[email protected] Team, Floor 3, Grafton House, Ipswich, IP1 2DE
For more informationvisit: www.ipswichentertains.co.uk
Sponsor our June - December 2018Programme of Events
Working in partnership to help local businesses thrive
Ipswich Entertains Sponsorship
f@IpswichEnts
Events calendar ForewordIpswich Borough Council has organised eventspromoting the culture, vibrancy and diversity ofIpswich for the past 28 years, transforming thetown into a regional centre for entertainment andthe arts.
This is in no small part thanks to our in-houseevents team and, of course, the valuablesupport of businesses like yours. Together wecan achieve even more in the future.
This sponsorship opportunities brochure is thenext step in further developing that relationship.We recognise these can be challenging timesfor businesses and that is why we are offeringmore innovative ways for you to get involved. Wealso know that a successful events programmeboosts the local economy - a key priority.
This brochure contains all the commercial spaceavailable at our events, so, no matter the size ofyour company or the depth of your marketingbudget, we will find a way to help you promoteyourself to the 134,550 people who attend ourevents annually.
We look forward to the start of the conversationsoon.
Mark Whiting
Mark WhitingCommercial Development Operations ManagerIpswich Borough Council
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Teddy BearsPicnic17 June12-3pmAttendance: 500Christchurch Park
Open Air Cinema30 JuneAll dayAttendance: 2,500Christchurch Park
Ipswich Music Day1 July12-8pmAttendance: 35,000Christchurch Park
Open Air Theatre4 July7.30pm-lateAttendance: 550Christchurch Park
Global Rhythm7 July1-7pmAttendance: 12,000Christchurch Park
Indian SummerMela8 July12-6pmAttendance: 8,000Christchurch Park
Wildlife Family Fun Day26 July12-4pmAttendance: 500Holywells Park
Summer CinemaFamily Fun Day1 August12-4pmAttendance: 500Holywells Park
Active Family Fun Day26 July12-4pmAttendance: 500Holywells Park
Need for Speed Family Fun Day29 August12-4pmAttendance: 500Holywells Park
Crafted Classique11 August7am-6pmAttendance: 1,000Ipswich Waterfront
Maritime Festival18-19 August10am-10pmAttendance: 65,000Ipswich Waterfront
One BigMulticultural Festival2 September12-6pmAttendance: 3,000Alexandra Park
Christmas LightsSwitch-on22 NovemberAttendance: 5000Location: Cornhill
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2018 Sponsorship Opportunities Our packages give youcomplete coverage ofour events calendar
Main Stage advertisingBranding of one stage at achosen eventSponsor areaBranded space with optionalguest list for interaction withpotential clientsConcession tickets10 tickets to our paid entryevents for employees,giveaways or clientincentivesLead/Support CarEvent car branded in yourcompany logo leading therouteBig screen advertisingVideo or static promotion onour big cinema screenBanner placement Placement of two meshblow-through bannersBrand promotionLogo on website and printedliteratureSocial media coveragePromotions and coverage toan audience of 15,000Logo on vehicles anduniformBrand logo on vehicles and uniformE-shot inclusion Promotion in event-specifice-shots to 75,000 localresidents Brand activation spaceSpace to promote yourbusiness. Suitable for demosand interactive installationsMarket research Conduct surveys ordistribute samples to acaptive audience
TeddyBears’Picnic
Open Air
Cinema
IpswichMusicDay
OpenAir
Theatre
GlobalRhythm
IndianSummerMela
WildlifeFamilyFun Day
ActiveFamilyFun Day
SummerCinemaFamilyFun Day
CraftedClassique
MaritimeFestival
Need forSpeedFamilyFun Day
One BigMulticulturalFestival
ChristmasLights
Switch on
GoldPackage
PlatinumPackage
� � � � � � � � 1 event All events
� � � � � � � � � 1 event 1 event
� � 50 tickets 100 tickets
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� � � � � � � � � � � � � � 2 bannersall events
4 bannersall events
� � � � � � � � � � � � � � Headline1 event
Headline2 events
� � � � � � � � � � � � � � All events All events
� � � � � � � � � � � � � � 1 logoall events
2 logosall events
� � � � � � � � � � � � � � 2 eventse-shots
6 eventse-shots
� � � � � � � � � � � � � � All events All events
� � � � � � � � � � � � � � All events All events
� � 2 advertsall events
4 advertsall events
Do you have a sponsorship idea not listed in the chart that you want to pitch to us? Contact us at [email protected] to get the conversation started.
