2016-11-11, Tom Weckström

Introduction to Internet of Things (IoT)

for Product People

Prodman's Product Management Networkingmeeting #3, Fall 2016

2016-11-11,Tom Weckström

2016-11-11, Tom Weckström

Internet of Things Meets Tom

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2016-11-11, Tom Weckström

What's IoT?

● Emperor's New Clothes or Something Truly New?● Umbrella term, Phenomenon, Paradigm● Definition references:

– IEEE: “Towards a definition of the Internet of Things (IoT)”,2015-05-27

– Wikipedia:https://en.wikipedia.org/wiki/Internet_of_things

2016-11-11, Tom Weckström

IoT and Other Related Trends

Digitalization and Digital Transformation

Industry 4.0

Ubiquitous Computing

IoT, IoE

Big Data

Miniaturization

Artificial Intelligence, Machine learning

Autonomous computing

2016-11-11, Tom Weckström

Value Chain / Ecosystem

With more complex IoT enabled products, the ecosystem isbound to change, too.

Check your position! Can you be bypassed? Can you ensureWin-Win-Win?

“Demanding a tidy map of IoT may well be a fool’s errand. The Internet of Things refers to a universal paradigm greaterthan any one application, device, industry, protocol, and even infrastructure.

Furthermore, the IoT ecosystem is growing as we speak. One of the hallmarks of disruptive technology (especially early inthe disruption curve) is that we struggle to define and understand what it is in the first place. As use cases, enterpriseadoption, consumer preferences, and technological infrastructure continue to evolve, so too will the IoT and by extension,our understanding of where it is and what it is not.

What we do know today is that the promise of IoT is that its sum far outweighs the parts. In short, the true value of IoT isnot in the components that make up the fabric, but in the connections across the fabric itself and in the insights and

efficiency gained from those connections.”Jess Groopman https://jessgroopman.wordpress.com/2014/08/25/visualizing-the-internet-of-things-a-round-up-of-maps-frameworks-and-infographics-of-iot/

2016-11-11, Tom Weckström

Value of IoT

2016-11-11, Tom Weckström

Value for Product Manufacturers

2016-11-11, Tom Weckström

Value Example: Rotterdam & Enevo

“We found by monitoring fill rates [in wastecontainers], that we had the opportunity to reduce the

number of collection days, and that we were easilyable to meet the target of a 20 percent [cost]

reduction.” Joost van Maaren, Gemeente Rotterdam

Get the full case study: https://cdn3.enevo.com/wp-content/uploads/2016/03/29110608/Enevo_Case_Study_report_Rotterdam.pdf

2016-11-11, Tom Weckström

Value for Your Customers?

Let's Discuss

2016-11-11, Tom Weckström

What IoT Means to Product People

● Fog Ahead!

These May Change:● Products → Services● Technology Stack● Business Model● Value Chain● Rate of Change

2016-11-11, Tom Weckström

Competence Needs Competence Needs for Product People for Product People

in the IoT erain the IoT era

2016-11-11, Tom Weckström

Competence Needs (continued)Competence Needs (continued)● Depends on How IoT Affects

Your Products, Partners, andCustomers – Let's Discuss!

● At least, get familiar with:– Digital Customer Experience,

Hackathons, IoT security, Valuecreation models

● Personally, IoT has requiredme to put more attention to:– Service Design– Change Management– Electronics & Mechanics– Networking (things and people)

– Predictive Analytics, BI– Big Data

2016-11-11, Tom Weckström

Where Are the Others on the Journey?

Source: Harbor Research & Jess Groopman

https://jessgroopman.wordpress.com/2016/10/06/new-research-surveys-600-product-manufacturers-on-their-internet-of-things-journeys/

2016-11-11, Tom Weckström

Information Sources

● BCC Research● Beecham Research● Forbes● IEEE● Jess Groopman● techproductmanagement.com● Wikipedia● Xively & Harbor Research● Stocksnap.io & Pexels.com

2016-11-11, Tom Weckström

Thank You!