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Report Code: SE 14102 5320 SW Macadam Avenue, Suite 100 Portland, OR 97239 United States +1 (617) 674-4143 IP Video Surveillance and VSaaS Market (Technologies, Applications, services and Geography) Industry Analysis, Trends, Share, Opportunities and Forecast, 2012 - 2020 Published: January 2014 Bryan Olson Lead Analyst
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Page 1: IP Video Surveillance and VSaaS Market - sbdi.co.kr · PDF fileIP Video Surveillance and VSaaS Market (Technologies, Applications, services and Geography) Industry Analysis, Trends,

R e p o r t C o d e : S E 1 4 1 0 2

5320 SW Macadam Avenue, Suite 100

Portland, OR 97239 United States

+1 (617) 674-4143

IP Video Surveillance and VSaaS Market (Technologies, Applications, services and Geography)

Industry Analysis, Trends, Share, Opportunities and Forecast, 2012 - 2020

Published: January 2014

Bryan Olson Lead Analyst

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IP Video Surveillance and VSaaS Market, 2012 – 2020

Copyright © Allied Market Research, [email protected], www.alliedmarketresearch.com

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About Us Allied Market Research is a full-service market research and business-consulting wing of

Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global

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IP Video Surveillance and VSaaS Market, 2012 – 2020

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Custom Studies Allied Market Research also offers custom studies completely tailored to the needs of the clients in area related to this study; however, may not be covered in detail in this report. The report can be customized up to an extent of 10% within the scope of the study without any charge. For further customization, please contact us regarding such services.

Analyst Credentials Bryan Olson has more than five years of experience in market intelligence, business and market research. He has experience in Semiconductor domain with respect to electronic security, electronic system & devices, and emerging & next generation technologies. He has frequently delivered research services that contain strategic recommendation and top business strategies to assist the market players to make beneficial strategies. Bryan Olson has authored various market research deliverables in the electronic security and electronic system & devices domain. He holds bachelor degree electronics and an MBA degree in Marketing.

Related Report Real Time Locating Systems and Application Market: Real Time Locating Systems (RTLS, RFID, Bluetooth, Wi-Fi, UWB, GPS, IR, NFER, ZigBee and Emerging

Technologies) and Application (Manufacturing, Healthcare, Transportation & Logistics, Retail, Public Safety and

Defense) Market - Global Industry Analysis, Size, Growth, Share, Trends, and Forecast, 2012 - 2020

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IP Video Surveillance and VSaaS Market, 2012 – 2020

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Table of Contents CHAPTER 1 INTRODUCTION

1.1 Report Description 1.2 Objective of the Study 1.3 Scope of the Report

1.3.1 Key benefits of the Report 1.4 Research Methodology

1.4.1 Secondary Research 1.4.2 Primary Research 1.4.3 Analyst Tools and Models

CHAPTER 2 EXECUTIVE SUMMARY CHAPTER 3 GLOBAL IP SURVEILLANCE MARKET OVERVIEW

3.1 Market Definition and Scope 3.2 Changing Trends in Surveillance System 3.3 Top Ten Factors Impacting IP Surveillance Market

3.3.1 Real time Access to Data 3.3.2 Technological Innovation 3.3.3 Increasing Terrorism 3.3.4 Increasing Security Concern 3.3.5 Reduced Complexity 3.3.6 Compatibil ity w ith Existing Network 3.3.7 Scalability 3.3.8 Video Analytics 3.3.9 Video Management Software 3.3.10 Increased Flex ibil ity and Scalability

3.4 Global IP Surveillance Market Position by Application 3.5 Global IP Surveillance System Market by Geography 3.6 Top Winning Strategies in IP Surveillance Market

3.6.1 Product Launch 3.6.2 Partnership 3.6.3 Acquisition

3.7 Global IP Surveillance Market - Porter’s 5 Force Analysis 3.7.1 Lack in Awareness Leading to Slow Adoption 3.7.2 Complex Installation and Operation Impacting Buyer’s Decision 3.7.3 Increasing Adoption Would Bring in Competition Among Market Players 3.7.4 High Initial Investment Restricts New Entrants 3.7.5 No Substitute Present in Current Scenario

3.8 Regulatory Issues, Legislations and Authorities

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3.8.1 Freedom of Information and Protection of Privacy Act 3.8.2 Workplace Surveillance Act 2005

3.8.2.1 Overt surveillance 3.8.2.2 Covert surveillance 3.8.2.3 Specific Prohibitions

3.8.3 Data Protection Act 1998 (UK) 3.8.4 Human Right Act 3.8.5 Guidelines to be Followed when Install ing Surveillance System in New

South Wales 3.9 Case Studies

3.9.1 CASE STUDY 1: Installation of IP surveillance system in “George Mason University”

3.9.2 CASE STUDY 2: Installation of IP surveillance system in “ LeManoir aux Quat’ saisons”

3.9.3 CASE STUDY 3: Installation of IP surveillance system in “Grand Canyon Skywalker”

3.10 Market Dynamics 3.10.1 Drivers

3.10.1.1 Increased flexibility and scalability 3.10.1.2 Reduction in complexity of cabling 3.10.1.3 Availability of intelligence services 3.10.1.4 Real time access to video 3.10.1.5 Compatibility with existing network 3.10.1.6 Rising security concern 3.10.1.7 Remote/Online operation facility 3.10.1.8 Smart phone applications for surveillance system

