2 Q 1 8 & 1 H 1 8
S U M M A R Y
SPA
3
Agenda1. Company Overview
2. Company Performance
3. Future Outlook
4
Executive Summary
2Q18 Revenue grows +18.3% Y-Y and 2Q18 Net profit grows 20.0% Y-Y, whereas 1H18 Revenue grows +20.9% Y-Y and 1H18 Net Profit grows +22.3% Y-Y.
Key Development: • Expand to Cambodia under franchise agreement (Phnom Penh 3 Branches)• Expand to China under franchise agreement (Qingdao and Tianjin)
Future: 4 Growth Pillars• Organic Growth • Spa Operating in Hotel• Spa Products• Spa Expansion Overseas.
Strong demand from foreign & domestic customer with average 1H18 Utilitization Rate of 86%
5
CompanyOverview
6
SWR
(massage school)
(hotel & food)SWE
Spa
SPA is the first full-scale spa company to listed on maiwith the most comprehensive services and most number of branches.
SWL(spa products)
7
5-Stars SpaInnovative Wellness Spa
Avg. Spend = 2,000 THB/paxCAPEX 25 million THB/branch
3 Branches Thailand
4-Stars SpaBoutique Day Spa
Avg. Spend = 1,050 THB/paxCAPEX 15-20 million THB/branch
27 Branches Thailand
4 Branches Overseas
3-Stars SpaNeighborhood Massage & Spa
Avg. Spend = 500 THB/paxCAPEX 10million THB/branch
11 Branches Thailand
TOTAL 45 BRANCHES :
8
SPA’s branches are located in most strategic locations
1998 2003 2004 2006 2008 2011 2013 2014 2015 2016 2017
BRANDS BANGKOK UPCOUNTRY OVERSEASRarinJinda 2 1 Let’s Relax 12 15 4Baan Suan 8 3
1
1 22
22
3
3
24 4 4 6
810
14
4 8
19
1 2 4 5 68
1012
21
31 3
27
41
11
1Q18 2Q18
3
28
42
11
3
31
45
11
QINGDAO
9
CompanyPerformance
10
Great Tourism YearTourist Arrivals to Thailand
Source: Department of Tourism, Ministry of Tourism and Sports.
5
10
15
20
25
30
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Coup Airport
Closure
Tourist Arrivals in 1Q18 grows 16% YoY
* 1H18 Revenue from tourist is 1.02 trillion bahts (growth of 16%)
H1N1Spread
Flood PolicalProtest
SinkShip
Coup Bomb King’sDeath
Zero-ToursCrackdown
11.613.8
14.5 14.614.1
15.9
19.1
22.3
26.524.8
29.832.6
9.01Q16
7.62Q16
8.23Q16
7.84Q16
9.191Q17
8.132Q17
8.783Q17
19.48
35.28
9.284Q17
10.631Q18
8.852Q18
11
New Branches: Cambodia
Let’s Relax Phnom Penh Preah Norodom Boulevard
12
New Branches: China
Let’s Relax Tianjin Let’s Relax Qingdao
13
spa87%
Spa’s Strong Operational Performance
SPA Revenueby Business
Hotel&Food
4.5%
Products6%
Other2.5%
SPA Revenueby Brand
BaanSuan7%
Let’s Relax87%
RarinJinda6%
SPA Customerby Nationality 1H18 1H18 1H18
SPA CustomerSource
source: Company’s Estimate
China | HK | Taiwan
55%
Thai | Ex-pat25%
Korean | Jap
Western
10%
5%
Asian3%
M.East2%
Assumption: Staff works 8 hours a day / 6 days a week
Walk-in andPhone Booking
Agent
60%
Online Booking30%
10%90%
70%
30%
10%
12M2013 12M2014 12M2015
Average 1H18 Staff Utilization Rate is 86%
SPA Staff Utilization Rate
1Q2016 2Q2016 3Q2016 4Q2016 1Q2017 2Q2017 3Q2017 4Q2017 1Q2018 2Q2018
50%
1H18
85%
14
2Q18 GROWS 18.3% YOY AND 1H18 grows 20.9% YoY
Solid Total Revenue Growth
0
25
50
75
100
125
150
175
200
225
250
275
300
Q1’15 Q2’15 Q3’15 Q4’15 Q1’16
117.59125.15
144.25156.26
176.02
Q2’16
174.33
Q3’16 Q4’16 Q1’17 Q2’17
195.24
227.37
Q2’17
229.22
Q3’17Q3’17
246.74
Q4’17 Q1’18 Q2’18Q4’17
259.06
Q1’18
280.8
Q2’18
271.2
193.53
543.50 MB543.50 MB
195.24195.24195.24 193.53193.53
543.50 MB
739.12MB
259.06
280.8280.8962.39MB
271.2
552.1MB
(TH
B m
illion
s)
15
2Q18 Gross Profit Margin is 33.6% and 1H18 Gross Profit Margin is 35.08%
Solid Gross Profit Growth
50
100
150
200
250
(TH
B m
illion
s)
45.61 46.06 50.82 56.0961.81
54.39 56.75
83.55
67.56
Q1’15 Q2’15 Q3’15 Q4’15 Q1’16 Q2’16 Q3’16 Q4’16Q1’15 Q2’15 Q3’15
56.09
Q4’15 Q1’16 Q2’16 Q3’16 Q4’16 Q1’17Q1’17
