SUMMER 2010 PLAN
Iowa City Book Festival
Overview
ResearchRelationship developmentForming a requestRecognitionFive-year plan
Research: “Chronicle of Philanthropy”
“Close Relationships Key to Winning Some of 2009’s Biggest Gifts” (February)
“Charities Must Adapt Appeals to Reach Young Donors, Poll Finds” (March 25th)
“For more and more charities, there’s an app for that” (February 25th)
“Exploring Adolescent-Organization Relationships: A Study of Effective Relationship Strategies with Adolescent Volunteers”
Strategies to retain a strong volunteer-base Attract a high volume of younger volunteers
Importance of volunteer work for younger publics
The more direction and effective communication that occurs between the organizational public and the adolescent public, the better equipped the younger public will be able to carry out their jobs.
Relationship: Elementary School Publicity Plan
Have a guest speaker come in and read the children a short story
Publicity at school book fairsSpeakers during lunch or library timeThe ICBF could hold a contest between the
classroomsTalk to the teachers about having a short
story contest
Relationship: Secondary School Publicity Plan
Have teachers offer extra credit for attending the book festival
Short story contest listed above
Speak about volunteer opportunities in English classes
Posters around the school
Relationship: Surrounding Area Publicity
Coralville Visit schools give students incentive
for attending the book festival over the summer
Fliers across coffee shops
Fliers in the Coral Ridge Mall
Cedar Rapids Visit schools Fliers around Eastern
Iowa Airport
Iowa City Create fliers
coffee shops various dorm rooms
around campus and buildings
Iowa City transit and Cambus
Take advantage of student summer orientations
Relationship: Surrounding Area Publicity
Des Moines & Quad Cities Airport fliers advertise Iowa City so
people will want to visit Attempt to attract high
school juniors to come visit campus in the summer
For incoming freshmen—student orientations could bring Des Moines residents to Iowa City and thus to the book festival
Request: Finding Volunteers
Bring in speakers to the surrounding high schools to talk about the Iowa City Book Festival
Get involved with University of Iowa students
Contact Parent Teacher Association and get parents and teachers involved in volunteering
Advertise for volunteers in the Iowa City Public Library
Iowa City Businesses
Quinton'sDevotaySheraton Hotel and Share
RestaurantWedge/ CapannaEnglertRed AvocadoPrairie Lights Book StoreJava HouseStarbucksShorts
Request: “A Day in the City of Literature”
Weekly Updates Monthly Updates
Update the ICBF’s status with information about the event, promotional messages for the festival, volunteer information, promotion of sponsors
Continue to invite people to be a part of the group
Comment on discussion board-start new discussion questions, answer questions posted by members of the group
Update schedule and list of authors who are attending the event
Post videos of readings from previous festival
Post links with information about local book clubs and other reading/ writing events in the community
Links/pictures/videos about authors who will be attending the festival the following year
Recognition: Facebook Page
Facebook Page
Year Two Year Three
Thank you letters to the volunteers from ICBF
Updates letting donors know how their contribution is being used
Developmental news with the ICBF
Recognition of the event’s success
Establishing a blog
Merge with UI Libraries
UI Library network includes: 11 campus libraries 5 million volumes and
39,000 serials Ranked top 30 in
collection size
Stewardship: Five-Year Plan
Year Four Year Five
Establish corporate sponsors Barnes and Noble UNESCO Iowa Division of
Tourism AT&T/Verizon/Sprint
The ICBF will be a highly recognized and established event attracting tourists, Iowa City residents and many other corporate sponsors.
As the years progress the ICBF will be able to expand their contact base by merging efforts with the library, and establishing a corporate fundraising committee.
The ICBF will accumulate the desired sum of $350,000 towards the advancement of literature.
Stewardship: Five-Year Plan