3.10.2 Restraints 3.10.2.1 High bandwidth requirement 3.10.2.2 PoE switches 3.10.2.3 System vulnerable to hackers 3.10.2.4 Growth in Privacy Fear 3.10.2.5 Lack in channel partner assistance

3.10.3 Opportunities 3.10.3.1 Rising Growth rate of Asia-Pacific 3.10.3.2 Growing retail Industry

CHAPTER 4 IP SURVEILLANCE MARKET, BY PRODUCT 4.1 Hardware

4.1.1 Drivers of IP surveillance hardware market 4.1.1.1 Standard based Open Architecture 4.1.1.2 Functional competences 4.1.1.3 System benefits 4.1.1.4 Reduced cost of ownership

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4.1.1.5 Reduction in total cost of ownership (TCO) 4.1.2 Restraints of IP surveillance hardware market

4.1.2.1 Limited variety of IP cameras 4.1.2.2 Inconsistency into frame rates 4.1.2.3 Burden on- video Encoding/Decoding 4.1.2.4 Latency

4.1.3 Camera (IP camera) 4.1.4 Monitor 4.1.5 Storage

4.1.5.1 Digital Video Recorder (DVR) 4.1.5.2 Network Video Recorder (NVR) 4.1.5.3 IP SAN 4.1.5.4 Others

4.2 Software 4.2.1 Drivers of IP surveillance Software Market

4.2.1.1 Automatic event notification 4.2.1.2 Multiple input sensors 4.2.1.3 Specific time frame is analyzed

4.2.2 Restraints of IP surveillance Software Market 4.2.2.1 Compatibility 4.2.2.2 Maintenance cost of video analytics

4.2.3 Video Analytics Software (VAS) 4.2.4 Video Management System (VMS)

4.3 Cloud based solutions 4.3.1 Cloud Storage by Product Software

4.3.1.1 Data Replication Software 4.3.1.2 Data Recovery and Backup Software 4.3.1.3 Hierarchical Software Management Software (HMS) and Archiving

Software 4.3.1.4 Security Software 4.3.1.5 Storage Resource Management (SRM) Software

4.3.2 Cloud Storage by Deployment 4.3.2.1 Public Cloud 4.3.2.2 Private Cloud 4.3.2.3 Hybrid Cloud 4.3.2.4 Community cloud

4.4 Services 4.4.1 Video Surveillance as a Service (VSAAS) 4.4.2 Hosted VSAAS 4.4.3 Managed VSaaS 4.4.4 Hybrid VSaaS

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4.4.5 Integrated Services IP Surveillance CHAPTER 5 IP SURVEILLANCE MARKET, BY APPLICATION

5.1 Drivers of IP surveillance application market 5.1.1 Increasing Security Concern 5.1.2 Efficient Use of Available Resources 5.1.3 Prevention in Theft and Vandalism 5.1.4 Remote Monitoring

5.2 Restraints of IP surveillance Application Market 5.2.1 Privacy Concern 5.2.2 Maintenance Cost

5.3 Banking and Financial Sectors 5.3.1 Key Feature of banking and Financial Institutes

5.3.1.1 Prevent robberies 5.3.1.2 Crime investigation 5.3.1.3 Transaction fraud 5.3.1.4 Application at ATMs 5.3.1.5 Alarm system 5.3.1.6 Intelligent system

5.4 Retail 5.4.1 Key Feature of IP camera in Retail

5.4.1.1 Customer analytics 5.4.1.2 Remote access to shop 5.4.1.3 Scalability 5.4.1.4 Higher performance

5.5 Government and Higher Security 5.5.1 Government Sector

5.5.1.1 Key Feature of IP Surveillance system in Government Sector 5.5.1.1.1 INCREASING PUBLIC SAFETY CONCERN 5.5.1.1.2 MULTISITE LOCATION CAN BE HANDLE 5.5.1.1.3 REMOTE MONITORING AND ACCESS TO DATA 5.5.1.1.4 FLEXIBLE WITH EXISTING NETWORK 5.5.1.1.5 LICENSE PLATE RECOGNITION (LPR) 5.5.1.1.6 INTELLIGENCE SYSTEM

5.5.1.2 Limitation 5.5.2 High Security Areas

5.5.2.1 Key Features of IP Surveillance System in Higher Security Areas 5.5.2.1.1 COUNTER ACTION AGAINST TERRORISM 5.5.2.1.2 DELIVERS REAL TIME SURVEILLANCE IN MULTIPLE DEPARTMENTS 5.5.2.1.3 FLEXIBILITY AND SCALABILITY 5.5.2.1.4 DIGITAL STORAGE

5.6 Manufacturing and Corporate

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5.6.1 Key Feature of IP surveillance System in Manufacturing and Corporate 5.6.1.1 Prevent robbery 5.6.1.2 Quality control 5.6.1.3 Distant monitoring 5.6.1.4 Improved safety 5.6.1.5 Easy installation

