December 11, 2009

Display Advertising: Display Advertising: SelfSelf-- Serve Has ArrivedServe Has Arrived??

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Is the time right for self-serve display advertising?

� Presentation Overview

1. Barriers and Hurdles

2. Self-serve Objectives

3. Industry Timing

4. Benefits Matrix

5. iPromote Local Platform

6. Discussion & Wrap-up

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� Local Businesses

� New to display ads -- no experience / lots of questions

� Online presence is limited or non-existent

� Small budgets are not attractive to publishers

� Display Ad Process

� Process from creation to launch is not easy

� Outsourcing is expensive and time consuming

� Solutions are not automated or complete

� Campaign Management

� Inventory can be expensive and requires commitments

� No optimization or throttling for smaller budgets

� Geo-targeting and real-time reporting are key

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� Create a user-friendly experience

� Automate the process with no experience required

� Use existing media from a website, listing or stock images

� Make display easier to use than search

� Make it affordable and accessible

� Eliminate upfront creative costs

� Minimize financial commitments for media

� Pay for performance (CPC) or impressions (CPM)

� Place the advertiser in control

� Provide access to ad inventory on premium local sites

� Set geo-targeting, pricing and scheduling (budget)

� Attract local customers online and build brand awareness

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� Display Industry

� Growing abundance of display ad inventory and mobile inventory

� Search is becoming expensive and complicated

� Display with search creates uplift and builds brand awareness

� Proactive Marketing

� Proactively drive traffic to a site (calls to action, impulse)

� Display can be more effective than search (local events/sales)

� Ability to build brand on the web (logos, graphics, images)

� The Opportunity Is Now

� Achieve scale – aggregate the 26 million SMBs

� Reduce and eliminate process friction (time and expense)

� Display is more cost-effective than other forms of advertising

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� Display Benefits vs. Search

� Brands your business through

online display ads

� Proactively attracts visitors to

your site or promotion

� Popular keywords can be

expensive (ex. Gold)

� Search + Display

� Display complements search

and increases advertiser ROI

� Leverage existing work by

using search landing pages to

create ads

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Enter the web page address

you want to

promote

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Display ads are automatically built in

5 major ad sizes in accordance with the IAB

plus a banner for mobile.

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Users have full control over all of

the text and

media used in their ads.

Edits are real-time

and media can

be uploaded or re-ordered with

drag & drop ease.

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Users have three controls for their promotion:Geo-targeting, Pricing and Scheduling

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� Local Online Directories

� Mobile Users

� Social Networks

� Internet Yellow Pages

� Verticals: Auto, Real-Estate, E-commerce

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� Provide a complete end-to-end solution

� Automate processes to aggregate small advertisers

� Optimize small budgets across multiple sites and networks

� Provide real-time reporting and analytics

� Focus on local and mobile distribution

� Geo-targeting (local to global)

� Location targeting (mobile market)

� Attract local SMB advertisers

� Achieve scale

� Form partnerships with companies that drive adoption

� Continue to drive down the costs to attract advertisers

� Enhance product features and functionality

THANK YOU!

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Michael BarrCEO

2KDirect, Inc (iPromote)

280 Park Avenue, 28th Floor East

New York, NY 10017

(646) 259-4850 office

(917) 224-2277 mobile

mbarr@ipromote.com

www.iPromote.com