IP Centrex – State of Deployments

Dieter Rencken

Senior Product Manager

2004 : Is it the Year of IP Centrex?

“Recent announcements by Traditional Carriers show they are serious about convergence”

- Frost & Sullivan 01/04

“Aussie ILEC Telstra Says G'day to IP Centrex”- IP Voice’s New Telephony 1/22/04

“SBC to Offer Nationwide Hosted VoIP”- XChange 11/20/03

“The time is right for IP Centrex”- NetworkWorldFusion 1/26/04

2004 – Is it the Year of IP Centrex?

• Service Providers intend to deliver services across

the globe– North America:

• SBC, ATT, MCI, Bell South, Verizon, Bell Canada, Telus, QWEST, Sprint, ICG, Go Beam, Level 3, countless regional SPs

– Central, South America: • Telefonica

– Europe: • BT, Telia, France Telecom, regional SPs

– Asia Pacific:• NTT, Fusion, Singtel, Telstra, Telstra Clear, BTN

Access (PCCW), Telecom New Zealand,

• Deployments reported in small & large Enterprises

• Momentum increasing in Sales of IAD/Session

Border Controllers and IP phones

Target Customers

• Small/Medium Enterprises– 20 to 200 Users– Centrex/Key System Alternative

• Large Enterprises– > 500 Users– PBX Alternative– Branch Offices

• Multiple Location Enterprises– HQ, Satellite Offices, and Remote Users– Private Dialing and Routing– Integration of heterogeneous networks and equipment

Early Adopters : Examples

• Banks, Financial Services– Distributed Locations who need unified

telephone services and converged applications.

– Want private dialing, seamless call support across locations, remote loan agents

– Westpac Bank (AU) : 30,000 seats• Government

– Ashland, Oregon• Small/Medium Enterprise

– Anthony Vineyards• Large Enterprise

– Tokyo Gas (Japan) : all SIP deployment - 12000 seats

Key Learnings from Deployments

• Planning is Key :– Managed Network + SLA– QoS, VLAN segmentation– Endpoint provisioning

• VoIP endpoints have to be plug and play

– Remote maintenance

• Open Standards– Maximizes Interoperability

• Both for provisioning & media/signaling

– Gives customer’s choice

IP Phone Trends – Functionality

• Expanding Product Families from manufacturers offer choices for usage models

• 1 Line• Make/Receive Calls• Transfer• Redial• Hold

• 1- 2 lines• Display + 3-4 Softkeys• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps

• 3 lines, 2 calls/line• Graphics Display + 4 Softkeys• Graphics Apps• Full Duplex Speakerphone

• Make/Receive Calls• Transfer• Redial• Hold

• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps

• Graphics Display + 4 Softkeys• Graphics Apps• Full Duplex Speakerphone

• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps

• 6 + lines, 2 calls/line• HI Res Graphics Apps.• Desktop Video in the future

OccasionalUser

Basic Communicator

ModerateCommunicator

Heavy Communicator

• Make/Receive Calls• Transfer• Redial• Hold

• Make/Receive Calls• Transfer• Redial• Hold

• 1- 2 lines• Display + 3-4 Softkeys• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps

• Make/Receive Calls• Transfer• Redial• Hold

EnterpriseMobile User

• Wifi enabled• QoS, Security

• Small Graphics Display + 3-4 Softkeys

IP Phone Trends – Pricing

Today Next Year? 2 Years?

$100

$200

$300

$400 Market Adoption is the

primary driver

Occasional Use

Basic Communicator

Moderate Communicator

Heavy Communicator

Hosted Network Vision - Today

Media

Bridges

Gateway

Managed IP Network

Call Server – Hosted Telephony

Gateway

EnterpriseIP Phones

LAN

Analog

Phones

IP Phones

IP Phones

EnterpriseLAN

Analog

Phones

IP Phones

IP Phones

MediaBridges Gateway

Managed IP Network

Call Server – Hosted TelephonyGateway

Enterprise

IP Phones

LAN

Analog

Phones

IP Phones

IP Phones

Enterprise

LANAnalog

Phones

IP Phones

IP Phones

Hosted Network Vision – Tomorrow

Multi-mediaBridges Gateway

Web/DataCollaboration,Presence, IM

Managed IP Network

Call Server – Hosted TelephonyGateway

Enterprise

IP Phones

Personal Video

Group Video

LAN

Enterprise

IP Phones

Personal Video

Group Video

LAN

Analog

Phones

Key Thoughts

• IP Centrex/Hosted IP Telephony is available today.

• Deployments range from small to large enterprises …early traction in distributed enterprises.

• Range of IP phone models deliver choice of functionality and price points.

• IP Centrex/Hosted IP Telephony services will evolve to be a full range of Unified Collaborative Communicationservices.

Thank You!

For More Information:www.polycom.com

www.frost.com

Polycom delivers…Polycom delivers…