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Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

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Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad according to new research from Ipsos’ Global @dvisor online survey conducted in 24 countries.
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Global @d isor Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective A Global @dvisory – February 2012 – G@29 The Economic Pulse
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Page 1: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Global @d isorGlobal@dvisor

The Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective

A Global@dvisory – February 2012 – G@29The Economic Pulse

Page 2: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

These are the findings of the Global@dvisor Wave 29 (G@29),an Ipsos survey conducted between January 3rd and January 16th, 2012.

SURVEY METHOD COUNTRIES SAMPLE WEIGHTING

• The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system.

• This month fielding also took

• The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain Hong Kong

• For the results of the survey presented herein, an international sample of 18,768 adults age 18-64 in the US and Canada and age 16-64 in all

• Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to• This month fielding also took

place in Hong Kong.Great Britain, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America

Canada, and age 16 64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina

adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sampleUnited States of America. the exception of Argentina,

Belgium, Hong Kong, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+

unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/a sample approximately 500+. estimated margin of error of +/-4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been

ll d All l dpolled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

2A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 3: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report.

Each question is tracked and analyzed from questions dealing with:

Th tl i d i t t f

• Thinking about our economic situation, how would you describe the current

The currently perceived macroeconomic state of the respondent’s country:

economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

• Rate the current state of the economy in your local area using a scale from 1 to 7, here 7 means a er strong econom toda and 1 means a er eak econom

The currently perceived state of the local economy:

where 7 means a very strong economy today and 1 means a very weak economy.

A six month outlook for the local economy:

• Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

3A Global@dvisory – February 2012 – G@29

The Economic Pulse

much weaker than it is now?

Page 4: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

SUMMARYSUMMARY

4A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 5: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Summary… A break in the clouds: national economic assessments are up on the global

aggregate level and in every region. Whilethe one-point shift represents a continuation of the up one point, down one point pattern for the global aggregate, this i th fi t ti i A il 2010 th t ll hi i his the first time since April 2010 that all geographic regions show an improvement.

The Middle East and Africa is the geographic region with the highest aggregate assessment (+2 to 61%), followed by Latin America (+1 to 47%), North America (+1 to 43%), Asia Pacific (+1 to 43%) and Europe (+2 to 25%).

Europe which consistently weighs down the global average has not seen such an– Europe, which consistently weighs down the global average, has not seen such an improvement in its assessment since February 2011. In fact, all European countries except Sweden (-2 to 72%) show an improvement this wave.

– Germany rose nine points to 70% this sounding, recovering its place in the top tier of the global rankings. It has been rising steadily since June 2010.

5A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 6: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Summary… A break in the clouds: national economic assessments are up on the global

aggregate level and in every region. Whilethe one-point shift represents a continuation of the up one point, down one point pattern for the global aggregate, this i th fi t ti i A il 2010 th t ll hi i his the first time since April 2010 that all geographic regions show an improvement.

The Middle East and Africa is the geographic region with the highest aggregate assessment (+2 to 61%), followed by Latin America (+1 to 47%), North America (+1 to 43%), Asia Pacific (+1 to 43%) and Europe (+2 to 25%).

Europe which consistently weighs down the global average has not seen such an– Europe, which consistently weighs down the global average, has not seen such an improvement in its assessment since February 2011. In fact, all European countries except Sweden (-2 to 72%) show an improvement this wave.

– Germany rose nine points to 70% this sounding, recovering its place in the top tier of the global rankings. It has been rising steadily since June 2010.

– Argentina is the only other country to show such stable upward movements in its assessment; it moved up three points to 55% this wave and has been improving steadily since March 2010.

The upbeat mood is present both in current national assessments and in assessments of the future of local economies. The proportion of those expecting their local economies to be ‘stronger’ (+1 to 25%) in the next six months has risen one

6A Global@dvisory – February 2012 – G@29

The Economic Pulse

g ( %)point and all regions have improved or remained the same on this measure.

Page 7: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Hong Kong

Polling this wave includes results from Hong Kong*. It ranks middle of the pack on national (50%) and local (33%) assessments but near the bottom on future assessments of local economic conditions (14%) and ranks considerably lower than Mainland China on all three measures:

Hong Kong vs. China

64%50%

NATIONAL: China

Hong Kong

52%LOCAL: China

33%Hong Kong

39%14%

FUTURE OUTLOOK: China

Hong Kong

7A Global@dvisory – February 2012 – G@29

The Economic Pulse

*The results from Hong Kong are not included in aggregate reporting in order to provide accurate month-to-month tracking. Hong Kong is not regularly tracked.

Page 8: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

A Look at Latin America

Latin America includes some of the world’s strongest emerging markets: Argentina, Brazil and Mexico.

Argentina (+3 to 55%) demonstrates steady, positive improvement since July 2010, when it sat at 34%. g ( ) y p p yFor Brazil (+6 to 62%), 2010 was tumultuous but it has been on an upward curve since June 2011 (51%). Argentina and Brazil trumps the global aggregate assessment of national economies each month consistently since January 2011. Mexico has been considerably more volatile, with periods of drops and jumps. This wave, Mexico is the country with the greatest decline (-6 points to 24%) among p j p y g ( p ) gall those surveyed.