5.6.2 Risks involved 5.6.2.1 Privacy 5.6.2.2 Damage during manufacturing 5.6.2.3 Electric signal interruption

5.7 Residential 5.7.1 Key Features IP Surveillance System in Home and Residence

5.7.1.1 Remote Monitoring 5.7.1.2 Scalability 5.7.1.3 Megapixel camera video quality

5.8 Casino and Entertainment 5.8.1.1 Key Feature of IP surveillance in Casino and entertainment area

5.8.1.1.1 EASY INSTALLATION 5.8.1.1.2 HELP TO MANAGE CROWD 5.8.1.1.3 PREVENT THEFT 5.8.1.1.4 REMOTE MONITORING 5.8.1.1.5 SECURITY AUTOMATION 5.8.1.1.6 CROWD MANAGEMENT

5.9 Healthcare 5.9.1.1 Protect patients 5.9.1.2 Product supplies 5.9.1.3 Remote Monitoring

5.10 Others 5.10.1 Warehouse

5.10.1.1 Key Features of IP Surveillance System in Warehouse 5.10.1.1.1 INCREASE IN THE SECURITY FACILITY 5.10.1.1.2 REMOTE ACCESS AND MONITORING 5.10.1.1.3 REDUCES VANDALISM/THEFT

5.10.2 Educational Sector CHAPTER 6 IP SURVEILLANCE MARKET, BY GEOGRAPHY

6.1 North America 6.1.1 Drivers 6.1.2 Restraints

6.2 Europe 6.2.1 Drivers 6.2.2 Restraints

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6.3 Asia Pacific 6.3.1 Drivers 6.3.2 Restraints

6.4 RoW 6.4.1 Drivers 6.4.2 Restraints

CHAPTER 7 CHAPTER 7: COMPANY PROFILES 7.1 Avigilon Corporation

7.1.1 Company Overview 7.1.2 Company Snapshot 7.1.3 Financial Overview of Avigilon Corporation, 2012 ($Mill ions) 7.1.4 Strategic Moves and Developments

7.1.4.1 Principal Strategies: Product Launch 7.1.4.2 Secondary Strategies: Award

7.1.5 SWOT Analysis of Avigilon Corporation 7.2 Axis Communication AB

7.2.1 Company Overview 7.2.2 Company Snapshot 7.2.3 Financial Overview of Axis Communication AB, 2012 ($Million) 7.2.4 Strategic Moves and Developments

7.2.4.1 Principal Strategies: Product launch 7.2.4.2 Secondary strategies: Partnership

7.2.5 SWOT analysis of Axis Communication AB 7.3 D-Link Corporation

7.3.1 Company Overview 7.3.2 Company Snapshot 7.3.3 Financial Overview of D-link Corporation 2012 ($Millions) 7.3.4 Strategic Moves and Developments

7.3.4.1 Principal Strategies: Product Launch 7.3.4.2 Secondary strategies: Joint venture

7.3.5 SWOT Analysis of D-link Corporation 7.4 Genetec

7.4.1 Company Overview 7.4.2 Company Snapshot 7.4.3 Financial overview of Genetec, 2012 ($ M ill ions) 7.4.4 Strategic Moves and Developments

7.4.4.1 Principal Strategies: Product Launch 7.4.5 SWOT Analysis of Genetec

7.5 March Networks 7.5.1 Company Overview

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7.5.2 Company Snapshot 7.5.3 Financial Overview of March Networks 2012 ($Millions) 7.5.4 Strategic Moves And Developments

7.5.4.1 Principal Strategies: Product Launch 7.5.5 SWOT Analysis of March Networks

7.6 Milestone Systems 7.6.1 Company Overview 7.6.2 Company Snapshot 7.6.3 Financial Overview of M ilestone Systems 2012($ Mill ions) 7.6.4 Strategic Moves and Developments

7.6.4.1 Principal Strategies: Product Launch 7.6.4.2 Secondary strategies: Acquisition

7.6.5 SWOT Analysis of M ilestone Systems 7.7 Panasonic Corporation

7.7.1 Company Overview 7.7.2 Company Snapshot 7.7.3 Financial Overview of Panasonic Corporation 2012($ Mill ions) 7.7.4 Strategic Moves and Developments

7.7.4.1 Principal Strategies: Product Launch 7.7.4.2 Secondary strategies: Partnership

7.7.5 SWOT Analysis of Panasonic Corporation 7.8 Mobotix AG

7.8.1 Company Overview 7.8.2 Company Snapshot 7.8.3 Financial Overview of Mobotix AG 2012($ Mill ions) 7.8.4 Strategic Moves and Developments

7.8.4.1 Principal Strategies: Product Launch 7.8.5 SWOT Analysis of Mobotix AG

7.9 Geovision Inc. 7.9.1 Company Overview 7.9.2 Company Snapshot 7.9.3 Financial Overview of Geovision Inc. 2012 ($ M ill ions) 7.9.4 Strategic Moves and Developments

7.9.4.1 Principal Strategies: Product Launch 7.9.5 SWOT Analysis of Geovision Inc.

7.10 Arecont Vision 7.10.1 Company Overview 7.10.2 Company Snapshot 7.10.3 Financial Overview of Arecont Vision 2012($ Mill ions) 7.10.4 Strategic Moves and Developments