75.87
Q2’17Q2’17
82.70 85.97
Q3’17Q3’17 Q4’17
85.97
Q4’17
104.71
Q1’18Q1’18
89.00
Q2’18Q2’18
56.09
39.47% 37.90% 36.10%
35.91%
36.08%
31.77%
35.12% 37.0%
29.81%
33.95% 33.98%
198.28240.51
85.9785.97
328.09
89.00
193.71
33.64% 37.5%33.6%
16
2Q18 Grows 20.0% YoY AND 1H18 Grows 22.3%
Solid Net Profit Growth
2020
20.48%
19.41%
20.32%
19.72%
20.57%17.91%
21.00%18.21%
20.00%
18.05% 18.12% 17.85% 20.1% 18.3%
23.67 23.5928.44
30.8035.24
30.66
40.3934.67
Q1’15 Q2’15 Q3’15 Q4’15 Q1’16 Q2’16 Q3’16 Q4’16
40
60
80
100
120
30.8035.2435.24
106.50 MB
140.97 MB45.15
Q1’17
40.33
Q2’17
44.09
Q3’17
175.17 MB 104.58 MB
45.656.2
48.38
Q4’17 Q1’18 Q2’18
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Key:BKK - Bangkok BranchesUPC - Upcountry Branches
TSS - SSG/Expansion, Brand, Location Classification
SPA(+22%)
SSG Expansion
SSG(+12%)
Expansion(+8%)
RarinJinda (-1%)
Let’s Relax (+19%)
Baan Suan (+2%)
BKK (+12%)
UPC (+8%)
Franchise (+2%)
Brand
SWL(-1.5%)
Other(+0.5%)
Location
Franchise
TSSYoY+21%(6mths)
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Key:BKK - Bangkok BranchesUPC - Upcountry Branches
TSS - SSG/Expansion, Brand, Location Classification
TSSQoQ-3%(3mths)
SPA(-3%)
SSG Expansion
SSG(-2.7%)
Expansion(+0%)
RarinJinda (-0.8%)
Let’s Relax (-2.4%)
Baan Suan (+0.5%)
BKK (-0.4%)
UPC (-2.3%)
Brand
SWL(-%)
SWR(-2%)
Other(+2%)
Location
Franchise Franchise -0.3%
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Key Financial Ratio
1.00
2.00
3.00
4.00
5.00
6.00
0.23 0.19 0.34
0.35 0.39 0.420.60 0.56 0.590.180.190.250.24
1.201.16
0.700.70
2.92
5.14
0.16
1.221.44
0.98 0.730.62
1.01.23
0.93 0.970.86
1.22 1.30
0.48 0.490.31
0.35
3.92
3.07
3.37
2.44
1.51
2011
2012
2013
3M20
14
6M20
14
9M20
14
12M
2014
3M20
15
6M20
15
9M20
15
12M
2015
3M20
16
6M20
16
9M20
16
12M
2016
3M20
17
6M20
17
9M20
17
12M
2017
3M20
18
6M20
18
D/E Ratio Remains Strong
D/E RatioLiquidity Ratio
0.47
20
10%
20%
30%
40%
50%
37.13%
26.36%
40.32%
24.41%
23.28%
17.68%14.84%
21.60%
25.70%
20.52%22.58%
23.87%23.62%
24.79%
24.93%
24.97%
25.14% 26.1%24.4%
22.04%
9.66%
8.52%6.17%
17.26%
14.37%11.13%
8.48%7%
10.74%
15.09%18.14%
16.96%
18.09%18.96% 19.04% 18.78%
18.99%
16.86%
17.17%17.4%
15.9%
2011
2012
2013
3M20
14
6M20
14
9M20
14
12M
2014
3M20
15
6M20
15
9M20
15
12M
2015
3M20
16
6M20
16
9M20
16
12M
2016
3M20
17
6M20
17
9M20
17
12M
2017
3M20
18
6M20
18
Key Financial Ratio
ROERoA
18.55%
21
Dividend History
FinancialYear
2014Annual
2015Interim
2015Annual
2015Total
2016interim
2016Annual
2016Total
2017Interim
2017Annual
2017Total
30/04/15
25/12/15
24/04/16
20/10/16
28/04/17
08/09/17
25/04/18
0.025
0.05
0.05
0.1
0.05
0.05
0.1
0.05
0.07
0.12
14.25M
28.50M
28.50M
57M
28.50M
28.50M
57M
28.50 M
39.9 M
68.4 M
0.08
0.19
0.25
0.31
31%
53%
40%
39%
50%
63%
47.6%
43%
0.05
0.16
0.21
0.28
PaymentDate
Dividend(Thb/Share)
TotalPayout
Eps per ShareConsolid/Separate
Dividend PayoutRatio
Consolid/Separate
OUTLOOK
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23
Growth pillars of Spa
OrganicGrowth
BranchExpansion
Spa OperatingFor Hotels &
Resorts
Spa Products(Retail & Hotels)
OverseasBranch
Expansion
Spa Branch Expansion Plan
1998
10
20
30
40
50
60
70
2003 2004 2007 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
BKK
1 23 4 4
5 5
67
8
10
18
23
50
40
30
21
13118865421
2 3 3 5 6 13 20 22 27
2860
32
33
70
3711
UPC
Total No. of Branches
Remark: SPA’s Branch Expansion Plan does not include Overseas Expansion
24
25
New Business Unit
Stretch me by Let’s Relax
Targeted Opening (Q4,18)
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Spa Operating for Hotels
Target 4&5 Stars Hotel With Existing Spa Facilities.
