THE RISE OF BUSINESS GRADE BRITAIN

THERE’S MORE TO SIP THAN YOU THINKJON NOWELLHEAD OF VOICE SERVICESJON.NOWELL@TALKTALKBUSINESS.CO.UK

The primary VoIP protocol that enables a session or connection to be made between two end points on a network

SIP DEFINITIONS

SIP (SESSION INITIATION PROTOCOL)

A service delivering calls directly to the end user. Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.

SIP TRUNKING

A service delivering multiple SIP Channels to a PBX

SIP SUBSCRIBER (HOSTED TELEPHONY)

How many of you use VOIP on the LAN for your Telephony?

STRAW POLL

How many of you then convert this to TDM via ISDN30’s for onward

call delivery?

STRAW POLL

• 50% of Corporate IT decision makers had adopted VOIP on the LAN

• 55% of the adopters were converting this to TDM

A recent survey said…

The Market Evolution

• SIP Market is growing by 17% PA• 0.9M SIP Trunks• ISDN Market is shrinking by 8% PA• UK B2B voice market is 9% SIP vs 38% in US. • Key Drivers : Cost Savings | Numbering Flexibility | Business Continuity

Eastern Management Group SIP Study

By 2018 42% of Worldwide companieswill be using SIP for 100% of Calls

Source: Illume Consulting

Polarization of Adoption Market Evolution

Enterprise

Corporate

SME

SOHO 5.4MChannels PSTN

2.4M ChannelsISDN30

0.9M ChannelsISDN2

SIP Services

0.6M

Cha

nnel

s

Micro SME

0.3M

Channels

TDM Services

• Cost• Security• Network Bandwidth• Product availability• Service Level Agreement• PBX Support • Implementation pain

THE SEVEN BARRIERS TO SIP

COST

SIP£8 - £9.45 Per Ch / Mth

ISDN30£14 -£21per Ch /Mth

Example: IP-

ISDN30

20 Channels

100 DDI

3 Yr Contra

ct

Free Install

Annual Saving £4822

3Yr saving £16k

69% Cost Saving

SECURITY

Eastern Management Group SIP Study

By 2018 42% of Worldwide companieswill be using SIP for 100% of Calls

Multilayer Secure Private Network

3,000 Unbundled exchanges

2,000+ Ethernet PoPs

1,400 Fibre exchanges

THE UK’S BIGGESTNEXT-GEN NETWORK

AVAILABLE BANDWIDTH

• The TalkTalk Network switches 5M minutes of calls an hour - 3B minutes per month.

• The TT network uses SIP to deliver service to over 4M customers

• We have capacity for 1M SIP Channels today.

• We will increase our network capacity by between 50-100 times over the next 5-10 years.

VOICE CAPABILITY

Product availability

Enterprise

Corporate

SME

SOHO5.4M

Channels PSTN

2.4M ChannelsISDN30

0.9M ChannelsISDN2

SIP

- So

lutio

nsMicro SME

TDM Services

Voice Over Ethernet

IP-ISDN30

SIP Services

Hosted Unified Communications

SERVICE LEVEL AGREEMENT

Single Provider

Single SLA

Design principle

Proactive assurance

PBX SUPPORT

IMPLEMENTATION PAIN

2,700 ISDN30 channels over 90 bearers.Migrated to to 2,900 channels with auto fail-over.

MONEY IN THE BANK

SAVED

46%ON LINE RENTAL

AT THE RACES

SAVED

ON LINE RENTAL

Customer demand doubled calls on Grand National day - exceeding 10,000 calls in one 15-minute period. Capacity planning & Call Admission Control ensured no calls abandoned

GAMECHANGER

FOR BUSINESSPERFORMANCE

SIP – The future of VoiceSIP - reduces costsIt just worksEasy to implementSIP Features deliver

Business agility

Summary

THE RISE OF BUSINESS GRADE BRITAIN

THANKYOUJON NOWELLHEAD OF VOICE SWERVICES