Date post: | 19-Jan-2016 |
Category: |
Documents |
Upload: | patrick-oliver |
View: | 215 times |
Download: | 0 times |
Iphone vs. Smartphone
Why initially negative reviews had little effect on iPhone desirability By: Ryan Grainger
In the beginning…
0 iphone dominated the market in smartphones
0Revolutionary technology and applicable use
0Led to Customer Loyalty
Competition
0Competing smartphones quickly emerged
0 Improvements in technology made android more widely available
0Seemed to always be a few steps behind iphone0 Initial issues with
Android
Customer Loyalty
0Arguably one of Apple’s strongest assets
0Captured the market of smartphones users at an early stage
0Maintained strong retention of iPhone customers
Iphone 5
0Uncertainty preceding release
0Lack of radically different design
0New connector0 Threat to customer
loyalty0 Chance to explore
possibility of competing phones
Consumer Studies
0 Over 3000 smartphone users
0 Iphone overwhelmingly rated “by far highest perception of quality”
0 Overall more intuitive and well designed
0 More updates and support
Conclusion0More Evolutionary than Revolutionary
0Seamless integration of powerful OS and state of the art hardware0 Exceptional “build quality”
075% of iPhone users plan to upgrade to 5 within the year
0Despite negative initial reviews, became fastest selling iphone to date0 Sold out within first hour of availability
Works cited
0http://bgr.com/2012/04/05/is-the-iphone-fragmented-ios-adoption-measured-against-android/. N.p., n.d. Web. 13 Nov. 2012.
0http://mashable.com/2012/09/12/iphone-5-compared/. N.p., n.d. Web. 13 Nov. 2012.
0http://mashable.com/2012/09/11/iphone5-stats/. N.p., n.d. Web. 13 Nov. 2012.
Thank you for listening
0Any questions?