60% 62%60%

70%

55%

38% 39%40%

50%

60%

25%

20%24%

10%

20%

30%

0%

Apr

-10

May

-10

Jun-

10

Jul-1

0

Aug

-10

Sept

-10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr

-11

May

-11

Jun-

11

Jul-1

1

Aug

-11

Sept

-11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

8A Global@dvisory – February 2012 – G@29

The Economic Pulse

S S

Brazil Argentina Mexico GLOBAL AGGREGATE

Page 9: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

THE WORLD at a GLANCE

THETHE WORLDWORLD at aat a GLANCE

9A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 10: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Global Average of National Economic Assessment (39%) up one point

The average global economic assessment of national economies has been fluctuating up one point, down one point, steadily like a pendulum for the past six months – this sounding it is up one point (39%).

Saudi Arabia again shows the strongest proportions of people rating their current national economic situation as ‘good’ (86%) a figure that is unchanged this monthnational economic situation as good (86%), a figure that is unchanged this month. They are followed by: Sweden (-2 points to 72%), Australia (+2 to 70%), Germany (+9 to 70%), Canada (+2 to 65%) and India (-3 to 65%).

On the other end, only 2% (no change since last wave) of those in Hungary rate their national economies as ‘good’, followed by Spain (NC at 4%), Italy (NC at 5%), France (+1 to 6%), Japan (NC at 8%) and Great Britain (+5 to 13%).

Countries with the greatest improvements: South Africa (+10 to 42%), China (+9 to 64%), Germany (+9 to 70%) and Brazil (+6 to 62%).

C i i h h d li M i ( 6 24%) S h K ( 4 1 %) Countries with the greatest declines: Mexico (-6 to 24%), South Korea (-4 to 17%), India (-3 to 65%) and Turkey (-3 to 55%).

10A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 11: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Global Average of Local Economic Assessment (29%)Unchanged

The global average of local economic assessment among the 24 countries remains unchanged for four months with three in ten (29%) global citizens who agree the state of the current economy in their local area is “good”.

The poll finds assessments of local economies to be strongest in Saudi Arabia (+5 points to 69%) a country that exceeds the second-place rival by 17 points Thatpoints to 69%), a country that exceeds the second place rival by 17 points. That country is China (+4 to 52%), followed next by Brazil (+4 to 50%), Sweden (+1 to 49%), Australia (NC at 47%) and India (-1 to 47%).

Spain (NC at 6%), Japan (+2 to 7%), Hungary (+1 to 8%), Italy (NC at 10%), France (NC at 12%) and South Korea (-5 to 12%) sit at the bottom of the global ranking.

Countries with the greatest improvements: Saudi Arabia (+5 to 69%) China (+4 toCountries with the greatest improvements: Saudi Arabia (+5 to 69%), China (+4 to 52%), Germany (+4 to 45%) and Brazil (+4 to 50%).

Countries with the greatest declines: Turkey (-10 to 35%), South Korea (-5 to 12%) d I d i ( 2 31%)and Indonesia (-2 to 31%).

11A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 12: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Global Average of Future Outlook for Local Economy Up One Point: 25%

Citizens are asked to provide their assessments on the extent to which they think their local economy will be “stronger”, “weaker” or “about the same” six months from now. Currently, a global average of one quarter (25%) believe their local economy will be stronger, a one-point improvement after five months of stagnation.

Brazil holds on to its number one spot on this measurement (+3 points to 74%)Brazil holds on to its number one spot on this measurement (+3 points to 74%), followed by Saudi Arabia (+3 to 63%), India (NC at 50%), Argentina (-3 to 42%) and China (+7 to 39%).

France sits in last place on this measure with only 2% expecting their local economies would be stronger, unchanged from last sounding. Also at the bottom of the ranking sit Hungary ( +2 to 5%), Belgium (+1 to 6%), Japan (+1 to 8%), Great Britain (+3 to 10%) and South Korea (-1 to 11%)Britain (+3 to 10%) and South Korea ( 1 to 11%).

Countries with the greatest improvements: China (+7 to 39%), Germany (+5 to 18%) and Sweden (+4 to 16%).

Countries with the greatest declines: Indonesia (-5 to 32%), Turkey (-4 to 31%), Mexico (-3 to 36%), Argentina (-3 to 42%) and Spain (-3 to 18%).

12A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 13: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

1. National Economic Assessments: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Country Economic Assessment…

is has experienced an has experienced a isisHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this monthSaudi Arabia 86% South Africa 10 Mexico 6 Hungary 2%Saudi Arabia 86% South Africa 10 Mexico 6 Hungary 2%

Sweden 72% China 9 South Korea 4 Spain 4%Australia 70% Germany 9 India 3 Italy 5%Germany 70% Brazil 6 Turkey 3 France 6%

Canada 65% Great Britain 5 Sweden 2 Japan 8%India 65% Argentina 3 Indonesia 1 Great Britain 13%

China 64% Belgium 3 South Korea 17%Brazil 62% Canada 2 United States 21%

Australia 2 Belgium 22%France 1 Mexico 24%

Poland 27%

13A Global@dvisory – February 2012 – G@29

The Economic Pulse

Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Page 14: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

1. National Economic Assessment: Regions at a Glance Compared to the Last Wave…

CHANGEREGION(in descending order by NET)

NET‘Good’

CHANGE(since last sounding)

Middle East/Africa 61% 2%Middle East/Africa 61% 2%BRIC 55% 3%

LATAM 47% 1%North America (Can/US) 43% 1%North America (Can/US) 43% 1%

APAC 43% 1%G8 27% 2%

Europe 25% 2%Europe 25% 2%

14A Global@dvisory – February 2012 – G@29

The Economic Pulse

Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Page 15: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Local Area Economic Assessment…

is has experienced an has experienced a isisHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this month

