Ben RigbyCo-Executive DirectorMobileVoter.org. Book presentation.

What is Web 2.0?

Web 2.0 – In Politics & for NGOs

1. Massively connected

2. Network effects

3. Constituents as creators

4. Emergent design

5. Decentralization

6. Openness & re-mixability

7. Everything is social

8. Authenticity vs. spin

The Potential

1. Supplement existing tactics

2. Create categorically new ways to recruit,

engage, mobilize, and empower young

people

3. Change the world

Tendencies

Jump In Blind(do everything)

Do Nothing Do It 1.0

Web 2.0 Technologies & Examples

Blogs

1. Tell your story

2. Offer participation in a community

3. Report alternative news

4. Harness super supporters

5. Create a sounding board

6. Frame & promote your story

Social Networks

1. Recruit supporters

2. Promote your story

3. Raise money

4. Build a new network to engage an

existing community

Social Networkshttp://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589

Lots of demographic info.

Web Photo & Video

1. Scrutinize opponents

2. Respond to news

3. Report news

4. Energize & focus supporters

5. Mobilize supporters

6. Have a conversation

Web Photo & Videohttp://www.youtube.com/watch?v=Rww0P0Uae5E

BAD!

Web Photo & Videohttp://www.communitycounts.us/townhall/miller/

GOOD!

Mobile Phones

1. Recruit supporters

2. Conduct petitions

3. Conduct on-demand advocacy

4. Coordinate protesters

5. Mobilize

6. Fundraise

7. Do citizen journalism

Mobile Phones Mobilizing example

Wikis

1. Capture enthusiasm

2. Create a community resource

3. Conduct advocacy

4. Extend organizational capabilities

5. Enhance an existing service

Maps

1. Direct to community services

2. Visualize hard-to-decipher data

3. Tell your story

4. Recruit supporters

5. Focus collective action

6. Connect people

Maps ILoveMountains.org

Virtual Worlds

1. Outreach & giveaways

2. Earn media recognition…

3. Connect offline groups

4. Organize meetups

5. Sell virtual objects

6. Pledge drives

7. Educate experientially

Virtual Worlds Meetup at Nonprofit Commons

Trends Leading to Success

1. Understand how young people use their

technologies

2. Dedicate resources

3. Focus on people vs. technology

4. Embrace the Web 2.0 ethos