Iowa CPA - April/May 2015

Honoring the past. Celebrating the future.

April/May 2015

Newsletter from the Iowa Society of CPAs, your primary source for profession-related information

Celebrating 100 years of the Iowa Society of CPAs

CPA

For a century, ISCPA has not only been the voice of advocacy for our profession, but an effective and trusted mentor for helping advance the careers of all Iowa CPAs and accounting profession-als. The successful 100-year journey — oftentimes through uncharted and unfamiliar territory — would not have been possible without the vision, perseverance, commitment and integrity of the Society’s four executive directors, the hard work provided by a loyal and talented staff and the

passion of countless member volunteers.

The opportunity to serve ISCPA in a leadership role has been both a professional honor and per-sonal privilege for all of us. We are proud to have played a collective role in realizing this extraor-

dinary milestone of 100 years of ISCPA.

If your actions inspire others to dream more, learn more, do more and become more,

you are a leader.-John Quincy Adams

We commend your commitment to the profession in Iowa.

Past presidents of the Iowa Society of CPAs

Congratulations ISCPA on your 100-year anniversary!

”“

Iowa CPA | Honoring the past. Celebrating the future. April/May 2015 | 3

A century of change… and significant milestone for ISCPACindy Adams, CPA, CGMA, CPCU; CEO, Iowa Society of CPAs

Oliver Wendell Holmes once said, “The greatest thing in this world is not so

much where we stand as in what direction we are moving.” This is certainly true for the Iowa Society of CPAs (ISCPA) as we commem-orate our 100th anniversary by honoring the past and celebrating the future. It is a personal honor and privilege to serve as CEO of ISCPA at this very special time in our history.

Much has changed since 1915, the year NASA was founded, Rocky Mountain National Park estab-lished, Alexander Graham Bell inaugurated the first transconti-nental telephone call across the United States and the U.S. House of Representatives rejected a proposal to give women the right to vote. 1915 was also the year ISCPA was registered as an Iowa corporation and its first executive committee later named Mrs. K. L. “Thelma” Crittenden as its first executive secretary in 1957.

From our humble beginnings more than a century ago and through-

out the subsequent decades to follow, ISCPA has been ahead of the leadership curve, guided by individuals and professional vol-unteers with dedication, fortitude, perseverance and great vision. We should all be proud of our heritage and a history that has endured over many years, in large part by consistently supporting and influ-encing the advancement of Iowa CPAs and the accounting profes-sion through education, advocacy and encouragement.

The same commitment to help-ing our 4,200 members achieve professional success is as evident today as it was in 1915 when the founding eight charter CPAs from the Iowa Society of Public Accoun-tants (ISPA) approved a consti-tution, elected officers and em-barked on a 100-year journey as the Iowa Society of CPAs (ISCPA), the Iowa advocacy organization representing our industry. Whether it is through career awareness and outreach to students, legislative work on your behalf, volunteer and committee involvement or taking advantage of the countless edu-

cational and career opportunities we offer annually, ISCPA has been there for our members and will continue to be for many years to come.

Please join me in recognizing the contributions of the ISCPA 100th Anniversary Task Force who have assembled a fantastic agenda of celebratory events to recognize our accomplishment. Special thanks also to our members who over these many decades have donated countless personal hours and contributed invaluable indi-vidual leadership skills to advance the industry overall.

Surviving and thriving for a cen-tury is an accomplishment that only few organizations realize. And it’s because of you, our supportive and committed members, that we will continue to endure far into the next century … and beyond.

With heartfelt and sincere con-gratulations,

The greatest thing in this world is not so much

where we stand as in what direction we are moving.

– Oliver Wendell Holmes“ ”

2014-15 ISCPA 100th Anniversary Task ForceJoe Bouska, Hacker Nelson & Co PC, New HamptonDon Brush, UrbandaleGary Carlson, Carlson Hartsock & Guither PLC, Iowa CityCHAIR-Dave Farnsworth, McGowen Hurst Clark & Smith PC, West Des MoinesAngie Healy, Henkel & Associates PC, BooneDaryl Henze, UrbandalePaul Jennings, Financial Decisions Group, West Des MoinesKarie Meisgeier, Des Moines University, Des MoinesBrad Mihm, CliftonLarsonAllen LLP, West Des Moines

Jerry Murphy, Todd & Sargent Inc, Ames Nick Nauman, Doyle & Keenan PC, DavenportScott Nelson, Nelson & Co CPAs PC, WaterlooDenise Pierson, Global Atlantic Financial Group, Des MoinesAngela Sass, FBL Financial Group Inc, West Des MoinesDon Seibel, FBL Financial Group Inc, West Des MoinesAshley Sly, McGowen Hurst Clark & Smith PC, West Des MoinesTom Thompson, TD&T CPAs and Advisors PC, FairfieldGenelle Truitt, Iowa Association of School Boards, Des MoinesJamie Ward, Denman & Company LLP, West Des Moines

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[email protected]

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Issue No. 2015-04/05

Published eleven times per year by the Iowa Society of Certified Public Accountants (ISCPA). Send address changes, advertising in-quiries and all correspondence to:

1415 28th St., Ste. 450West Des Moines, IA 50266-1419

Email: [email protected]: www.iacpa.orgor, contact the ISCPA office:515-223-8161/800-659-6375

Front page photo by Jim Heemstra.

Features

CPA April/May 2015

100th Anniversary Commemorative Issue

A century of change… and significant milestone for ISCPA2Reflecting on a century of advocacy and accomplishments6Leaders drive a century of success and longevity10Past presidents: The faces of ISCPA history11ISCPA executive leadership14Integrated member communications18“Brand” new look reflects current face of ISCPA20The voice and organization that stands behind Iowa CPAs22

Actively attracting new talent to the industry26Iowa CPA Education Foundation28CPAs 40 and younger “LEAP” to emerging professionals group30Member news32

The CPE experience: enriching ISCPA members24

In October 1915, when eight visionary Iowa CPAs met formally to establish the Iowa Society of Public Accountants (ISPA), approve a constitu-

tion and elect officers, our visionary founders chart-ed a course on an evolutionary 100-year journey for all Iowa CPAs and accounting professionals by establishing a firm foundation for what has become a rich and proud heritage. America was enjoying an unprecedented economic boom at the time as the industrial revolution of the late 1800s fueled tremen-dous business growth and expansion of industry, resulting in an increasing demand for various profes-sional accounting and auditing services.

In the early 1900s, as small businesses and factories grew into corporations, accounting and “bookkeep-ing” functions became more complicated and regu-lated. This presented new and unfamiliar challenges for business owners and corporation executives alike. The American Association of Public Accountants (AAPA), established in 1887 and the forerunner of the American Institute of CPAs, led the accounting industry by proactively staying in front of the evolv-ing regulatory landscape and serving as an advo-cate for greater accountancy, a more uniform set of accounting standards and in establishing a formal professional code of ethics.

Iowa was no exception. In 1915, the year ISPA was renamed the Iowa Society of Certified Public Accoun-tants (ISCPA) and became a registered Iowa corpora-tion, the Iowa Legislature established the Iowa Board of Accountancy (IBA), empowering it to hold accounting examina-tions and issue profes-sional certificates. ISCPA was well represented, as three charter members of ISPA became the first IBA members.

In 1917, the American Institute of Accoun-tants (AIA) was the driving force respon-sible for implementing rules of professional conduct and provid-ing state boards of

accountancy with a standardized written test for CPA candidates. Later the same year, another sig-nificant step was realized for accounting profession-als when “Uniform Accounting” was published in the Federal Reserve Bulletin, representing the first authoritative guidance accounting standards in the United States. In the nearly 100 years since, a host of national and state accounting organizations and affiliated organizations — the ISCPA notwithstanding — have united to lead the charge as advocates for uniformity and ethics while serving to support and advance the careers of countless accounting profes-sionals nationwide.

