netmanager - where the net works for you

Align your network Align your network with your business with your business objectivesobjectivesJonathan SharpJonathan SharpSales & Marketing DirectorSales & Marketing DirectorBritannic TechnologiesBritannic Technologies

Agendanetmanager - where the net works for you

• IntroductionIntroduction• What We Were Being Asked For?What We Were Being Asked For?• Ipanema & Britannic PartnershipIpanema & Britannic Partnership• What is netmanager?What is netmanager?• Approaches to WAN ManagementApproaches to WAN Management• A New Approach – Autonomous NetworkingA New Approach – Autonomous Networking• Application SLA’s & Network GovernanceApplication SLA’s & Network Governance• Customer ExperienceCustomer Experience• SummarySummary

• Well Established Leading Independent (privately owned) Solutions Provider and Award Winning Systems Integrator– celebrating 25 years in business

• IP Telephony, Unified Communications and Managed Network Services

• Exceptional Technical Expertise and Customer Focus

• Strong History of Innovation & Development

• Market leading portfolio of products and services combining in-house expertise and services with world leading strategic partnerships

Introduction to Britannic netmanager - where the net works for you

How we worknetmanager - where the net works for you

IPT LAN WAN VIDEO DESKTOP MOBILES

Unified Communications, Systems & Support

In-depth customer review and analysis of business requirements

Translate Business Need into System Design

2005 Introduction of Britannic’s own SIP Gateway

2004 Introduction MPLS / IP Networking

2002 Introduction of IP Telephony into our portfolio

2000 acquisition of Software Development House to Support our Vision of Technology Convergence

1998 Introduction of network services portfolio

1984 formation of Britannic

2009 Introduction of netmanager service

Commitment to Innovation netmanager - where the net works for you

Improve Management Visibility

Cost Control & Reduction

Service Resilience Improve Network & Application Performance Accurate future bandwidth predictions based on facts Reliable, Focused and Capable Service Provider

What our customers want? netmanager - where the net works for you

5 representing very important and 1 representing not very important

(3.7)

(3.5)

(3.13)

(2.14)

(2.73)

(2.83)

What our customers want? netmanager - where the net works for you

• More than 60% of respondents in a recent survey were unsure as to how much bandwidth was required to support their critical business applications

• No one could accurately predict exactly how much bandwidth was costing to support the business critical applications

The real cost of the network? netmanager - where the net works for you

CFO: What are you doing to reduce the

costs?

CFO: What are you doing to reduce the

costs?

Application Manager: Will my application get the right performance?

Application Manager: Will my application get the right performance?

CIO: What % of our network is used by

business critical applications?

CIO: What % of our network is used by

business critical applications?

CEO: How can we become more competitive?

CEO: How can we become more competitive?

Does this sound familiar?

Business Prioritiesnetmanager - where the net works for you

Strategic Assetnetmanager - where the net works for you

WAN Visibility, optimisation and acceleration have matured over the past few years. Organisations are now able to get more from their WAN and use it as a strategic enabler of many IT transformations, including:

• Data Centre• Desktop Virtualisation• Voice, Data and Video Convergence

…however many enterprises still struggle with application performance and control

“netmanager delivers the best of both worlds - Britannic’s technical expertise and customer focus with Ipanema’s innovative technology as an

affordable managed service”

A new partnershipnetmanager - where the net works for you

Established in 1999 Established in 1984

netmanager is an exciting new managed service specifically designed to help you get more out of your network, supporting the convergence of voice, data and video technologies.

netmanager will help you to:

• Improve Network Performance• Guarantee Performance of Business Critical Applications• Maximise Return on Investment• Manage & Reduce Costs – right size the network• Align your Network with Business Priorities

What is netmanager? netmanager - where the net works for you

In summary netmanager will enable you to implement application and WAN governance

• Britannic have been selling converged networks for over 5 years

• Pioneered the early adoption of migration from ISDN trunks to SIP trunks

• Developed the BriPORTAL to facilitate SIP requirements• Dedicated NOC with 24/7 monitoring and alert

notification

Managing Convergence - where the net works for you

• Traditional approach to WAN management

• netmanager approach to WAN management

• Beyond WAN management

WAN Management Approaches- where the net works for you

Language

• Application Availability• Cost Reduction• Unified Communication• Consolidation & Virtualisation• Video Conferencing & Collaboration• Business Agility• VoIP• Mobility• Resilience / Continuity• Sarbaines Oxley, legislation• ....