Saudi Arabia 69% Saudi Arabia 5 Turkey 10 Spain 6%

China 52% China 4 South Korea 5 Japan 7%

Brazil 50% Germany 4 Indonesia 2 Hungary 8%

Sweden 49% Brazil 4 United States 1 Italy 10%

Australia 47% South Africa 3 India 1 South Korea 12%

India 47% Poland 3 France 12%

Canada 45% Great Britain 3 Belgium 15%

Germany 45% Japan 2 Great Britain 16%

Russia 2 Russia 21%

S d 1 U it d St t 22%Sweden 1 United States 22%

Hungary 1 Mexico 22%

Belgium 1 Poland 24%

A ti 1 S th Af i 26%

15A Global@dvisory – February 2012 – G@29

The Economic Pulse

Argentina 1 South Africa 26%

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

Page 16: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave…

NETREGION(in descending order by NET)

NET‘Strong’

Top 3 Box (5-6-7)

CHANGE(since last sounding)

Middle East/Africa 43% 1%Middle East/Africa 43% 1%BRIC 42% 2%

LATAM 36% 2%North America 33% 1%North America 33% 1%

APAC 31% N/CG-8 Countries 22% 1%

E 21% 2%Europe 21% 2%

16A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

Page 17: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave…

Countries where the Assessment of the Local Economic Strengthening …

is has experienced an has experienced a isHIGHEST

this month

pIMPROVEMENT

since last sounding

pDECLINE

since last soundingLOWEST

this month

Brazil 74% China 7 Indonesia 5 France 2%

Saudi Arabia 63% Germany 5 Turkey 4 Hungary 5%

India 50% Sweden 4 Mexico 3 Belgium 6%

Argentina 42% Brazil 3 Argentina 3 Japan 8%

China 39% Saudi Arabia 3 Spain 3 Great Britain 10%

Mexico 36% United States 3 South Korea 1 South Korea 11%

Indonesia 32% Australia 3 Italy 15%

It l 3 S d 16%Italy 3 Sweden 16%

Great Britain 3 South Africa 16%

Russia 2 Poland 16%

Hungary 2Hungary 2Canada 2

Japan 1Belgium 1

17A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 18: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave…

REGION NET CHANGEREGION(in descending order by NET)

NET‘Stronger’

CHANGE(since last sounding)

LATAM 51% N/C

BRIC 45% 3%

Middle East/Africa 37% N/C

APAC 25% 1%APAC 25% 1%

North America 23% 2%

G-8 Countries 15% 3%

E 12% 2%Europe 12% 2%

18A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 19: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

DETAILED FINDINGSDETAILED FINDINGS

19A Global@dvisory – February 2012 – G@29

The Economic Pulse

Page 20: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Assessing The Current Economic Sit tiSituation …

…in Their Countryy

20A Global@dvisory – February 2012 – G@29

The Economic Pulse

Detailed Tables B.3

Page 21: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Global Citizens Assess the Current Economic Situation in their Country as “Good”

39%86%

72%

TotalSaudi Arabia

Sweden

‘Very Good / Somewhat Good’

70%70%

65%65%

64%

AustraliaGermany

CanadaIndia

Chi 64%62%

55%55%

50%

ChinaBrazil

ArgentinaTurkey

Hong Kong45%

42%30%

27%24%

g gIndonesia

South AfricaRussiaPolandMexico 24%

22%21%

17%13%

MexicoBelgium

United StatesSouth KoreaGreat Britain

8%6%

5%4%

2%

JapanFrance

ItalySpain

Hungary

21A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?*Note that results for Hong Kong are not included in aggregate results to allow for consistent tracking.

2%Hungary

Page 22: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1

Total Good

56% 55%60%

70%

Total Good

45%

32%

29%

38% 37% 38% 39% 39% 40% 41% 40% 42% 41% 41% 40% 41%38% 40% 41% 40% 40% 38% 39% 38% 39% 38% 39%

40%

50%

10%

20%

30%

0%

10%

Apr

/07

Oct

/07

Apr

/08

Nov

/08

Apr

/09

v/Ja

n/10

Mar

/10

Apr

/10

May

/10

Jun/

10

Jul/1

0

Aug

/10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mar

/11

Apr

/11

May

/11

Jun/

11

Jul/1

1

Aug

/11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

Jan/

12

Nov

S S

22A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 23: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

For All Countries Tracked: Citizens Assess theCurrent Economic Situation in their Country as “Good”

Nov/09Jan/10

Mar‘10

Apr‘10

May ‘10

Jun‘10

July‘10

Aug‘10

Sep ‘10

Oct‘10

Nov‘10

Dec‘10

Jan‘11

Feb‘11

Mar‘11

Apr‘11

May‘11

Jun‘11

Jul‘11

Aug‘11

Sept‘11

Oct‘11

Nov‘11

Dec‘11

Jan‘12

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Argentina 28% 21% 25% 27% 39% 34% 36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55%Australia 82% 80% 73% 74% 72% 72% 72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70%Belgium 28% 29% 22% 23% 22% 29% 33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22%

Brazil 72% 59% 60% 65% 65% 55% 60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62%Canada 60% 65% 67% 64% 68% 68% 65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65%% % % % % % % % % % %

China 78% 80% 82% 78% 77% 74% 77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64%France 14% 11% 9% 8% 6% 9% 12% 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5% 6%

Germany 44% 37% 45% 37% 38% 48% 55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70%Great Britain 14% 17% 17% 13% 13% 13% 16% 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8% 13%

