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Voting Intention:
All giving an opinion vs. those “certain to vote”
Base: 1,025 British adults 18+, 8th -11th March 2015, all certain to vote = 657
3 HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
32%
36%
12%
7%
8% 6%
All giving a voting intention: 83% All certain to vote: 60%
Conservative lead = -4 Conservative lead = -1
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
33%
34%
13%
6%
8% 6%
Voting Intention: February ‘03 – March ’15
(all certain to vote)
Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter
4 HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM
34 33
13
6 8
0
10
20
30
40
50
60
Fe
b 0
3
Au
g 0
3
Fe
b 0
4
Au
g 0
4
Fe
b 0
5
Au
g 0
5
Fe
b 0
6
Au
g 0
6
Fe
b 0
7
Au
g 0
7
Fe
b 0
8
Au
g 0
8
Fe
b 0
9
Au
g 0
9
Fe
b 1
0
Au
g 1
0
Fe
b 1
1
Au
g 1
1
Fe
b 1
2
Au
g 1
2
Fe
b 1
3
Au
g 1
3
Fe
b 1
4
Au
g 1
4
Fe
b 1
5
How certain are Labour and Conservative supporters
in their intention to vote? Jan‘08 to March ‘15
Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter
5 % OF SUPPORTERS “ABSOLUTELY CERTAIN TO VOTE”
Source: Ipsos MORI Political Monitor
CONSERVATIVE LABOUR
72% 65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Jan
08
Ma
y 0
8
Se
p 0
8
Jan
09
Ma
y 0
9
Se
p 0
9
Jan
10
Ma
y 1
0
Se
p 1
0
Jan
11
Ma
y 1
1
Se
p 1
1
Jan
12
Ma
y 1
2
Se
p 1
2
Jan
13
Ma
y 1
3
Se
p 1
3
Jan
14
Ma
y 1
4
Se
p 1
4
Jan
15
CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT
-1.0% swing from Feb
+2.0% swing from Feb
+5.5% swing from Feb
+2.5% swing from Feb
0.0% swing from Feb
-16 Net -31 Net -12 Net -36 Net -24 Net SATISFIED 38% SATISFIED 28% SATISFIED 35% SATISFIED 26% SATISFIED 34%
DISSATISFIED 54% DISSATISFIED 59% DISSATISFIED 47% DISSATISFIED 62% DISSATISFIED 58%
Satisfaction with leaders and the Government
Base: 1,025 British adults 18+, 8th – 11th March 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
7 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /DEPUTY PRIME MINISTER/LEADER OF THE LABOUR PARTY/UKIP?
Source: Ipsos MORI Political Monitor
0
-100
+100
Satisfaction with Party leaders October ‘07 – March ‘15
Base: c.1,010 British adults each month
8 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS
RUNNING THE COUNTRY / DOING HIS JOB AS … ?
Source: Ipsos MORI Political Monitor
0
10
20
30
40
50
60
70
80
Oct
07
Oct
08
Oct
09
Oct
10
Oct
11
Oct
12
Oct
13
Oct
14
CAMERON BROWN MILIBAND CLEGG FARAGE
Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
9 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Ne
t sa
tisfa
ctio
n
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
David Cameron (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
10 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
38%
54%
8%
March 2015 March 2006 – March 2015
0
10
20
30
40
50
60
70
Ma
r-0
6
Se
p-0
6
Jun
-07
Jan
-08
Jul-
08
Jan
-09
Jul-
09
Jan
-10
Jul-
10
Fe
b-1
1
Au
g-1
1
Fe
b-1
2
Au
g-1
2
Fe
b-1
3
Au
g-1
3
Fe
b-1
4
Au
g-1
4
Fe
b-1
5
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 38%
DISSATISFIED 54%
DON’T KNOW 8%
Net = -16
Dissatisfied
Satisfied
David Cameron (satisfaction among Tory supporters)
Base: 265 Conservative supporters 18+, 8th -11th March 2015
11 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
81%
16%
3%
March 2015 March 2006 – March 2015
0
10
20
30
40
50
60
70
80
90
100
Ma
r 0
6
Nov 0
6
Se
p 0
7
Ma
y 0
8
Dec-0
8
Jul-
09
Fe
b-1
0
Dec-1
0
Jul-
11
Fe
b-1
2
Se
p-1
2
Ap
r-13
Nov-1
3
14-J
un
Jan
-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 81%
DISSATISFIED 16%
DON’T KNOW 3%
Net = +65
Satisfied
Dissatisfied
Net satisfaction with Opposition Leaders (1994 – 2015)
Base: c.1,000 British adults each month
12 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB
AS LEADER OF THE … PARTY?