Benefits: • Low capex (Few million thb/branch) • Quicker turnaround time (1-2 months corporate identity charge) • Traffic of Hotel Guests and outside Guests (attract by our brands)
Past Projects • Holiday Inn Resort Krabi (2016) • The Berkeley Hotel Bangkok (2016) • The Sis Resort Phuket (2017) • Millennium Resort Phuket (2017) • Arnoma Hotel Bangkok (2018) • Ibis Styles Huaykwang (2018)
Spa Products Under Rebranding Process
Retail Let’s Relax Hand Cream
RarinJinda Signatura
26
27
To become the Asia’s Regional Spa Brand(s) with branches expanded throughout Asia.
SPA Vision 2020
Our Projects• Kunming, China• Qingdao, China• Tianjin, China• Phnom Penh, Cambodia ( 3 branches )
Q&ASPA IR ContactMs. Yonlawan EiamalongkornTel. 02 641-6619-20E-mail: [email protected]
Company informationwww.siamwellnessgroup.com/investor_relationswww.facebook.com/siamwellnessgroup
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29
Appendix
RarinJinda Wellness Spa
World-Class Wellness Spa that harmonize all of life’s senses to deliver the ultimate Wellness Experience
RarinJinda Wellness Spa, a premium and innovative spa that harmonized all life senses. It is dedicated to be the most innovative and admirable Thai Wellness Spa by combining advanced and harmonious healing practices from around the world with world-class service and facilities, offering clients wellness, good health and luxurious pampering in a spa sanctuary.
30
31
RarinJinda Wellness Spa
CHIANG MAI(1) RarinJinda Wellness Spa Chiang Mai
BANGKOK(1) RarinJinda Wellness Spa Ratchadamri(2) RarinJinda wellness Spa Ploenchit
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Let’s Relax
Thailand’s Boutique Day Spa that offers refined spa indulgence for the a New Lease of Life.
Let’s Relax Spa stands for warm hospitality and sensory revitalization, with convenient and accessible branches across the nation. The serene atmosphere with contemporary decoration induces a relaxed and peaceful state of mind. Backed by a wide range of spa services delivered through professional therapists and techniques, our treatments are designed to provide consumers from every walk of life the gift of relaxation and the perfect balance of body and soul.
Let’s Relax is conveniently located across the country for everyday revitalization.
33
Let’s Relax
Chiang Mai(1) Let’s Relax Chiang Mai Pavillion(2) Let’s Relax Chiang Mai Thapae(3) Let’s Relax Chiang Mai One Nimman
Bangkok(1) Let’s Relax Phromphong(2) Let’s Relax Terminal 21(3) Let’s Relax Mandarin Hotel Samyan(4) Let’s Relax Siam Square One(5) Let’s Relax Ekkamai(6) Let’s Relax Suanplu(7) Let’s Relax The Street Ratchada(8) Let’s Relax MBK(9) Let’s Relax Berkeley Hotel Pratunam(10) Let’s Relax Phayathai (11) Let’s Relax Thong Lo(12) Let’s Relax Sukhumvit 31
Pattaya(1) Let’s Relax Pattaya Dolphin Circle
(2) Let’s Relax Pattaya Beachfront
Phuket (1) Let’s Relax Patong 2nd Street(2) Let’s Relax Patong 3rd Street(3) Let’s Relax Phuket Karon(4) Let’s Relax Phuket The Sis Kata(5) Let’s Relax Phuket Boat Lagoon(6) Let’s Relax Phuket Millennium Resort Patong
Koh Samui
(1) Let’s Relax Koh Samui Bophut
Hua Hin
(1) Let’s Relax Hua Hin Market Village
Krabi(1) Let’s Relax Holiday Inn Resort Aonang(2) Let’s Relax Krabi Wake Up
Phnom Penh(1) Let’s Relax Mao Tse Toung Blvd.