H 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% % 6% % 4% 4% 2% 3% 2% 2%Hungary 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2% 2%India 82% 83% 86% 85% 85% 78% 80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65%

Indonesia - 49% 52% 52% 49% 51% 39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45%Italy 24% 17% 17% 14% 16% 16% 17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5% 5%

Japan 8% 7% 7% 6% 9% 6% 8% 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8% 8%Mexico 21% 20% 20% 23% 21% 25% 22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24%Poland 42% 41% 47% 45% 46% 42% 33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27%Russia 24% 24% 28% 30% 30% 24% 37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30%

Saudi Arabia - 73% 76% 80% 73% 80% 81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86%South Africa 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42%South Africa - 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42%South Korea 28% 29% 32% 31% 34% 34% 30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17%

Spain 10% 5% 5% 6% 5% 10% 10% 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4% 4%Sweden 58% 58% 56% 60% 63% 71% 73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72%Turkey 51% 35% 44% 40% 44% 37% 45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55%

23A Global@dvisory – February 2012 – G@29

The Economic Pulse

United States 20% 17% 25% 23% 18% 17% 15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21%

Page 24: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert

country]? Is it very good, somewhat good, somewhat bad or very bad?

% Very Good / Somewhat Good

39%42%

Totoal (+1) South Africa (+10)

64%70%

62%13%

55%

China (+9)Germany (+9)

Brazil (+6)Great Britain (+5)

Argentina (+3) 55%22%

65%70%

6%

Argentina (+3)Belgium (+3)Canada (+2)

Australia (+2)France (+1)

Green marks countries experiencing improvement;Blue marks countries with no change from last month; Red marks countries experiencing a decline…

6%2%

5%8%

27%

France (+1)Hungary (N/C)

Italy (N/C)Japan (N/C)

Poland (N/C)30%

86%4%

21%

Russia (N/C)Saudi Arabia (N/C)

Spain (N/C)United States (N/C)

45%72%

55%65%

17%

Indonesia (-1)Sweden (-2)Turkey (-3)

India (-3)S th K ( 4)

24A Global@dvisory – February 2012 – G@29

The Economic Pulse

17%24%

South Korea (-4)Mexico (-6)

Page 25: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

10%9%

-15% -10% -5% 0% 5% 10% 15%

South Africa (+10)China (+9)

9%6%

5%3%

Germany (+9)Brazil (+6)

Great Britain (+5)Argentina (+3)

3%2%2%

1%

Belgium (+3)Canada (+2)

Australia (+2)France (+1)

0%0%0%0%

Hungary (N/C)Italy (N/C)

Japan (N/C)Poland (N/C)

0%0%0%0%

Russia (N/C)Saudi Arabia (N/C)

Spain (N/C)United States (N/C)

-1%-2%

-3%-3%

4%

Indonesia (-1)Sweden (-2)Turkey (-3)India (-3)

25A Global@dvisory – February 2012 – G@29

The Economic Pulse

-4%-6%

South Korea (-4)Mexico (-6)

Page 26: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Assessing the Current Economic Situation by All Regions: Current Tracked Status:

71%

80%

‘Very Good / Somewhat Good’

64%

61%51%

55%

61%60%

70%

45%

47%

43%

51%

40%

50%

25%

27%30%

25%

10%

20%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Apr

/0

Oct

/0

Apr

/0

Nov

/0

Apr

/0

Nov

/Jan

/1

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

Jan/

1

Feb/

1

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

Jan/

1

North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa

26A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 27: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

North American (Canada/US) CountriesAssessing the Current Economic Situation 1

90%

100%‘Very Good / Somewhat Good’

80%65%70%

80%

47%

40%

50%

60%

21%20%

30%

40%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Apr

200

Oct

200

Apr

200

Nov

200

Apr

200

Nov

/Jan

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

Jan/

1

United States Canada

27A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

United States Canada

Page 28: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

LATAM CountriesAssessing the Current Economic Situation 1

70%

80%

‘Very Good / Somewhat Good’

62%

50% 55%

60%

70%

42%

55%

40%

50%

24%

20%

30%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

-09/

Jan-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Brazil Argentina Mexico

28A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Brazil Argentina Mexico

Page 29: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

European CountriesAssessing the Current Economic Situation 2

80%

90%

‘Very Good / Somewhat Good’

59%70%

58%

64%

72%

60%

70%

80%

58%55%

50%

40%

50%

27%

13%22%

28%27%

20%

30%

6%

13%

4%5%

2%2%0%

10%

-07

-07

-08

-08

-09

010

-10

-10

-10

-10

-10

-10

-10

-10

-10

-10

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-12

Apr

-

Oct

-

Apr

-

Nov

-

Apr

-

Nov

/Jan

20

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sep-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

29A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 30: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

APAC CountriesAssessing the Current Economic Situation 1

90%90%

100%

‘Very Good / Somewhat Good’

78% 70%

88%

65%65%70%

80%

64%49%

45%

40%

50%

60%

30%

16%

27%

17%20%

30%

40%

8%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

-09/

Jan-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sep-

1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

30A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Australia China India Japan Russia South Korea Indonesia

Page 31: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

G8 CountriesAssessing the Economic Situation 2

90%

100%‘Very Good / Somewhat Good’