Reflecting on the past and vision for the futureMany notable accomplishments and significant events have shaped the rich 100-year history and proud heritage of ISCPA. The list of contributions and achievements in representing the industry and our members who have been instrumental in shaping the future of our profession over the last century is far too extensive to list here. The following historical chronology highlights some of the many significant ISCPA achievements as well as major events that have affected the industry for all accounting and CPA professionals nationwide.

1887 The American Association of Public Ac-countants (AAPA) is established and begins issuing CPA certificates.

1894 AAPA an-nounces the first account-ing standard.

1914 Eight Iowa CPAs form the Iowa Society of Public Accoun-tants (ISPA), approve a con-stitution and elect officers.

Reflecting on a century of advocacy and accomplishments

Snapshots from the 100-year evolution of ISCPA

6 | April/May 2015 Iowa CPA | Honoring the past. Celebrating the future.

1915 The Iowa Legislature es-tablishes the Iowa Board of Accountancy (IBA). Three charter mem-bers of ISPA become first IBA members.

ISPA is renamed the Iowa Society of Certified Pub-lic Accountants (ISCPA) and reg-isters as an Iowa corporation.

1917 “Uniform Accounting,” the first authoritative accounting industry guidance in the United States, is published in the Federal Reserve Bulletin.

1922 ISCPA receives tax-exempt status from the IRS.

1929 Iowa’s new accountancy law, Chapter 116 of the Code of Iowa, provides for the de-velopment of a special examination and, for the first time, grants legal status to the public accounting profession in Iowa.

1936 American Institute of Accountants introduc-es the phrase “generally accepted account-ing principles” in Examination of Financial Standards.

A law is enacted in Iowa that grants cities and school districts the option of employ-ing the state auditor’s office, a CPA or a public accountant for required annual au-dits.

1939 The Internal Revenue Code of 1939 codifies federal tax statues.

1957 IBA and ISCPA announce the establish-ment of a new executive secretary, Mrs. K. L. “Thelma” Crittenden. Crittenden also appointed as administrative assis-tant to the Iowa Board of Accountancy, dividing her time equally in serving both organizations.

1968 IBA initiates a program requiring con-tinuing education for Iowa CPAs. The requirement, however, does not be-come Iowa law until 1974.

1969 A revision to ISCPA bylaws provides that members’ reports be automatically subject to review by ISCPA Practice Re-view Committee. The provision was later removed in 1990.

1970 To further enhance member communica-tions, ISCPA replaces the Bulletin with a new publication titled Tick-mark.

1972 ISCPA hires Bill Martin as the first full-time executive secretary of ISCPA.

1974 The Iowa Public Ac-countancy Act of 1974 requires continuing education of Iowa licens-ees practicing as CPAs or accounting practitioners.

IBA becomes known as the Iowa Accountancy Examin-ing Board (IAEB). Appoint-ments increased from three to seven (five CPAs and two public members.)

1975 ISCPA establishes a political ac-tion committee.

1979 The first Statement for Ac-counting and Review Services, SSARS No. 1, defines reviews and compilations and pre-scribes the form of reports to be issued.


1980 IAEB amends an administrative rule to permit CPAs in Iowa to advertise.

1981 ISCPA hires Stan Bonta as ex-ecutive director. Previously, Bonta served as IAEB Executive Secretary.

1984 ISCPA establishes a Quality Review Program for Iowa CPA firms not as-sociated with other self-discipline programs, becoming the second state program in the nation, after Wisconsin.

1988 AICPA approves a plan to restructure. Members are required to undergo peri-odic quality reviews and meet continu-ing education requirements.

1989 ISCPA rewrites existing bylaws.

ISCPA begins administering peer review of CPA firms in Iowa according to AICPA Peer Review Standards.

1990 ISCPA celebrates its 75th anniversary.

1991 ISCPA-sponsored legislation is enacted that requires all CPA firms licensed by IAEB to undergo peer review once every three years. Peer review legislation be-comes effective Jan. 1, 1994.

1992 Iowa’s gover-nor signs ISCPA-spon-sored legislation to re-quire CPA candidates to earn 150 semester hours of education before receiving an Iowa CPA certificate, which became effec-tive Jan. 1, 2001.

The governor also signs a law that ap-proves the creation and operation of limited liability com-panies (LLCs).

1993 ISCPA streamlines accounting, com-

munications and recordkeeping efficiencies with the installation of a network computer system.

ISCPA-sponsored legislation amends Iowa’s accountancy law to permit CPA firms to practice as a limited liability company (LLC).

1994 Peer review legislation (previously passed in 1991) becomes law in Iowa.

Iowa’s governor signs ISCPA-sponsored legislation to allow CPA firms licensed in Iowa to form as lim-ited liability partner-ships (LLPs).

1995 ISCPA begins offer-ing satellite delivery of continuing educa-tion courses.

1996 ISCPA-sponsored legislation is enact-ed allowing CPAs in Iowa to accept commissions and contingent fees in certain circum-stances.

1999 The governor of Iowa signs “tax-payer privilege” legislation into law. The bill was spon-sored by ISCPA.

ISCPA opens an onsite training center.


2001 The Iowa legislature passes the Iowa Uniform Accountancy Act, sponsored by ISCPA.

2002 ISCPA and IAEB jointly develop ad-ministrative rules to implement the Iowa Uniform Accountancy Act.

2004 AICPA begins offering the uniform CPA exam year-round and in a computer-based format.

2005 IAEB adopts an ethics education requirement for Iowa CPAs.

2008 Iowa’s governor signs ISCPA-sponsored “mobility legisla-tion” allowing non-Iowa CPAs to practice accounting in the state without registering with IAEB.

2009 ISCPA merges two member com-munications vehicles, Line Items and Tickmark to one expanded and enhanced publication: Iowa CPA.

2010 IRS announces plans to regulate paid tax return preparers.

2012 ISCPA hires Cindy Adams, CPA, CGMA as executive director.

2013 Executive Director Adams named ISCPA chief executive officer (CEO).

IAEB establishes an alternate con-tinuing education reporting cycle for active Iowa CPAs.

ISCPA’s 10 chapters are dissolved; five regional alliances are formed.

2014 ISCPA launches Iowa CPA Edu-cation Founda-tion.

2015 The Illinois Society of CPAs undertakes the administration of the AICPA Peer Review Program for Iowa CPA firms. (The program has been administered by ISCPA for 25 years.)

2015 ISCPA celebrates 100th anniversary.

As we look back at the marks of achievement in the profes-sion and within ISCPA, we look to a future of growth in mem-

bership, increasing involve-ment by our many volun-teer members, effective advocacy at the State-house, expanded education

offerings and efforts to attract Iowa’s youth to the profes-sion. ISCPA is well positioned to continue representing our mem-bers for another 100 years and beyond. The breadth of profes-sional services offered by our membership are more varied and in greater demand than at any other time in our his-tory. And as new technology surfaces and the industry

continues to evolve, ISCPA remains steadfast in our commitment to antici-pating future needs, and addressing the concerns of our members.

A special thank you to Stan Bonta, Karen Thuente and Scott Nelson for their con-tributions to this historical timeline. The full timeline highlighting more accomplish-ments and events from the past 100 years can be found at www.iacpa.org under “About Us.”



Leadership has been described as “a process of social influence in which an individual can suc-cessfully enlist the support and assistance

of others in the accomplishment of a com-mon task.”

As evidenced by the 77 individuals to serve as ISCPA president since 1937,* effective leaders often emerge from within the internal structure of an orga-nization by effectively representing the personal goals, objectives and interests of individual ISCPA members, and serving as champion for the advancement and suc-cess of the Society overall.

These committed and courageous individuals each played a significant role in establishing our founda-

tion and the vision to reshape the Society as the CPA profession has evolved over the years.