7.10.4.1 Principal Strategies: Product Launch

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7.10.5 SWOT Analysis of Arecont Vision

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List of Figures FIG. 1 CHANGING TRENDS IN SURVEILLANCE SYSTEM FIG. 2 GLOBAL IP SURVEILLANCE MARKET POSITION BY APPLICATION FIG. 3 GLOBAL IP SURVEILLANCE SYSTEM MARKET BY GEOGRAPHY FIG. 4 KEY STRATEGIES FOLLOWED BY TOP MARKET PLAYERS (2011 - 2013) FIG. 5 PORTER’S 5 FORCE ANALYSIS FIG. 6 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS OF IP SURVEILLANCE SYSTEM FIG. 7 IP SURVEILLANCE MARKET SHARE BY PRODUCT FIG. 8 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS OF IP SURVEILLANCE SYSTEM HARDWARE

MARKET FIG. 9 GLOBAL ADOPTION RATE OF IP SURVEILLANCE HARDWARE 2013-2020 FIG. 10 GLOBAL IP SURVEILLANCE SOFTWARE MARKET FORECASTED DURING 2013-2020 FIG. 11 IMPACT ANALYSIS DRIVERS AND RESTRAINTS OF IP SURVEILLANCE SOFTWARE MARKET FIG. 12 ADVANTAGES OF CLOUD BASED SOLUTIONS DRIVING THE APPLICATION MARKET FIG. 13 GLOBAL IP SURVEILLANCE SERVICE MARKET BY GEOGRAPHY 2020 FIG. 14 FINANCIAL REVENUES GENERATED BY GEOGRAPHY (2012) FIG. 15 SWOT ANALYSIS OF AVIGILON CORPORATION FIG. 16 FINANCIAL REVENUES GENERATED BY THE PRODUCTS (2012) FIG. 17 FINANCIAL REVENUES BY GEOGRAPHY(2012) FIG. 18 SWOT ANALYSIS OF AXIS COMMUNICATION AB FIG. 19 FINANCIAL REVENUES GENERATED BY PRODUCTS (2012) FIG. 20 FINANCIAL REVENUES BY GEOGRAPHY (2012) FIG. 21 SWOT ANALYSIS OF D-LINK CORPORATION FIG. 22 FINANCIAL REVENUES BY GENETEC (2012) FIG. 23 SWOT ANALYSIS OF GENETEC FIG. 24 SWOT ANALYSIS OF MARCH NETWORKS FIG. 25 SWOT ANALYSIS OF MILESTONE SYSTEMS FIG. 26 FINANCIAL REVENUES GENERATED BY THE PRODUCTS (2012) FIG. 27 SWOT ANALYSIS OF PANASONIC CORPORATION FIG. 28 FINANCIAL REVENUES GENERATED BY THE PRODUCTS (2012) FIG. 29 FINANCIAL REVENUES OF MOBOTIX AG BY GEOGRAPHY (2012) FIG. 30 SWOT ANALYSIS OF MOBOTIX AG FIG. 31 SWOT ANALYSIS OF GEOVISION INC. FIG. 32 SWOT ANALYSIS OF ARECONT VISION

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List of Tables TABLE 1 GLOBAL IP SURVEILLANCE SYSTEMS MARKET BY PRODUCT, 2012 TO 2020 ($MILLIONS) TABLE 2 GLOBAL IP SURVEILLANCE HARDWARE MARKET, 2012 TO 2020, ($MILLIONS) TABLE 3 GLOBAL IP SURVEILLANCE HARDWARE MARKET BY GEOGRAPHY, 2012 TO 2020 ($MILLIONS) TABLE 4 GLOBAL IP SURVEILLANCE IP CAMERA MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) TABLE 5 GLOBAL IP SURVEILLANCE SYSTEMS MONITOR MARKET BY GEOGRAPHY, 2012 TO 2020,

($MILLIONS) TABLE 6 GLOBAL IP SURVEILLANCE STORAGE MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) TABLE 7 GLOBAL IP SURVEILLANCE SOFTWARE MARKET, 2012 TO 2020 ($MILLIONS) TABLE 8 GLOBAL IP SURVEILLANCE SOFTWARE MARKET BY GEOGRAPHY, 2012 TO 2020 ($MILLIONS) TABLE 9 GLOBAL IP SURVEILLANCE VIDEO ANALYTICS MARKET BY GEOGRAPHY, 2012 TO 2020

($MILLIONS) TABLE 10 GLOBAL IP SURVEILLANCE VMS MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) TABLE 11 GLOBAL IP SURVEILLANCE CLOUD BASED SOLUTIONS MARKET, 2012 TO 2020 ($MILLIONS) TABLE 12 GLOBAL IP SURVEILLANCE CLOUD BASED SOLUTIONS MARKET BY GEOGRAPHY, 2012 TO 2020