Source: Ipsos MORI Political Monitor
HOWARD BLAIR (94-97) DUNCAN SMITH (01-03) MILIBAND (10-15) CAMERON (05-10) HAGUE (97-01)
Ne
t sa
tisfa
ctio
n
Number of months from becoming Opposition Leader
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Ed Miliband (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
13 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
28%
59%
13%
March 2015 October 2010 – March 2015
0
10
20
30
40
50
60
70
Oct-
10
Dec-1
0F
eb-1
1A
pr-
11
Jun
-11
Au
g-1
1O
ct-
11
Dec-1
1F
eb-1
2A
pr-
12
Jun
-12
Au
g-1
2O
ct-
12
Dec-1
2F
eb-1
3A
pr-
13
Jun
-13
Au
g-1
3O
ct-
13
Dec-1
3F
eb-1
4A
pr-
14
Jun
-14
Au
g-1
4O
ct-
14
Dec-1
4F
eb-1
5
SATISFIED 28%
DISSATISFIED 59%
DON’T KNOW 13%
Net = -31
Dissatisfied
Satisfied
Ed Miliband (satisfaction among Labour supporters)
Base: 285 Labour supporters 18+, 8th – 10th February 2015
14 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
March 2015 October 2010 – March 2015
51% 41%
8%
0
10
20
30
40
50
60
70
Oct-
10
Dec-1
0F
eb-1
1A
pr-
11
Jun
-11
Au
g-1
1O
ct-
11
Dec-1
1F
eb-1
2A
pr-
12
Jun
-12
Au
g-1
2O
ct-
12
Dec-1
2F
eb-1
3A
pr-
13
Jun
-13
Au
g-1
3O
ct-
13
Dec-1
3F
eb-1
4A
pr-
14
Jun
-14
Au
g-1
4O
ct-
14
Dec-1
4F
eb-1
5
SATISFIED 51%
DISSATISFIED 41%
DON’T KNOW 8%
Net = +10
Satisfied
Dissatisfied
Nick Clegg (satisfaction)
Base: 1,010 British adults 18+, 8th – 11th March 2015
15 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?
Source: Ipsos MORI Political Monitor
26%
62%
12%
March 2015 January 2008 – March 2015
0
10
20
30
40
50
60
70
80
Dec-0
7
Jun
-08
Dec-0
8
Jun
-09
Dec-0
9
Jun
-10
Jan
-11
Jul-
11
Jan
-12
Jul-
12
Jan
-13
Jul-
13
Jan
-14
Jul-
14
Jan
-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 26%
DISSATISFIED 62%
DON’T KNOW 12%
Net = -36
Dissatisfied
Satisfied
Nick Clegg (satisfaction among Lib Dem supporters)
Base: 66 Liberal Democrat supporters 18+, 8th – 11th March 2015. N.B. small base size indicative only
16 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?