Due to their determination, leadership and capacity to care for and work so diligently

on behalf of all ISCPA members, ISCPA today enjoys a rich, respected and well-founded 100-year heritage.

It is with heartfelt gratitude and appre-ciation that we recognize the significant contributions of our past presidents

who gave so generously and unselfishly of themselves as loyal and committed ad-

vocates on behalf of the Society and for the betterment of the accounting and CPA profession

overall.

Leaders drive a century of success and longevity

Recognizing the vision, courage, dedication and leadership of ISCPA past presidents

Past presidents at 2014 Annual Meeting Past presidents breakfast at 75th anniversary celebration

In 1961, a committee of ISCPA members was tasked with compiling an early history of Society activities. G. A. Stephenson, a CPA from Ottumwa and ISCPA president in 1955, headed up the committee. In the committee report, Stephenson wrote:

It took but little time to discover that factual information concerning the early years of the Society,

and of Iowa’s professional accounting activities generally, has, in too great measures, fallen victim

of the tendency of data to disappear. It is understandable that with no permanent central office,

with its records transferred annually to each succeeding set of officers, with no one’s having

compiled a record of “the first ten years” or “the first quarter century,” the Society is presently

in position to offer relatively little of the help so seriously needed by the prospective historian.

Such collections of programs, of committee reports, of copies of professional papers and of other

relevant items as may have been maintained by members still living have yielded relatively little

factual material for the period 1914-1937.

*We believe that Iowa CPAs served as president of ISCPA at some point in the period from 1915 to 1936. The lack of records prevents us from recognizing them on the following pages. We are grateful for their service.

“ “


Edward F. Bock

Cedar Rapids

Roger R. Cloutier

Des Moines

James P. Doyle

Davenport

Edward F. Volberding Des Moines

Byron L. Wilkinson Sioux City

Harry B. Carlson

Des Moines

Robert J. Alexander Waterloo

Albert A. Augustine

Des Moines

Leo E. Burger

Cedar Rapids

Jerry J. Perpich

Des Moines

W.J. Hunzelman Storm Lake

Nels A Bergstrom Jr.

Davenport

Past presidents: The faces of ISCPA history

1937Fred J.

Peterson Des Moines

1938I. B.

McGladrey Cedar Rapids

1939I. B.

McGladrey Cedar Rapids

1940Sidney L.

Taylor Sioux City

1941L. F.

Ream Des Moines

1942Harold B. Eversole Iowa City

1943L. H.

Keightley Sioux City

1944C. B.

Knobbe Des Moines

1945C. B.

Knobbe Des Moines

1946James C. Addison

Des Moines

1947Edgar S. Gage, Jr

Mason City

1948James F. Carney

Waterloo

1949Lloyd R.

Bock Des Moines

1950Ralph W. Pederson Sioux City

1951Leonard W. Gallagher

Des Moines

1952R. A.

Wester Marshalltown

1953Louis I.

Nussbaum Des Moines

1954

Earl W. Druehl

Davenport

1955G. A.

Stephenson Ottumwa

1956C. Arnold Carlson

Des Moines

1957Keith W.

Dunn Cedar Rapids

1958J. R.

MacNaughton Des Moines

1959Elleroy C. Nichols

Sioux City

1960 1961 1962 1963 1964 1965

1966 1967 1968 1969 1970 1971


Paul D. Kealy

Council Bluffs

A.E. Iverson

Iowa City

Grady F. Campbell

Fort Madison

Daniel W. Clifford

Des Moines

Kenneth A. Putzier

Storm Lake

Clair J. Galloway

Des Moines

1972 1973 1974 1975 1976 1977

David F. Wentworth Davenport

Donald R. Denman

Des Moines

Gaylon L.Halverson Cedar Falls

Daryl K. Henze

Des Moines

Sheldon S. Sitrick

Bettendorf

George A. Olsen

Des Moines

1978 1979 1980 1981 1982 1983

Larry F. Mosebach

Tama

Donald J. Brush

Des Moines

Eugene E. Joerger

Des Moines

John C. Cain

Sheldon

Robert W. Snodgrass

Creston

G. Rusty Goode

Des Moines

1984 1985 1986 1987 1988 1989

James L. Kidder

Des Moines

Robert W. Williams

Mason City

William R. Cook

Des Moines

Alan D. Ryerson

Des Moines

Michael F. Cooney III

Des Moines

Alan F. Fletcher

Cedar Rapids

1990 1991 1992 1993 1994 1995


Scott R. Nelson

Waterloo

Joseph A. Bouska Decorah

Gary L. Carlson

Iowa City

Julie Meyer Kroll

Des Moines

Telford A. Lodden

West Des Moines

Kirk L. Tibbetts

Des Moines

Donald J. Seibel West Des Moines

Immediate Past President

S. James Smith Winterset

Current President

Michael A. Meinders Waterloo

Incoming President

1996 1997 1998 1999 2000 2001

Tom R. Thompson

Fairfield

Paul J. Jennings

West Des Moines

Jamie L. Ward

West Des Moines

Cynthia S. Adams

West Des Moines

Jerry L. Murphy Ames

Stephen V. Marlow

Des Moines

2002 2003 2004 2005 2006 2007

Peggy R. Trevino

Fort Dodge

Nicholas D. Nauman

Davenport

Jerry D. Woods Grinnell

Jeffrey L. Burnison

Des Moines

Mark D. Wackerbarth

West Des Moines

Janice S. Towne

Keosauqua

2008 2009 2010 2011 2012 2013

2014 2015 2016


K.L. “Thelma” Crittendenexecutive secretary 1957-1972

Thelma Crittenden was named as the first executive secretary of ISCPA on Nov. 11, 1957. In addition to the new leadership position with ISCPA, Crittenden was also appointed administrative assistant to the Iowa Board of Accountancy (IBA). In this joint capacity, her time was divided equally between the two organizations. The of-ficial duties and responsibilities of the executive secretary position had not yet been clearly defined when Crittenden came on board, prompting sitting President J.R. MacNaughton to ask all ISCPA committee chairs to provide spe-cific suggestions on how the new leader could best provide guid-ance and support most effectively.

It was a precarious situation that likely would have presented many anxious moments for even the most seasoned leader. But the insightful and determined Crit-tenden accepted the challenge without trepidation, as she suc-cessfully blazed the first ISCPA executive leadership position with courage and vision.

The many accomplishments real-ized by Crittenden as the first ISCPA executive secretary is well documented. During Crittenden’s tenure, she was the driving force behind many notable achieve-ments related to improved mem-ber communications, including the establishment of the Bulletin and Tickmark publications, con-tinuing education and gover-nance, and revising ISCPA bylaws

to more accurately reflect the changing landscape and ethical evolution of accounting and the CPA profession.

Crittenden retired in 1972 after 15 years as ISCPA executive secre-tary and was among a group of elite women at that time to serve in a leadership position.

Bill Martinexecutive secretary 1972-1981

After serving as manager of professional development for the Ohio Society of CPAs, Bill Martin was named to succeed Thelma Crittenden as ISCPA’s second executive secretary in 1972. Martin also served as campaign manager for three successful legislative candidates, past president of the North Columbus Ohio Jaycees, and successfully completed the first three years of a continuing education program for association executives sponsored by the U.S. Chamber of Commerce. The Ohio State University graduate was just 30 at the time he assumed the executive secretary position.

Like Crittenden, Martin proved an effective, skilled and accom-plished leader. Under his very capable direction, ISCPA was the driving force behind numerous legislative initiatives to amend Iowa Code related to ethics and administrative rules, accounting standards, and advancing con-tinuing education requirements required of licensed accounting practitioners and CPAs in Iowa.

Martin departed ISCPA in 1981

after nearly a decade of service. His vast industry knowledge, keen intuitive sense for anticipating challenges and ability to effec-tively affect change are just a few of the many leadership skills that define Martin’s legacy.