30 JUNE All dayAttendance: 2,500Adult £8 Child 3-14/Conc £5Family £25Christchurch Park
THE EVENT Held in a scenic and centralChristchurch Park and perfect forfamilies, this popular outdoor eventprovides a captive audience offilmgoers from Ipswich andsurrounding areas.
YOUR AUDIENCEAdults and families of all agesinterested in films
SPONSORSHIP OPPORTUNITIES• Main stage advertising• Sponsor area• Concession tickets• Big screen advertising• Banner placement • Brand promotion • Social media presence• Logo on vehicles and uniform • E-shot inclusion• Brand activation space• Market research
WHY THIS EVENT? Food and drink companies canthrive onsite in this relaxed cinemaenvironment. Make your own VIPsponsored area, provide yourguests with the best seats in thehouse or see your business nameon the big screen with an advertbefore the main event.
Open AirCinema
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17 JUNE 12-3pm Attendance: 500 Free EntryChristchurch Park
THE EVENT This unique family activity letschildren enjoy lunch on themansion lawn with their favouriteteddy bear. After taking part in theinteractive play on offer andhunting down all the teddies hidingin Christchurch Mansion’s epicteddy bear hunt.
YOUR AUDIENCEYoung families with young children,interested in toys and teddy bears.
SPONSORSHIP OPPORTUNITIES• Sponsor area• Banner placement • Brand promotion• Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? The high density of families makesthis a key event for imaginativebusinesses to create a captivatingactivation space. An ideal audiencefor activities and products aimed atyoung children. Be included in oure-shots and offer an incentive forcustomers to meet you on the day.
TeddyBears’Picnic
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1 JULY 12-8pmAttendance: 35,000Free EntryChristchurch Park
THE EVENT This six-stage all-day event is the UK’slargest free outdoor music festival. Acentrepiece of the Ipswich socialcalendar for 28 years, it attracts visitorsof all ages and demographics fromacross East Anglia. As a flagship event,sponsorship space is in high demand.
YOUR AUDIENCEBroadest appeal. Men and women aged15-80, families
SPONSORSHIP OPPORTUNITIES• Main stage advertising• Sponsor area• Big screen advertising• Banner placement• Brand promotion• Social media presence• Logo on vehicles and uniform • E-shot inclusion • Brand activation space• Market research
WHY THIS EVENT? 35,000 potential customers visitingstages bearing your company name,with sponsored programmes and seatsin picnic areas. Advertise in advancewith inclusions in social media, e-shotsand web, use incentives to revisitthrough vouchers/QR codes. Use brandactivation space to attract and engageyour audience, the only limit is yourimagination.
IpswichMusicDay
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7 JULY 1-7pmAttendance: 12,000Free EntryChristchurch Park
THE EVENT Colourful celebrations of worldwideculture, live music, art and foodbrings together a diverse,receptive audience. A popularevent for families and those withyoung children.
YOUR AUDIENCEYoung families and adultsinterested in world culture andmusic.
SPONSORSHIP OPPORTUNITIES• Main stage advertising • Sponsor area • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? A day in the park makes stagesponsorship and bannerplacement invaluable. Use brandactivation space to host your ownactivity on the day, entertainvisitors and leave potentialcustomers with a special offer.Why not use banners to directpotential customers to yourlocation?
GlobalRhythm
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4 JULY 7.30pm-lateAttendance: 550Adult £11.50Child/ Conc £9.50Family £35Christchurch Park
THE EVENT Attracting fans of culture to thecentre of Ipswich, this event isperfectly suited for up-marketamenities and is an excellent placeto reach ABC1 demographicaudiences.
YOUR AUDIENCEAdults and students interested intheatre, classic plays and the arts.
SPONSORSHIP OPPORTUNITIES• Sponsor area • Concession tickets • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? Associate your business with cultureand put your brand in the hands ofan affluent audience. Your audiencewill be static for the show’s duration,making banners and event literatureexcellent value for money. Gourmetpicnic food and drink vendors wouldadd that ‘something special’ to theevening.
Open AirTheatre
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26 JULY 12-4pmAttendance: 500Free EntryHolywells Park
THE EVENT Familiar farmyard friends andsome exotic wildlife creatures visitthe park so little ones can get upclose. Trained Rangers sharefacts and give tips on how to lookafter your furry friends at home.
YOUR AUDIENCEFamilies with young children wholike pets, wild animals, theenvironment and nature.