Source: Ipsos MORI Political Monitor
45%
46%
10%
March 2015 January 2008 – March 2015
0
10
20
30
40
50
60
70
80
90
100
Dec-0
7
Jun
-08
Dec-0
8
Jun
-09
Dec-0
9
Jun
-10
Jan
-11
Jul-
11
Jan
-12
Jul-
12
Jan
-13
Jul-
13
Jan
-14
Jul-
14
Jan
-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 45%
DISSATISFIED 46%
DON’T KNOW 10%
Net = -1
Satisfied
Dissatisfied
Nigel Farage (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
17 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
35%
47%
17%
March 2015 March 2013 – March 2015
0
10
20
30
40
50
60
Ma
r-1
3
Ma
y-1
3
Jul-
13
Se
p-1
3
Nov-1
3
Jan
-14
Ma
r-1
4
Ma
y-1
4
Jul-
14
Se
p-1
4
Nov-1
4
Jan
-15
Fe
b-1
6
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 35%
DISSATISFIED 47%
DON’T KNOW 17%
Net = -12
Dissatisfied
Satisfied
Nigel Farage (satisfaction among UKIP supporters)
Base: 105 UKIP supporters, 8th -11th March 2015. N.B. small base size indicative only
18 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
87%
7% 6%
March 2015 March 2013 – March 2015
0
10
20
30
40
50
60
70
80
90
100
Ma
r-1
3
Ma
y-1
3
Jul-
13
Se
p-1
3
Nov-1
3
Jan
-14
Ma
r-1
4
Ma
y-1
4
Jul-
14
Se
p-1
4
Nov-1
4
Jan
-15
Ma
r-1
5
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 87%
DISSATISFIED 7%
DON’T KNOW 6%
Net = +91
Satisfied
Dissatisfied
Economic Optimism Index
Base: 1,025 British adults 18+, 8th – 11th March 2015
20 DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
March 2015
0
10
20
30
40
50
60
70
80
Jan
-04
Nov-0
4
Se
p-0
5
Se
p-0
6
Se
p-0
7
Au
g-0
8
Jun
-09
Ap
r-10
Ma
r-1
1
Jan
-12
Nov-1
2
Se
p-1
3
Jul-
14
IMPROVE 41%
STAY THE SAME 33%
GET WORSE 20%
DON’T KNOW 7%
EOI = +21
The Ipsos MORI Economic Optimism Index
Base: c.1,000 British adults each month
21 DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
-80
-60
-40
-20
0
20
40
Jan
19
97
Se
p 1
997
Ma
y 1
99
8
Jan
19
99
Se
p 1
999
Ma
y 2
00
0
Jan
20
01
Se
p 2
001
Ma
y 2
00
2
Jan
20
03
Se
p 2
003
Ma
y 2
00
4
Jan
20
05
Se
p 2
005
Ma
y 2
00
6
Jan
20
07
Se
p 2
007
Ma
y 2
00
8
Jan
20
09
Se
p 2
009
Ma
y 2
01
0
Jan
20
11
Se
p 2
011
Ma
y 2
01
2
Jan
20
13
Se
p 2
013
Ma
y 2
01
4
Jan
20
15
+21
Which issues will be very important when voters cast
their ballots? Top four issues
23 LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?
23%
30%
31%
29%
20%
27%
33%
46%
25%
22%
32%
45%
25%
25%
31%
38%
Education/schools
Asylum and immigration
Managing the economy/economic situation
Healthcare/NHS/hospitals
September 2014 January 2015 February 2015 March 2015
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015 Source: Ipsos MORI Political Monitor
Which issues will be very important when voters cast
their ballots?
24 LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015
Only showing answers above 10%; see computer tables for full results Source: Ipsos MORI Political Monitor
10%
11%
12%
25%
25%
31%
38%
Taxation
Unemployment
Benefits
Asylum and immigration
Education/schools
Managing the economy/economicsituation
Healthcare/NHS/hospitals
Will the government’s policies improve the economy?
Base: 1,025 British adults 18+, 8th -11th March 2015
26 ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Source: Ipsos MORI Political Monitor
March 2012 March 2015
47% 46%
7%
39%
53%
7%
AGREE DISAGREE DON’T KNOW
IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF BRITAIN'S ECONOMY
Will the government’s policies improve public
services?