Stan Bonta, CAE

executive director

1981-2012

Stan Bonta began his illustrious tenure as ISCPA executive direc-tor in June 1981 after serving as the executive secretary of the Iowa Accountancy Examining Board for five years. Bonta was also a past director of the Certi-fied Public Accountants Society Executives Association Board and past president of the Iowa Society of Association Executives. Bonta earned a baccalaureate degree in education from Wichita State University and received a master’s degree, also in education, from Drake University before complet-ing requirements for the Certi-fied Association Executive (CAE) designation in 1991.

Bonta’s leadership skills were vast and varied, yet his legacy is likely best defined as a champion for advocacy. He was passion-ate for advocating on behalf of the CPA profession in Iowa and ISCPA members. Under Bonta’s direction, the Society’s grassroots Key Person Program expanded and became more effective in introducing, sponsoring and successfully lobbying for several important codes, standards and ethics initiatives. Bonta is credited with leading an initiative to amend

ISCPA executive leadershipThe four cornerstones in securing the foundation of our success

ISCPA executive leadership — the four cornerstones in securing the foundation of our success


the professional liability law and provide an exemption for practice and peer review programs and championed efforts to increase education requirements for certi-fying Iowa CPAs. He also played a key role in a unified collaborative effort to move toward national uniformity by initiating revision to the Iowa Accountancy Act.

Bonta was also a skilled negotiator on behalf of ISCPA members and the accounting profession overall. In 1992, ISCPA-sponsored legisla-tion was enacted requiring all CPA firms to undergo peer review once every three years and legislation requiring CPA candidates to earn 150 semester hours of education before receiving an Iowa CPA cer-tificate. The following year, ISCPA-sponsored legislation amended Iowa’s accountancy law allowing CPA firms to practice as limited liability companies (LLCs).

Bonta’s vision prompted initiation of amendments to ISCPA bylaws to more ac-curately reflect the changing evolution of the accounting and CPA profession. As information technology and communication vehicles were introduced, he secured the financial resources and empow-ered his staff to secure a com-puter network, satellite delivery of continuing education courses and open an onsite training center.

Bonta retired in 2012 after serv-ing 31 years as executive director. He accumulated an impressive resume of accomplishments and respected legacy as a tireless, effective and dedicated advocate for improving the industry and ad-vancing the careers of countless Iowa CPA professionals.

Cindy Adams, CPA, CGMA

CPCUchief executive

officer 2012 to present

When Cindy Adams was named ISCPA executive director in 2012, ISCPA staff and members were already familiar with her as a CPA with effective leadership skills from her tenure as ISCPA Presi-dent in 2004-05. She was a 30-year member of the Society and also served as past chair of the Insurance and Member Benefits Committee and the Social Media Task Force. Adams was a mentor-facilitator in the ISCPA group-mentoring program and served on the Nominating Committee from 2005 to 2008, and again in 2011.

After earning an accounting de-gree from Drake University and her CPA certification, Adams, like

many ISCPA members, began her career work-ing at a CPA firm. In 1986, she joined Holmes Murphy & Associates,

the nation’s 22nd largest

insurance agency, for a position as accounting manager, and later in 1995, transferred to the informa-tion technology department as IS manager. Within two years, Adams was promoted to vice president of the IT department where she managed a staff of 20 including interns, many who were later hired by the agency.

When Stan Bonta announced his plans to retire, Adams’ long-held passion for ISCPA and desire to give back to her profession propelled her to make a career

change. She succeeded Bonta as executive director and was later named CEO in 2013.

Adams’ knowledge of the profes-sion and more than 30 years of business experience, coupled with her gregarious personality, col-laborative and consensus-building abilities and strategic vision, have already served her well as the current CEO. She was named a state executive representative to the AICPA National Accreditation Commission and elected to the CPA Society Executives Associa-tion Board of Directors in 2014. The board oversees the organi-zation’s role in helping members achieve excellence in the man-agement of their organizations, a position that fits well with Adams’ role as ISCPA CEO.

During her short tenure, Adams has already made notable contri-butions on behalf of ISCPA mem-bers. She served on the 2013-14 AICPA Future of Learning Task Force, launched a young profes-sionals group (LEAP) in 2013, the Iowa CPA Education Foundation in 2014, restructured the Society’s ten original chapters into five geographic regional alliances and facilitated the months-long pro-cess of relocating ISCPA to new office space last month.

In describing Adams’ leadership ability and personal attributes that position her as an effective ISCPA executive leader, former Executive Director Stan Bonta said, “Cindy is a modern CPA with traditional and cutting-edge experience. And she’s also one of the friendliest people I’ve ever met.”

Cindy is a modern CPA with traditional and

cutting-edge experience. And she’s also one of the

friendliest people I’ve ever met.

- Stan Bonta

“”

Congratulations ISCPA on your 100 Year Anniversary

1601 22nd Street, Suite 400 West Des Moines, IA 50266 phone 515-225-8400 fax 515-225-0149 www.denman-cpa.com

J i m H i n g t g e n , B o b B u c k l e y , M a r k W a c k e r b a r t h , A l a n P e i t z Steve Schweizer, Mike Collins, Bryan Lantz, Jay Horn, Dave Ellis, Steve Bruner

100th Anniversary

Front row: Jim Hingtgen, Bob Buckley, Mark Wackerbarth, Alan Peitz. Back row: Steve Schweizer, Mike Collins, Bryan Lantz, Jay Horn,

Dave Ellis, Steve Bruner.

VIVA! Las GolfIowa CPA Golf Classic

May 7 | 8:30 a.m. – 4 p.m. 10 a.m. shotgun start

The Legacy Golf Club 400 Legacy Parkway, Norwalk

Four-person best shot | golf with cart | continental breakfast BBQ lunch | beverages | chance to win prizes

Register teams of four | individu-als may register and be placed on a team, where available

$100 per person ISCPA member $125 per person nonmember

Register now. Deadline is April 23.

VIVA! Las Vegas100th Anniversary Celebration

May 7 | 6 – 10 p.m.

The Meadows Events Center 1 Prairie Meadows Drive, Altoona

Red carpet photos | cocktail hour (cash bar) and hors d’oeuvres | dinner | photo booth | NOLA jazz band | “100” group selfie | “It’s Vegas Baby” comedy featuring Joey Libido and Sugar

$25 per person ISCPA member and spouse/guest $50 per person nonmember

Cocktail, business or business casual

Register now. Deadline is April 23.

VIVA! Las CPAsAnnual Meeting & Leadership Conference

May 8 | 8 a.m. – 2:30 p.m.

The Meadows Events Center 1 Prairie Meadows Drive, Altoona

Networking continental breakfast | Barry Melancon, AIC-PA CEO & President | CPE | lunch buffet | annual meeting | Terry Rich, Iowa Lottery CEO | Iowa CPA Education Foundation scholarship presentations | CPA awards | member social at Jethro’s BBQ

$75 all day ISCPA member $125 nonmember $35 lunch/afternoon ISCPA

member; $60 nonmember

Business or business casual

Register now! Deadline April 23.

100th AnniversaryMay 7 & 8, 2015

Be part of the

celebration!Register at www.iacpa.org

Can’t attend the ISCPA Annual Meeting & Leadership Conference in person? We have a solution! Register to be part of the action

via a live webcast. Learn more at www.iacpa.org.

The ISCPA communications

landscape has changed

significantly since the

inaugural issue of the Bulletin —

ISCPA’s first member newsletter

— was first published in 1957. For

decades, ISCPA relied on vari-

ous forms of print to keep mem-

bers informed, but a new era of

information technology and the

introduction of several new and

innovative electronic media has

allowed ISCPA to greatly expand

our communications mix. The

integration of several new effi-

cient electronic media resources

with traditional print now allows

us to communicate with mem-

bers more effectively, thoroughly,

concisely and in a most timely

manner.