80%

65%

70%65%70%

80%

55%

65%59%

47%40%

50%

60%

13%27%

28% 30%

21%20%

30%

40%

13%

6%5%

8%

0%

10%

r-07 t-0

7

r-08

v-08

r-09

n-10

r-10

r-10

y-10

n-10 l-1

0

g-10 t-1

0

t-10

v-10

c-10

n-11

b-11

r-11

r-11

y-11

n-11 l-1

1

g-11 t-1

1

t-11

v-11

c-11

n-12

Apr Oct

Apr

Nov Apr

Nov

-09/

Jan

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

Feb

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

G C G S

31A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Great Britain Canada France Germany Italy Japan Russia United States

Page 32: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

BRIC CountriesAssessing the Economic Situation 3

90%90%

100%

‘Very Good / Somewhat Good’

65%

88%

65%70%

80%

90%

62%64%

50%

60%

42%30%

20%

30%

40%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

09/

Jan

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

32A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Brazil Russia India China

Page 33: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Middle East/African CountriesAssessing the Economic Situation 2

86%90%

100%

‘Very Good / Somewhat Good’

73%

70%

80%

51% 55%

38% 42%40%

50%

60%

20%

30%

40%

0%

10%

10 -10

-10

-10

-10

-10

-10

-10

-10

-10

-10

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-12

N09

/J

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sep-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

Turkey Saudi Arabia South Africa

33A Global@dvisory – February 2012 – G@29

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 34: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Assessing The Economy…g y

…In Their Local Area

34A Global@dvisory – February 2012 – G@29

The Economic Pulse

Detailed Tables B.6

Page 35: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Citizen Consumers Who Say The Economy In Their Local Areais Strong…

29%69%

52%

TotalSaudi Arabia

China

% Strong (Top 3: 5-6-7)

50%49%

47%47%

45%

BrazilSweden

AustraliaIndia

C d 45%45%

35%35%

33%

CanadaGermany

ArgentinaTurkey

Hong Kong31%

26%24%

22%22%

g gIndonesia

South AfricaPolandMexico

United States 22%21%

16%15%

12%

United StatesRussia

Great BritainBelgium

France12%

10%8%

7%6%

South KoreaItaly

HungaryJapanSpain

35A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy*Note that results for Hong Kong are not included in aggregate results to allow for consistent tracking.

6%Spain

Page 36: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Citizen Consumers Who Say The EconomyIn Their Local Area is Strong N/C

70%

Total - % Strong (Top 3: 5-6-7)

60%

70%

30% 30% 30% 30% 31% 30% 30% 31% 30% 30% 30% 31% 30%

40%

50%

28%30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31%

29% 30% 30% 30% 31%29% 30% 29% 29% 29% 29%

20%

30%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2

Mar

/10

Apr

/10

May

/10

Jun/

10

Jul/1

0

Aug

/10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mra

/11

Apr

/11

May

/11

Jun/

11

Jul/1

1

Aug

/11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

Jan/

12

36A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Page 37: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Citizen Consumers Who Say The EconomyIn Their Local Area is Strong

Mar2010

April2010

May 2010

June 2010

July2010

Aug2010

Sept2010

Oct2010

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

% Strong (Top 3 5-6-7)

Total 28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% 31% 29% 30% 29% 29% 29% 29%Argentina 19% 19% 15% 23% 20% 25% 26% 21% 28% 28% 30% 28% 26% 30% 28% 31% 30% 29% 36% 35% 36% 34% 35%Australia 56% 55% 55% 50% 52% 52% 53% 57% 53% 55% 60% 54% 53% 51% 50% 46% 46% 42% 43% 49% 46% 47% 47%Belgium 15% 11% 11% 12% 14% 20% 19% 17% 21% 16% 20% 30% 23% 27% 26% 25% 24% 19% 21% 18% 16% 14% 15%

Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46% 50%Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46% 50%Canada 44% 47% 45% 46% 47% 46% 48% 43% 46% 42% 49% 49% 46% 49% 49% 51% 49% 51% 48% 48% 44% 45% 45%

China 61% 57% 58% 55% 58% 59% 59% 63% 59% 55% 56% 57% 56% 56% 51% 49% 47% 45% 53% 48% 48% 48% 52%France 14% 14% 12% 11% 14% 15% 13% 14% 14% 12% 14% 15% 16% 14% 16% 16% 14% 18% 12% 15% 12% 12% 12%

Germany 27% 25% 26% 29% 30% 33% 35% 39% 43% 43% 40% 43% 38% 46% 46% 47% 47% 45% 43% 41% 43% 41% 45%Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13% 16%Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13% 16%

Hungary 11% 13% 11% 13% 10% 14% 11% 15% 11% 9% 12% 10% 9% 12% 10% 12% 11% 9% 9% 8% 8% 7% 8%India 61% 62% 61% 63% 53% 56% 61% 61% 67% 60% 51% 55% 52% 52% 47% 50% 42% 49% 47% 47% 48% 48% 47%

Indonesia 37% 30% 34% 26% 30% 26% 29% 33% 31% 32% 25% 23% 30% 27% 33% 27% 29% 24% 31% 26% 34% 33% 31%Italy 18% 19% 17% 18% 18% 19% 18% 17% 15% 18% 14% 18% 16% 16% 18% 17% 16% 14% 13% 12% 10% 10% 10%

Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5% 7%Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5% 7%Mexico 20% 22% 24% 24% 19% 18% 18% 18% 15% 17% 22% 21% 17% 18% 18% 19% 25% 24% 21% 21% 23% 22% 22%Poland 29% 30% 30% 28% 30% 31% 29% 21% 25% 22% 19% 21% 19% 23% 17% 21% 21% 23% 24% 24% 19% 21% 24%Russia 23% 22% 25% 23% 24% 30% 24% 26% 24% 19% 20% 16% 17% 21% 18% 18% 19% 17% 18% 23% 18% 19% 21%