Base: 1,025 British adults 18+, 8th -11th March 2015
27 ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Source: Ipsos MORI Political Monitor
October 2013 March 2015
59%
35%
6%
60%
33%
7%
AGREE DISAGREE DON’T KNOW
IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE BRITAIN’S PUBLIC SERVICES
Has the government done a good job on the
economy in general?
28 SINCE IT WAS ELECTED IN MAY 2010, DO YOU THINK THE GOVERNMENT HAD DONE A GOOD JOB OR A BAD JOB AT…?
Base: 1,025 British adults 18+, 8th – 11th March 2015
*asked as ‘keeping unemployment down’ in March 2014 Source: Ipsos MORI Political Monitor
44%
49%
35%
37%
47%
56%
48%
43%
56%
54%
46%
37%
8%
8%
9%
9%
8%
7%
Good job Bad job Don't know
March 2015
March 2014
March 2015
March 2014
March 2015
March 2014
Managing
the
economy
Handling
taxation and
public
expenditure
Reducing
unemployment*
Would a Labour Government do a better job?
29 AND DO YOU THINK THAT A LABOUR GOVERNMENT WITH ED MILIBAND AS PRIME MINISTER AND ED BALLS AS CHANCELLOR OF THE EXCHEQUER WOULD DO A BETTER OR A WORSE JOB, OR ABOUT THE SAME, THAN THE PRESENT GOVERNMENT HAS DONE AT MANAGING THE ECONOMY?
26%
19%
31%
37%
38%
38%
5%
6%
Better job Worse job About the same Don't know
March 2015
March 2013
Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
Does the Government deserve to win in May?
30 WHICH OF THE STATEMENTS COMES CLOSEST TO YOUR OWN VIEW?
Base: 1,025 British adults 18+, 8th -11th March 2015 Source: Ipsos MORI Political Monitor
43%
12%
16%
23%
38%
5%
28%
20%
32%
4%
21%
28%
The Government has failed to build a strongeconomy. At this election it is time for a change
The Government has failed to build a strongeconomy, but the Conservatives deserve to win
the election
The Government has built strong foundationsfor Britain's economic recovery, but at this
election it is time for a change
The Government has built strong foundationsfor Britain's economic recovery, and the
Conservatives* deserve to win the Election
April 1992 April 1997 March 2015
Does the Government deserve to win in May? Trend
31 WHICH OF THE STATEMENTS COMES CLOSEST TO YOUR OWN VIEW?
Base: 1,025 British adults 18+, 8th -11th March 2015 Source: Ipsos MORI Political Monitor
59% 66%
53%
35%
25% 32%
3% 6% 4%
0%
10%
20%
30%
40%
50%
60%
70%
TIME FOR A CHANGE
THE GOVERNMENT/CONSERVATIVES
DESERVE TO WIN THE ELECTION DON’T KNOW
“AT THIS ELECTION IT IS TIME FOR A CHANGE” OR “THE GOVERNMENT/CONSERVATIVES DESERVE TO WIN THE ELECTION”
‘Time for a change’ combines ‘The Government has built strong foundations for Britain’s economic recovery, and the Conservatives deserve to win
the election’ and ‘The Government has failed to build a strong economy, but the Conservatives deserve to win the election’
‘‘Deserve to win’ combines ‘The Government has built strong foundations for Britain’s economic recovery, but at this election it is time for change’
and ‘The Government has failed to build a strong economy. At this election it is time for change.’
April 1992 April 1997 March 2015
43%
42%
15%
George Osborne (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
33 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY GEORGE OSBORNE IS DOING HIS JOB
AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political Monitor
March 2015 June 2010 – March 2015
0
10
20
30
40
50
60
70
Jun
-10
Ap
r-12
Ma
r-1
5
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 43%
DISSATISFIED 42%
DON’T KNOW 15%
Net = +1
Dissatisfied
Satisfied
Who would make the most capable Chancellor?