BusinessRequirements

Square peg round hole!- where the net works for you

Language

• Circuits – Ethernet, MPLS, DSL

• Upload, Download speeds• QoS• SLAs• Latency• Bandwidth• Routing• ....

Technology

Square peg round hole!- where the net works for you

=/=

• Language and focus are completely different• The tools for one do not apply to the other• A holistic view of the environment is necessary in

meeting business requirements

Business Requirements

Technology

Square peg round hole!- where the net works for you

Traditional Methods

WANBranch office

HQRegional HQ

Branch office

“Why is the voice quality occasionally bad?”“How much bandwidth do we actually need?”“What will the impact be of additional apps like video?”“Why is my Citrix performing slowly?”

Higher CostMore

Complexity

ReplaceEquipment

Consolidation(Virtualisation &

Thin Clients)

Ignore theproblem

BandwidthSegmentation

QOS/COS

Accelerators

IncreaseBandwidth

Fragmentation(use multiple

Clouds)

SOLUTION?

Tactical Network Managementnetmanager - where the net works for you

Te

c h n o l og

y

• Coupling of Technology & Business Requirements

• Automatic• Focused on monitoring and

delivering actual application performance

• Business Orientated

AutomatedIntelligenceB

us i n e

ss

netmanager – the layer in-betweennetmanager - where the net works for you

• netmanager understands your actual business requirements

• Understands the limitations of the infrastructure.• It can deliver Guaranteed Application SLAs• It can inform you historically and in real time of

everything• The layer of Intelligence is Global – across your

whole WAN

What it means to you? netmanager - where the net works for you

• 2001 IBM research paper invented the concept of Autonomous Networking. Designed to resolve the problem of ever-increasing complexity

• “The resulting autonomic network architecture allows dynamic adaptation and re-organisation of the network according to the working, economical and social needs of the user “ wikipedia

Design Principles;– Self-Configuration– Self-Healing– Self-Optimization– Self-Protection

Ipanema is the only implementation of an Autonomic Networking tool. It is designed from the ground up on these principles.

Unique approach – Autonomous Networkingnetmanager - where the net works for you

Cooperative devices(ip|engines)

Tele-managed sites (unequipped)

Asia/Pac HQ

DatacenterCorporate HQ

EMEA HQ

Autonomic Network

Unique approach – Autonomous Networkingnetmanager - where the net works for you

HQRegional HQ

Branch officeBranch office

WAN

Global objectives

Unique approach – Autonomous Networkingnetmanager - where the net works for you

Web Interface

Cooperative devices(ip|engines)

Regional HQ

Branch officeBranch office

WAN

TimeTopology (subnets)

Ap

plic

atio

ns

Synchronized Global TableReporting

HQ

Monitoring & Alarming

Unique approach – Autonomous Networkingnetmanager - where the net works for you

Real time and HistoricalDrill down accurate reports

Historic and Unique Real Time Reportingnetmanager - where the net works for you

Unique reportingQoE

Optimisation on youexisting infrastructure

Acceleration and caching Technologies

SAP

MPLS

Data Center

VPN

Load balancing and failoverGlobal intelligence across complex architectures

A flexible framework – optimise ROInetmanager - where the net works for you

Recap

Together netmanager & Ipanema deliver;• Next Generation WAN management• True WAN optimisation• Reduced complexity• True visibility of your WAN• A team of dedicated Network professionals within

Britannic to assist• Guaranteed Application Performances• The appropriate answers to convergence

Customer Experience- where the net works for you

“”Andy Collins, IT Manager, Calfordseadon

netmanager is able to give us instant and historical visibility on any network problems that occur.

Before netmanager this would have taken us up to a couple of months to find out what the problem actually was!  

Summary- where the net works for you

• Improve management visibility and control across your WAN

• Manage & reduce costs by right sizing your network and accurately predicting future bandwidth requirements

• Guarantee performance and efficiency of your network and applications

• Benefit from the technology without the complexity via our managed service

netmanager promises to deliver real business benefits, aligning technology to the needs of business

netmanager will help you to:

netmanager - where the net works for you

Thank youThank you

Jonathan SharpJonathan SharpSales & Marketing DirectorSales & Marketing DirectorBritannic TechnologiesBritannic Technologies01483 24255401483 242554jsharp@btlnet.co.ukjsharp@btlnet.co.uk

Questions: please visit Stand 445