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K A B U P A T E N J E M B R A N A
K A B U P A T E N B U L E L E N G
K A B U P A T E N K A R A N G A S E M
K A B U P A T E N B A N G L I
K A B U P A T E N T A B A N A N
K A B U P A T E N
N U S A P E N I D A
Kec. Gerokgak
Kec. M elaya
Kec. NegaraKec. M endoyo
Kec. Pekutatan
Kec. Busungbiu
Kec. Seririt
Kec. Pupuan
Kec. Selemadeg
Kec. Penebel
Kec. Baturiti Kec. Petang
Kec. Kubu
Kec. Abang
Kec. Karangasem
Kec. M anggis
Kec. BebandemKec. Selat
Kec. Rendang
K L U N G K U N G
K A B U P A T E NG I A N Y A R
Kec. Kerambitan
Kec. Marga
Kec. Kediri
Kec. Tabanan
Kec. Sukasada
Kec. Sawan
Kec. Kubutambahan Kec. Tejakula
Kec. Banjar
Kec. Buleleng
Kec. Abiansemal
Kec. Mengwi
Kec. Kuta
Kec. DenpasarBarat Kec. Denpasar
Timur
Kec. DenpasarSelatan
K O T AD E N P A S A R
K A B U P A T E NB A D U N G
Kec. Sidemen
Kec. Dawan
Kec. Klungkung
Kec. Banjarangkan
Kec. Tembuku
Kec. Bangli
Kec. Susut
Kec. Kintamani
Kec. Payangan
Kec. Tegallalang
Kec. Ubud
Kec. Tampaksiring
Kec. Sukawati
Kec. Blahbatuh
Kec. Gianyar
Kec. Nusa Penida
Kec. Kuta
Airport Ngurah Rai Benoa
Padangbai
Celukan Bawang
P. LEMBONGAN
P. CENINGAN
P. SERANGAN
P. MENJANGAN
Gilimanuk
S A M U D E R A I N D O N E S I A S E L A T
B A D U N G
L A U T B A L I
AMED
S E
L A
T
L O
M B
O K
D. Batur
D. Buyan
D. BeratanD. Tamblingan
NEGARA
TABANAN
DENPASAR
GIANYAR SEMARAPURA
AMLAPURABANGLI
SINGARAJA
6
5
3
1
42
Ir. Agung Suryawan Wiranatha, MSc. PhDIr. Agung Suryawan Wiranatha, MSc. PhD
ECONOMIC CONTRIBUTIONECONOMIC CONTRIBUTION
• Tourism: Economic engine of Bali’s Economy • Contributions of Tourism (trade, hotel and restaurant)
Year Tourism Agriculture1983 14,08 % 43,31 % 1993 29,27 % 22,03 % 2006 28,41 % 20,72 % 2009 29,64 % 18,79 % 2010 30,01 % 18,14 %
0
10
20
30
40
50
60
Perc
enta
ge(%
)
1983 1993 2006 2009 2010
YEAR
PERCENTAGE OF GDRP BALI
Tourism Agriculture
VISITORS TO BALIVISITORS TO BALI
0500.000
1.000.0001.500.0002.000.0002.500.0003.000.0003.500.0004.000.0004.500.0005.000.0005.500.0006.000.0006.500.0007.000.0007.500.000
NU
MB
ER O
F VI
SITO
RS
1970 1975 1980 1985 1990 1995 2000 2005 2006 2007 2008 2009 2010 2011
YEAR
HISTORY OF VISITORS TO BALI
Foreign Visitors Domestic Visitors
2011: Domestic
Visitors upto October
VISITORS TO BALIVISITORS TO BALI
2011: Domestic
Visitors upto October
YEAR FOREIGN DOMESTIC TOTAL1970 24.3401975 75.7901980 146.6441985 211.2441990 490.7291995 1.015.3142000 1.412.8392005 1.386.449 2.408.509 3.794.9582006 1.260.317 2.474.787 3.735.1042007 1.664.854 2.484.644 4.149.4982008 1.968.892 2.898.794 4.867.6862009 2.229.945 3.521.135 5.751.0802010 2.493.058 4.646.343 7.139.4012011 2.756.579 4.283.218 7.039.797
VISITORS TO BALIVISITORS TO BALI
0100.000200.000300.000400.000500.000600.000700.000800.000900.000
1.000.000
Num
ber o
f Vis
itors
Austra
liaChin
aJa
pan
Malays
ia
Taiwan
Korea
Franc
e
Singapore UK
USA
COUNTRY
TOP TEN MARKETS OF FOREIGN VISITORS TO BALI
20102011201220152020
NOTE:
Data 2012, 2015, 2020 is a PREDICTION
VISITORS TO BALIVISITORS TO BALI
NOTE:
Data 2012, 2015, 2020 is a PREDICTION
COUNTRY 2010 2011 2012 2015 2020Australia 647.872 790.965 758.114 880.654 978.553
China 196.863 236.868 217.251 246.211 295.773Japan 246.465 183.284 156.784 223.854 305.915
Malaysia 155.239 169.719 185.777 231.054 301.995Taiwan 122.682 129.233 146.047 167.477 198.047
Korea 124.964 126.709 127.827 137.475 153.700France 106.113 111.542 90.198 98.957 140.772