Saudi Arabia 49% 53% 51% 48% 55% 58% 57% 47% 50% 58% 57% 55% 62% 63% 61% 63% 66% 69% 64% 58% 67% 64% 69%South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23% 26%South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23% 26%South Korea 16% 20% 22% 21% 18% 22% 22% 23% 26% 28% 23% 25% 16% 19% 21% 18% 21% 16% 16% 16% 18% 17% 12%

Spain 13% 8% 8% 10% 13% 10% 10% 10% 11% 10% 9% 9% 9% 10% 9% 8% 11% 8% 6% 8% 8% 6% 6%Sweden 44% 46% 47% 49% 46% 53% 54% 54% 58% 55% 53% 57% 51% 54% 47% 52% 59% 57% 52% 55% 43% 48% 49%Turkey 29% 31% 26% 32% 30% 25% 29% 34% 27% 30% 32% 33% 33% 33% 35% 38% 46% 32% 45% 42% 44% 45% 35%

U it d St t 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23% 22%

37A Global@dvisory – February 2012 – G@29

The Economic Pulse

United States 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23% 22%

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Page 38: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

29%69%

52%

Total (N/C)Saudi Arabia (+5)

China (+4)

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

52%45%

50%26%

24%

China (+4)Germany (+4)

Brazil (+4)South Africa (+3)

Poland (+3) 24%16%

7%21%

49%

Poland (+3)Great Britain (+3)

Japan (+2)Russia (+2)

Sweden (+1)

Green marks countries experiencing improvement;Blue marks countries with no change from last month; Red marks countries experiencing a decline…

8%15%

35%47%

Hungary (+1)Belgium (+1)

Argentina (+1)Australia (N/C)

45%22%

12%10%

6%

Canada (N/C)Mexico (N/C)France (N/C)

Italy (N/C)S i (N/C) 6%

47%22%

31%12%

Spain (N/C)India (-1)

United States (-1)Indonesia (-2)

South Korea (-5)

38A Global@dvisory – February 2012 – G@29

The Economic Pulse

12%35%

South Korea (-5)Turkey (-10)

Page 39: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

R t th t t t f th i l l i l f 1 t 7 h 7 t

5%4%

-15% -10% -5% 0% 5% 10% 15%

Saudi Arabia (+5)China (+4)

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

4%4%

3%3%

( )Germany (+4)

Brazil (+4)South Africa (+3)

Poland (+3)

3%2%2%

1%

Great Britain (+3)Japan (+2)

Russia (+2)Sweden (+1)

1%1%1%

0%

Hungary (+1)Belgium (+1)

Argentina (+1)

Australia (N/C)0%0%0%0%

Canada (N/C)Mexico (N/C)France (N/C)

Italy (N/C)

0%-1%-1%

-2%

India (-1)United States (-1)Indonesia (-2)

Spain (N/C)

39A Global@dvisory – February 2012 – G@29

The Economic Pulse

-5%-10%

South Korea (-5)Turkey (-10)

Page 40: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

All RegionsAssess the Strength of Their Local Economy

50%

55%

% Strong (Top 3 5-6-7)

37%

46%

42%

43%

40%

45%

%

32%

33%

36%37%

31%

35%

30%

35%

25%

21%21%

22%

20%

25%

21%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

40A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

Page 41: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

North American CountriesAssess the Strength of Their Local Economy 1

50%

55%

% Strong (Top 3 5-6-7)

44% 45%

40%

45%

50%

30%

35%

20%

22%

20%

25%

20%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

United States Canada

41A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

United States Canada

Page 42: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

LATAM CountriesAssess the Strength of Their Local Economy 2

50%50%

55%

% Strong (Top 3 5-6-7)

40%

45%

50%

38% 35%

30%

35%

20% 22%

20%

25%

19%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

B il A ti M i

42A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Brazil Argentina Mexico

Page 43: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

European CountriesAssess the Strength of Their Local Economy 2

70%

% Strong (Top 3 5-6-7)

44%49%50%

60%

45%

29%30%

40%

27%

16% 16%

15% 12%15%

18%

24%

20%

30%

14%

6%

12%10%8%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

43A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Page 44: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

APAC CountriesAssess the Strength of Their Local Economy N/C

%

80%

% Strong (Top 3 5-6-7)

56%

61%

52%

60%

70%

47%

35%37%40%

50%

23% 21%

16% 12%

29%31%

20%

30%

4%7%

16% 12%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

A t li Chi I di J R i S th K T k I d i

44A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Australia China India Japan Russia South Korea Turkey Indonesia

Page 45: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

G8 CountriesAssess the Strength of Their Local Economy 1

% Strong (Top 3 5-6-7)60%

44% 45%

40%

50%

27%

23%

30%

16%16%

12%

18%

10%

23%

21%20%22%

10%

20%

10%4% 7%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Great Britain Canada France Germany Italy Japan Russia United States

45A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

y y p

Page 46: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

BRIC CountriesAssess the Strength of Their Local Economy 2

% Strong (Top 3 5-6-7)

70%

80%

61%

52%

60%

70%

38%

50%47%

52%

40%

50%

23%21%20%

30%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Brazil Russia India China

46A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Brazil Russia India China

Page 47: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Middle East/ African CountriesAssess the Strength of Their Local Economy 1

69%70%

80%% Strong (Top 3 5-6-7)