($MILLIONS) TABLE 13 GLOBAL IP SURVEILLANCE CLOUD STORAGE BY PRODUCT SOFTWARE BY GEOGRAPHY, 2012

TO 2020 ($MILLIONS) TABLE 14 GLOBAL IP SURVEILLANCE CLOUD STORAGE DEPLOYMENT MARKET BY GEOGRAPHY, 2012 TO

2020 ($MILLIONS) TABLE 15 GLOBAL IP SURVEILLANCE SERVICE MARKET, 2012 TO 2020, ($MILLIONS) TABLE 16 GLOBAL IP SURVEILLANCE SERVICE MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) TABLE 17 GLOBAL IP SURVEILLANCE VSAAS MARKET, 2012 TO 2020 ($MILLIONS) TABLE 18 GLOBAL IP SURVEILLANCE SYSTEMS VSAAS MARKET BY GEOGRAPHY, 2012 TO 2020

($MILLIONS) TABLE 19 GLOBAL IP SURVEILLANCE INTEGRATED SERVICES MARKET BY GEOGRAPHY, 2012 TO 2020

($MILLIONS) TABLE 20 GLOBAL IP SURVEILLANCE MARKET BY APPLICATION, 2012 TO 2020 ($MILLIONS) TABLE 21 GLOBAL IP SURVEILLANCE SYSTEMS APPLICATION MARKET BY GEOGRAPHY, 2012 TO 2020 ($

MILLIONS) TABLE 22 GLOBAL IP SURVEILLANCE BANKING AND FINANCIAL APPLICATION MARKET BY GEOGRAPHY,

2012 TO 2020, ($ MILLIONS) TABLE 23 GLOBAL IP SURVEILLANCE RETAIL APPLICATION MARKET BY GEOGRAPHY, 2012 TO 2020

($MILLIONS) TABLE 24 GLOBAL IP SURVEILLANCE GOVERNMENT AND HIGHER SECURITY APPLICATION MARKET BY

GEOGRAPHY, 2012 TO 2020 ($MILLIONS) TABLE 25 GLOBAL IP SURVEILLANCE MANUFACTURING AND CORPORATE APPLICATION MARKET BY

GEOGRAPHY, 2012 TO 2020, ($MILLIONS) TABLE 26 GLOBAL IP SURVEILLANCE SYSTEM RESIDENTIAL APPLICATION MARKET BY GEOGRAPHY,

2012 TO 2020 ($MILLIONS) TABLE 27 GLOBAL IP SURVEILLANCE CASINO AND ENTERTAINMENT APPLICATION MARKET BY

GEOGRAPHY, 2012 TO 2020 ($ MILLIONS) TABLE 28 GLOBAL IP SURVEILLANCE SYSTEM HEALTHCARE APPLICATION MARKET BY GEOGRAPHY, 2012

TO 2020 ($MILLIONS)

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TABLE 29 GLOBAL IP SURVEILLANCE SYSTEMS OTHER APPLICATION MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS)

TABLE 30 COMPARATIVE CHARTS OF MARKET FACTORS AND GROWTH BY GEOGRAPHIC SEGMENTS TABLE 31 GLOBAL IP SURVEILLANCE SYSTEMS MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) TABLE 32 AVIGILON CORPORATION SNAPSHOT TABLE 33 AXIS COMMUNICATION AB TABLE 34 TABLE XX: D-LINK CORPORATION TABLE 35 GENETEC SNAPSHOT TABLE 36 MARCH NETWORKS SNAPSHOT TABLE 37 MILESTONE SYSTEMS SNAPSHOT TABLE 38 PANASONIC CORPORATION TABLE 39 MOBOTIX AG SNAPSHOT TABLE 40 GEOVISION INC.SNAPSHOT TABLE 41 ARECONT VISION SNAPSHOT

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CHAPTER 1 EXECUTIVE SUMMARY The IP surveillance market is in its infancy stage and is expected to yield significant revenues with increasing awareness level and favorable regulatory impositions specific to the quality and feasibility of Internet Protocol based surveillance devices. Penetration of internet protocol in surveillance has created a long lasting impact on the overall surveillance industry. Currently, IP Surveillance system is widely accepted in developed markets and the adoption rate is expected to increase in developing markets such as Asia-Pacific and Europe. Increasing exposure to Internet Protocol along with 3G and 4G networks will further increase use of mobile platforms in most of the sectors especially in the surveillance systems. The other crucial drivers for this market are real-time access, video analytics, technological innovations, integration of wireless technologies, and affordability of surveillance, government initiatives and security concern. However, factors like lack of awareness and privacy concerns are lowering the adoption of IP surveillance system. Lower technological awareness among the population and uncertainty in the government regulations is hindering market growth rate to a certain extent.

TABLE 1 GLOBAL IP SURVEILLANCE SYSTEMS MARKET BY PRODUCT, 2012 TO 2020 ($MILLIONS)

Summary 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR% 2013-2020

Hardware

10,196.5

Software

7,159.3

Cloud based solutions

1,301.6

Services

3,037.3

Total

37.3

Source: AMR Analysis, Primary Research and Company Publications

The overall Global IP surveillance market valued at $xx million in 2012. The IP surveillance market is further expected attain a market size of $xx million by 2020 growing at a CAGR of 37.3 % during 2013-2020. Service market will have the highest growth rate at xx% during the analysis period.