This brief overview documents

how ISCPA member communica-

tions have evolved over the years,

while also serving to illustrate

how we have enhanced our total

communications mix to keep

members better informed — con-

sistently and most efficiently.

Print

• The Bulletin – the Bulletin included recaps of events, industry news and chronicled highlights of changing regula-tions and standards affect-ing the accounting and CPA profession.

• Tickmark – published three times annually, Tickmark re-placed the Bulletin in 1970 and served as the sole source of information by providing more expanded coverage of indus-try news and events most relative to ISCPA members.

• Line Items – first published in 1988, Line Items was added to compliment Tickmark as the first monthly newsletter published by ISCPA, provid-ing members information on a more timely basis and keep-ing them up to date more frequently.

• Iowa CPA – ISCPA combines Tickmark and Line Items into a new monthly newsletter, Iowa CPA, in 2009. Originally pub-lished in two-color format, the look and quality of Iowa CPA was enhanced to full color in June 2013 and remains as the primary printed source of information today.

Digital/E-news• Public Practice E-news –

Distributed bi-monthly, Public Practice is an e-newsletter that provides ISCPA members involved in the practice of public accounting with ac-cess to resources that help enhance their profession and excel as public accounting expert practitioners.

• Business & Industry E-ssen-tials – This monthly e-news-letter underscores ISCPA’s commitment to provide industry members with ac-cess to resources to assist in helping them achieve greater success. E-ssentials offers cutting-edge articles and content specific to business and industry finance topics.

• Take Five – A members-only electronic briefing distrib-uted primarily when the Iowa Legislature is in session. Take Five provides ISCPA members timely updates about legisla-tive and regulatory issues and proceedings that pose the greatest potential to impact the accounting and CPA pro-fession.

Integrated member communicationsCombining traditional print and electronic media provides timely

and efficient information channels



/IowaCPAs – Where you will find conversa-tion related to pro-fessional and career

issues, news updates and event photos about Iowa CPAs. Learn about events, volunteer opportu-nities, member accomplishments and award recognitions. Like us and share news about what’s happening at your firm or busi-ness.

LinkedIn – The members-only component of the ISCPA LinkedIn

profile provides members the opportunity to collaborate and share questions, ideas, challenges, solutions, great articles, news and tips with fellow CPAs. This group is open to ISCPA members only, which prohibits any solicitations or product sales pitches from outside sources. Content is generated exclusively by ISCPA staff and members.

@IowaCPAs – A highly visible and interactive social media tool, the ISCPA Twitter page

provides members with timely content relevant to the profession including legislative updates, tips and resources for professional management, content relative to finance and accounting, informa-tion about various conferences and continuing professional education (CPE) requirements and provides most recent up-dates about ISCPA members in the news. Twitter also provides members the opportunity to reg-ister for various ISCPA-sponsored events and programs.

@IowaCPAstudents – Established as a stu-dent outreach and pro-fessional recruitment

tool, the ISCPA student Twitter page includes content related to opportunities for students pur-suing a career in the accounting and CPA profession, including articles and advice on leadership, giving back to communities, job opportunities, interviewing tips and resources, financial literacy, work/life balance, ISCPA student programs and events, and schol-arship and award recipients.

ISCPA social media communications

The integration of electronic and

social media tools with traditional

print outreach provides ISCPA

members with many efficient,

accurate, concise and timely

communications options to stay

informed and interact with other

members, and provide a more

convenient way to register for the

many Society-sponsored events

and continuing education oppor-

tunities.


After effectively represent-ing the ISCPA brand, ISCPA staff felt the time for

change had come with the 100th anniversary approaching. A total makeover of the Society was initi-ated last fall including a new logo unveiled in this publication, a new website with enhanced interactive capabilities (esti-mated launch: 4-6 weeks), and relo-cation to a new facility as part of a combined revital-ization initiative to put a new face on today’s ISCPA.

A goal of the Society’s manage-ment team was to incorporate existing furniture and equipment in the relocation and put the project’s budget toward im-provements that benefit members, such as technol-ogy upgrades and community areas. The new facility, along with other brand elements, presents an image that is relevant to today’s CPAs, accounting stu-dents and business community and better positions the organiza-tion for innovation and collabora-tion.

The makeover processIn order for the new “look and feel” to be consistent and au-thentic across all channels, it was critical that the rebranding initiative touch all aspects of the ISCPA brand. After a diligent

“Brand” new look reflects current face of ISCPA

ISCPA initiates rebranding campaign to reflect today’s Iowa Society of CPAs

vetting process, (c)3 Marketing, a Des Moines based marketing and design firm was selected as the ISCPA rebranding partner, due in large part to the firm’s experience in helping nonprofits tell their story.

Discovery workshopsThe first step in the rebranding process was an October 2014 discovery workshop with ISCPA’s manage-ment team to gain insights into how the staff felt about the Society today, the direction they wanted to go and the vision of ISCPA for the future. A second discovery workshop was held in November 2014 with members from the ISCPA Public and Professional Re-lations Committee and 100th Anniver-sary Task Force to gain feedback and

input about how they perceived the Society today, including services provided by ISCPA that members consider most valuable, and areas that could be strength-ened and improved.

A brand is born(c)3 Marketing then went to work preparing a brand concept to reflect the vision, identity and goals of today’s

ISCPA. This was accompanied by work on a redesign of the ISCPA website through iMarc web de-signers that will feature a variety of improvements to enhance functionality and interactive ca-pabilities. Last month, the Society moved to their new office space complete with a learning enrich-ment center, member lounge, state-of-the-art technology and other related amenities designed to enhance and expand the ben-efits and experience of ISCPA membership.

The rebranding initiative is also important to ISCPA’s work on strategic plans to retain and de-velop membership and improve value and engagement. A key piece of this strategy is the launch of a business development initia-tive to expand affinity partners, member benefit programs and sponsor, exhibitor and advertis-ing opportunities. Growth in these areas will provide the Society with additional resources to expand and improve programs and ser-vices of value to members.

Additionally, the Society will look to develop relationships with other organizations that work toward common initiatives such as financial literacy, leadership, technology, recruiting new talent to the CPA profession and other identified issues of importance to Iowa CPAs and their employers.


#newspacegreatplaceNew ISCPA location reflects updated image

New logo on entry wall

Come see our new mission statement wall!

Reception and community area

Kitchen area

Member lounge

Conference room

Century II | 1415 28th Street, Suite 450 | West Des Moines


The Iowa Society of CPAs represents 4,200 members in all 99 Iowa counties. These mem-bers are employed by nearly 1,500 businesses

across the state. There are also more than 200 stu-dent members attending various Iowa colleges and universities who are pursuing an accounting degree and hopefully, with our guidance, a rewarding career as a CPA.

DemographicsThe demographic profile of ISCPA membership is com-prised of 62 percent men while women represent 38 percent of the current membership roster. Specific to professional business affiliation, members are nearly equally split between individuals employed by public accounting firms (45 percent) and those em-ployed in business and industry (41 percent). The remaining 14 percent of members are involved in various accounting and CPA professions representing educa-tional institutions and govern-ment agencies, or those with no designated affiliation, are retired or currently unemployed.

“The diversity of our member-ship is encouraging,” says Cindy Adams, ISCPA CEO. “The Society strives to provide services and educational opportunities that benefit all accounting and CPA professionals, regardless of where they work and what they do. “

Regions provide member alliancesIn 2013, ISCPA dissolved its ten original chapters, originally adopted for the purpose of increasing membership, developing interest in professional is-sues and providing an opportunity to discuss prob-lems in small groups. Today, that tradition continues through five geographic regional alliances structured

The voice and organization that stands behind Iowa CPAs

CPAs from all corners of the state rely on ISCPA to advocate, educate and facilitate involvement to advance the profession and enhance individual careers

to allow improved grassroots communication, educa-tion and events. The reorganization allows members residing in close proximity to one another the op-portunity to collaborate and engage with other CPAs nearby. Encourage fellow CPAs in your region to join ISCPA so your network will expand!