49%

69%

50%

60%

70%

29% 35%

40%

50%

26%26%

20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

Mar

20

Apr

20

May

20

Jun

20

Julo

20

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Turkey Saudi Arabia South Africa

47A Global@dvisory – February 2012 – G@29

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

y

Page 48: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Assessing the Strength of The Local Economy…

Six Months From Now…Six Months From Now

48A Global@dvisory – February 2012 – G@29

The Economic Pulse

Detailed Tables B.7

Page 49: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

25%74%

63%

TotalBrazil

Saudi Arabia

% Much Stronger / Somewhat Stronger

50%42%

39%36%

32%

IndiaArgentina

ChinaMexico

I d i 32%31%

26%21%

19%

IndonesiaTurkey

United StatesCanada

Australia18%18%

17%16%16%

GermanySpain

RussiaPoland

South Africa 16%16%

15%14%

11%

South AfricaSweden

ItalyHong Kong

South Korea10%

8%6%

5%2%

Great BritainJapan

BelgiumHungary

France

49A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead 6 months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?*Note that results for Hong Kong are not included in aggregate results to allow for consistent tracking.

2%France

Page 50: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1

70%

Global Total% Much Stronger / Somewhat Stronger

60%

70%

31% 31% 30% 30% 29% 28% 28% 28% 29% 28%

40%

50%

30% 30% 29% 28% 28% 28% 29%27% 27% 28%

26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25%

20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

50A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 51: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

Mar2010

April 2010

May2010

June 2010

July2010

Aug 2010

Sept2010

Oct2010

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

% Much Stronger/Somewhat Stronger

Total 31% 31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28% 26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25%Argentina 32% 36% 35% 45% 36% 45% 42% 39% 44% 43% 42% 44% 44% 42% 45% 47% 47% 52% 52% 50% 47% 45% 42%Australia 36% 34% 30% 25% 29% 26% 27% 29% 27% 24% 23% 24% 22% 23% 20% 19% 19% 16% 16% 16% 18% 16% 19%Belgium 18% 14% 10% 14% 14% 17% 15% 13% 12% 12% 13% 13% 14% 15% 11% 14% 10% 6% 8% 8% 4% 5% 6%Brazil 79% 71% 72% 72% 69% 68% 75% 78% 76% 78% 73% 73% 67% 72% 71% 64% 71% 71% 65% 74% 72% 71% 74%Canada 38% 35% 29% 30% 32% 25% 27% 26% 27% 27% 31% 29% 28% 28% 26% 25% 24% 18% 15% 19% 19% 19% 21%China 57% 49% 51% 49% 50% 50% 50% 50% 48% 44% 49% 49% 40% 42% 44% 39% 36% 35% 44% 39% 42% 32% 39%France 5% 7% 3% 4% 5% 5% 5% 3% 4% 4% 5% 4% 4% 4% 4% 5% 3% 4% 2% 2% 2% 2% 2%Germany 23% 25% 22% 21% 26% 29% 26% 31% 35% 27% 30% 28% 26% 24% 26% 22% 22% 18% 16% 12% 15% 13% 18%Great Britain 18% 21% 22% 16% 16% 15% 13% 12% 13% 12% 13% 11% 8% 10% 12% 14% 9% 9% 10% 8% 9% 7% 10%Hungary 22% 24% 23% 23% 15% 18% 18% 23% 13% 10% 12% 15% 10% 11% 7% 8% 10% 8% 6% 5% 6% 3% 5%India 66% 66% 64% 67% 59% 58% 64% 65% 65% 61% 55% 61% 55% 55% 50% 52% 43% 52% 54% 56% 50% 50% 50%Indonesia 31% 33% 36% 36% 38% 35% 35% 35% 34% 30% 26% 26% 29% 28% 32% 29% 29% 28% 29% 28% 32% 37% 32%Italy 20% 21% 17% 19% 17% 18% 16% 17% 16% 15% 18% 16% 17% 15% 15% 15% 13% 14% 10% 11% 21% 12% 15%Japan 11% 12% 12% 13% 9% 8% 6% 6% 8% 8% 8% 9% 8% 9% 10% 9% 10% 7% 7% 10% 6% 7% 8%pMexico 34% 37% 44% 36% 33% 32% 35% 38% 30% 36% 33% 37% 43% 38% 41% 37% 39% 36% 34% 36% 39% 39% 36%Poland 23% 23% 20% 23% 22% 24% 19% 19% 19% 21% 12% 19% 14% 17% 13% 15% 16% 18% 19% 15% 13% 16% 16%Russia 17% 19% 17% 18% 23% 18% 21% 13% 24% 16% 16% 18% 18% 18% 16% 16% 13% 16% 15% 20% 17% 15% 17%Saudi Arabia 44% 49% 50% 41% 46% 53% 46% 48% 45% 47% 45% 52% 56% 60% 59% 60% 62% 64% 57% 53% 54% 60% 63%South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16% 16%South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16% 16%South Korea 21% 23% 24% 21% 21% 20% 22% 20% 22% 25% 22% 25% 19% 14% 17% 12% 15% 13% 15% 14% 14% 12% 11%Spain 28% 27% 26% 21% 25% 24% 22% 20% 21% 20% 20% 21% 21% 23% 22% 20% 18% 18% 15% 23% 17% 21% 18%Sweden 19% 20% 15% 21% 20% 17% 19% 21% 19% 20% 16% 21% 17% 18% 17% 16% 15% 14% 14% 11% 16% 12% 16%Turkey 32% 35% 30% 30% 32% 33% 29% 28% 27% 23% 30% 32% 28% 32% 34% 36% 38% 25% 40% 35% 28% 35% 31%United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23% 26%

51A Global@dvisory – February 2012 – G@29

The Economic Pulse

United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23% 26%

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 52: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

L ki h d i th f d t th i l l t b h t h t

25%39%

TotalChina (+7)

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhatstronger, about the same, somewhat weaker, or much weaker than it is now?

