IP IN ASIA FORUM 2016

MAXIMISING IP VALUE TO REMAIN COMPETITIVE IN ASIA’S EVOLVING LEGAL LANDSCAPE

LE MÉRIDIEN PICCADILLY, LONDON, JUNE 23

WWW. M A N A G I N G I P. C O M / I P I N A S I A 2 0 1 6# I P I N A S I A 1 6

S P O N S O R S

S U P P O R T I N G O R G A N I S A T I O N

LE MÉRIDIEN

PICCADILLY

LONDON, JUNE 23

I P IN AS IAFORUM 2016

PROGRAMME08.15 Registration

08.45 Opening remarks by James Nurton, managing editor, Managing IP

09.00 Trademark power: An overview of trademark protection in China• What impact has China’s new Trademark Law had on foreign invested business? • Highlighting the crucial differences between trademark applications in Europe and

China to ensure protection • Evaluating strategies to tackle trademark squatting

Xiaolin Dang, partner, Beijing Sanyou (moderator)Guan Tang, senior lecturer in commercial law

Asia, Queen Mary University of LondonJames Nurton, managing editor, Managing IPYang Zhang, trademark attorney, Beijing Sanyou

10.00 IP rights enforcement in China: Long term strategies • Understanding whether the proposed amendments to China’s Patent Law will help

improve enforceability of patents in China• Compulsory licensing of IP rights in China• Dealing with indirect infringement in a global internet environment: How does the

internet influence the IP profession in Europe?• Strategies to reduce counterfeiting online and offline for patents and trademarks; do

they differ?

Aimin Huo, trademark attorney, CCPIT Patent andTrademark Law Office (moderator)

James Graham, vice president, chief intellectualproperty counsel, Tyco

Jillianne Osborn, legal counsel, IPR, VodafoneGuoxu Yang, attorney at law, CCPIT Patent andTrademark Law Office

11.00 Coffee break and networking

11.20 Why low damages shouldn’t prevent you from registering IP• To what extend do damages deter infringement?• Re-defining IP as long-term investment and why you want to register your IP soon• IP as a valuation tool for investment in your company

Qing Ge, partner, Liu Shen & Associates(moderator)

Roya Ghafele, executive director, OxfirstXiang Zhang, partner, Liu Shen & Associates

12.20 Effective IP protection in Japan• A guide to the recent dynamic of developments in trademark and patent law• Overcoming common pitfalls and understanding the benefits of IP protection in Japan• Examining the changes to the Trans Pacific Partnership (TPP) and how this will affect

your IP rights

Nami Togawa, partner, Seiwa Patent & Law(moderator)

Yoichi Watanabe, partner, Seiwa Patent & Law

13.10 Coffee break and networking

14.10 Understanding South Korea’s legal IP framework• Examining recent changes to the Civil Procedure Act and the Court Organisation Act

in Korea and how your portfolio may benefit from a centralised system• How to adapt your strategy in light of recent legislative and institutional IP develop-

ments• Update on the Korean decision of indirect infringement and ways you can use this to

your competitive advantage

Hyun Sil Lee, partner, FirstLaw (moderator)Won Sang Lee, partner, FirstLaw

15.10 Coffee break and networking

15.30 IP commercialisation and monetisation under sharing economy in China• Crowd sourcing as an effective way for building an IP-aware business ecosystem• Using crowd innovation to release the best practices for IP commercialisation• Taking advantage of crowd funding to fuel innovation and entrepreneurship within

your business ecosystem

Sean Cummings, partner, Keltie (moderator)Edmont Rao, vice president, WTOIP David Pinsker, project manager, GermanInnovation & Science Forum Tokyo

16.30 How to deal with IP infringement in China• Understanding repetitive infringement and strategies to consider when overcoming

conflict with Chinese competitors• The pros and cons of civil actions v administrative actions• Enforceability issues• Constructively taking advantage of Alternative Dispute Resolution in China

Jamie Rowlands, partner, Gowling WLGHaibin Xue, general counsel, greater China,Hexagon

17.00 Close of conference