The one key and basic strategy in this market scenario is product launches followed by industry collaborations. Product launch is the most prominent strategy adopted during the forecast period. The current product launches focus on IP cameras and storage device services. The global IP surveillance market is forecasted to reach market size of $xx million by the end of 2020 and is expected to register a CAGR of 37.3% during 2013 to 2020. The global IP surveillance hardware market accounts for about $xx million of the overall IP surveillance market whereas remaining is taken away by VSaaS market.

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The IP surveillance market is fragmented in nature, as various components are manufactured by different manufacturers. This decreases the bargaining power of supplier, as cost switching is possible among the consumers. Moreover, technological innovation can be considered as a principal strategy to increase bargaining power of suppliers. Competitive rivalry among market players is observed to be very high mainly due to large number of small to medium players competing with each other in order to increase its market share and relevance.

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CHAPTER 2 GLOBAL IP SURVEILLANCE MARKET OVERVIEW

2.1 Market Definition and Scope IP surveillance market includes Products required to design IP surveillance system such as hardware, software, cloud based solutions and services. The market also includes various application areas such as banking and financial institutes, Retails, Entertainment and Casino, Manufacturing and Corporate, Government and Higher Security Areas, Residential and Others. Others include educational and warehouse applications. Various hardware devices are required to build IP surveillance system such as IP cameras, storage devices and monitors. Cloud based solution market is divided by product software and by deployment. Deployment includes public cloud, private cloud and hybrid cloud. Services market is categorized into two segments, such as VSaaS and integration services. VSaaS includes Hosted VSaaS, managed VSaas and hybrid VSAAs. Integration services are services, which are required during installation of IP surveillance. However, report does not include analog and video surveillance system and transportation related surveillance system.

2.2 Changing Trends in Surveillance System

FIG. 1 CHANGING TRENDS IN SURVEILLANCE SYSTEM

Source: AMR Analysis

•High cabel complexity •small storage capacity •Fixed number of

cameras •Cost is high

Analog Surveillance

•System is not flexible •Limited data storage

Video Surveillance •Internet protocol is

used for data transfer and storsge

IP Surveillance

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As technology changes, it is expected to reduce the disadvantages of previous technology. Analog surveillance has certain disadvantages such as higher complexity in cabling, limited number of network devices and cost is high. After analog surveillance, digital era came up with some advantages that reduce system complexity with the help of fiber optic cable. Still the video surveillance system is not scalable and flexible; the cost of installation of system is very high. To eliminate these disadvantages of video surveillance system, software designers used Internet Protocol as platform to transfer the data. Use of IP delivers the scalability facility and system is flexible to existing network. Use of cloud-based solution to IP Surveillance storage capacity is increased.

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CHAPTER 3 IP SURVEILLANCE MARKET, BY PRODUCT 3.1 Hardware Hardware is collection of physical parts which are connected together to complete certain operation. Camera, monitors and storage devices are important components in an IP surveillance system. The role of IP camera is to capture a particular event send over a medium. This video is stored at a specific storage memory location assigned and the image can be retrieved whenever required. The monitor is used for displaying a continuous view of location where the camera is installed. The Camera, Storage and Monitor devices are key Hardware components used in any IP surveillance system. The efficiency of these parts make IP surveillance system is more effective over regular analog surveillance system and it is expected that IP surveillance market will grow.

TABLE 2 GLOBAL IP SURVEILLANCE HARDWARE MARKET, 2012 TO 2020, ($MILLIONS) Hardware 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

CAGR% 2013-2020

IP camera

Monitors

1,733.4

Storage

Total

32.8

Source: AMR Analysis and Primary Research Global IP surveillance hardware market is valued at $xx million in 2012. The hardware market is further expected attain a market size of $xx million by 2020 growing at a CAGR of xx% during 2013-2020. Storage market will have the highest growth rate at xx% during the analysis period.

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FIG. 2 IP SURVEILLANCE MARKET SHARE BY PRODUCT

Source: AMR Analysis and Primary Research

FIG. 3 GLOBAL ADOPTION RATE OF IP SURVEILLANCE HARDWARE 2013-2020

Source: AMR Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Hardware software Cloud based solutions services

0

5000

10000

15000

20000

25000

30000

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

IP camera Monitors Storage

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TABLE 3 GLOBAL IP SURVEILLANCE IP CAMERA MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) IP cameras 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR% 2013-

2020 North America 491.4 Europe 465.8 Asia Pacific 251.6 43.5 RoW 151.3 Total 1,360.1

Source: AMR Analysis and Primary Research North America accounted for the largest share of revenue i.e. $xx million of the overall in 2012. The region is further expected to attain a market size of $2,568.8 million by 2020 growing at a CAGR of xx% during 2013-2020. Asia Pacific market will have the highest growth rate at xx% during the analysis period. IP camera is digitalized version of closed circuit Television (CCTV) that sends the data over fast Ethernet. The new generation IP cameras are featured with megapixel resolution and quality of lenses is improved to deliver full motion video without any interruption. Most of the IP cameras are featured with 360-degree pan-tilt facility and are controlled remotely from center hub station. With these all capabilities, IP cameras are expected to capture maximum share of the market. Advantages of IP camera

Remote control facility

Automatic Zoom facility

Two way communications is possible

Adjusted frame rate capability

Facility to send real time video Disadvantages of IP camera

Expensive as compared to analog camera

More space is required to store megapixel image

DVRs are not compatible

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3.2 Software IP surveillance system is delivering advance technique due to use of internet protocol into surveillance system. The IP surveillance system offers more benefits over analog surveillance system. Use of IT infrastructure to surveillance system is key significant factor that differentiates IP surveillance from analog surveillance system. Implementation of the surveillance system software reduces the operational costs as it reduces staffs required to monitor the data, which ultimately results into effective use of all available resources.