Members are encouraged to volunteer for upcoming CPE Focus Groups in their area and for a Regional Alliance Committee. These groups are vital in help-ing the Society plan, organize and facilitate programs and events that inform members about the latest trends and issues facing them in the profession today.

ISCPA RegionsNorthwest 350+ members | 10 percent of ISCPA membership

Southwest 160+ members | 5 percent of ISCPA membership

Central 1,900+ members | 45 percent of ISCPA membership

Northeast 650+ members | 15 percent of ISCPA membership

Southeast 1,000+ members | 25 percent of ISCPA membership


Volunteer impactThe success of ISCPA over the past century has certainly been enhanced by the commitment, dedi-cation and countless hours of time contributed by many ISCPA member volunteers. To that end, ISCPA has established several volunteer opportunities to support the Society’s advocacy, continuing educa-tion, student outreach, ethics and standards, and membership initiatives. See an area that interests you? Members can sign up for a one-year term, anytime during the year. Committees and task forces typically meet 2-4 times per year or on an as-needed basis. Visit us at www.iacpa.org to get involved in your area of interest or expertise.

Student and Career Outreach CommitteesCareer Awareness CommitteeIowa CPA College PanelistNEW–Diversity and Inclusion Task ForceNEW–Iowa CPA Education Foundation Advisory Committee

Represent and Advance the ProfessionFinancial Literacy CommitteeMembership CommitteePublic and Community Relations Committee

Education and DevelopmentCPE Focus GroupsFamily and Workplace Issues CommitteeLEAP CommitteeRegional Alliance Committee

Technical and Industry ExpertiseNEW–Banking Industry CommitteeExempt Organizations CommitteeGovernment Accounting and Auditing CommitteeInsurance Industry CommitteePractice Review CommitteeTaxation Committee

AdvocateKey Person ContactLegislation Committee

Protecting Iowa CPAs at the statehouseGovernment advocacy is clearly one of the most important services the Society provides and we are the sole voice representing Iowa CPAs. ISCPA works all year long to help strengthen the influ-ence of CPAs in the general assembly.

Iowa CPAs descend on the CapitolEach January, Iowa CPAs gather at the statehouse for Iowa CPA Day to educate lawmakers about issues impacting the profession. The event clearly had an impact this year with the passage of our bill, the accountancy act clean-up bill, in the Senate and House with no opposing votes and no debate. Gov. Branstad signed the bill March 31.

The Iowa CPA Political Action Committee (ICPA/PAC) was officially established in 1975 to provide financial contributions to legislative candidates for election to state public office. ICPA/PAC provides you the opportunity to have a statewide impact on the election of candidates who will shape the legis-lation and laws that affect our lives, businesses and the accounting profession. Members are encour-aged to support ICPA/PAC each year to further the objectives of our profession in Iowa.

Members benefit from legislative advocacyICPA/PAC historyAverage annual contributions over five years | $10,585

2015 legislative highlightsCoupling bill | first bill of the year to be signed by Gov. Branstad

Accountancy Act clean-up bill | passes Senate and House with no opposing vote and no debate | signed by Gov. Branstad March 31

Legislative relationshipsIowa Accountancy Examining Board | work together to advance the profession and protect the public

Federal officials | ISCPA writes letters to communi-cate the position of Iowa CPAs

Key state officials | collaborate and communicate with governor and state auditor on behalf of our members, their stakeholders and their clients


ISCPA serves as a trusted mentor and effective resource for advancing the professional careers of our members. We continue to offer new CPE

options and refine existing offerings as part of our commitment to assist members to be the best they can be as an accounting practitioner and CPA. To that end, we are in the process of changing how we gather member input to develop effective training events and CPE opportunities to enhance and enrich the total CPE experience.

The CPE experience focus:• Restructuring of the CPE Committee to regional

CPE Focus Groups across the state. Members in all regions will be invited to provide feedback and suggestions that will help ISCPA initiate and implement training events in that region on iden-tified subjects and content.

• Provide comprehensive sources for training and education with the goal of providing high-quality CPE.

The CPE experience: enriching ISCPA members

ISCPA provides a variety of educational opportunities that allow members to hone new skills, enhance careers and increase value to clients

• Increase satisfaction ratings on speaker knowl-edge and presentation skills.

• Provide member discounts for training events.• CPE events available through seven annual con-

ferences and more than 150 live onsite training events.

• Access to nearly 3,000 professional webinars an-nually and dozens of in-firm education offerings. Specially designed training programs offered for basic, intermediate and advanced levels of ac-counting competency.

• A new Financial Institutions Conference, sched-uled for 2016.

• A state-of-the-art learning Enrichment Center at our new location featuring advanced presentation technology capabilities, flexible meeting space configurations, and the opportunity for members to share and network with professional peers.

In addition to improved meeting space and learning amenities, your Society will continue to examine how to use technology and offer a variety of approaches to deliver a learning model that makes sense for our members.


ISCPA Enrichment Center


CPE spotlightISCPA offers over 150 seminars and educational opportunities annually to help you meet your continuing professional education requirements. View or search for ISCPA courses at www.iacpa.org.

April Facility City

21 Cases in Corporate Ethics: Discuss Real Life Conflicts (CCE) West Des Moines

21 Cash Management Techniques, Systems and Solutions: Make Your Money Work Harder (CMTSS)

West Des Moines

22 Metrics Management: Choose and Use Key Performance Indicators (MM) West Des Moines

28 Annual Update for Controllers (SKSB-IC) Coralville

29 Transforming Your Role as Controller to Business Partner (COBP) West Des Moines

May

14 Skills to Succeed 24/7: Happiness and the Bottom Line–Making the Connection (STS1)

West Des Moines

18 Iowa Governmental Audits–Local Government Update (IGA) Altoona

19 Iowa Governmental Roundtable (IGR) Altoona

June

1 2015 Current Practice Issues and Update for Audits of Employee Ben-efit Plans (CPI)

West Des Moines

2 GAAP for Industry (GAAPI) West Des Moines

3 College Financial Planning (CFA-SF) Sioux Falls

8 Making the Deal: Fast-Paced Acquisition Case Studies (MTD) West Des Moines

9 Corporate Finance Check-up: Renovate Your Analytical Toolbox (CFC) West Des Moines

10 Key Issues in Implementing the Affordable Care Act (TACA-IC) Coralville

11 Key Issues in Implementing the Affordable Care Act (TACA-DM1) West Des Moines

12 Key Issues in Implementing the Affordable Care Act (TACA-SF) Sioux Falls

15 Audits of 401(k) Plans (AFKP-IC) Coralville

16 Insurance Industry Conference (IIC) Altoona

17 CFO/Controller’s Roadmap to Organizational Success with Integrated Planning, Forecasting and Budgeting (PLFB)

West Des Moines

18 Analyzing a Company’s Financial Statement (FSABM4) West Des Moines

18 MBA in a Day! (MBAD-DM) West Des Moines

18 Real World Business Ethics (RWBE4-DM) West Des Moines

19 Annual Update for Preparation, Compilation and Review Engagements (CORU)

West Des Moines

22 A & A Year in Review: Exploring the Latest Issues and Challenges Fac-ing CPAs (AAYR-SF)

Sioux Falls

22-23 Technology Conference (TC) West Des Moines

23 Leveraging the Financial Statement Audit to Add Value to the Client (LFSA-SF)

Sioux Falls

24 Advanced Compilation and Review Engagement Issues: Striking the Right Balance Between Compliance, Client Service, and Practice Man-agement (ADCR-SF)

Sioux Falls

24 Form 990: Advanced Schedules (990AS-CR) Cedar Rapids

25 Form 990: Advanced Schedules (990AS-DM) West Des Moines

29 Western Iowa Extravaganza (WESTEXTR) Sioux City

30 Professional Issues Update (PIU-CEN) West Des Moines


Among the many telling insights garnered from the “CPA of the Future 2015 Study” sponsored by cpa.com, is the universal concern that while

the demands for CPA services will accelerate, the talent pool may be insufficient to meet demand. Recruitment and retention of talent with the vision-ary skills to anticipate and react to future complex-ity and uncertainty in a changing CPA industry, was a consistent concern expressed by more than 80 percent of the study participants. The majority of CPAs were also in agreement that the competition for talent between CPA firms and related companies would most certainly continue to be among the pro-fession’s most significant challenges.

