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Surf The IPL Wave Mid IPL
Therefore Consultancy and Services Pvt. Ltd.
IPL: The Game Of Brands
A Special Study By: Mid IPL
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
MI DD CSK KKR RCB RR SRH KIX
Score Card : Alerts During IPL
MI DD CSK KKR RR RCB SRH KXI
13% 12% 12% 17% 11% 12% 9% 17%
Source: BuzzAngles Period: 08th April to 6th May
Amity University
46%
27%
5% 5% 5% 4% 3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge
Brand Score Card : Total Alerts
Pepsi Sony Times
Internet Aircel Idea Amity
University ACC Royal
Challenge
46% 27% 5% 5% 5% 4% 3% 2%
Source: BuzzAngles Period: 08th April to 6th May
IPL SEASON 7 SAGA Mid IPL
The King Size Buzz
17%
83%
Brand IPL
Other Brands
IPL as a Brand stands out distinctively with 17% share
The rest of 83% comprises of 185 Buzz Words
Source: BuzzAngles Period: 08th April to 6th May
In The Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kolkata KnightRiders
Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai SuperKings
RoyalChallengersBangalore
SunrisersHyderabad
Pepsi Glenn Maxwell
Apart from Franchise
Brands ‘Pepsi “& Glenn Maxwell’
create a Buzz
Source: BuzzAngles Period: 08th April to 6th May
The Key Players
Sports Personalities
54%
Franchise Brand 33%
Sponsor Brand
7%
Celebrities 4%
Negative News
1%
Sports Personalities and Franchise Brands create Buzz this IPL season with 54% and
33% respectively
Source: BuzzAngles Period: 08th April to 6th May
Top 5 Buzz Trend - Category
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Sports Personalities
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Event
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Celebrity
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Print Publication
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Brand
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Spot Fixing IPL event gained noticeable coverage Pre IPL
IPL Tide overall shows a downward trend
ALL ABOUT SOURCES Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
35%
Top 10 Sources
Cricket Country distinctively tops the list of source speaking about
IPL and related topics
Period: 08th April to 6th May Source: BuzzAngles
Top 5 Buzz Trend - Source
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Cricket Country
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Indian Express
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. NDTV
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Gulfnews.com
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Zee News
Period: 08th April to 6th May Source: BuzzAngles
The IPL coverage from each source seems to be decreasing
Gulf news.com gave a good coverage at the start of IPL shows a down trend as IPL progresses
ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Kolkata KnightRiders
Kings XI Punjab MumbaiIndians
DelhiDaredevils
RajasthanRoyals
Chennai SuperKings
RoyalChallengersBangalore
SunrisersHyderabad
Being on top of the performance score, CSK barely
manages to create a Buzz
Franchise Wise Count
Source: BuzzAngles Period: 08th April to 6th May
17%
13%
13%
13%
12%
12%
11%
9%
Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils
Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad
Weekly Franchise Buzz
Source: BuzzAngles Period: 08th April to 6th May
0%
100%
0% 0% 0% 0% 0% 0% 19%
11%
10% 15%
13%
12%
10% 10%
17%
12%
14% 12%
12%
13%
13% 7%
16%
15%
14% 11%
12%
13%
10% 9%
Pre IPL
Week 1
Week 3
Week 2
Mid IPL
KKR consistently tops the Buzz amongst franchises
Week wise Buzz Trend - Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Kolkata Knight Riders
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kings XI Punjab
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. Mumbai Indians
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Delhi Daredevils
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Rajasthan Royals
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
6. Chennai Super Kings
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
7. Royal Challengers Bangalore
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
8. Sunrisers Hyderabad
All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks
ABOUT BRANDS PERFORMANCE Know who is buzziest!!
Top 10 Sponsor Brands
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony TimesInternet
Aircel AmityUniversity
Idea ACC RoyalChallenge
SpiceJet EtihadAirways
Event Sponsor Brands
Other Brands
Period: 08th April to 6th May Source: BuzzAngles
The event sponsors distinctively lead the top 10 Brand list
Top 5 Buzz Trend - Brands
0%
50%
100%
Pre IPL Week1 Week2 Week3
1. Pepsi
0%
50%
100%
Pre IPL Week1 Week2 Week3
2. Sony
0%
50%
100%
Pre IPL Week1 Week2 Week3
5. Amity University
Period: 08th April to 6th May Source: BuzzAngles
0%
50%
100%
Pre IPL Week1 Week2 Week3
3. Times Internet
Aircel and Amity University are the only two franchise sponsor Brands that make to the top 5 list
0%
50%
100%
Pre IPL Week1 Week2 Week3
4. Aircel
ABOUT PLAYER PERFORMANCE Know who is buzziest!!
Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
GlennMaxwell
KevinPietersen
MS Dhoni RohitSharma
AB deVilliers
Chris Gayle David Miller GautamGambhir
BrendonMcCullum
ShaneWatson
Period: 08th April to 6th May Source: BuzzAngles
After consistently being in the top 10 list of players, Glenn Maxwell Tops the Player list
Top 5 Buzz Trend - Players
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Glenn Maxwell
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kevin Pietersen
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Rohit Sharma
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. AB de Villiers
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. MS Dhoni
All the top 5 players seem to be loosing their coverage share when compared to their earlier coverage
ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
Preity Zinta ShahrukhKhan
Gauri Khan MukeshAmbani
Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif PriyankaChopra
Celebrities
Period: 08th April to 6th May Source: BuzzAngles
Celebrities who are also the franchise owners top
the list
Top 5 Buzz Trend - Celebrities
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
1. Preity Zinta
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
2. Shahrukh Khan
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
4. Mukesh Ambani
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
5. Juhi Chawla
Period: 08th April to 6th May Source: BuzzAngles
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
3. Gauri Khan
While Preity Zinta has had received the most consistent coverage, SRK and wife Gauri Khan follow the leader list.
Mukesh Ambani makes it to the top 5 Celebrity list
Weekly Top Buzzes
Source: BuzzAngles
Source
Franchise
Print Publication Sports Personality
Brand
Pre IPL
Overall Week 1
Pepsi
Pepsi
Pepsi
Week 3
Week 2
Pre IPL
Overall Week 1
Non Shahrukh
Khan
Week 3
Week 2
Celebrity
Pre IPL
Overall Week 1
KIX
KKR
KKR
Week 3
Week 2
Pre IPL
Overall Week 1
Week 3
Week 2
Pre IPL
Overall Week 1
Kevin Pietersen
Week 3
Week 2
Pre IPL
Overall Week 1
Cricket Country
Week 3
Week 2
Preity Zinta
Gauri Khan
Preity Zinta
Pepsi Pepsi KKR KKR
Period: 08th April to 6th May
The Hindu
The Hindu
The Hindu The
Hindu
The Hindu
Glenn Maxwell
Glenn Maxwell
MS Dhoni
Mohit Sharma
Cricket Country Cricket
Country Cricket Country
Cricket Country
BUZZ..!! Know who has created the
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is perceived in this Digital Space
To know about BuzzAngle Platform Click Here
Get more updates
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About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: [email protected]
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
Email: [email protected]
Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email: [email protected]
You Plan Therefore You Succeed
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Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.