RECOGNISE

RUSH

RELAX

RELIVE

Audience profiles

John and Susan live in Cardiff with their 3

children Ben, Olivia and Gregg.

Lucy, Tom, Jess and James are Guides and

Scouts from Poole.

Rosie and Matt are students at Manchester

University.

Dorothy and Bill are mature adults from

Norwich.

Partnership

Promotions

Timeline of events…

Isle of Wight

Festival!

Walking Festival reunion!

Christmas Campervan!

Valentines day!

Jamboree!

Bonfire night!

Easter egg Hunt!

Walking Festival!

Halloween!

Borrowed media

•Facebook•Twitter

Content

Owned media

• Campervan

Paid Media

• Sponsorships•Partnerships

 

Facebook Content

£6,000

 

Twitter Outreach

£9,000

 

Account Management

£6,000

 

Publicity

£3,700

 

Promotions

£9,000

 

Prize Partnership Negotiation

£6,000

 

Sponsorship

£4,000

Budget

Recommendations•Viral advert •Launching at the start of the year•Create a buzz

•Olympic festival

Olympics

Did you miss

out on

getting

Olympic

tickets?

Still want to

experience it?

Without

the stress

of being in

busy

London

Relax and enjoy it!

Measurements

The Isle Of Wight Revival

Any questions...