Singapore 94.791 111.181 132.601 167.533 229.001UK 104.375 107.975 97.089 130.451 208.921
USA 72.145 90.154 88.503 103.258 124.877
TOP TEN MARKETS FOREIGN VISITORS TO BALI
Australia Asia China Europe
Attraction/Country
Yes (%)
No(%)
Yes (%)
No (%)
Yes (%)
No (%)
Yes (%)
No (%)
Beaches 86 14 92 8 96 4 67 33
Lakes and Volcanoes 44 56 65 35 62 38 52 48
Palaces 42 58 71 29 76 24 65 35
Museums 14 86 29 71 26 74 17 83
Traditional village 46 54 61 39 60 40 65 35
Spas and wellbeing 40 60 41 59 64 36 19 81
Adventure activities 44 56 43 57 48 52 27 73
Local food 68 32 67 33 66 34 56 44
Music and dance 48 52 16 84 18 82 27 73
Flora and Fauna 20 80 10 90 2 98 33 67
Shopping 60 40 80 20 68 32 33 67
Warm climate 76 24 45 55 38 62 70 30
Key Motivation Drivers
• Beaches are the key motivation for the Chinese, Asian and Australian groups (96%, 92%, 86% respectively);
• Europeans are less attracted by the beaches (67%) but are more attracted by Bali’s warm climate (70%).
• In terms of culture, local food is a significant motivation driver for the groups (above 60% for the Australian, Asian and Chinese groups);
• Palaces and traditional villages were other popular cultural motivations. Shopping was a more popular activity with the Asian and the Chinese groups (80% and 68% respectively),
• While interest in more upmarket experiences (such as spas wellbeing resorts) is the highest among the Chinese group (64%).
• Museums were the least popular motivation driver across the four groups (Australia – 14%; Asia – 29%; China – 26%; and Europe – 17%).
• Another less popular motivation driver was interest in flora• and fauna, although the interest in the other natural environment
features (such as lakes and volcanoes, climate and beaches) was very high.
Key Motivation Drivers
Visitors’ intention to re visit Bali ‐Sample Yes (%) No (%) Maybe
N Australia 84 2 14 50 Asia 57 0 43 49China 20 2 78 50Europe 67 2 31 52
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
Num
ber o
f Vis
itors
2000 2005 2006 2007 2008 2009 2010
YEAR
Number of Foreign Visitors to Singapore
FOREIGN VISITORS BY COUNTRIES TO SINGAPORE 2010
5%
41%
10%
23%
12%
8% 1% America
ASEAN
China
Other ASIA
Europe
Australia & NZ
Others
0,0
0,5
1,0
1,5
2,02,5
3,0
3,5
4,0
Leng
th o
f Sta
y (D
ays)
2000 2005 2006 2007 2008 2009 2010
YEAR
Length of Stay - Foreign Visitors to Singapore
FOREIGN VISITORS TO THAILANDFOREIGN VISITORS TO THAILAND
FOREIGN VISITORS TO THAILANDFOREIGN VISITORS TO THAILAND
ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI
0
10000
20000
30000
40000
50000
60000
70000
NU
MB
ER O
F R
OO
MS
1986 1994 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
YEAR
ROOMS FOR VISITORS IN BALI
Star Rooms Non-Star Rooms
ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI
STAR ROOMS BY REGION 2009
15%
77%
3% 5%
DenpasarBadungGianyarOthers
ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI
STAR ROOMS BY REGION 2011
18%
74%
3% 5%
DenpasarBadungGianyarOthers
ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI
NON-STAR ROOMS BY REGION 2009
18%
41%17%
24%
DenpasarBadungGianyarOthers
ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI
NON-STAR ROOMS BY REGION 2011
12%
54%
14%
20%
DenpasarBadungGianyarOthers
ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI
TOTAL ROOMS BY REGION 2009
16%
57%
11%
16%
DenpasarBadungGianyarOthers