November 30, 2016 Boston
IoT: Driving Digital Transformation of Carriers and Enterprises
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 2
Principal Consultant, IoT / Digital Transformation
Mal Raddalgoda
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 3
70% of wide-areas IOT devices will use cellular technology in 2022
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 4
Technology
Vertical Silos
M2M
Enterprise
& Line of Business
Cross-industry
Collaboration
IoT
BUSINESS MODELS
PLATFORMS
Analytics Security Billing
INFRASTRUCTURE
Mobility Broadband Cloud
Innovation Digitalization
Industry Transformation Underway
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 5
Iot: Digital Representations of the real world
tempnoiseair_qualityoccupancyenergywater
vibrationtemperaturetraffic_intensitysurface_conditionnoise_levelroute_to_work
energywaterwasteCO2_emissionmachine_tearproduction
heart_rateskin_conductancegesturemoodpositionmovement
locationoccupancyfuelemissionsspeed
irrigationluminositynutritionmoisturepesticides
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 6
a Prime Opportunity for all
Cloud
Big Data
5G
Business
efficiency
New
revenues
Consumer
readiness
Chipsets
& devices
Nanotech
TELECOM
OPERATORS
INDUSTRIES
INDUSTRIES
› Operational Efficiencies
› Enhanced Customer Service
› New Revenue Streams
TELECOM OPERATORS
› New and enhanced Revenue
Streams
› Enhanced Customer Service
› Competitive Edge
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 7
Where is the Money for telcos?
Vertical
Applications & Services
Service Enablement
Connectivity
Share of overall revenue
Flexible
Pricing, SLA,
Self-service
Connectivity
Provider
9-12%
Direct
Go-to-market
Vertical
Service
Provider
100%
White Labeling
Technology
To Service
Providers
Powered
By Telco
Application
Service
Providers
60-65%
Application
Service
Providers
10-20%
Joint
Go-to-market
Telco
Reseller
Limited
Data plans
Wholesale
Provider
6-9%
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 8
Ericsson Roles in IoTTransformation Partner: From Foundation to Value Creation
FOUNDATION
CONNECTING IoT
ENABLING IoT
VALUE CREATION
COMMERCIALIZING
IoT
REALIZING IoT
EFFICIENCIES
Devices
Connectivity
Platforms
Applications
Services
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 9
ERICSSON IoT APP MARKETPLACE
ERICSSON
PROFESSIONAL
SERVICES
INDUSTRY SOLUTIONS
ERICSSON IoT PLATFORM
CONNECTIVITY
Ericsson IoT OfferingsSpanning the Value Chain
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 10
ERICSSON
PROFESSIONAL
SERVICES
INDUSTRY SOLUTIONS
CONNECTIVITY
Ericsson IoT OfferingsSpanning the Value Chain
ERICSSON IoT APP MARKETPLACE
ERICSSON IoT PLATFORM
OPERATORS
INDUSTRIES
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 11
Carrier
IoT
Transformation
Network Connectivity
Ericsson IoT Platform
Device/Sensors
Industrialized IoT
Applications
Customer-specific
IoT Applications
Solution Elements
+
Professional Services
Elements
Strategy & Planning
Go-To-Market,
Process Re-engineering &
Organization
On-boarding, Integration
and Customization
Application
Development &
Maintenance
Operation and Field
Services
Device and Application
Verification
Security
Ericsson IoT Transformation Services
Enterprise
IoT
Transformation
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 12
ERICSSON IoT TransformationServices Approach
PLAN and
ASSESS
GO TO MARKET
and INNOVATE
MANAGE
INNOVATION CYCLE
GTM AND BUSINESS MODEL
ASSESSMENT AND INNOVATION SCENARIOS
BUSINESS PROCESSES BLUEPRINT
SOLUTION FRAMEWORK
SOLUTIONLIFECYCLE MANAGEMENT
INNOVATIONFEED-BACKLOOP
FIELD OPERATION
GAPS ANALYSIS
INNOVATIONPARTNERSELECTION
DEVICELIFECYCLEMANAGEMENT
ON-BOARD and
INTEGRATE
AS-A-SERVICE INFRASTRUCTURE
IMPLEMENTATION OF NEW BUSINESS PROCESSES
INTEGRATION AND ADAPTATION
IMPLEMENTATION OF KPIS & SLAS
APPLICATIONDEVELOPMENT
APPLICATIONMAINTENANCE
BUSINESS PROCESSES MANAGEMENT
MARKET LAUNCH
ENRICHECOSYSTEM
DEVICE AND APPLICATION VERIFICATION
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 131
3
Connected Water
› Source Water pollution
monitoring for the
Chattahoochee River
› LTE Cat1 PSM Field Trial with
AT&T in Atlanta, Georgia
USA
› Low cost water quality
sensors deployed in the City
of Atlanta
› Proves the value of cities
partnering with operators to
create an IOT ecosystem
Chattahoochee Riverkeeper is thrilled to work with both Ericsson and
AT&T in this exciting project. This project will result in cleaner water
supplies and a more sustainable future for metro Atlanta and beyond..”
Jason Ulseth, Riverkeeper
CHATTAHOOCHEE RIVERKEEPER, AT&T, USA
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 14
Chattahoochee Riverkeeper
› 11 full-time staff
› 7000 volunteer members
› In the last 2 years
– Over 3500 samples taken at 117 sites
– Over 20 major sewage spills stopped
– Over 30 industrial facilities brought into
compliance with clean water laws
› Everything has been done manually
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 15
Pre-Digital Transformation
complexity
Current monitoring
solutions are complex,
with several components
required to solve
problems of power,
telemetry, and
maintenance
cost
Current monitoring solutions
are expensive, with a strong
focus on high precision
measurements, instead of
environmental fingerprinting
timeliness
Most current solutions are
not real time, so the ability to
share immediate information
amongst stakeholders is
limited
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 16
Post-digitial Transformation
Instead of 14 samples per day
All 117 sites sampled every half hour
(5,600 samples per day)
Spills are caught within hours instead of waiting until
consumers complain
Industries along the watershed are monitored in real time from
Day 1 for compliance
Ericsson Industry Analyst Day | © Ericsson AB 2016 | 30th November 2016 | Page 17
Q&A