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PR & Marketing Activities in UAE in

2010 &

JAN-JUNE 2011

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IPSOS and PENCELL PR Partner Up

Ipsos UAE has taken a bold initiative for the year 2010.

They partnered with notable PR Agency, PENCELL within the MENA Region.

This partnership has aided in putting forth Ipsos' name in the Market in an unyielding fashion,

providing Ipsos with the caliber it deserves.

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Dubai Lynx Festival 2010

Ipsos UAE was a Headline Sponsor at the Dubai Lynx Festival and Awards night this year held between 14th-17th March 2010.

The Dubai Lynx is the largest International Advertising Festival in the MENA region.

It hones the advertising community from the Middle East to North Africa, by honoring the most creative advertising stemming from the Region.

Ipsos UAE is pleased to sponsor this event for the third year running.

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Ipsos Sponsors MENA ICT FORUM

The MENA ICT is an extension of the Jordan ICT Forum held in 2002, 2004, and 2006. “It is now a regionally comprehensive assembly which showcases the MENA region’s ICT success stories and addresses industry trends, opportunities and future outlooks.”

IPSOS is OFFICIAL INFORMATION

& RESEARCH PARTNER

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Monthly Research to Emirates Newspaper

Violence on Television

World CupPrivate Schools

Drivers Demand

Ban of BlackBerry

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Press Releases in UAE...

IPSOS LAUNCHES “BIG IDEA” service in the Middle East and North Africa region

IPSOS ASI introduces BIG IDEA service in the MENA region, helping marketers, brand managers and advertisers to identify and develop the ‘one big idea’ defining their brand in the mind of consumers. “Big Idea” is a unique, strategic and valued offering in the marketplace that is giving solutions in 24 countries around the world.  Moreover, “Big Idea” is positioned as early stage communications strategy research, for clients who are seeking Ipsos' expertise in developing, refining and optimizing their brands' future communication.The new Big Idea solution uses qualitative and quantitative techniques to identify this idea, bringing together all relevant stakeholders in a research ‘hothouse’ to draw up a shortlist of ideas. The solution is designed to be evaluative as well as diagnostic and it is used before any substantial investments are made in the development and production side of an ad campaign.

Ipsos Consumer Confidence Tracker measures the Economic and Financial status of MENA Ipsos Consumer Confidence Tracker is offering the latest statistics of the respondent’s evaluation of the Middle East and Africa’s current and expected economic situation, personal financial status, and also takes a comparative look at their present opinions versus past.The results of this research reflect the prevailing sense of economic sentiments within the region. It is a disposition difficult to deny, particularly that the MENA region has been struck with a period of economic grief, due to the recent world economic crisis.The Ipsos Consumer Confidence Tracker has been conducted to cover countries in the MENA Region, namely; KSA, UAE, Kuwait, Jordan, Egypt, Lebanon and Morocco . . .

Ipsos MENA Omnibus

Comparative Respondent’s Evaluation of Current Economic Situation in Their Country (Mar 2010)

Very Strong

Very Weak

5.6

3.6

5.6

4.5

3.5

5.1 5.1

0

1

2

3

4

5

6

7

8

9

10

Egypt Lebanon Jordan Morocco

Wave 3 (Jun 2009) Wave 1 (Mar 2010)Very

Strong

Very Weak

6.2

7.26.5 6.56.9

6.2

0

1

2

3

4

5

6

7

8

9

10

Kuwait KSA UAE

Wave 3 (Jun 2009) Wave 1 (Mar 2010)

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Ipsos still to Release - Examples

Ipsos Emirates conducts a research to prevent the citizens from Diabetes and cardiovascular Disease

Over the last 10 years the UAE has experienced a growing population and changing lifestyle, both of which have had significant impacts on people health.

During this time the number of cases of diabetes and cardiovascular disease has seen significant growth, which has been exacerbated by dietary habits and increasingly sedentary lifestyles. Currently the UAE ranks second in the world for the number of diabetes cases per capita, a condition that in time may lead to kidney failure, loss of vision and heart attacks With the population estimated to increase by one third in the next ten years, this situation is expected become more of an issue.