Osborne vs Balls
34 WHO DO YOU THINK WOULD MAKE THE MOST CAPABLE CHANCELLOR, THE CONSERVATIVES’ GEORGE OSBORNE OR LABOUR’S ED BALLS?
Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
36
35
37 34
38
35
29
33 30
35
36
29
34 35
36
40 38
41
0
5
10
15
20
25
30
35
40
45
Ma
r…
Ma
y…
Ju
l…
Se
p…
No
v…
Ja
n…
Ma
r…
Ma
y…
Ju
l…
Se
p…
No
v…
Ja
n…
Ma
r…
Ma
y…
Ju
l…
Se
p…
No
v…
Ja
n…
Ma
r…
Ma
y…
Ju
l…
Se
p…
No
v…
Ja
n…
Ma
r…
BALLS OSBORNE
Should George Osborne announce tax cuts?
Base: Asked as a split sample question. 517 British adults 18+ asked statement “ Do you think he should or should not announce tax cuts”, 508 asked statement “When thinking about the health of the economy and public services, do you think he should or should not announce tax cuts in that Budget?”. Totals reported here are combined, 8th -11th March 2015
35 AS YOU MAY KNOW, THE CHANCELLOR WILL ANNOUNCE HIS LAST BUDGET BEFORE THE ELECTION ON 18TH MARCH. DO YOU THINK HE SHOULD OR SHOULD NOT ANNOUNCE TAX CUTS IN THAT BUDGET?
Source: Ipsos MORI Political Monitor
50% 40%
10%
HE SHOULD HE SHOULD NOT DON’T KNOW
March 2015
Have the voters decided yet?
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015
37 HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/ GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political Monitor
February 2015 March 2015
50% 48%
2%
41%
56%
3%
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW
Have the voters decided yet? Trend
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015
38 HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/ GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political Monitor
43% 47% 48%
56% 56% 51% 50%
41%
2% 2% 2% 3%
0%
10%
20%
30%
40%
50%
60%
Au
g2
01
4
Se
p2
01
4
Oct
201
4
No
v2
01
4
De
c2
01
4
Ja
n2
01
5
Feb
201
5
Ma
r2
01
5
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW
How important is May’s result to the voters?
39 HOW IMPORTANT IS IT TO YOU PERSONALLY WHO WINS THE NEXT GENERAL ELECTION?
Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
47%
32%
13%
8% 1% VERY IMPORTANT
FAIRLY IMPORTANT
NOT VERY
IMPORTANT
NOT AT ALL
IMPORTANT
NO OPINION
March 2015
Leaders and their parties – David Cameron
41 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…DAVID CAMERON, THE LEADER OF THE CONSERVATIVE PARTY AND THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political Monitor
25%
14%
8%
46%
7%
Cameron & the
Conservative Party
%
March 2015
Change
since
Sept 2014
Total like him 39 -9
Total do not like him 54 +5
Total like his party 33 -9
Total do not like his party 60 +5
March 2015
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
22%
8%
30%
32%
8%
Leaders and their parties – Ed Miliband
42 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…ED MILIBAND, LEADER OF THE LABOUR PARTY AND THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Miliband & the Labour Party
%
March 2015
Change
since Sept
2014
Total like him 30 -1
Total do not like him 62 -1
Total like his party 52 +2
Total do not like his party 40 -4
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
19%
12%
21%
36%
12%
Leaders and their parties – Nick Clegg
43 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICK CLEGG, LEADER OF THE LIBERAL DEMOCRAT PARTY AND THE LIBERAL DEMOCRAT PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Clegg & the
Liberal
Democrats
%
March 2015
Change since
Sept 2014
Total like him 31 -2
Total do not like him 57 -3
Total like his party 40 -1
Total do not like his party 48 -4
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
18%
12%
7% 52%
10%
Leaders and their parties – NIGEL FARAGE
44 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NIGEL FARAGE, LEADER OF THE UK INDEPENDENCE PARTY, AND THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
March 2015
Farage & UKIP
%
March 2015
Change
since
September
2014
Total like him 30 -2
Total do not like him 59 -1
Total like his party 25 -4
Total do not like his party 64 +1
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
17%
9%
4%
34%
36%
Leaders and their parties – Nicola Sturgeon
45 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICOLA STURGEON, THE LEADER OF THE SCOTTISH NATIONAL PARTY, AND THE SCOTTISH NATIONAL PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HER AND I
LIKE HER PARTY
I LIKE HER BUT I DO
NOT LIKE HER
PARTY
I DO NOT HER BUT I
LIKE HER PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
HER PARTY
DON’T KNOW
Sturgeon
& the SNP
%
March 2015
Total like her 26
Total do not like her 38
Total like her party 21
Total do not like her party 43
March 2015
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
24%
4%
12%
23%
36%
Leaders and their parties – Natalie Bennett
46 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NATALIE BENNETT, THE LEADER OF THE GREEN PARTY, AND THE GREEN PARTY?