“Recruiting talented accounting and business stu-dents to a career as a CPA is a critical part of sus-taining the profession long term,” said ISCPA CEO Cindy Adams. “The profession needs to do a better job of educating students about the many diverse and varied opportunities within our profession.”

Stepping up recruitment efforts to meet increasing demandAccording to the study, de-mand for new accounting graduates has grown steadily and substan-tially during the past few decades. From 1971 to 2013, demand for accounting graduates to fill new positions required by CPA firms in the United States increased from 8,800 to 40,300 individuals. While demand for new talent is at an all-time high, interest in an account-ing-related profession among students is stagnant as evidenced by the declining number of college graduates to pass the CPA exam, declining nearly 50 percent in Iowa over the last 20 years. The alarming decline underscores the challenges facing the pro-fession in generating student interest in pursuing a career as a CPA and recruiting more of our talented young people to the profession.

ISCPA staff and members need to work together to step up student recruitment, outreach efforts and

professional awareness ini-tiatives to help address ongo-ing perception of the profes-sion.

Investing in the future

ISCPA student recruitment, awareness and academic outreach initiatives and events:

Student affiliate memberships provide Iowa’s col-lege students the opportunity to demonstrate their desire to succeed by becoming involved with a professional organization. Student affiliates can join ISCPA for free and realize many benefits in conjunc-tion with their membership including: • discounts on CPA exam review courses • advice on how to prepare for the exam• access to internship opportunities• special discounts on continuing education courses• mentoring opportunities.

Outstanding Accounting Student Awards are pre-sented annually by ISCPA through an initiative gen-erated by the Career Awareness Committee. These awards are presented to students from Iowa col-leges, universities and community colleges who are student affiliates of ISCPA.

ISCPA’s Career Awareness Conference provides college students the opportunity to learn about the varied and diverse career opportunities available as a CPA and gain perspectives on life and work in the accounting world.

Internships offered by many ISCPA professional members and companies lead students in the right di-rection for gaining valuable practical work experience.

@IowaCPAStudents is the official Twitter account for future CPAs and student members of ISCPA.

ISCPA Career Center is a new service that will be offered on the Society’s new website. Post resumes,

Actively attracting new talent to the professionCareer awareness initiatives encourage students to pursue fulfilling accounting

careers while advancing professional sustainability

ISCPA at University of Iowa

ISCPA panel at Iowa State University


Ashford University

Briar Cliff University

Buena Vista University

Central College

Clarke University

Coe College

Des Moines Area Community College

Dordt College

Drake University School of Accounting

Eastern Iowa Community College District

Graceland University

Grand View University

Hawkeye Community College

Indian Hills Community College

Iowa Central Community College

Iowa Lakes Community College

Iowa State University

Iowa Valley Community College District

Iowa Wesleyan College

Iowa Western Community College

Kaplan University

Kirkwood Community College

Loras College

Luther College

Maharishi University of Management

Morningside College

Mount Mercy College

North Iowa Area Community College

Northeast Iowa Community College

Northwest Iowa Community College

Northwestern College

Simpson College

St. Ambrose

Southeastern Community College

Southwestern Community College

University of Dubuque

University of Iowa

University of Northern Iowa

Upper Iowa University

Wartburg College

Western Iowa Tech Community College

William Penn University

Iowa collegesThe list of Iowa colleges, universities and community colleges that offer

undergraduate accounting classes and related degrees is extensive:

and search job opportunities as a benefit of member-ship.

Iowa CPA Education Foundation scholarshipsThe foundation provides two $2,500 scholarships to college students pursuing an accounting degree who commit to taking the CPA exam in Iowa. Appli-cants must be a resident of Iowa, a student affiliate member of ISCPA and meet eligibility criteria set by a foundation subcommittee. A new Iowa CPA Educa-tion Foundation Advisory Committee, made up of volunteer members, will select scholarship recipients each year. If you are interested in serving on this committee, please contact us at [email protected].

2015 ISCPA Career Awareness Conference

for business and accounting students

Friday, Oct. 30

Iowa State University Memorial Union

Sponsor opportunities available! Contact us at [email protected].

2015 Iowa CPA Education Foundation scholarship presentation

Friday, May 8Annual Meeting & Leadership Conference

Allison Berkley Dubuque

University of Dubuque

Jessica Flahive Pella

University of Northern Iowa


Founded in 2014, the Iowa CPA Education Foundation is our commitment to the future of the profession. Your donation to the foundation will help Iowa CPAs support and sus-tain the future of certified public accountants in the accounting profession.

Funding the foundation

ISCPA chapters were dissolved in 2013 and reorganized into regional alliances. Thank you to the chapter members for voting to approve the transfer of remaining chapter dollars to provide start-up funding for the foundation. May 8, ISCPA will award two inaugural $2,500 scholarships to Iowa college accounting students at the 2015 Annual Meeting & Leadership Conference, at The Meadows in Altoona.

Demonstrate your passion for the profession. Help us grow the foundation and help oth-ers become CPAs. Contribute at www.iacpa.org/AboutISCPA/EdFoundation.

Iowa CPA Education FoundationIt’s not just about helping individuals to become CPAs.

It’s about planting the seed for your profession’s future.

Mission

To support and encour-age individuals to be-come certified public accountants, and pro-

vide financial education in the state of Iowa.

Vision

To support the future of the profession by pro-viding scholarships and financial assistance to

individuals who want to become certified public accountants, and pro-

vide financial education in the state of Iowa.

Donor Levels

How can you, your firm or company help seed

the foundation? See our donor recognition op-

portunities.


Donor Recognition

Crown$50,000

over five years

• Name and present a scholarship • Name of firm, company or individual featured on wall of honor at ISCPA office • Foundation press release announcing gift• Firm, company or individual feature article (one) in Iowa CPA newsletter• Identified as crown donor in annual Iowa CPA newsletter foundation feature• Identified as crown donor on foundation page of ISCPA website• Donor plaque of recognition to display at your office or home

Trunk$25,000 to $49,999

over five years

• Name of firm, company or individual featured on wall of honor at ISCPA office • Foundation press release announcing gift • Firm, company or individual feature article (one) in Iowa CPA newsletter• Identified as trunk donor in annual Iowa CPA newsletter foundation feature• Identified as trunk donor on foundation page of ISCPA website• Donor plaque of recognition to display at your office or home

Branch$15,000 to $24,999

over five years

• Name of firm, company or individual featured on wall of honor at ISCPA office • Foundation press release announcing gift • Identified as branch donor in annual Iowa CPA newsletter foundation feature• Identified as branch donor on foundation page of ISCPA website• Donor plaque of recognition to display at your office or home

Stem$5,000 to $14,999

over five years

• Name of firm, company or individual featured on wall of honor at ISCPA office • Foundation press release announcing gift • Identified as stem donor in annual Iowa CPA newsletter foundation feature• Identified as stem donor on foundation page of ISCPA website

Root$1,000 to $4,999

• Identified as root donor in annual Iowa CPA newsletter foundation feature• Identified as root donor on foundation page of ISCPA website

Seed$500 to $999 • Identified as seed donor in annual Iowa CPA newsletter foundation feature

Soil$250 to $499 • Identified as soil donor in annual Iowa CPA newsletter foundation feature

Under $250 • Identified as donor in annual Iowa CPA newsletter foundation feature

It’s not just about helping individuals to become CPAs.It’s planting the seed for your profession’s future.