SPONSORSHIP OPPORTUNITIES• Concession tickets• Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? Family atmosphere andassociation with pets makes this asmall but highly focusedmarketing opportunity. Anybusinesses selling pet careproducts/accessories wouldbenefit. An event full of animallovers would be a fertile groundfor market research too.
WildlifeFamilyFun Day
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IndianSummerMela
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8 JULY 12-6pmAttendance: 8,000Free EntryChristchurch Park
THE EVENT A celebration of Asian culture, thevibrant marketplace and food villageattracts visitors from Ipswich andsurrounding areas. Performance areasfeaturing local artists, Indian dances,Yoga, Tai Chi and Bollywood workshopskeep visitors on-site all day.
YOUR AUDIENCEFamilies and adults interested in Asianculture, Indian dancing, music and food.
SPONSORSHIP OPPORTUNITIES• Main stage advertising • Sponsor area • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? Brands with associations to all thingsAsian will thrive at this event.Businesses offering handmade crafts,loyalty cards, free samples orintroductory classes could entice thislarge captive audience to visit youagain. Let people know you areattending our event in advance bypromoting yourself on our website,social media, in e-shots or on our eventliterature.
Mela
8 AUGUST 12-4pmAttendance: 500Free EntryHolywells Park
THE EVENT Take a deep breath ... stretchthose legs, the Active Family FunDay returns. Holywells Park istaken over by inflatables andgames to take part in. Grab yourcomfy shoes and join in the fun onthis great day out, a perfect end tothe summer holiday.
YOUR AUDIENCEChildren and families who lovephysical activity, sport and gettingactive.
SPONSORSHIP OPPORTUNITIES• Concession tickets • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? Any brand associated with long-term health and children’sactivities should consider thisevent. Turn a brand activationspace into a fitness challenge,give tips on keeping active via oursocial media channels - evenhand out free fruit to keepeveryone full of energy.
ActiveFamilyFun Day
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1 AUGUST 12-4pmAttendance: 500Free EntryHolywells Park
THE EVENT Families watch cinema classics inthe summer sunshine on our bigscreen in the park. An enjoyableevent for audiences to watch theirfavourite silver screen flicks withsnacks, deck chairs and picnicblankets.
YOUR AUDIENCEFamilies with young childreninterested in classic films andblockbusters.
SPONSORSHIP OPPORTUNITIES• Main stage advertising • Concession tickets • Big screen advertising • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? A captive family audience isavailable, facing a massiveoutdoor LED screen that can carryyour logo or advert to run beforethe film. Let visitors know aboutyour brand and direct them to yourpark location for delicious filmfood.
SummerCinemaFamilyFun Day
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CraftedClassique
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29 AUGUST 12-4pmAttendance: 500Free EntryHolywells Park
THE EVENT A day dedicated to all things fast ormechanical … so long as it haswheels. Watch children learn how tolook after a bike, jump onboard aspectacular vintage vehicle and see agreat range of toys for toddlers thatwill help them learn to balance ontheir first wheels.
YOUR AUDIENCEFamilies and adults who enjoy bikes,cars and mechanics.
SPONSORSHIP OPPORTUNITIES• Main stage advertising • Concession tickets • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? With this specific-interest event, reachan audience with DIY and mechanicalinterests. Sponsor our arena and seeyour business name cover theperformance ring. Miniatures andcollectors’ item retailers have acaptive audience too; you could eventurn your brand activation space intoa demonstration of your products.
Need forSpeedFamilyFun Day
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11 AUGUST 7am-6pmAttendance: 1,000Adult £32Jersey £40Start and finish on Ipswich Waterfront
THE EVENT This popular cycling challenge givesriders a choice of three routes throughthe scenic Suffolk countryside.Advertising space reaches riders,drivers and spectators, a great way toreach a large local audience.
YOUR AUDIENCEAdults interested in cycling and familiesenjoying a day on the Waterfront.
SPONSORSHIP OPPORTUNITIES• Sponsor area • Concession tickets • Lead car • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? The Classique attracts more femaleriders than other cycling challenges inthe area, and sponsors targeting healthbenefits for women taking part inphysical activity are encouraged to geton board. Brands that integrate bestfeature goodie bags, productgiveaways and rider incentives to getinvolved.
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MaritimeFestival
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18 AUGUST 10am-10pm19 AUGUST 10am-6pmAttendance: 65,000Free EntryIpswich Waterfront
THE EVENT Our most attended festival dominatesthe Waterfront for two days.Celebrates all things nautical,including re-enactments, flotilla, craftstalls, music, dancing and fireworks.This is a must for sponsors targeting alarge captive audience in a shortspace of time.
