The Good, the Bad and the Ugly of Social Media

or…..The 72 hour window of

compassion

Dr Mark K. Smith, CEO ipadioFeb 2011 (April 2010)

Who the hell is he (www.ipadio.com/ugly)?

• Flicker: 2004 >4,000,000,000 images

• YouTube: 2005 20 hours of video a minute

• Facebook: 2005 350,000,000 active users

• Twitter: 2006 100,000,000 active users

• Google: 2009 Real time search

• ipadio: 2010 2,000,000 sessions

ipadio is: a means of live streaming telephony from any telephone anywhere in the World

The rise and rise of social media (04/10!):

• Campaigning organisation

• Development work

• Emergency response

Case study - Oxfam:

Some statistics:

• 15 broadcasts

• 3-7 minutes long

• Satellite phone, mobile, skype

• 180,000 + requests for the player

• Viral

What did they do that was so special:• Reacted fast

• Responded in real time

• Cross posted to social media (Facebook, Twitter)

• Embedded broadcasts

• Press release – Reuters, The Times, Guardian, Toronto Sun, Indian Times etc etc

Source: ipadio overall traffic volumes (daily sessions)

Some facts #1:

Some facts #2:

Source: Oxfam player requests (embeds etc)

Some facts #3:

Source: Google insights (term Oxfam)

Some facts #4:

Source: Alexa 1.7m links to 29th Jan 2010

Twitter – part of the game?

The good:

• Real-time wins

• 72 hours window of compassion?

• Work with community

• Simple steps = major rewards

• Quantifiable only if you measure

• Fast

Real time wins

Second conclusion:

Lessons learned in Social Media:

• Don’t ignore it – the conversation has already begun

• Be open – all that is digital will be online......

• Monitor – keep an eye and an ear out

• React – behave as you would want others to behave to you

• Be fast – it’s easier to stop an avalanche if you catch the snowball

The Good, the Bad and the Ugly of Social Media

or…..The 72 hour window of

compassion

Dr Mark K. Smith, CEO ipadioFeb 2011 (April 2010)