Foreseeing that diabetes would be a growing concern in UAE, many manufacturers have begun to invest in different treatment options for diabetic patients. According to recent publications, in 2011 investments on these therapeutic areas are expected to grow 14.9% year on year.

IPSOS MEDIACT

IPSOS HEALTHCARE

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Outdoor Audience Measurement Kuwait

February 2011Outdoor advertising has been one of the fastest growing industries in the Middle East, and Kuwait. The Kuwait market alone has increased its outdoor media spending from 12M$ in January 2009 to 23M$ in August 2010. As a result of this, the need has arisen to qualitatively monitor the outdoor media in order for media agencies and clients to have a better understanding of outdoor activities and to monitor their own work and media campaigns accordingly.

Ipsos MediaCT Kuwait was awarded this outdoor project after multiple research agencies began pitching for it.

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Ipsos Sponsors Dubai Lynx

MARCH 2011

Ipsos sponsored the Dubai Lynx for a third year running for the Radio Category, ten Ipsosians attended the lush evening event, the Dubai

Lynx Award Ceremony held in the Madinat Jumeirah, where they enjoyed viewing all the winning ads on the big screen and networking

with industry players.

Refer to SLIDE 37 for more information on the DUBAI LYNX or visit http://www.dubailynx.com

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Outdoor Audience Measurement Lebanon

APRIL 2011 Ipsos MediaCT organized a one day conference on April 29 th at

the Metropolitan Hotel, in an aim to introduce Outdoor Audience Measurement in Lebanon. More than 50 professionals attended the event representing both outdoor companies and media agencies.

 

Lebanon is the third country to launch the Outdoor Measurement project in the MENA region, previously incepted in the UAE and then Kuwait. Outdoor advertising is the second most important form of advertisement in Lebanon and up until now is the only Media that has not been measured.

 

Elie Aoun, Regional COO for Ipsos MediaCT and Andre Youssef Media Director at Ipsos MediaCT jointly presented at the conference.

Elie Aoun explained why Ipsos is keen to introduce Outdoor Audience Measurement to the Lebanese market, “ This service is provided to complement the already existing platforms of audience measurement in Lebanon. We want to meet the needs of the market here; there is a clear growth spurt in outdoor advertising in Lebanon and a certain maturity level that need to be scrutinized.”

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BrandPuls Training & Conference Lebanon

MAY 2011

BrandPuls training was conducted in Ipsos Lebanon between the 24th and 26th of May. It was a very successful training conference which gave way to deeper involvement with the BrandPuls software and its offerings. The training was completed with the help of our Croatian team comprising of Maja Cuk and Mario Paic. 

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Ipsos Gold Sponsor Market Insight Summit UAE

JUNE 2011 Ipsos was the Gold Sponsor of the Market Insight

Summit for 2011 which took place at the Movenpick Hotel.

“Market Insights Summit 2011 is the premier event to meet, network with and learn from market research industry peers from the Middle East across industries including FMCG, telecommunications, finance/ banking, healthcare!”

Marketing Research Director Mansoor Siddiqui was the key speaker for Ipsos UAE at the two day conference held on June 20 – 21

Mansoor explored the following points in his presentation.

http://www.iirme.com/marketinsights/sponsorship/sponsors

How to ensure that an effective measurement process based on reliable variables is in place to

increase the chances of in-market success?

 Points of What are the current research practices/benchmarks that prevail

Innovation testing?Is there empirical evidence that  current

practices are obsolete and measures ineffective?

What should be done to ensure that good ideas are not killed early?

What are the factors which then need to be considered when evaluating early stage

Innovation?How does market structure affect chance

of “New to the World” products?Can we rely on databases to benchmark results? Are they leading marketers to

make wrong decisions?How can we adopt the real life scenario and adopt a relevant benchmarking scenario?

With a drop in 2010 for R&D budget among top innovators, how important is it be

effective in measuring and implementing true potential winner concepts?

 

GOLD SPONSOR