YOUR AUDIENCEFamilies, children and adults of allages enjoying a carnival atmosphere.
SPONSORSHIP OPPORTUNITIES• Main stage advertising • Sponsor area • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? No better chance to reach a large,predominantly ABC1 audience. Bookan activation space and let our 75,000e-shot subscribers know what yourbusiness is bringing to the event.Become our headline partner and letthe public know you supported ‘TheMaritime Festival’ in association withyour business.
ChristmasLightsSwitch-on
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2 SEPTEMBER 12-6pmAttendance: 3,000Free EntryAlexandra Park
THE EVENT The One Big Multicultural Festivalcelebrates culture through music,dance, food and sport fromEurope and Asia. This event isperfect to raise awareness of yourcompany through inventivemarketing.
YOUR AUDIENCEPeople interested in world foodand culture. Families, parentsaged 18-45.
SPONSORSHIP OPPORTUNITIES• Sponsor area • Concession tickets • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? An inexpensive day in the parkincreases visitor time making staticsponsorship and advertisinginvaluable. Ideal for brandsassociating themselves withphysical activity and healthy eatingcauses. Join the fun and turn yourbrand activation space into anentertaining, family activity station.
One BigMulticulturalFestival
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22 NOVEMBER Attendance: 5,000Free EntryIpswich Town Hall, Cornhill
THE EVENT The town centre bursts into light,watched by an audience primed forthe country’s Black Friday hoppingbonanza. This is the perfect event forseasonal retailers, local businesses,even flyer distributions in the bustlingstreets.
YOUR AUDIENCEBroad appeal. Families with childrenunder 15, interested in Christmas,carolling and traditional, seasonalfood.
SPONSORSHIP OPPORTUNITIES• Sponsor area • Concession tickets • Banner placement • Brand promotion • Social media presence • Logo on vehicles and uniform • E-shot inclusion • Brand activation space • Market research
WHY THIS EVENT? A captive, stationary audience ofparents and Christmas shoppersmeans stage sponsorship andstrategic banner placementsponsorship options are the mostvaluable assets at this event. Whynot direct customers to your Ipswichstore and take advantage of theBlack Friday sale opportunity.
Other events
• The Great East Run• Bangladeshi Community Support Community Day
• Chopin and Friends• Eat the Beat• Family Fun Days at Holywells Park• Nearly Fest• Holifest• Muddy Totz• Pop Up Cinema• Pams House• Christmas Fayre at Holywells Park• Midnight Walk• Sikh Gurdwara Parade• Walk for Freedom• May Day Festival • German Beer Festival• Summer Beach Party• Fake Festival• Oktoberfest• Scouts Fireworks• Alderman Road Fun Park• Big Fun Run• Brass on the Grass• Bubble Rush
• Chantry Night Safari• Chinese State Circus• Classics on the Quay• Cycle Swarm• Cyclo Cross at Chantry Park• EACH Colour Dash• EACH Lantern Walk• Gainsborough Fun Day• Hedgehog Survey• International Children’s Day• Ipswich 5k Series• Lark in the Park• Orwell Walk - Bridge Walk• Rabble, Outdoor Fitness Sessions• Who’s Afraid of the Park• Summer Print Workshop• Taoist Tai Chi Display• Valentines Dog Walk• Ipswich to Felixstowe Classic Vehicle Rally
• Twilight Road Race• Race for Life• Pop-up Pictures Open Air Cinema• Dragon Boat Racing• Vintage Vehicle Run
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Meet the team
Craig LanniganEvents ManagerCraig is responsible for the management of the entireevent programme and ensures our events are biggerand better, year after year.
Mike HouchellCompliance ManagerMike attends all our events, making sure guests aresafe and all structures are compliant.
Keri RyderSponsor LiaisonKeri works with our sponsors, making sure they geteverything they need out of our events.
Livvy GrantEvents Co-ordinatorLivvy oversees the logistic elements of our eventsprogramme, working closely with Craig to ensure ourevents are ready for guests on the day.
Erin HooperTrainee Events AssistantErin works tirelessly during our events season,assisting Livvy with all her areas of work.
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Email [email protected] and we will connect you to the right teammember for your enquiry.
We also work in partnership with event companies that use our parks andother sites to deliver a range of fantastic events. In 2017 these eventsincluded:
If you would like to discuss potential sponsor opportunities at events wedo not directly organise please contact us at [email protected] tostart the conversation.