CPAs 40 and younger “LEAP” to emerging professionals group

Members explore development opportunities as next-generation leaders

In 2013, ISCPA’s LEAP (Leaders Emerging in the Accounting Profession) initiative was born.

A LEAP Task Force made up of members 40 and younger was created to brainstorm how the Society could engage young-er members while helping them develop their careers, net-work and leadership skills. The task force’s recommendations de-fined the purpose and projects for the LEAP Committee, a group of member volunteers who plan education, events and projects for members 40 and younger.

A signature LEAP event “Lunch with Leaders,” launched in 2013, has drawn 20-50 members nearly every month, with events also scheduled in the eastern and

western regions of the state.

Top leadersSome of Iowa’s top business leaders have been featured speakers during these 90-minute sessions offering life, com-munity and career

advice, while giving members an opportunity to form connections and share in a network of peers.

Also in 2014, the committee planned the first-ever Emerg-ing Leaders Conference and has expanded the 2015 conference to two days, set for Aug. 13-14 at the Greater Des Moines Botanical Gardens.

The 2015-16 LEAP Committee will be involved in the first Iowa CPA Month of Service event for members this September, along with other networking and social events throughout the year. If you are a member 40 and younger, take a LEAP, get involved and encourage your colleagues to be-come engaged with their Society!

Lunch with Leaders featured speakers in 2013-15• Diane Bridgewater, EVP & CFO; Life Care Services, Des Moines• Lauren M.G. Burt, manager; Meredith Corporation, Des Moines• Jeff Burnison, commercial lead-PROaccess, DuPont Pioneer, Johnston• Charlie Funk, president & CEO; MidWestOne Bank, Iowa City• Sandy Hatfield Clubb, director of athletics; Drake University, Des Moines• Christine Hensley, Des Moines City Council, Des Moines• Suku Radia, president & CEO; Bankers Trust, Des Moines• Garry Smith, CEO; Jolly Time Popcorn, Sioux City• Adam Steen, owner; 25Connections LLC, Des Moines• Steve Zumbach, shareholder; Belin McCormick PC, Des Moines

Upcoming events• June 29, Sioux City | Mike Wells, president & CEO; Wells Blue Bunny, LeMars• July 9, West Des Moines | Jamie Pollard, director of athletics; Iowa State University, Ames


LEAP volunteer projects

Iowa CPA Day at the Capitol

Lunch with Leaders


New Members

Sarah A. LussmanJohn Deere FinancialJohnston

Jenessa L. OkonesLincoln Savings BankReinbeck

Grant A. RolfesCliftonLarsonAllen LLPWest Des Moines

Randy L. SkiptonHonkamp Krueger & Co PCMoline, IL

Casey J. WinkleblackHonkamp Krueger & Co PCDubuque

Professional AffiliateNathan M. CorlewHunzelman Putzier & Co PLCStorm Lake

Exam-Qualified Affiliates:Rachael L. AndersonShaul & Desmond PLLCWest Des Moines

Shannon M. RiosHospice of Washington CountyWashington

Courtney SchrammDeloitte & Touche LLPDes Moines

In MemoriamISCPA offers condolences to the family of:

Gerald G. Anderson, Windsor Heights, CPA certificate No. O469. Gerald was a member since 1959.

Student Affiliates

Ashford UniversityRyan Hilton

Clarke UniversityBrittani C. Olinger

Creighton UniversityJoel T. Kruse

Drake UniversityTyler J. Hertel

Iowa State UniversityStephanie A. Braun

Liberty UniversityEric W. Vance

Loras CollegeChelsea K. Myers

Simpson CollegeSpencer J. CookKelsey McLaughlinRachel Wollschlager

Wartburg CollegeJacklyn D. Budding

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Oskaloosa

OttumwaPella

IPE 10311922 INGERSOLL AVENUE DES MOINES, IOWA 50309

515.279.1111 • 888.226.0400FAX 515.279.8788

[email protected]

Manage Exchangeand Professional Riskwith the Midwest’s Premier Exchange

Resource


100 Years

Carlson Hartsock & Guither PLC2710 N. Dodge St., Ste. 1Iowa City, IA 52245www.chgcpa.com


100 YearsDoyle & Keenan, PC908 W 35th St.Davenport, IA 52806 www.dkcpas.com

”

“A Local Company. A Plan for the Future. A Dream.

Last year, we moved back home

and bought the local nursery. Our banker

advised us to find a CPA. We did.

Our CPA helped us develop a business

plan and get a loan. Then, she helped

us set up a payroll system, a retirement plan, and everything

in between.

It’s your dream. You think about it all the

time. Some might call it an obsession, but

it’s your dream and you are going to make

it happen.

Making your dream a reality won’t

happen overnight. But, a CPA is the perfect

partner to help put it into action. CPAs

listen to your ideas and give solid direction

to help you build your future and achieve

the things that matter most to you.

Call your CPA or locate a member of the

Iowa Society of Certified Public Accountants

at FindAnIowaCPA.com. Because your

dream is worth achieving.

My Future. My CPA. www.FindAnIowaCPA.com


100 Years

KPMG LLP2500 Ruan Center 666 Grand Avenue Des Moines, IA 50309www.kpmg.com

kpmg.com

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Public image campaign promotes members

The ISCPA statewide public image campaign is de-signed to create awareness of CPAs as vital and trust-ed partners for businesses and the general public.

The image campaign includes three main elements to share your message: 1) print (see ad on right) and radio advertis-ing, 2) media outreach and 3) a community sponsorship and related projects.

Next month, the Society will announce a new community sponsorship, an initiative that will not only promote the image of the Society and our members, but provide members with oppor-tunities to give back to their local community. This sponsor-ship will be part of the Society’s first CPA Month of Service event, to be held this September.

Watch for more information on how you, your firm, your business – and even your clients – can be involved in CPA Month of Service and giving back.

Public image logo

What’s Your Farm Worth?

Jim RothermichCertified General Appraiser

and Real Estate Agent:Iowa, Illinois, Minnesota,

Missouri, South Dakota

West Des Moines, Iowa1-800-798-4509 or (515) 493-9865

[email protected]

As part of the nation’s leading agricultural services company, I have the resources to

answer this question for you.Call me today!

www.FarmersNational.comReal Estate Sales • Auctions • Farm and Ranch Management

Appraisal • Insurance • Consultation • Oil and Gas Management Forest Resource • Management • National Hunting Leases

Lake Management • FNC Ag Stock

Grow your nest egg,

not your tax bill.

Qualified intermediary

services for all types of

Section 1031 exchanges

800-805-1031 • 515-224-5259

4800 Mills Civic Pkwy Suite 205

West Des Moines IA 50265

iowaequityexchange.com

Ken Tharp

INTEGRITY. PRECISION. SECURITY.

2½ x 4¾

2015 Iowa CPA Golf Classic

May 7, 2015The Legacy Golf Club, NorwalkAll ISCPA members and guests welcome to attend.Registration available at www.iacpa.org.

Register now!

Sponsor opportunities available.

$2,000 Premier Sponsor | Limit 1 $1,000 Cart Sponsor | Limit 1 $500 Hole Sponsor $250 Event Sponsor

Contact Cheryl Miller at [email protected]

Most of us are looking to save money any way we can.

That’s why West Bend’s Home and Highway® policy makes sense. It protects just about

everything you own, even your family pet.

You even get a special discount for being a member of the IA CPA association.

And it’s all backed by the knowledge and experience of an independent insurance agent.

just can’t afford to lose.The things we care about the most are the things we

West Bend. Insurance you buy when you can’t afford anything less.

To find out more, contact an official supplier of the Silver Lining®.

Visit thesilverlining.com for the name of the one nearest you.

A Step Ahead.

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Iowa CPA - April/May 2015

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