Date post: | 27-May-2015 |
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Economy & Finance |
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CARDLYTICS AT THE HALIFAX
Charles Humphreys
October 1, 2013
• Managing Director at Cardlytics UK
• Prior to Cardlytics, member of the Management Team
at Nectar, latterly as Director of Business Development
and previously managing Nectar’s Client relationships
as Commercial Development Director
• Before joining Nectar in 2002, formerly a consultant
with McKinsey & Company in London
• Holds a degree in biochemistry from the
University of Oxford
INTRODUCTION
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Charles Humphreys MANAGING DIRECTOR, CARDLYTICS UK
CARDLYTICS IS THE GLOBAL LEADER IN THE EMERGING FIELD OF CARD-LINKED MARKETING
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• Minority equity position taken in 2011
• Real-time marketing and analytics platform
• At scale in US through partnerships with 400+ financial
institutions including Bank of America
• Aimia and Cardlytics launched proposition in UK in
September with Lloyds Banking Group with their
Halifax brand
DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS
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DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS
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CARDLYTICS MODELS BALANCES THE NEEDS OF THREE CONSTITUENTS
Financial Institutions Customers Retailers, Service
Providers & Brands
Revenue-producing
rewards solution
Highly relevant
and easy savings
Profitable new media
to drive sales
+ + +
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CARDLYTICS DELIVERS VALUE TO FINANCIAL INSTITUTIONS IN FOUR KEY AREAS
Rich rewards at no cost
• Customer rewards fully funded by advertising retailers, restaurants and brands
Increased card spend
• Ability to earn rewards brings card to “front of wallet”, leading to increased credit and debit card usage
Customer engagement and retention
• Increased frequency of customers log on to online and mobile banking
• Increased retention rates from customers who redeem offers
Customer acquisition
• Cardlytics-powered programmes become core part of financial institutions product strategy
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CARDLYTICS BRINGS CONSUMERS RELEVANT, TARGETED OFFERS FROM REGIONAL AND NATIONAL ADVERTISERS
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Service &
Entertainment
Providers
Restaurants Major Retail
PROVIDING ADVERTISERS WITH UNMATCHED MEASURABILITY THROUGH TRANSACTION DATA
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Segment Customer
Reach
Campaign
Revenue
Incremental
Revenue
Percent
Incremental
Total
Investment ROAS
A – Growth 500,000 $150,000 $150,000 98% $57,785 250%
B – Growth 600,000 $400,000 $375,000 94% $115,505 325%
C – Switchers 3,800,000 $4,000,000 $2,750,000 75% $670,426 410%
D – New
Customers 5,000,000 $500,000 $500,000 98% $134,851 370%
Total 9,900,000 $5,050,000 $3,625,000 79% $978,567 370%
Category Spend Incented Spend Unincented Spend
Pre-campaign Spend
Campaign Spend Post-campaign Spend
Long Term Value
Campaign performance