IP Capacity-Building Activities by Business Support Institutions,

Including Chambers of Commerce

Avv. Elio De TullioDeputy Secretary General

Italian-Argentine Chamber of Commerce

GenevaSeptember 16, 2008

The Italian System of Bilateral Chambers of Commerce and the Italian-Argentine Chamber of Commerce

Initiatives of the Italian-Argentine Chamber of Commerce

Upcoming initiatives

Index

1The Bilateral Chambers of Commerce Italian System

Italian System of Chambers of Commerce (Camere di Commercio) is locally-based

Each Camber of Commerce has statutory and financial independence

Chambers of Commerce are jointly representedby Unioncamere, a public body founded in 1901

Unioncamere provides support and represents the interests of the Chambers of Commerce in co-ordinating and organizing activities

The Italian System of Bilateral Chambers ofCommerce

Italy is particular, in this field, in that there exist Italian-Foreign Chambers of Commerce called Bilateral Chambers of Commerce

Bilateral Chambers of Commerce and Foreign Chambers of Commerce in Italy operate both under the umbrella of Unioncamere, and have been registered since 1998 in an appropriate Section of the Registry of the Chambers of Commerce

The purpose is to improve economic relations between each Country and Italy, throught partnership agreements and joint projects, and to ensure permanent contacts with the Italian Chambers of Commerce located in Italy and abroad

The Italian System of Bilateral Chambers ofCommerce

Bilateral Chambers of Commerce operate in a wide range of activities to support business:

Consulting and support

Information services

Training services

Promotion services

The Italian System of Bilateral Chambers ofCommerce

Corporate and market informations

Personalized support

Arbitration advice

Research of qualified personnelAh hoc publications

Databases

Newsletters

Workshops

Conferences

Round tables

Trade and industrial partnership campaigns

Missions for buyers and sellers

The Italian-Argentine Chamber of Commerce (CACIA) was founded in 2003, and recognized by Minister of Commerce Decree in 2006

Currently, it counts 131 members

Its registred office is located in Faenza (RA), Italy, and its headquartes are in Faenza and in Rome

CACIA has a large number of collaboration agreements with Italian and Argentine institutions and public body, as in Italy as in Argentina

The Italian-Argentine Chamber of Commerce

Embassy of the Argentine Republic in Italy

University of Bologna

Unioncamere Tuscany

...

Italian Embassy in Argentina

Chamber of Exporters of the Argentine Republic

Ministry of Foreign Relations, International Trade, and Religion

Exportar Fundation

...

Main activities:

Information

Promotion

Assistance

The Italian-Argentine Chamber of Commerce

Newsletter “Cacia-Notize”

Brochures

Guide for access to Argentine market and to protection of intellectual property

Market studies

Commercial information on companies

Services

Missions and assistance to business missions

Partecipation in trade fair events

Business meetings agendas

Search for trading partners

Trading agreements

Technology transfers

Establishment of joint ventures or companies

Promotion of patents and registered trademarks

Protection of IP

Amicable settlement of disputes

Legal assistance

Financial consulting

1Initiatives of the Italian-Argentine

Chamber of Commerce

Among the initiatives that the Italian-Argentine Chamber of Commerce is currently developing, two, in particular, are IP-related:

Collaboration with WIPO for the customization for Argentina

of the WIPO Marks Guide Promotion of IP knowledge and appreciation of the “Made in Italy”

in Argentina

Initiatives of the Italian-Argentine Chambre of Commerce

The final purpose is to provide a customized Guide for commercial trade marks for Small and Medium Businesses operating in the Argentine market

The Guide will contain successful cases regarding Argentine and Italian companies, with reference to the Argentine market

Customization of the WIPO Marks Guide

In particular:

Large Companies and Small Businesses that have enhanced their own brand, improving their competitiveness in the Argentine and international markets

Companies that put into practice strategies against counterfeiting

Companies that have entered into license and/or franchising agreements for the use of the mark in Argentina or at an international level

Customization of the manual

After the 2001 crisis, Argentina now has a fast-growing economy

Promotion of IP knowledge

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Average rate ofeconomic expansionhas growt of the 9%per year

One of the most important factors for success for a Company looking to a market is its IP assets

The action of Bilateral Chambers of Commerce, because of their characteristics, can offer a great opportunity to drive companies in the identification, protection and appreciation of their portfolio of IP assets

Promotion of IP knowledge

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Knowledge DrivenSociety

The aim is:

This program is being developed in three sub-projects:

Realization of a bi-lingual Information Guide

Creation of a bi-lingual Web Site (Spanish and Italian) for the appreciation of Intellectual Property

Mission in Argentina 2008: events and workshops for the promotion of the “Made in Italy”

Promotion of IP knowledge

The Guide (for Italian and Argentine entrepreneurs) will contain, after a preliminary study:

Italian and Argentine IP systems

Strategies to appreciation of IP assets

Strategies to create added-value with IP

Best practices and case studies in the field of the Made in Italy

Promotion of IP knowledge

The Web Site will contain information about CACIA’s promotional programs and appreciation of IP

There will be also news, agenda of events, documents, informations about regional, nationals and international calls, and links

Promotion of IP knowledge

Image: Flickr

The Mission will take place in two ways:

Promotional event for the “Made in Italy” (Buenos Aires)

Workshop for IP (Mendoza):Topics: Strategies to protect IP Assets Analysis of Best Practices and succesful cases Analysis of obstacles to enter the market Expansions strategies in European Market, related to marks, patents, industrial designs, copyright Evaluation of IP assets and company value

Promotion of IP knowledge

3Upcoming initiatives

Next seminars on Intellectual Property:

Turin, Semptember 29, 2008. In cooperation with the Italian-Vietnamese Chamber of Commerce

Rome, October 3, 2008. In cooperation with the Italian-Libyan Chamber of Commerce

Milan, October 6, 2008. In cooperation with the Italian-Polish Chamber of Commerce and Industry

Upcoming events

For the year 2009, CACIA is studying a series of initiatives that will be announced in detail in the next few months:

Publication with results of the 2008 Mission

Activities for the promotion of the CACIA.it web site

Organization of a Round Table with Argentine economic operators in Italy

Series of conferences promoting knowledge and protection for Argentine companies in Italy

Upcoming events

Italian-Argentine Chamber of Commercewww.cacia.itinfo@cacia.it

Thank You for Your Kind Attention