InvestorPitch Deck
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Welcome to an example of an investor pitch deck.Use the information on each slide to create your own pitch deck to summarise your model, vision and strategy to potential investors.
Welcome
Fraser J. HayCEO I founder
Got questions? Contact your club leader
© F
rase
r J
Hay
, 20
19
© F
rase
r J
Hay
, 20
19
http://www.growyourbusiness.club
01
Vision & ValueStrategy
© F
rase
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Hay
, 20
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http://www.growyourbusiness.club
© F
rase
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Hay
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01 - Vision and Values
This is often just a quick one sentence overview of your business and the value that you will provide to your customers.
Keep it short and simple. A great way to think about this is as a tweet: describe your business in 140 characters in a way a child of 10 would understand.”
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02
The Problem You Solve
© F
rase
r J
Hay
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http://www.growyourbusiness.club
© F
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02 - Problem You Solve
You need to talk about the problems you solve with your products, services and solutions.
Articulate very clearly the specific real world problems that you solve for your target audience.
Quantify how big the problem is.
http://www.growyourbusiness.club
03
The Opportunity
© F
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Hay
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http://www.growyourbusiness.club
03 - The Opportunity
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Explain who your target audience is, and what the real opportunity is, and its size.
Explain why no-one else has seized the opportunity and why and how you can.
Segment your market into different audiences and the size of opportunity in each segment.
http://www.growyourbusiness.club
© F
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04
The Solution
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04 - The Solution
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Explain why your solution is the correct solution.
Explain what your target market wants and needs.
Explain what your competitors offer, and why your solution is better and that customers want it.
Remind the reader that you solve your target market’s specific issues, challenges & problems with your solution and why you are the best one/
http://www.growyourbusiness.club
© F
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05
Revenue Streams
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05 – Revenue Streams
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List each of your revenue streams.
Discuss the 4 key elements:-
CostPriceValuePayment
How does your pricing compare with others?
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06
Confirmation & Validation
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06 – Confirmation & Validation
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Prove your model works.
Discuss the numbers – customers, early adopters, signed contracts, orders.
Provide social, and commercial proof that what you believe in, works.
Talk about milestones, and objectives already achieved.
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07
Routes to market
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http://www.growyourbusiness.club
07 – Routes to Market
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What are the different channels and routes to market?
Which strategies, techniques will you use to get your message out?
What effective promotional tactics will you use to engage and convert prospective customers?
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08
The Team
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http://www.growyourbusiness.club
08 – The Team
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List your team.
Explain why they are on your team.
Ensure you cover the knowledge, skills and experience they have and why it’s both important and relevant.
Even if they’re not in place yet, discuss the positions you need to fill.
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09
The Financials
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09– The Financials
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Ensure you include:-
• Sales Forecasts• Cash f low• Profit & Loss• Balance Sheet• Break Even Analysis
Discuss & explain your assumptions, and be realistic in your expectations. Investors hate hype.
http://www.growyourbusiness.club
10
Competitors& wallet share
© F
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r J
Hay
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http://www.growyourbusiness.club
10 – Competitors & Wallet Share
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List your local, regional, national & international competitors.
Describer their routes to market, their size, strengths, weaknesses and market/wallet share.
Explain why you are different and how you fitin the current competitive landscape.
Discuss the problems & issues your competitors have that you do not, and why you’re better.
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11
Funding & Use of Funds
© F
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http://www.growyourbusiness.club
11– Funding & Use of Funds
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Explain how much money you need and why.
Investors want to know how their money willbe spent and invested.
Ensure you know your costs and overheads.
Explain how your investors will generate an ROI and how you can repay them and by when. Be conservative and pragmatic.
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12
EXIT Strategy
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http://www.growyourbusiness.club
12– EXIT Strategy
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Explain what your exit strategy is.
Explain you wish to be acquired by, and when.
If you wish to take your business to IPO and/or List it on the stock market, explain this in full.
Explain what investors and stakeholders willgain when you do exit.
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That concludes the session on our Investor Pitch Deck. If you want help to document and implement your model, vision or strategy, then get in touch at http://www.growyourbusiness.club
Thank you
Got questions? Contact your club leader
© F
rase
r J
Hay
, 20
19