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iPodMarketing Success.Re-Think Different.
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How Succesfull !!?
Everybody knows how successful the iPod has been in
the last 5 years, and how it turned the fortunes of Apple.
250 million iPods have been sold worldwide until
December 2009. In March 2003 the Apple share value was $7, in July
2008 the Apple share value was $180.
Apple share value increased a spectacular 2500%.
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From Sinking to Re-Thinking
Company
Marketing
Products
Market share
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Identify Target Market
Apple iPod is aimed at young adults particularly those
between the ages of 12-25
It appeals to both males and females
Targeted at the niche market creating product
desirability
Middle/high class
People who have a passion or interest in music and/or
literature
Identify Target Market
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Its main Segment were digileri, young adults who are
seeking the new digital revolution and willing to pay a
little more.
Apple iPod has adopted the differentiated marketingstrategy for their products as its products are
characterized in age, gender and desire for image.
Apple iPod is used by young adults and teenagers and
for both male and female. Through the evolution and growth state iPod was
available for everybody ranging from $50 to $250
Segmentation
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Product
Marketing Mix
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Marketing Mix
Product
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Product
Marketing Mix
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Product
Marketing Mix
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Product
Marketing Mix
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Product
Marketing Mix
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Product
Marketing Mix
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Product Positioning
Marketing Mix
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Product Positioning
Marketing Mix
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Company
Established on April 1, 1976 in California
(Cupertino)
Starting capital Steve Jobs: 1.750 $
Foundation
Locations
Headquarter
Founder
Employees
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Company
Starting capital
Steve Jobs: 1.750 $
Foundation
Locations
Headquarter
Founder
Employees
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Company
Foundation
Locations
Headquarter
Founder
Employees
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Company
Foundation
Locations
Headquarter
Founder
Employees
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Company
Foundation
Locations
Headquarter
Founder
Employees
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Company
Foundation
Locations
Headquarter
Founder
Employees
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Company
More Than 300 Stores WorldwideFoundation
Locations
Headquarters
Founder
Employees
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Company
More Than 300 Stores WorldwideFoundation
Locations
Headquarters
Founder
Employees
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Company
More Than 300 Stores WorldwideFoundation
Locations
Headquarters
Founder
Employees
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Company
More Than 300 Stores WorldwideFoundation
Locations
Headquarters
Founder
Employees
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Company
California (Cupertino)
Foundation
Locations
Headquarter
Founders
Employees
http://upload.wikimedia.org/wikipedia/commons/c/c8/Applecomputerheadquarters.jpg8/2/2019 iPod Marketing Success
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The Founders
Steve Jobs
Steve Wozniak
Foundation
Locations
Headquarters
Founders
Employees
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Company
49,400Foundation
Locations
Headquarter
Founder
Employees
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2.Marketing
Merkmale
Dienstleistungen der
StarSchlosserei
B2B / B2C
Geschftsablauf
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2.Marketing
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Product Positioning
Marketing Mix
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Promotion & Advertising
Marketing Mix
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Promotion & Advertising
Marketing Mix
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Promotion & Advertising
Marketing Mix
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Promotion & Advertising
Marketing Mix
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iPod different Products
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Products
Apple DOS
iPhone / iPod OS
Mac OS X
iLife / iPhoto / iMovie / iWork
Logic Pro
Software
Quicktime
Online
Hardware
Notebooks
iPods
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Products
Software
Quicktime
Online
Hardware
Notebooks
iPods
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Products
iTunes Store
App Store
Software
Quicktime
Online
Hardware
Notebooks
iPods
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Products
Software
Quicktime
Online
Hardware
Notebooks
iPods
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Products
Software
Quicktime
Online
Hardware
Notebooks
iPods
Macintosh Portable
PowerBook
iBook
MacBook MacBook Air
MacBook Pro
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Products
iPod
iPod Touch
iPhone
iPad
Software
Quicktime
Online
Hardware
Notebooks
iPods
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4. Market share
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Markt share
3,3 %
PC Market World
PC Market USA
MP3-Player USA
Musicdownloads
http://de.wikipedia.org/w/index.php?title=Datei:Applecomputerheadquarters.jpg&filetimestamp=200804281527048/2/2019 iPod Marketing Success
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Markt share
8,5 %
PC Market World
PC Market USA
MP3-Player USA
Musicdownloads
http://de.wikipedia.org/w/index.php?title=Datei:Applecomputerheadquarters.jpg&filetimestamp=200804281527048/2/2019 iPod Marketing Success
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Markt share
72 %
PC Market World
PC Market USA
MP3-Player USA
Musicdownloads
http://de.wikipedia.org/w/index.php?title=Datei:Applecomputerheadquarters.jpg&filetimestamp=200804281527048/2/2019 iPod Marketing Success
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Markt share
85 %
PC Market World
PC Market USA
MP3-Player USA
Musicdownloads
http://de.wikipedia.org/w/index.php?title=Datei:Applecomputerheadquarters.jpg&filetimestamp=20080428152704
