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P R E S E N T E D B Y © 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Session 316: Small Group Training-What’s Next? Brett Klika CSCS
1. P R E S E N T E D B Y 2015IDEAHealth&FitnessAssociation.AllRightsReserved. www.ideafit.com Session 316: Small Group Training-Whats Next? Brett Klika CSCS 2. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Live and extraordinary life and inspire others to do the same! 3. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Today, Youll. 1. Discover how the most successful small group programs focus on creating value to their clients. 2. Learn how to define your group client Avatar in order to more effectively educate and inspire them. 3. Possibly change your mind about the notion of fitness programming for group clientele. 4. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Creating Value ***SMALL GROUP KILLER #1: Coaches assume decreased price is the same as increased value. Always remember: Most clients are spending two of their most prized possessions (time and money) to drive across town to do something they dont like. Why should they chose to do this with you? 5. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Creating Value What is your clients big WHY for going through this experience with you? How does the service you provide tie into that WHY? Position your service in the hierarchy of their life. How are you going to be their Mercedes? 6. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com To Create Consistent Client Value Relevance Community Growth 7. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Relevance What is your clients avatar? What defines them? What makes them unique? What do they associate with? What do they not associate with? What are the 3 problems that decrease their quality of life? This affects how you asses, program, coach, and market. 8. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com 9. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Language You are always communicating through what you say and how you say it! 10. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com What You Say Different types of learners: Visual- Learn and respond with visual concepts. Auditory- Learn and respond with auditory concepts. Kinesthetic- Learn and respond with feel based concepts. 11. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com How You Say It! Body Language 5 Communication Killers 1. Fold arms 2. Lean 3. Sit 4. Hands in pockets 5. Averting eye contact 12. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Community What identity have you created with your clients group training experience? Create community: 1. Who your clients are. 2. Who your clients arent. 3. Who your clients want to be. 4. Opportunity for connection. 13. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth 14. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth ***Killer #2: Coaches dont address payment, profitability, and projection. Take care of your numbers, your numbers will take care of you- Ken Blanchard 15. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth ***Killer #3: Coaches dont create opportunities for long term client growth. 16. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Assessment Always have a baseline What can be assessed outside of the norms (bodyweight, body fat, Vo2, etc.)? 17. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth Traditional markers of health are paramount, but consider: Get up! Grip strength! Coordination training! Play! New experiences! 18. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Building Blocks of Lifelong Physical Literacy 19. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth Formative assessment scale (1-4) Skip Crawl Roll Balance Squat Hinge Skip Average water consumption Sleep Vegetable consumption Engagement scale Energy levels 20. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth (Life-long physical literacy) 1. Rudimentary body awareness 2. Directional awareness Directionality Laterality 3. Spatial awareness Subjective localization Objective localization 21. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Growth (Life-long physical literacy) 4. Temporal awareness 5. Visual awareness 6. Auditory awareness 7. Tactile awareness 8. Vestibular awareness 9. Proprioceptive awareness 22. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Now Go Back to Your Business And Define your group training clientele Continue to increase VALUE with your programs by increasing relevance, community, and opportunities for growth! 23. 2015 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com Thank You! Brett Klika www.7minutestofit.com Brettklika.com on Facebook [email protected]