TABLE 4 GLOBAL IP SURVEILLANCE SOFTWARE MARKET, 2012 TO 2020 ($MILLIONS) Software 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

CAGR% 2013-2020

VMS

28.2 video analytics

Total

3,729.4

Source: AMR Analysis and Primary Research Global IP surveillance software market is valued at $xx million in 2012. The software market is further expected attain a market size of $xx million by 2020 growing at a CAGR of xx % during 2013-2020. Video analytics market will have the highest growth rate at xx% during the analysis period.

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FIG. 4 IMPACT ANALYSIS DRIVERS AND RESTRAINTS OF IP SURVEILLANCE SOFTWARE MARKET

Source: AMR analysis

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3.3 Cloud based solutions As storage cost is decreasing bandwidth requirement for data storage continue to fall with the help of cloud-based solutions. The cloud-based solutions are gaining more and more attentions due its advantages in medium and small-scale application areas. Cloud based solutions involves:

Cloud storage by product software

Cloud storage by deployment

FIG. 5 ADVANTAGES OF CLOUD BASED SOLUTIONS DRIVING THE APPLICATION MARKET

Source: AMR Analysis

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TABLE 5 GLOBAL IP SURVEILLANCE CLOUD BASED SOLUTIONS MARKET, 2012 TO 2020 ($MILLIONS) Cloud based solutions

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR%

2013-2020

Cloud Storage by product software

Cloud storage by deployment Total

42.5

Source: AMR Analysis and Primary Research

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3.4 Services Services market of IP surveillance system is divided in to two sectors VSAAS and integration services. Cost involved in the IP surveillance system is much higher so continuous system updating and maintenance is necessary for IP surveillance system. As IP surveillance system is used for security purpose critical analysis of system and maintenance is important. Services market is major revenue generator system in to IP surveillance system.

TABLE 6 GLOBAL IP SURVEILLANCE SERVICE MARKET, 2012 TO 2020, ($MILLIONS)

Source: AMR Analysis and Primary Research System integrator plays critical role in outdoor application of IP surveillance system. IP surveillance system installed by government mainly comes under outdoor application of IP surveillance system so IP surveillance integrator is performing site support and maintenance of IP surveillance system. Following table shows total revenue generated by IP surveillance market by service sector. However, this scenario is not present when it comes to Asia Pacific and RoW as the adoption rate of surveillance system is very less; as IP surveillance system is emerging technology majority of application area may directly adopt IP surveillance system instead of analog or video surveillance system. Thus, system integrator may be in more demand rather than replacement services.

Services 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR%

2013-2020 VSAAS

406.2

Integration services Total

1,377.0

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CHAPTER 4 IP SURVEILLANCE MARKET, BY APPLICATION IP surveillance system is applicable into various industries. Many industries are facing problems with manual security and analog surveillance system. The cost and complexity of operation of both these system is major problem for people and organizations worried about security issues.

TABLE 7 GLOBAL IP SURVEILLANCE MARKET BY APPLICATION, 2012 TO 2020 ($MILLIONS)

Source: AMR Analysis and Primary Research

4.1 Banking and Financial Sectors The operating area of banking and financial institutions is supposed to provide safe environment. To create safe environment, banks and finical institutes are proactively approaching to improve data and physical security. To provide safe environment into banking and financial area, IP surveillance system is acting as key solutions. IP surveillance systems critically monitor and lower the risk of fraud and robbery. IP surveillance system helps in minimizing asset loss, improving operational performance of check and cash transaction and helping in investigations, customer service and managing liability.

TABLE 8 GLOBAL IP SURVEILLANCE BANKING AND FINANCIAL APPLICATION MARKET BY GEOGRAPHY, 2012 TO 2020, ($ MILLIONS) Banking& financial

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR%

2013-2020 North America

Europe

Asia pacific

1,013.7

RoW

410.0

36.9

Total

Source: AMR Analysis and Primary Research

Application 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR% 2013-2020

Banking and Financial

2,716.4

Retails

2,078.5

Healthcare

994.5

Government and higher security

1,737.2

Manufacturing and Corporate

1,180.0

Residential

846.2

Entertainment and Casino

1,252.3

Others

669.9

Total

11,475.0

37.3

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CHAPTER 5 IP SURVEILLANCE MARKET, BY GEOGRAPHY The global IP surveillance Market in terms of geography is categorized into North America, Europe, Asia Pacific and RoW.