39%18%

16%74%

63%

China ( 7)Germany (+5)Sweden (+4)

Brazil (+3)Saudi Arabia (+3)

26%19%

15%10%

17%

United States (+3)Australia (+3)

Italy (+3)Great Britain (+3)

R i ( 2)Green marks countries experiencing improvement;

17%5%

21%8%

6%

Russia (+2)Hungary (+2)Canada (+2)

Japan (+1)Belgium (+1)

Blue marks countries with no change from last month; Red marks countries experiencing a decline…

6%50%

16%16%

2%

Belgium (+1)India (N/C)

Poland (N/C)South Africa (N/C)

France (N/C)11%

18%42%

36%

South Korea (-1)Spain (-3)

Argentina (-3)Mexico (-3)

( 4)

52A Global@dvisory – February 2012 – G@29

The Economic Pulse

31%32%

Turkey (-4)Indonesia (-5)

Page 53: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

L ki h d i th f d t th i l l t b h t h t

7%5%

-20% -15% -10% -5% 0% 5% 10% 15% 20%

China (+7)Germany (+5)

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhatstronger, about the same, somewhat weaker, or much weaker than it is now?

4%3%3%3%

Sweden (+4)Brazil (+3)

Saudi Arabia (+3)United States (+3)

3%3%3%

2%

Australia (+3)Italy (+3)

Great Britain (+3)Russia (+2)

2%2%

1%1%

Hungary (+2)Canada (+2)

Japan (+1)Belgium (+1)

0%0%0%0%

India (N/C)Poland (N/C)

South Africa (N/C)France (N/C)

-1%-3%-3%-3%

South Korea (-1)Spain (-3)Argentina (-3)Mexico (-3)

53A Global@dvisory – February 2012 – G@29

The Economic Pulse

-4%-5%

Turkey (-4)Indonesia (-5)

Page 54: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

All Regions - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months

51%

55%60%

% Much Stronger/Somewhat Stronger

48%51%

45%

38%37%40%

50%

34%

25%30%

23%

19%

12%

20%

15%

10%

20%

12%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

54A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

Page 55: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

North American Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2

50%

% Much Stronger/Somewhat Stronger

38%40%

45%

31%26%

30%

35%

26%

21%20%

25%

10%

15%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2

Mar

201

0

Apr

201

0

May

201

0

Jun

2010

Jul 2

010

Aug

201

0

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

201

1

May

201

1

Jun

2011

Jul 2

011

Aug

201

1

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

55A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

United States Canada

Page 56: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

LATAM Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

79%80%

90%

% Much Stronger/Somewhat Stronger

74%

60%

70%

80%

42%

34%40%

50%

32%

3 %

36%

20%

30%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Brazil Argentina Mexico

56A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Brazil Argentina Mexico

Page 57: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

European Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2

% Much Stronger/Somewhat Stronger

35%

40%

28%

25%

30%

35%

23%

18%19%

18%

20%22%

16%

20%

25%

5%

18%

10%

6%

15%

16%

10%

15%

5%

2%

6%5%

0%

5%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

57A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Page 58: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

APAC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1

66%70%

80%

% Much Stronger/Somewhat Stronger

57%

66%

50%

60%

70%

36% 39%

50%

32% 32%

40%

50%

19%

17% 17%

21%

32%31%31%

20%

30%

11% 8%

17%11%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Australia China India Japan Russia South Korea Turkey Indonesia

58A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Australia China India Japan Russia South Korea Turkey Indonesia

Page 59: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

G8 Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3

45%

50%

% Much Stronger/Somewhat Stronger

38%

35%

40%

21%23%

20%

31% 26%

20%

25%

30%

18%

10%

18%

15%

11% 8%

17%17%

10%

15%

20%

5% 2%

11% 8%

0%

5%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Great Britain Canada France Germany Italy Japan Russia United States

59A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

y y p

Page 60: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

BRIC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3

79%

74%80%

90%

% Much Stronger/Somewhat Stronger

74%

66%

60%

70%

50%57%

39%40%

50%

17%17%20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

B il R i I di Chi

60A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Brazil Russia India China

Page 61: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

Middle East/African Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

63%

70%

% Much Stronger/Somewhat Stronger

44%50%

60%

31%38%

30%

40%

32%

16%20%

30%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Turkey Saudi Arabia South Africa

61A Global@dvisory – February 2012 – G@29

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Turkey Saudi Arabia South Africa

Page 62: Ipsos Global @dvisor 29: The economic pulse of the world: February 2012

About Ipsos…

Ipsos is an independent market research company controlled and managed by research professionals.

Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

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Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test y p g p yadvertising and study audience responses to various media. They measure public opinion around the globe.

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For information about this and other Global@dvisory products contact:

John WrightSenior Vice President and Managing Director, Public Opinion PollingIpsos Public Affairs +1 (416) 324 2002Ipsos Public Affairs +1 (416) 324-2002 [email protected]

Keren GottfriedR h M P bli O i i P lliResearch Manager, Public Opinion PollingIpsos Public Affairs +1 (416) 572-4481 [email protected]

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