M 2014 9M 2013