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
Bennett &
the
Greens
%
March 2015
Total like her 28
Total do not like her 35
Total like her party 36
Total do not like her party 27
March 2015
I LIKE HER AND I
LIKE HER PARTY
I LIKE HER BUT I DO
NOT LIKE HER
PARTY
I DO NOT HER BUT I
LIKE HER PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
HER PARTY
DON’T KNOW
Leaders and their policies – David Cameron
48 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…DAVID CAMERON, THE LEADER OF THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political Monitor
30%
21% 7%
38%
4%
Cameron & his policies
%
March 2015
Change
since July
2014
Total like him 51 +7
Total do not like him 45 -5
Total like his policies 37 +1
Total do not like his
policies 59 +1
March 2015
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
24%
11%
16%
41%
8%
Leaders and their policies – Ed Miliband
49 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…ED MILIBAND, LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Miliband & his polices
%
March 2015
Change
since July
2014
Total like him 35 +2
Total do not like him 57 +2
Total like his policies 40 +9
Total do not like his policies 52 -5
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015
18%
27%
10%
35%
11%
Leaders and their policies – Nick Clegg
50 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICK CLEGG, LEADER OF THE LIBERAL DEMOCRAT PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Clegg & the
Liberal
Democrats
%
March 2015
Change since
July 2014
Total like him 45 +7
Total do not like him 45 -4
Total like his policies 28 +5
Total do not like his policies 62 -2
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015
19%
14%
9% 44%
13%
Leaders and their policies – NIGEL FARAGE
51 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NIGEL FARAGE, LEADER OF THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
March 2015
Farage & UKIP
%
March 2015
Change
since July
2014
Total like him 33 n/c
Total do not like him 53 +4
Total like his policies 28 +1
Total do not like his policies 58 +3
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015
18%
14%
3%
29%
36%
Leaders and their policies – Nicola Sturgeon
52 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICOLA STURGEON, THE LEADER OF THE SCOTTISH NATIONAL PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HER AND I
LIKE HER POLICIES
I LIKE HER BUT I DO
NOT LIKE HER
POLICIES
I DO NOT HER BUT I
LIKE HER POLICIES
I DO NOT LIKE HER
AND I DO NOT LIKE
HER POLICIES
DON’T KNOW
Sturgeon
& the SNP
%
March 2015
Total like her 32
Total do not like her 32
Total like her policies 21
Total do not like her policies 43
March 2015
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015
26%
11%
8% 20%
36%
Leaders and their policies – Natalie Bennett
53 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NATALIE BENNETT, THE LEADER OF THE GREEN PARTY?
Source: Ipsos MORI Political Monitor
Bennett &
the
Greens
%
March 2015
Total like her 37
Total do not like her 28
Total like her policies 34
Total do not like her policies 31
March 2015
I LIKE HER AND I
LIKE HER POLICIES
I LIKE HER BUT I DO
NOT LIKE HER
POLICIES
I DO NOT HER BUT I
LIKE HER POLICIES
I DO NOT LIKE HER
AND I DO NOT LIKE
HER POLICIES
DON’T KNOW
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015