TABLE 9 GLOBAL IP SURVEILLANCE SYSTEMS MARKET BY GEOGRAPHY, 2012 TO 2020, ($MILLIONS) Geography 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 CAGR%

2013-2020

North America 5,585.7 Europe 5,036.4 Asia Pacific 3,231.7 RoW 1,867.0 Total 15,720.8 37.3

Source: AMR Analysis and Primary Research

North America accounted for the largest share of revenue i.e. $xx million of the overall in 2012. The region is further expected to attain a market size of $xx million by 2020 growing at a CAGR of xx% during 2013-2020. Asia Pacific market will have the highest growth rate at xx% during the analysis period.

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HAPTER 7: COMPANY PROFILES 5.1 Avigilon Corporation 4th Floor 858 Beatty St Vancouver, British Columbia V6B 1C1 Phone: +800.45678988 Website: www.avigilon.com/

5.1.1 Company Overview The company was founded in 2004. The company designs and manufactures surveillance products. The company provides network solutions for video management, and mega pixel camera provides better quality of picture. The company products are designed and manufactured in Canada. The company provides different solutions to stadium, retail, casinos, transportation station and government institute. The company is operating in to more than 60 countries. The company products of Avigilon Corporation system can be sold separately in the market or integrated with system to provide surveillance solution. The IP camera resolution ranges from 1MP to 29 MP. Products manufactured by the company are combination of control system, video management system and high definition stream management.

5.1.2 Company Snapshot

TABLE 10 AVIGILON CORPORATION SNAPSHOT Snapshot Description Year of Inception 2004

Primary Business Design and Manufacture new products.

Geographic Presence

Canada, United Sates, United Kingdom, EMEA, Asia Pacific, Latin America

Product Portfolio Emergency services Debit Programs and Solutions- commerce, Master Card Market

Place, Master card mobile solutions-commerce, prepaid solution, master card in control, commercial products, card holder benefits and global services, loyalty and reward solution.

Key Strategic Move

Joint ventures, New Product Launch

Overall Financial Status Revenue (2012)

$32,650 $ Million

Source: AMR Analysis and Company Publications

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5.1.3 Financial Overview of Avigilon Corporation, 2012 ($Millions)

Company generated total revenue of $32,650 million in 2012. Following figure shows the revenue generated by Avigilon Corporation worldwide.

FIG. 6 FINANCIAL REVENUES GENERATED BY GEOGRAPHY (2012)

Source: Company’s Annual Report 2012

5.1.4 Strategic Moves and Developments Avigilon Corporation provides various solutions for surveillance system. The surveillance system is used for the security purpose into different areas. Security system application must provide proper data which can be used as evidence. For this purpose, proper output must be given by system such as output of camera. The company manufactures various types of cameras, which provide clear images in darkness. Different technology platforms are used to make system compatible to every platform. The company also awards their channel partners with award for their contribution into sales. With this strategy, company tries to build relationship with their channel partner which plays major role in profit increment.

5 . 1 . 4 . 1 P R I N C I P A L S T R A T E G I E S : P R O D U C T L A U N C H As main role of surveillance system is capturing image, camera plays an important role in capturing pictures. The company is continuously trying to improve resolution of image, which gives the user clearer images. The company uses different technology platforms to improve clarity of image with respect to darkness.

9.0%

51.5%

6.5%

23.6%

5.3% 4.1%

Canada Unites states United Kingdom EMEA Asia Pacific Latin America

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September 2013, The Company introduced Light Catcher technology to its camera. Product was demonstrated at ASIS 2013. This product can be used at restaurant, hotel, bars, parking lots etc. In Surveillance system, it helps to capture clear image irrespective of light viability. Light capturing technology provides sufficient light to camera to capture detailed image.

July 2013, Company introduced HD pan Pan-Tit- Zoom (PTZ). This product is designed on patent pending technology and reduced installation time. No extra screw is required as spring loaded mechanism is available in patent-pending technology. The product is configured with removable trim ring, which help customer to change color.

March 2013, The Company introduced H.264 HD dome camera. Product is based on Adaptive Infrared technology. This product provides clear image of picture in complete darkness. The product automatically changes IR lighting level according to available light. This product makes sure that IR illumination is used inappropriate amount. This product is designed for indoor and outdoor applications.

5 . 1 . 4 . 2 S E C O N D A R Y S T R A T E G I E S : A W A R D November 2013, The Company launched new Global partner program. In this program, company gave awards to its channel partner. The company understands importance of channel partner in profit generation. The company structured their channel partner into three categories such as Silver, Gold and Platinum, according to sales revenue.

5.1.5 SWOT Analysis of Avigilon Corporation

FIG. 7 SWOT ANALYSIS OF AVIGILON CORPORATION

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FIG. 8

Source: AMR Analysis and Company Publications

Strengths Wide range of product and services Company uses multiple technology platforms. Strong networking with channel partners. The business is spread all over United States.

Weaknesses •The company mainly focuses on camera of surveillance system. •The company does not follow partnershp strategy thus restricting business expantion

Opportunities Opportunity to expand business in Asian market •Online shopping is increasing the opportunity to tie-up with online shopping websites. •The company can expand product segment of surveillance system.

Threats •Rise in competition •Memory is required to store data


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