(2) Let’s Relax Preah Norodom Blvd.
(3) Let’s Relax Tonle Bassac.
Kunming(1) Let’s Relax Kunming
Tianjin(1) Let’s Relax Tianjin
Qingdao(1) Let’s Relax Qingdao
Thailand Cambodia
China
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Baan Suan Massage
Cozy and Warmth Neighbourhood massage, center with the touch of Thainess for your comfort
Baan Suan Massage, a neighborhood massage center that you will feel like home, It is a stand-alone massage shop-house comprises of a house, which is converted into thai, foot and aroma massage rooms, a lush garden, to create an ambience with parking space.
Branches are located in the Bangkok suburban areas, servicing locals who live or work around the area.
35
Baan Suan Massage
BANGKOK(1) Baan Suan Nonthaburi(2) Baan Suan Charoennakorn 55(3) Baan Suan Ramintra(4) Baan Suan Ramkamhaeng(5) Baan Suan Prachanukul(6) Baan Suan Chareonnakorn 68(7) Baan Suan Baromrajchonnanee(8) Baan Suan Petkasem
KORAT(1) Baan Suan Terminal 21 KoratUDON THANI(1) Baan Suan Udon ThaniNONG KHAI(1) Baan Suan Nong Khai
36
RARINJINDA WELLNESS SPA RESORT is a wellness boutique spa resort with 35 rooms, decorated in thai contemporary style.
The resort is equipped with full facilities such as full service Spa, Swimming Pool, Fitness Center, Yoga Studio, Meeting & Conference Room and Riverside restaurant. The resort is built around the 150-years old Teakwood home which is the highlight of the property.
CHIANG MAI(1) RarinJinda Wellness Spa ResortChiang Mai
RarinJinda Wellness Spa Resort
37
“Deck1” The Exotic Scene & Cuisine, a fine-dinining Riverside Restaurant, offers delectable Asian, Thai and Western cuisines with Full Wine Cellar with outdoor and indoor seating.
CHIANG MAI(1) Deck1 Restaurant Chiang Mai
Deck1
38
“Blooming, Siamese Wellness Secrets” combines the knowledge of the pharmacists and the expertise of the spa therapist to create a natural spa product collection that offers optimal benefits.
Products have 4 categories· Skin Care · Spa Care · Health Care · Home Care
Blooming spa products
39
Blooming Thai Massage school offers theoretical and practical training to spa therapists. The instructors are well qualified with certificates from the United States and Thailand (Wat Pho). The school is certified by the Ministry of Education.
Blooming Thai Massage School
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Multi-Award Winning Spa Group
• Amazing Wellness Spa / Day Spa / Destination Spa / Hotel Spa / New Spa / Value for Money Spa / Traditional Thai Experience / Marketing Campaign
Thailand Spa & Well-being Awards 2012-2017
• Best Luxury Destination SpaWorld Luxury Spa Awards 2012
• Best Luxury Boutique HotelWorld Luxury Hotel Awards 2012
• Asia’s Top Hotel & Resort Spa
• Asia’s Top Wellness Spas Now Travel Asia Awards 2017
• Excellence & Outstanding Destination Spa
Thailand Tourism Awards 2008, 2015, 2017
Outstanding Day Spa Thailand Tourism Awards 2010, 2017
• Best Spa - Let’s RelaxPeople’s Choice Awards voted by Chinese Tourists 2015-2017
• 1st Runner Up - RarinJinda People’s Choice Awards voted by Chinese Tourists 2015-2017
• 1 of 8 Best Luxury Spas in the World by Agoda
• Asia’s Top 50 BrandsCMO Asia Awards 2017
• Best Spa Resort Destination, Thailand Asian Lifestyle Tourism Awards 2017
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Shareholding Structure
Top 5.1. Mr. Wiboon Utsahajit 11.08%
2. Mr. Prasert Jiravanstit 11.08%
3. Mrs. Pranee Suphawatanakiat 9.60%
4. Mrs. Thanit Amorntirasan 9.41%
5. Mr. Narun Wiwattanakrai 3.55%
As of 18/01/18 xdTotal number of shares : 570,000,000Par Value: 0.25/ share
66%
24%
1%9%
Executive+Family
RetailInvestors
Foreign FundsDomestic Fund
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www.siamwellnessgroup.com Siam Wellness Group Public Company Limited[SPA]