Date post: | 13-Nov-2014 |
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Business |
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Exceptional Opportunity
Liberalization of the Indian regulatory framework has enhanced its attractiveness as a destination for foreign investors. Few point that distinguishes India are:
One of the biggest economy with robust growth trajectory
India economy at large
Availability of competitive human capital base and great work ethics
Increasing infrastructure and living standard with emerging middle income group
Extensive trade links
Pro-business attitude of Government agencies
India, an emerging investment destination
Source: Refer Footnotes
Ranked the second most favored destination for
FDI over 2010-12 [1]
World’s top location for non-financial services
investment and among the top three most
attractive international investment destinations
[2]
Among the top three countries where British companies can do
better business during 2012-14 [3]
Topped as a vital and high-potential market [4]
Amongst 5 countries (37 surveyed) likely to see competitiveness improve as a consequence of global recession [5]
Government introducing new policies to stabilize the trade gap in industries
including tableware-ceramic
Indian Tableware industry
Largely unorganized with only fraction is
streamlined and organized
Dominated by bone-china manufacturers and importers,
no Porcelain tableware manufacturer
Market Analysis
Indian Ceramic tableware industry
Leading Bone China
manufacturersMarket
Distribution
Growth drivers for ceramic industry
Growing middle class population and Increasing purchasing power
Openness to trade
Growth in organized retail sector
Diversified culture heritage in India
Growing leisure hospitality and catering industry
Target Group
Customer’s need and key
factor
The Miscellaneous Mechanical and Engineering sector attracting maximum investments
German investments in India
Investment inflows from Germany was 117% over the previous year at US $1,622 million
Germany rank 8th in the list of top ten investing countries since 1991
Delhi (incl. UP and Haryana) was the second largest investment destination for German companies
There has been a 54% growth of German investments since the year 2000 amounting to around US $4.6 billion
German investments in India
Marvel Ceramics - History and Growth curve
Achievements and Growth curve
• Packing 60-65% of casting material
• Developed about 150 different types of shapes in tableware.
• Maintaining established standards by using ferro-filters and making exact composition in the slip house
• Reached output of 250 tonnes for the month of October,2012.
Distribution Network of Marvel Ceramics
BIIL
Strategic Advantage - LocationMarvel and BiiL provides an exceptional investment opportunity in the town of Ghaziabad, Uttar Pradesh, India for setting up a porcelain tableware manufacturing plant
LEGALGovernment approved Industrial zone
ACCESSIBILITYClose to the capital of India,
New Delhi, one of the biggest trading hub catering domestic
and International market
LOGISTICSProximity to Inland container depots(ICD) of Tughlakabad and Dadri
INVENTORYCentral location from our distribution network reduces inventory cost
Strategic Advantage - Site
NO LEGAL ROADBLOCKClearance certificates issued from Pollution , Excise and Sales dept. of GOI
ABUNDANT AREA72000 square feet of covered area
MARKET ACCESSIBILITYLocated on NH 24 with markets providing daily operational needs
UNINTERRUPTED POWER SUPPLYDirect connection on 33 KVA line ensure round the clock electricity
NATURAL GAS CONNECTIONWe have natural gas connection installed at the site for firing
READY TO MOVESite is well prepared and can be made operational in few months
Strategic Advantage - MCPL and BIIL
EXPERIENCE & EXPERTISE2 decades experience in India sub continent
RENOWNED BRANDMarvel is a leading tableware brand with a strong market presence
SKILLED WORKFORCEWe have well equipped skilled work force providing cost benefits
ROOTED DISTRIBUTION NETWORKWell established distribution network in 20+ cities of India
SUPPLY CHAIN ADVANTAGERelationship with r/m suppliers enabling low cost procurement
FIRST MOVERS ADVANTAGE
Be the first to make porcelain in India
THANK
YOU